This document outlines a proposal for a new viral content aggregation platform called Litbloc. It identifies problems with existing aggregators like a lack of social features and visual content. Litbloc will solve this by manually curating trending topics across 100 media sources and identifying viral videos, images and articles. It will incorporate user interactions like comments and allow sharing content socially. The target market is 18-35 year olds who want easily browsable, visual content in areas like news, sports and entertainment. Revenue options include partnering with brands for commissions on sales from traffic from the site.

1. Welcome
A new way of aggregating viral content
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2. Problem
• Time & Convenience are important concerns for users.
There isn’t one place for users to see the most popular content from
their favorite media sources, along with access to “undiscovered”
content from up and coming websites.
• A lack of social networking and user interaction with exclusive
content aggregators
• Algorithm based aggregators that are mostly news related.
• Lack of compact, visual news and viral content with most
content aggregators
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3. Solution
• A shift from news aggregators to a viral content aggregator based
on:
a) manually detecting trending topics on the web and finding
content related to those popular topics
b) Identifying viral articles, videos, images from 100 media sources
c) Incorporating a selective criteria when collecting “obscure” yet
interesting information, creating a unique personality and voice.
• Including user interaction with a social media platform feel to make
aggregation and content sharing dynamic. Thus, retaining users and
increasing time spent on site.
• Providing a compact and visual way of presenting news and viral
content that allows for easy browsing, unlike most content
aggregators (see getprismatic.com; fark.com;drudgereport.com;
huffingtonpost.com) 3

4. Target Market
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• 18-35 age group. College students + those young
professionals that are looking for a quick break from
work
• Easy scrolling saves time and allows user to sift
through several posts at a time
• Displaying an image and an interesting title, attracts
users to click and explore further
• Focus on detecting viral content and finding the
“next big thing” to keep users hooked

5. Content
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• Heavily focused on visual display
• Pictures, videos, memes, gifs, lists/articles
• 45 categories/subcategories including humor, sports,
entertainment, politics, current news, DIY, culture
photography, technology, science, cars, business,
lifestyle
• Viral & popular content + undiscovered “worthy of
being seen” content

6. Potential Forms of Revenue
• Once a user following has been established,
partnering with brands and companies that would
place links for their products/services on Litbloc.
• Charge 5-10% commission with partners on every
product/service sold or utilized when traffic was
directed from Litbloc.
• Place textual, static and video ads within Litbloc’s
uniform design to avoid disturbance of uniformity.
This would include local photographers, artists,
hotels, car dealers, and associated individuals
from categories mentioned on Litbloc
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7. Competition
Visual news aggregators
lacking user Interaction
Least visual aggregators

Visual viral content
aggregator with user
interaction

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8. Competitive Advantages
1st to market a viral content
aggregator with a heavy
social networking aspect
Ease of use due to clean,
modern and visual display
Dynamic interaction by allowing
users to vote & comment for
most popular posts
Profiles for users to blast their
favorite posts, and showoff
their interests
Dynamic Design and
Strong Brand Identity
Once hooked, sustain user
interest by creating competition
for most interesting viral content
submissions to the Litbloc team.
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9. Future Directions
• Allowing users to upload their own content
and contribute to the Litbloc community
• Expand by having writers curate viral
content, solidifying Litbloc’s personality and
voice on the web.
• Incorporating “verified” brand pages to
promote their business, services, fanbase
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10. Contact
Get in touch at info@litbloc.com for further discussion
or correspond directly with Aalya Magsi, CEO and
Founder of Litbloc at aalya.ma@gmail.com
Get on Litbloc: www.litbloc.com
twitter: @litbloc1
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