Wouldn’t it be nice to have hundreds or thousands of your customers eager to give you feedback, refer potential customers, answer each other’s questions about your products and services, and learn more about your business? Many companies are experiencing these real benefits of online communities. The rise of the Internet is responsible for enabling these communities as well as creating the tech-savvy customer who expects comprehensive service.
All of these benefits are regularly touted as the reasons why online communities are a top priority at customer-centric enterprises. Yet, there’s one sizable and seldom talked about benefit that can be spread on top of them. Online communities also offer an endless source of compelling and engaging content for marketers. By nurturing online customer communities, companies can reap marketing rewards of customer storytelling.
If you’re hungry to transform your company’s customer service and marketing, join our panelists and us on this webinar to learn:
-How marketers can benefit most from online communities.
-Gathering customer insight through online customer communities.
-Creating a link between the customer's voice and practical marketing programs.
-Identifying, recognizing, and incentivizing your brand champions, while connecting them to prospects.
How to Excite Your Executives About Online Community!Leader Networks
This session is designed to surface opportunities to excite leadership about the value your online community is delivering and offer insights into ways to spotlight the potential returns and benefits. Following this approach you will be able to answer the burning questions every executive asks and community leader faces:
How does the community align with the organizational strategy?
What is the business case?
How do we know we are making the right decisions (do we have the priorities)?
How are we measuring success?
What speaks to executives at various stages of a community's lifecycle?
The findings of this research study (purchase on Amazon.com) examines the impact social media has on consumers and decision-makers around the world and characterizes the impact of social influence models. The Social Mind research explores the best practices of using social business as a platform to strengthen sustainable methods for working and living in new, interactive and collaborative business world. It identifies key characteristics and insights into the engagement behaviors of influencers and individuals, and how organizations can maximize reach and influence to execute on what we call the new Principals of Engagement in the Millennium.
Mobile apps have evolved significantly since their early days. Early mobile event apps were simply "show guides" that allowed for passive viewing of information with long development cycles. However, with the rise of smartphones and app stores, mobile apps became more engaging through features like user generated content, video, and improved usability. Today, most meetings and events now use mobile apps to provide an interactive experience for attendees, extend the life of the event, and increase sponsorship revenue. Event organizers must choose apps carefully based on objectives and audience to maximize uptake, which averages around 30% of attendees. The future of mobile apps includes technologies like Internet Protocol Services, near field communication, and gamification.
The document discusses key aspects of digital media that distributors should understand to strengthen relationships with operator customers. It identifies the top 5 digital media platforms as Facebook, Twitter, blogs, LinkedIn, and YouTube. Digital media allows distributors to strengthen relationships with operators, create two-way communication, and develop a competitive edge over other foodservice distributors. Best practices for distributors include providing digital media expertise, content, and guidance to operators on setting up and monitoring accounts.
The document discusses the importance of social media for B2B technology marketers. It summarizes perspectives from Larry Weber of Digital Influence Group, Dave Munn of ITSMA, and Pauline Ores of IBM on developing strategic social media approaches and programs. Research shows most buyers now use social media in purchase processes. Successful strategies require identifying goals, content creation, engagement across multiple channels, and measurement of outcomes. Challenges include resource commitment, maintaining engagement, and measuring results.
The document discusses key challenges and trends in marketing today based on a study commissioned by Creative Integrated Marketing Solutions. The top 5 trends are social media strategies, online video, mobile marketing, promotional marketing, and events. Social media engagement and online video are growing rapidly. The benefits of social media and online video for businesses include increased traffic, exposure, sales and engagement.
Web 2.0 And The Rise Of Social Marketingjontranaes
Web 2.0 and social media have led to a shift from push marketing to a mix of push and pull strategies. Customers are more active content creators and influencers through word-of-mouth. This presents opportunities for businesses to better understand customers, increase brand loyalty, and generate leads through social tools like blogs, forums, reviews and social networks. However, companies must consider how their target audience wants to interact and engage before developing a social media strategy.
Wouldn’t it be nice to have hundreds or thousands of your customers eager to give you feedback, refer potential customers, answer each other’s questions about your products and services, and learn more about your business? Many companies are experiencing these real benefits of online communities. The rise of the Internet is responsible for enabling these communities as well as creating the tech-savvy customer who expects comprehensive service.
All of these benefits are regularly touted as the reasons why online communities are a top priority at customer-centric enterprises. Yet, there’s one sizable and seldom talked about benefit that can be spread on top of them. Online communities also offer an endless source of compelling and engaging content for marketers. By nurturing online customer communities, companies can reap marketing rewards of customer storytelling.
If you’re hungry to transform your company’s customer service and marketing, join our panelists and us on this webinar to learn:
-How marketers can benefit most from online communities.
-Gathering customer insight through online customer communities.
-Creating a link between the customer's voice and practical marketing programs.
-Identifying, recognizing, and incentivizing your brand champions, while connecting them to prospects.
How to Excite Your Executives About Online Community!Leader Networks
This session is designed to surface opportunities to excite leadership about the value your online community is delivering and offer insights into ways to spotlight the potential returns and benefits. Following this approach you will be able to answer the burning questions every executive asks and community leader faces:
How does the community align with the organizational strategy?
What is the business case?
How do we know we are making the right decisions (do we have the priorities)?
How are we measuring success?
What speaks to executives at various stages of a community's lifecycle?
The findings of this research study (purchase on Amazon.com) examines the impact social media has on consumers and decision-makers around the world and characterizes the impact of social influence models. The Social Mind research explores the best practices of using social business as a platform to strengthen sustainable methods for working and living in new, interactive and collaborative business world. It identifies key characteristics and insights into the engagement behaviors of influencers and individuals, and how organizations can maximize reach and influence to execute on what we call the new Principals of Engagement in the Millennium.
Mobile apps have evolved significantly since their early days. Early mobile event apps were simply "show guides" that allowed for passive viewing of information with long development cycles. However, with the rise of smartphones and app stores, mobile apps became more engaging through features like user generated content, video, and improved usability. Today, most meetings and events now use mobile apps to provide an interactive experience for attendees, extend the life of the event, and increase sponsorship revenue. Event organizers must choose apps carefully based on objectives and audience to maximize uptake, which averages around 30% of attendees. The future of mobile apps includes technologies like Internet Protocol Services, near field communication, and gamification.
The document discusses key aspects of digital media that distributors should understand to strengthen relationships with operator customers. It identifies the top 5 digital media platforms as Facebook, Twitter, blogs, LinkedIn, and YouTube. Digital media allows distributors to strengthen relationships with operators, create two-way communication, and develop a competitive edge over other foodservice distributors. Best practices for distributors include providing digital media expertise, content, and guidance to operators on setting up and monitoring accounts.
The document discusses the importance of social media for B2B technology marketers. It summarizes perspectives from Larry Weber of Digital Influence Group, Dave Munn of ITSMA, and Pauline Ores of IBM on developing strategic social media approaches and programs. Research shows most buyers now use social media in purchase processes. Successful strategies require identifying goals, content creation, engagement across multiple channels, and measurement of outcomes. Challenges include resource commitment, maintaining engagement, and measuring results.
The document discusses key challenges and trends in marketing today based on a study commissioned by Creative Integrated Marketing Solutions. The top 5 trends are social media strategies, online video, mobile marketing, promotional marketing, and events. Social media engagement and online video are growing rapidly. The benefits of social media and online video for businesses include increased traffic, exposure, sales and engagement.
Web 2.0 And The Rise Of Social Marketingjontranaes
Web 2.0 and social media have led to a shift from push marketing to a mix of push and pull strategies. Customers are more active content creators and influencers through word-of-mouth. This presents opportunities for businesses to better understand customers, increase brand loyalty, and generate leads through social tools like blogs, forums, reviews and social networks. However, companies must consider how their target audience wants to interact and engage before developing a social media strategy.
Building Online Financial Communities: The Fine Line Betweeen a Bank Being a ...Matt Wilcox
Banks are increasingly using online communities and social media to engage with customers, but must walk a fine line between being a helpful resource and becoming too familiar. The document discusses strategies banks can use to develop online communities through social media platforms like Facebook, Twitter, blogs and mobile apps. It emphasizes starting small, clearly defining goals and measuring results. Successful programs provide value to customers through community building, customer service and transparency, helping banks appeal to customers on a personal level while encouraging advocacy.
Joining the dots from Social Strategy to Social Analytics: And Why you Should...KINSHIP digital
Joining the dots between social strategy, governance, architecture, communities and social analytics.
- For CIOs, see clearly how to become an innovator and thought-leader in social business by repurposing skills and knowledge long held in enterprise IT.
– For enterprises, this will help IT position cross-organisational social business initiatives, including for marketing, sales, support, innovation and HR;
– For Partners, it will aid them in understanding customer priorities in social, and in developing and positioning social business proposals.
[A presentation given to Australian Lotus Users Group Annual Conference 2012].
Alt: The CIO leadership role in Social Business Transformation
Sports fans have always shouted at the screen and leapt off the couch with the roar of the crowd. Today, watching live sports is an even more active experience, because our devices are always within reach and it engages the audience. The KINSHIP team will present and analyse what happened on the second screen over the weekend's Super Rugby action, with respect to how fans share the rush and how brands can engage them.
Carlos Pallordet from timetric delivered this speech on global best practices in financial services in Singapore in April 2014.
The Digital insurer particularly liked the insurance example of successful social media campaigns, the use of charity t engage with customers and some early adoption of allowing consumer reviews on insurance products and services
Maz @ SoAmpli social media crash course Mishel Cordes
1) Influencers are becoming a new form of currency as social media usage increases rapidly. Anyone with an online presence can now influence brands.
2) This document discusses how to effectively use social media for businesses. It covers the landscape of social media, characteristics like collaboration and community, and why businesses should use social media.
3) The document provides advice on developing a social media strategy including listening to customers, engaging authentically, and establishing measurable objectives. It also suggests tools for listening and participating in online conversations.
This document discusses creating interactive online communities. It begins with an introduction to the presenter and agenda. It then explains how brand interaction is changing from one-way communication to two-way engagement through social media. The presentation covers different types of online communities, case studies of successful communities, and key metrics for a successful community including great content, thought leadership, recurring visitors through fresh content, and monetization or motivation of the community. It concludes with tips for getting started such as defining objectives and innovating for the community.
The document discusses social media governance and its importance for businesses. It defines social media governance as a set of policies, guidelines, processes and training resources that guide how company employees engage on social media. This helps manage growth and engagement across social channels. The document outlines best practices for social media governance policies like defining scope, regular updates, branding guidelines, training programs and approval processes. It stresses the importance of governance in setting clear boundaries for employees while allowing for engagement and growth on social media.
This document discusses measuring return on investment (ROI) for social media marketing in Africa. It outlines different types of social media and challenges in measuring ROI. Companies that are highly engaged in social media see greater business impacts, with an average 3-5% rate of return. Case studies on Safaricom in Kenya and Old Spice show how social media can reduce call center inquiries and increase engagement. Metrics for measuring success include online performance, consumer buzz, database growth, and strengthened customer relationships.
This document provides an overview of a discussion on building competency in social organizations and communities. It includes frameworks to help plan social media strategies and budgets for 2012, trends influencing content creation and recruitment, examples of successful social organizations, and takeaways and resources. The speaker advocates aligning social media activities with clear business purposes and shifting marketing spend to owned, paid, and earned social media channels. Community metrics should measure collaboration and relationships rather than traditional media performance.
North Ayrshire Social Media Training Session 1 Introduction and OverviewHamill Associates Ltd
This document provides an overview of a social media training session. It discusses what social media is, its business impacts and benefits. It covers key aspects like developing social media channels, customer mapping, and monitoring tools. The training involves exercises on objectives, KPIs, customer segmentation, and identifying conversations on platforms like Facebook, Twitter and using tools like Social Mention. It emphasizes the importance of being customer-led, engagement, and having the right mindset for social media.
The Key to Success on Social Media - Samantha Singer - Marketing Success - Au...Marketing Success
The topics will include:
- principles of social media marketing
- how to generate revenue through social media
- social media ads – are they worth it?
- using social media in an authentic manner
- Facebook, Twitter, Periscope, Snapchat – how to determine the relevant social media channels available
The document discusses social media measurement and ROI. It provides an overview of Prescient, a company that helps clients measure the business value of their websites and digital strategies. It then covers various topics related to social media measurement, including available measurement software, common metrics to track, and how to determine social media ROI. The document concludes with two case studies on how Old Spice and The Gap used social media promotions to increase sales.
How to Get a Grasp on ROI for Social MediaSpiral16
http://spiral16.com Realizing ROI for social media company initiatives is challenging because there the medium itself isn't purely financial, yet ROI is a financial metric. There is no ROI calculator that works for every company, but this presentation will help you wrap your head around the big picture, and get you thinking clearly about how you can calculate social media ROI for your business.
Web 2.0 - Social Media Trilogy - Vital Components for an Enterprise StrategyGerardo A Dada
It’s time to look at the big picture – beyond starting a blog or getting your team on Twitter. To survive in these trying economic times, enterprises must adopt a trilogy of Web 2.0 fundamentals as part of their long-term communications objectives. This session leverages the experiences of some of the world’s most successful communities to help you develop a strategic vision for enterprise-oriented social media. Also included are several use cases that demonstrate the success of having organization-wide Web 2.0 technology and information on how Vignette is helping the world’s leading brands with their social media efforts. Takeaways include how Web 2.0 intersects with a broader online strategy, the social media success trilogy and how to integrate these fundamentals into your organization’s DNA.
FRANkademy: Social Media Strategy for B2BFRANk Media
FRANk Media | FRANkademy is a social business workshop by FRANk media in Melbourne, Australia.
We share our best tips for a successful social media B2B strategy including social media tools, ROI, social media monitoring and reporting.
FRANKademy also includes a couple of case studies of B2B businesses which employ a successful social business strategy already.
Enjoy and please get in touch if you have any questions!
frank@frankmedia.com.au
This document summarizes a presentation on digital marketing and social media marketing. It discusses how the rules of marketing have changed in the digital age, with a focus on engaging customers through conversations rather than one-way messages. It also outlines new customer expectations around transparency, accessibility, and living company values online. The presentation emphasizes developing a digital mindset of listening to customers, responding quickly, and focusing on building relationships through social media.
Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve these goals. The choice is whether to rebalance now, or later when the battle for attention may become even more difficult than it currently is. This report from Altimeter Group introduces a five-step content maturity model, complete with real-world case examples, to guide organizations from “standing” to “running” with their content strategy. A self-audit tool, content channel review, and actionable recommendations are also included.
Is Your Business Bold Enough for Social Culture?Neville Hobson
This document summarizes Dell's social media strategy and efforts over time:
1) Dell formed a community outreach team in 2006 to listen to online conversations about the brand. Over time, Dell expanded its social media presence across platforms like Twitter, YouTube, and blogs.
2) Dell established a social media command center to monitor 22,000+ daily posts in 11 languages. It also built an influencer relations program to identify and build relationships with key online influencers.
3) Dell held in-person Customer Advisory Panel events to get feedback from influential social media users it had identified. These events were well-received and generated positive coverage and advocacy.
Digital Strategy - Lecture 1 - The New Digital LandscapeAndy Lima
Lecture delivered on 28/09/2106 - format: debate and discussion
Leeds Business School
Exploring the new digital environment, disruption and innovation
(It works better when used with articles, reports and videos about disruption)
Several articles on disruption and innovation was used to guide students thoughts throughout the lecture.
The document is about Santorini and includes a music reference to the song "Wicked Game" by Chris Isaak and mentions that Victor is singing. It also notes a photographer of Agustí Mingote.
Building Online Financial Communities: The Fine Line Betweeen a Bank Being a ...Matt Wilcox
Banks are increasingly using online communities and social media to engage with customers, but must walk a fine line between being a helpful resource and becoming too familiar. The document discusses strategies banks can use to develop online communities through social media platforms like Facebook, Twitter, blogs and mobile apps. It emphasizes starting small, clearly defining goals and measuring results. Successful programs provide value to customers through community building, customer service and transparency, helping banks appeal to customers on a personal level while encouraging advocacy.
Joining the dots from Social Strategy to Social Analytics: And Why you Should...KINSHIP digital
Joining the dots between social strategy, governance, architecture, communities and social analytics.
- For CIOs, see clearly how to become an innovator and thought-leader in social business by repurposing skills and knowledge long held in enterprise IT.
– For enterprises, this will help IT position cross-organisational social business initiatives, including for marketing, sales, support, innovation and HR;
– For Partners, it will aid them in understanding customer priorities in social, and in developing and positioning social business proposals.
[A presentation given to Australian Lotus Users Group Annual Conference 2012].
Alt: The CIO leadership role in Social Business Transformation
Sports fans have always shouted at the screen and leapt off the couch with the roar of the crowd. Today, watching live sports is an even more active experience, because our devices are always within reach and it engages the audience. The KINSHIP team will present and analyse what happened on the second screen over the weekend's Super Rugby action, with respect to how fans share the rush and how brands can engage them.
Carlos Pallordet from timetric delivered this speech on global best practices in financial services in Singapore in April 2014.
The Digital insurer particularly liked the insurance example of successful social media campaigns, the use of charity t engage with customers and some early adoption of allowing consumer reviews on insurance products and services
Maz @ SoAmpli social media crash course Mishel Cordes
1) Influencers are becoming a new form of currency as social media usage increases rapidly. Anyone with an online presence can now influence brands.
2) This document discusses how to effectively use social media for businesses. It covers the landscape of social media, characteristics like collaboration and community, and why businesses should use social media.
3) The document provides advice on developing a social media strategy including listening to customers, engaging authentically, and establishing measurable objectives. It also suggests tools for listening and participating in online conversations.
This document discusses creating interactive online communities. It begins with an introduction to the presenter and agenda. It then explains how brand interaction is changing from one-way communication to two-way engagement through social media. The presentation covers different types of online communities, case studies of successful communities, and key metrics for a successful community including great content, thought leadership, recurring visitors through fresh content, and monetization or motivation of the community. It concludes with tips for getting started such as defining objectives and innovating for the community.
The document discusses social media governance and its importance for businesses. It defines social media governance as a set of policies, guidelines, processes and training resources that guide how company employees engage on social media. This helps manage growth and engagement across social channels. The document outlines best practices for social media governance policies like defining scope, regular updates, branding guidelines, training programs and approval processes. It stresses the importance of governance in setting clear boundaries for employees while allowing for engagement and growth on social media.
This document discusses measuring return on investment (ROI) for social media marketing in Africa. It outlines different types of social media and challenges in measuring ROI. Companies that are highly engaged in social media see greater business impacts, with an average 3-5% rate of return. Case studies on Safaricom in Kenya and Old Spice show how social media can reduce call center inquiries and increase engagement. Metrics for measuring success include online performance, consumer buzz, database growth, and strengthened customer relationships.
This document provides an overview of a discussion on building competency in social organizations and communities. It includes frameworks to help plan social media strategies and budgets for 2012, trends influencing content creation and recruitment, examples of successful social organizations, and takeaways and resources. The speaker advocates aligning social media activities with clear business purposes and shifting marketing spend to owned, paid, and earned social media channels. Community metrics should measure collaboration and relationships rather than traditional media performance.
North Ayrshire Social Media Training Session 1 Introduction and OverviewHamill Associates Ltd
This document provides an overview of a social media training session. It discusses what social media is, its business impacts and benefits. It covers key aspects like developing social media channels, customer mapping, and monitoring tools. The training involves exercises on objectives, KPIs, customer segmentation, and identifying conversations on platforms like Facebook, Twitter and using tools like Social Mention. It emphasizes the importance of being customer-led, engagement, and having the right mindset for social media.
The Key to Success on Social Media - Samantha Singer - Marketing Success - Au...Marketing Success
The topics will include:
- principles of social media marketing
- how to generate revenue through social media
- social media ads – are they worth it?
- using social media in an authentic manner
- Facebook, Twitter, Periscope, Snapchat – how to determine the relevant social media channels available
The document discusses social media measurement and ROI. It provides an overview of Prescient, a company that helps clients measure the business value of their websites and digital strategies. It then covers various topics related to social media measurement, including available measurement software, common metrics to track, and how to determine social media ROI. The document concludes with two case studies on how Old Spice and The Gap used social media promotions to increase sales.
How to Get a Grasp on ROI for Social MediaSpiral16
http://spiral16.com Realizing ROI for social media company initiatives is challenging because there the medium itself isn't purely financial, yet ROI is a financial metric. There is no ROI calculator that works for every company, but this presentation will help you wrap your head around the big picture, and get you thinking clearly about how you can calculate social media ROI for your business.
Web 2.0 - Social Media Trilogy - Vital Components for an Enterprise StrategyGerardo A Dada
It’s time to look at the big picture – beyond starting a blog or getting your team on Twitter. To survive in these trying economic times, enterprises must adopt a trilogy of Web 2.0 fundamentals as part of their long-term communications objectives. This session leverages the experiences of some of the world’s most successful communities to help you develop a strategic vision for enterprise-oriented social media. Also included are several use cases that demonstrate the success of having organization-wide Web 2.0 technology and information on how Vignette is helping the world’s leading brands with their social media efforts. Takeaways include how Web 2.0 intersects with a broader online strategy, the social media success trilogy and how to integrate these fundamentals into your organization’s DNA.
FRANkademy: Social Media Strategy for B2BFRANk Media
FRANk Media | FRANkademy is a social business workshop by FRANk media in Melbourne, Australia.
We share our best tips for a successful social media B2B strategy including social media tools, ROI, social media monitoring and reporting.
FRANKademy also includes a couple of case studies of B2B businesses which employ a successful social business strategy already.
Enjoy and please get in touch if you have any questions!
frank@frankmedia.com.au
This document summarizes a presentation on digital marketing and social media marketing. It discusses how the rules of marketing have changed in the digital age, with a focus on engaging customers through conversations rather than one-way messages. It also outlines new customer expectations around transparency, accessibility, and living company values online. The presentation emphasizes developing a digital mindset of listening to customers, responding quickly, and focusing on building relationships through social media.
Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve these goals. The choice is whether to rebalance now, or later when the battle for attention may become even more difficult than it currently is. This report from Altimeter Group introduces a five-step content maturity model, complete with real-world case examples, to guide organizations from “standing” to “running” with their content strategy. A self-audit tool, content channel review, and actionable recommendations are also included.
Is Your Business Bold Enough for Social Culture?Neville Hobson
This document summarizes Dell's social media strategy and efforts over time:
1) Dell formed a community outreach team in 2006 to listen to online conversations about the brand. Over time, Dell expanded its social media presence across platforms like Twitter, YouTube, and blogs.
2) Dell established a social media command center to monitor 22,000+ daily posts in 11 languages. It also built an influencer relations program to identify and build relationships with key online influencers.
3) Dell held in-person Customer Advisory Panel events to get feedback from influential social media users it had identified. These events were well-received and generated positive coverage and advocacy.
Digital Strategy - Lecture 1 - The New Digital LandscapeAndy Lima
Lecture delivered on 28/09/2106 - format: debate and discussion
Leeds Business School
Exploring the new digital environment, disruption and innovation
(It works better when used with articles, reports and videos about disruption)
Several articles on disruption and innovation was used to guide students thoughts throughout the lecture.
The document is about Santorini and includes a music reference to the song "Wicked Game" by Chris Isaak and mentions that Victor is singing. It also notes a photographer of Agustí Mingote.
The document describes the architecture and use of Python for the Simply Social platform. It discusses how the platform uses multiple APIs and applications that communicate with backend services. It then explains how requests are routed through the system and how Python is used for metrics, logging, and worker processing. The Arcade framework is introduced for managing queue-based workers using Python.
The document discusses the rapid growth of data on the web and how NoSQL databases provide an alternative to traditional relational databases by being able to handle massive amounts of unstructured and semi-structured data across a large number of servers in a simple and scalable way. It reviews different types of NoSQL databases like key-value stores, document databases, and graph databases and provides examples of popular NoSQL databases like MongoDB, CouchDB, HBase, and Neo4j that are being used by large companies to store and query large datasets.
This document discusses various techniques for optimizing CSS files, including gzipping to reduce file size, minimizing CSS to remove unnecessary characters, reusing code across stylesheets, and using smaller selectors. It notes that 21% of the top 1000 websites have over 100kb of CSS and describes tools like YUI Compressor that can be used to minify CSS files. Examples of optimization techniques include Facebook's use of "Big Pipe" to improve loading speeds by 50%.
RailsAdmin is a Ruby on Rails engine that provides a simple, fast, and secure interface for data administration. It was originally created as Erik Michaels-Ober's MerbAdmin project and was later ported to Rails 3. RailsAdmin provides basic CRUD operations for models with features like automatic form validation, authentication using Devise, multi-column searching, and an action history for each row. It aims to be easier and more flexible to use than writing a custom admin panel or using a CMS.
This document provides encouragement for women by noting that there will always be someone who has something better, like being prettier, smarter, having a bigger house or better car. However, those things don't guarantee happiness. The prettiest woman could be unhappy, the most successful at work may not be able to have children, and the richest woman could be lonely. So women should love themselves for who they are, tell themselves they are blessed, and pass on encouragement to other women.
IIT Roorkee is India's oldest engineering college. A photo shows some volunteers from the Entrepreneurship Cell including Satya, Mayank, and Khushboo. Additional photos depict some of the landmarks at IIT Roorkee like the Main Admin Block, the Civil Engineering Department, the New Library Building, the Sports Complex, a cricket field, Roorkee Railway Station, and Saharanpur Railway Station which is en-route to Roorkee.
This poem describes the light of Christmas amid the cold weather. The Christmas light rekindles the somewhat extinguished hearth within one's heart. It comes with the scents of young pine, galzeran flowers, and honey. The light of Christmas arrives with shepherds and country folk, as well as shining golden angels.
Displacement, Security And Protection As Problems Of Internally Displaced Pe...James Harding
1) The document discusses displacement, security and protection as key problems faced by internally displaced persons (IDPs), using examples from Zimbabwe and Sierra Leone.
2) In Zimbabwe, the government displaced over 150,000 commercial farmers and their workers through forced evictions, and blocked humanitarian aid, representing poor management of IDP issues.
3) In contrast, the Sierra Leone government and aid groups cooperated to protect over 1 million IDPs in camps, providing food, shelter and security, and later facilitating resettlement, demonstrating best practices in managing displacement.
Graydot was born with a natural talent and skill that he nurtured over time through practice. His abilities attracted a lot of attention and praise from others. However, one day an unknown person threatened Graydot, putting him in danger. His friends banded together to rescue and support Graydot, believing in him and that he would return to using his gifts once safe again.
The document discusses different approaches to web testing, including unit testing client side code using frameworks like QUnit, measuring client side performance, conducting usability testing, and functional testing using tools like Selenium. It provides examples of how each technique can be implemented and highlights considerations like test automation.
RailsAdmin - the right way of doing data administration with Rails 3Bogdan Gaza
The document discusses RailsAdmin, an open source Ruby on Rails engine that provides an easy to use interface for data administration. It provides features like CRUD (create, read, update, delete) operations, validation, authentication, searching, and an action history in an interface that is simple, secure and fast compared to writing a custom admin panel or using a CMS. The talk provides an overview of RailsAdmin and demonstrates its installation and use.
O incursiune prin unul dintre cele mai populare framework-uri de dezvoltare agila a aplicatiilor web, vazuta din perspetiva unui developer PHP. Avantaje si dezavantaje in invatarea unui nou limbaj pentru a dezvolta mult mai usor aplicatii web.
This document discusses server-side programming using Node.js. It introduces Node.js as an event-driven I/O framework for building scalable network programs using JavaScript on the server-side. It explains some of the key benefits of Node.js, including non-blocking I/O which allows supporting many concurrent connections without threads.
Understanding and measuring web performanceBogdan Gaza
The document discusses measuring web performance. It defines web performance as the time perceived by a user when loading a web resource. It explains that human perception of time is subjective and variable. It then covers various metrics for measuring performance like time to first byte and page loaded time. Finally, it discusses different tools and techniques for measuring performance, including JavaScript, browser extensions, server modules, and network sniffing.
Liz Brown Bullock, Director of Social Media & Community, Dell, presents social business landscape and 10 tips on how women-owned businesses should be strategically using social to be more effective. Presented at Women’s President Organization in Dallas, TX on May 1st, 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Social Business Imperative Women's President OrganizationLiz Bullock
Liz Brown Bullock, Director of Social Media & Community, Dell, presents social business landscape and ten tips on how women owned businesses should be strategically using social to be more effective. Presented at Women’s President Organization in Dallas, Tx on May 1st, 2013
INTEGRATED MARKETING - Getting It RightKnowledge360
Social Media Strategy & Delivery for Business
Conventional & Integrated Marketing
Trends & Time Lines
Social Media - Deep Impact on Business
Social Media – A Revolution
Social Media - Strategy
Social Media – Current Landscape
Social Media - Evolving Influencers
Social Media – Tools
Social Media – Delivery
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
The document provides an overview of a workshop on mastering social media for business growth. It discusses the opportunities social media presents, such as increased customer insight, brand awareness, and sales. It also notes that while interest is growing, many businesses lack clear social media strategies and objectives. The workshop aims to help businesses develop successful social media strategies and determine how to measure their return on investment.
The document provides guidance on using social media successfully for business. It discusses that social media can increase market exposure, sales, and trust from customers when used effectively. The key social media platforms are identified as Facebook, Google, YouTube, LinkedIn, and Twitter. Engagement with customers on social media and sharing quality content regularly are emphasized as important for building authority and influencing the marketplace. A six step approach is presented for leveraging social media including choosing the right platforms, monitoring competitors, broadcasting your business, participating in discussions, nurturing followers, and pursuing collaborations.
Social Media for Small and Medium EnterprisesSatayender
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5 steps to become a social business
1. 5 Steps in Becoming a
Social Business
Richard Margetic, Director, Global Social Media
May 29, 2013 @ByJove
2. Global Marketing
August 2006
Blog
outreach
expanded
beyond tech
Support
March 2008
Accepted Solutions
launched on
Community
Dell France begins Online
Community Outreach
December 2006
Ratings and
reviews launched
on Dell.com
July 2006
Direct2Dell launched
Today Direct2Dell exists in
English, Spanish, Norwegian,
Japanese and Chinese.
February 2006
Michael Dell asks
Why don’t we reach out and help
bloggers with tech support issues?
February
2007
IdeaStorm
launched
A voting based
site allowing
customers and
others to submit
ideas for Dell.
June 2007
Dell joins
Twitter
Sells millions in
the first year
October 2007
Community VIP
program launched
Dell launches recognition
program for our most active
community members, with
private groups and escalated
access.
June 2006
Dell
TechCenter
launched
March
2010
Dell joins
Sina Weibo
in China
2006 2007 2008 2009 2010 2011
March 2012
Dell and Red Cross
launch Digital
Operations Center
Dell solutions
provide the Red
Cross with
innovative ways to
help Americans
impacted by disaster
August 2010
Social Media & Community
University (SMaC U) launched
5,000 team members trained by end of year
June 2010
CAP Days
launched In-
person events for vocal
online customers
December 2010
Social Media
Listening Command
Center launched
More than seven years of social media experience
20132012
June 2007
EmployeeStorm
launched
IdeaStorm for
employees
August 2009
Swarm Canada
launches
Group buying
program goes live
throughout
Canada
May 2009
Swarm launches
Group buying program
goes live, in Singapore
Feb 2009
Social Innovation
Competition
Built on IdeaStorm
rewarding global social
innovation
July 2011
Michael Dell
joins Google+
Jumps to #50 in
followers, holds first
Dell Hangout
July 2010
Michael Dell on
Dell Chatter
Rolls it out
company-wide
July 2011
Dell launches
global G+ site
Feb 2012
Dell joins Pinterest
October 2012
Dell launches Subject
Matter Expert social
media program
January 2013
Dell Launches
Social Net
Advocacy
Real time social
sentiment tool
December 2012
Dell launches
Social Media
Services Group
January 2011
Think Tank
program
launched
October 2011
Dell launches
phase two of
VIP program
Brings enhanced
advocacy
relationship to our
most passionate
community
members
October 2009
Dell joins
Renren
September 2008
Dell launches
Yammer
First enterprise
social network
October 2009
SMaC organization
launched
Cross-functional central
organization
January 2010
Social Outreach
Services team formed
@DellCares launched 3
months later
3. Global Marketing
Our Journey to Becoming a Social Business
Dell saw Social Media as an opportunity to build and further
nurture customer relationships through listening to, and
engaging with, customers in meaningful ways.
• Realization: Social was impacting many parts of the business
• Challenge: Establish a framework that could scale across the
business
• Solution: Define a platform-agnostic strategy, a governance
model to manage, a communication system to educate /
inform, an insights program to measure impact and a culture
that embraces it
6. Global Marketing
2005-2006
• Thousands of conversations about Dell and
related topics of interest
• Conversations rich with valuable insights
• Various parts of the business impacted
• Online traffic/time spent shifting to social
• No Dell voice
4,000 online
conversations
per day
regarding Dell
• Companies viewed customer support and
marketing as primarily one-way.
• Marketing by Dell, its competitors and
business in general involved traditional
use of mass media.
8. Global Marketing
Meeting the Opportunity
• Shifting from one way communications to conversations
• Undefined benefits from investing in social
– Belief in social media impact will only get us so far
• Incremental resources needed
– How do you justify shifting roles to social media management?
• Solve the complexity of coordination across multiple business
units and regions
– Conversations were around products, customer issues, technology
trends, sales and more
10. Global Marketing
Solution 1. A platform-agnostic strategy
2. A governance model to
manage and scale
3. A communication system to
educate and inform
4. An insights program to
measure impact
5. A culture that embraces it
14. Global Marketing
Foundation of social strategy:
Focus on Value Drivers
Value to Customers Value For Dell
Social connections meet variety of needs
across customer segments, and enable
customers to …
Social connections create potential for tangible
impact against Dell’s key value drivers …
Customer
Insights to Drive
Innovation
Marketing Spend
Efficiency
Traffic
Basket Size
Cost Savings
• Retention
• Profitability
Customer
Lifetime Value
Conversion Rate
• Brand awareness
• Lead generation
• Net Promoter Score
• Support
• Sales and marketing
• Unique visitors
• Visits/page views
• Average order
value
• Indirect R&D savings
• Leaks in purchase
path
1. Make meaningful
connections based on
shared interests
2. Express themselves
3. Receive exclusive rewards
and recognition
4. Get advice, validation, and
assurance about decisions
5. Solve a specific problem
(their own or someone
else’s)
15. Global Marketing
Integrate where Customer & Business Value are
realized across all business functions
Product Development
• Feedback Loop
• Early Warning
• New Product
Ideation
Marketing
• Demand Forecast
• Lead Generation
• Message Reach
Online Presence
• Ratings & Reviews
• Communities
• Customer Stories
Sales
• Collaboration
• Thought Leadership
• Blogs
Customer Service
• Listening
• Support Widgets
• Outreach
Communication
• Rich Media
• Brand Reputation
• Influence
• Reputation
17. 17
IdeaStorm
Purpose
Our goal through IdeaStorm is to give our
customer an avenue to share their ideas on
Dell Products, Services and Operations.
Statistics
• 60,000+ User Accounts
• 18,000+ Ideas
• 739,000+ Votes
• 97,000+ Comments
• 520+ ideas Implemented
Value
• Revenue from IdeaStorm members is
~50% higher than non-members
• Purchase frequency is 33% higher
• Higher Lifetime Value
18. Global Marketing
Listening: Who, What, Where
Who Listening to who’s talking tells you who your advocates are, your
influencers, your ranters and your ravers. This forms the basis of
all relationship marketing
What What users are talking about gives you your marketing keywords,
conversations, messaging points, identifies customer pain points,
impacts search results. This is the basis of content marketing.
Where Where customers are talking tells you which platforms you need
to create a presence in, market to, amplify messages in and where
to put your ad dollars
18
Relationship Marketing
Content Marketing
Paid Marketing
19. Global Marketing
Solution 1. A platform-agnostic strategy
2. A governance model to
manage and scale
3. A communication system to
educate and inform
4. An insights program to
measure impact
5. A culture that embraces it
20. Global Marketing
Governance: Facebook Reinvention turned a jungle
into a tended garden
20
2008, a search for Dell on
Facebook returned 485
results, including
abandoned, off-brand,
unmonitored sites
Governance reduced the
number of official and non-
official Dell pages, deleting
noise & bringing focus to
high priority Dell initiatives.
Agreed upon governance model
– To contain unbridled proliferation of sites
that would harm the brand
Consistent brand
– To stay ensure alignment
Taxonomy framework
– To know where any new site fits and
improve user experience
Standardized tools
– To minimize launch churn, maximize
efficiencies by leveraging BIC functionality
Shared agency
– To maximize spend, avoid churn and stay
aligned
Results
Governance process rolled out to all social
media platforms
– Processed ~1,000 social media requests to
date,
Cross-segment core team established to ensure
interlocks and alignment
– Extended team exceeds 50 weekly
members
Agreed upon core social strategy
– Enables establishing presence in new
platforms friction-free (Google+, Tumblr)
Embedded tracking
– Ensures all accounts in compliance are
tracked effectively
Today
21. 21
Social Media: Account Requests Social Media: Fans & Followers
Social Media: Compliance
• 169 Issues were reported
• 139 Pages were taken down
• 18 are Pending verification
Social Media: Members by Region
SMaC Governance Reporting – FY14Q1 Mar 2013
Processed Launched Sunset Declined
1,119 812 117 109
0
10
20
30
40
50
60
Consumer
LE
SMB
Corporate/Global
52%43%
5%
NARC REPORT
Reported Deactivated Pending
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
APJ NA EMEA Global LA
Total Fans 6,951,036 5,468,730 1,427,239 1,196,327 861,239
Total Fans
22. Global Marketing
Social Media Inventory
• Sortable Inventory of all official Dell social presences
– Eliminates redundancies
– Informs the business of syndication options
– Supports compliance
– Helps manage footprint
23. Global Marketing
Social Media Governance Process
Defined governance process
• Enables management of
social media footprint
– Minimizes duplication
– Maximizes content distribution
• Ensures standardized
metrics
• Enforces brand standards
• Aligns on strategy
• Mitigates risk
• Drives platform efficiencies
Reporting Compliance Sunset
24. Global Marketing
Team begins by just listening and monitoring earned social.
Tech support experts were then hand-selected for their tech
problem-solving expertise and
superior interpersonal skills.
When pointed at owned social, our
negative sentiment in Facebook
was halved in the first two months
On average, the team addresses
3,000 posts a week in 11 languages
– 98% resolution rate
– 45% ranters to ravers
Customer Experience
Today
Social Outreach Team Formed March 2006
25. Global Marketing
Solution 1. A platform-agnostic strategy
2. A governance model to
manage and scale
3. A communication system to
educate and inform
4. An insights program to
measure impact
5. A culture that embraces it
27. Global Marketing
SMaC U Today
• > 13,000 employees trained
• > 8.000 employees certified
• We train globally in 55+ countries
– Focus on regions where our largest
marketing, sales and product teams
exist
• Launched a Training Ambassador
program, where certified employees
may apply to teach on behalf of the University.
• SMaC Champions: Certified employees given a list of social
activities that they can participate in. One is crowdsourced
translations of social media content.
28. Global Marketing
Social Media Playbook
• Designed for Dell Marketers &
individuals responsible for
planning & operationalizing
social media
• Helps
plan, build, execute, measure &
syndicate social media
strategies
• Provides tools for creating KPI’s
& measuring business value
• Includes helpful
templates, checklists and
worksheets
Confidential28
Social
Media
Playbook
29. Global Marketing
Solution 1. A platform-agnostic strategy
2. A governance model to
manage and scale
3. A communication system to
educate and inform
4. An insights program to
measure impact
5. A culture that embraces it
32. Global Marketing
Insights
• Social media engagement improves Dell’s reach and
share of voice in the marketplace
• There is a causality between social media activity and
engagement leading to Dell purchases
• Social media engagement positively attributes to demand
generation
• Social media support improves sentiment, which
correlates with higher customer revenue
• Social media engagement keeps Dell and customers
connected and that improves loyalty
33. Global Marketing
Solution 1. A platform-agnostic strategy
2. A governance model to
manage and scale
3. A communication system to
educate and inform
4. An insights program to
measure impact
5. A culture that embraces it
35. Global Marketing
Conclusion
“Engaging in honest, direct
conversations with
customers and stakeholders
is a part of who we are, who
we’ve always been. The
social web amplifies our
opportunity to listen and
learn and invest ourselves in
two-way dialogue, enabling
us to become a better
company with more to offer
the people who depend on
us,”
Michael Dell, CEO
Dell’s use of social media really goes to the roots of who we are as a company: the power and value of direct connections with customers, as well as using the Web as a tool to be a better business. Our teams have been exchanging information with customers online since the late 1980s with listservs, and by 1996 we had our own Dell Community forums at Dell.com (other examples include: early leadership of e-commerce, the Web infrastructure to drive our supply chain, Premier Pages, etc)Today, we see social media as tool to be used across the fabric/functions of our businesses to build better business and be more connected with customers (i.e. the social web is not just about marketing or a customer support channel, rather it is a tool to be used to collaborate, connect and constantly do more with customers, from quality, to innovation, to building better business processes, to connecting and sharing real time, as well as solving technical or customer care issues) Highlights to pick out:Started with technical support (Customer service delivery)Just over 5 years ago became an early adopter using social media to connect with customers and build a better business. In March 2006 we established the Online Community Outreach team, a group of tech support experts that reached out to bloggers around the world who had questions or required assistance. Later that year we expanded blog outreach beyond tech support to include any conversations about Dell. 2006 was also the year we launched our blog, Direct2Dell.Moved into communications – using as a channel to tell our story – Direct to DellDeveloped into crowd sourced product and service development with IdeaStormGone multi-lingual – multi-platforms – from our own .com/blog out to those customers select for themselves – no good just listening to the conversations in English, in your own frontroom - got to get out into the street to hear what customers really thinkInternal and external – agent for collaboration and innovation within the organisation e.g. Employee Storm; ChatterDirect sales (or facilitation) channel – lot made of our sales on platforms like twitter with @delloutlet but also important to realise that buying behaviours for products and services are also now heavily influenced by the social web – the opinions of trusted friends often first port of call (social web friends; bloggers)…so bringing those views into the buying process is impactful – so dell.com brings reviews/ratings front and centre with customersPower of advocates/ambassadors not to be underestimated – your team members are powerful voices for your brand/products and services… SMaC training and open access to all the tools they need at work to both LISTEN and ENGAGENote: Google+Dell team members from around the around the world are early adopters and users of social media, most recently on Google+ and Pinterest.
Dell has embedded social media across all businesses and functions, using it to build and nurture customer relationships through listening to, and engaging with customers in meaningful ways. Dell is committed to developing innovative programs that bring our passion for social connectivity and transparency to life, including the Social Media Listening Command Center, IdeaStorm, and a complete training and certification program empowering thousands of employees globally. These efforts contribute to product improvement, positive brand sentiment and an unmatched connection to our customers. Instead of targeting customers, Dell hears what they are saying and invites them to share their ideas.
In fact, as I think back in history to the general store or the early department stores or the mom and pop shops in our neighborhoods, the smart business person was a true marketerThat business person knew his customers by name, had a connections with themIndeed therein lies the early beginning of successful business – not the advertisement of brand names but the intimate customer connectionsIn some cases, the general store was actually the community center. People shopped, chatted, shared news, played a game of cards…..So, as we talk today about social media, I think this context is important….
Social media’s rapid growth and measurable impact led to the realization that ad hoc solutions couldn’t scaleWild West: Saloons and churchesPlatforms change, people don’tBlogs, MySpace, Facebook, Twitter, Renren, Tumblr, Pinterest, InstagramScaling needs:Consistent metricsEducationCommunicationGovernance
“Man is by nature a social animal.” Aristotle The motives to engage, relate, share, be accepted are at the base of all social activity. In this sense, the digital world is no different than the physical. Our lives depend on other humans. Infants are born unable to care for themselves. Survival depends on another human's efforts. We develop and learn about the world around us through the filter of other people. Our connections to others are key to not only our survival, but also to our happiness and the success of our careers.
People think there’s a fundamental paradigm shift with the advent of social. There is a paradigm shift, but not at the fundamental level, which is constant.
Lesson 3 and I have touched on this…but over 5 years we have found the conversations touch every part of Dell’s business……well, I'm not sure accounting has many customer conversations about them To realize business value from the customer, it is important that web interactions and conversations are heard by those who are most impacted, the relevant Dell team members and various parts of the business.
"Today, 66% of online Americans are actively using social networking, but only 16% of companies use social media to engage with customers.“You cannot have credibility saying you are customer-centric if you ignore your customers in social media channels.“ Charlene Li
According to ReadWrite Enterprise, “IdeaStorm is one of the touchstones of the enterprise social media age.” Launched in 2007, Dell’s IdeaStorm is a community site where anyone can submit ideas about improving Dell’s products/services, and allows the community to vote for their favorite submissions. Recently reinvigorated, the redesign supports more robust ideation, more prominent member presence and better social sharing. Dell has 28 IdeaStorm Partner employees, representing every aspect of our product line, who promote two-way dialogue between Dell and the community, IdeaStorm is also used to for customer feedback when Dell is in the process of designing/developing new products. In this situation, Dell puts its own ideas on IdeaStorm, hosting a “Storm Session.” Taking place in real-time, participants join a session to provide feedback on issues/proposed products.
Recognizing the focus on resolution, where and when a customer needed it, Dell brought together a unified team of professionals covering both technical support and customer care on the Web for both business to business and consumer customers. Traditionally separate business units, the social media outreach services (SOS) team merged customer care and technical support into one effort. The team established its own “outbound” approaches, listening and hearing a customer in need and proactively reaching out to solve the issue, rather than waiting for the customer to call. Unlike the traditional phone queues, identity of the customer is not always clear, which means the team must operate without always having the benefit of the traditional “case management” information in the Dell systems. Another unique factor impacting this operation is given Dell’s privacy and protection of customer data policies, the Web, unlike a phone call, is public. Therefore the SOS team works in a non-traditional manner to solve issues without the usual confirmation of names, addresses and service tags.
Lesson 5 relates to giving employees the tools to do their job…that means training.At Dell, We have put in place a robust social media and community curriculum that covers everything from our policies about transparency and protecting company and customer information to how to best use tools like Twitter, Facebook, LinkedIn, and blogging
Not everyone necessarily needs to be active on the Web. However, as the social Web emerges as a key marketing tool, every marketing leader needs to understand how to think about challenges, opportunities, costs, and how the social Web may or may not be a part of a marketing campaign or program. The Dell Social Media Playbook is a 105 page internal guide for planning and executing social strategy for the world’s largest social platforms including social networks, microblogs, video blogs, professional nets, as well as photo sharing, presentation, and publishing sites. Dell CMO, Karen Quintos introduces the guide saying, “Success in marketing means recognizing that experts in the social universe have the power to become some of our most authoritative advocates. Exceling as a social business means embracing these relationships and incorporating the feedback we get across the entire fabric of Dell so that we can continue to delights our customers with every touch point.” The innovative guide teaches marketers to build, engage, promote and track successful social media campaigns on behalf of the company. It also talks about tracking listening data before a market launch and how to factor this into messaging development.
Our social media engagement improves Dell’s reach and share of market voice, establishes causality between social media activity and engagement, and contributes greatly to demand generation and higher customer revenue. Most importantly, our social media efforts improve customer loyalty through the solid relationships we build and nurture.