The document discusses the importance of social media for property developers and real estate agents, highlighting a gap in their engagement compared to other industries. It emphasizes the need for a comprehensive social media strategy that includes content quality, measurable KPIs, and customer engagement. Successful examples are noted, such as Knight Frank's effective social media practices and the rising preference for visual content among homeowners.

1. e
Social Media for the Property Market:
Educational Package – Part 1
SoMazi is one of the world’s leading strategic social media consultancies, specialising in
amplification and monetisation of social engagement.
www.somazi.com

2. 2 Social Media Fun Facts
645,000,000: Views of local business Facebook pages during an average week.
(Source: Facebook)
442,000,000: The number of views per month generated by the top 500 brands on
YouTube. (Source: Outrigger Media)
150: The number of times the typical “smartphone” user checks their phone per
day. (Source: KPCB)
500,000,000: The number of photos uploaded and shared per day in 2013.
(Source: KPCB)
50,000,000: The number of unique visitors per month to the Foursquare website.
(Source: Foursquare)
6,000,000,000: Hours of YouTube video watched per month. (Source: YouTube)
24: The percentage of online teens that use Twitter, up from 16 percent in 2011.
(Source: Pew Internet)

3. 3 Social Media & the Property Market
Source: Propertysocialmedia Blog
While most industries have adopted new marketing tools, there
is a huge discrepancy between organisations – many property
developers and real estate agents have simply missed the
opportunity to fully exploit social media channels.
Estate agents and property developers thrive on the ability to build
one-to-one relationships (creating trust is key to generating
business). Getting to know consumers, engaging in personal
conversations and showing interest in consumers is what property
developers and real estate agents do best and this should easily be
transferable to social media.
Many estate agents and property developers are getting left
behind in their social media presence:
1. Simply have not gotten involved - lacking presence on
`relevant `platforms and without a social media strategy.
2. Missing engagement and advocacy with audiences.
3. Missing integration of print and offline campaigns with
social `media `marketing.

4. 4 Social Media & the Property Market
The challenge is to develop and
implement a holistic social media
strategy and combine it with cross-
channel efforts. The social media
strategy needs to include the aspects
of:
(1) High Quality Content, well laid out
(2) Key Performance Indicators (KPIs),
clearly defined and measurable
(3) Governance Model that allows the
company to react ad hoc without
having to run through several levels of
approval, and
(4) Customer Care
Paradigm Shift
Social
Media
Search
Engines
New
Customers
The Social Media Challenge

5. 5
Real Estate Agent Knight Frank
With almost 21,000 followers on Twitter, Knight Frank’s strategically
aligned social media approach engages with key audiences across a
range of platforms – leading the industry in its use of social media.
Source: Somazi “Top 5 Social Media Practices for Property Developers and Agents”
• Visual : Fantastic use of striking visual content that provides inspiration and interest in its
properties, regularly updating its content on Twitter / Pinterest.
• Brand Advocates : Executives within the organisation engage and communicate as brand
ambassadors through Twitter.
• Content : Its “Global Briefing” blog offers up-to-the minute analysis / opinion and is
followed by numerous industry professionals – keeping its clients fully briefed.
Property Social Media Success Story

6. 6 Statistics
Visual content is king – 73% of homeowners said they are more likely to list with a
realtor offering to do video. Property developers can extrapolate a similar effect
on potential buyers.
84% of real estate professionals are now using social media
Source: Postling.com
Social Media and Property
What social media platforms are
property professionals using?
How comfortable are property
professionals on social media?

7. 7 SoMazi
At a Glance
• In 2012, Forbes included Maz in its Global Top 50 list of Social Media Power Influencers.
• In 2011, The Sunday Times listed Maz amongst its Global Top 50 Social Media People.
• In 2010 Maz was asked to join a select research team at Oxford University’s Business
School to address the subject of ‘Social Media and Innovation’.
• He is a judge at the Shorty Awards alongside the likes of Steve Wozniak (“Woz”), Jimmy
Wales of Wikipedia, and Craig Newmark, founder of Craigslist.
• Maz is an advisory board member for the globally renowned “Social Media Week” and
“Social Media World” events.
SoMazi was founded by social media specialist Maz Nadjm. His background in blue-chip multidisciplinary
cross-channel social media amplification has seen him rise to become one of the world’s leading social
media authorities.
SoMazi operates on a simple principle – any involvement in social media should drive financial gain
Contact Info:
18 Steynings Way
N12 7LN, London
England
Maz Nadjm
Mobile: 07960811351
Landline: 02035981294
Email: maz@somazi.com
Website: www.somazi.com
Twitter: @Somaziww

8. 8 SoMazi