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Using social media effectively
This document discusses using social media effectively by developing personal and professional identities online. It covers understanding the positives and negatives of social media use, reflecting on current and desired social media presence, and evaluating appropriate tools. The document examines why people use social media, both benefits like sharing work and maintaining networks, and drawbacks like privacy loss and harassment. It suggests strategies for effective social media use like regularly checking privacy settings and curating online identities. Overall, the document provides guidance on thoughtfully utilizing social media to build a positive digital presence.
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Using social media effectively
- 1. Using social media effectively:developing our personal and professional identities Dr Jane Secker Copyright and Digital Literacy Advisor, LSE
- 2. Learning outcomes Understandsome of the positive and negative aspects associated with using social media (particularly as a woman) Reflect on your current and future use of social media Reflect on your attitudes towards sharing personal and professional information about themselves online Evaluate a range of social media tools that might be useful to build an online identity they are comfortable with.
- 3. What is socialmedia?
- 4. It’s just theweb…....
- 5. Which social mediatools do you….. Use ✔ Not use ✖ Want to use ✔ Don’t want to use ✖ Don’t know what they are!
- 6. Why use socialmedia? Social media apps by Jamie Howie licensed under CC-BY
- 7. Social media canhelp with….. Finding information / keep up to date Planning and managing projects Making and sharing notes Storing files / work collaboratively Twitter Facebook Trello or Wunderlist Slack Google Drive Dropbox Mendeley Evernote Google Docs
- 8. Social media canhelp with….. Storing managing sharing & resources Promoting and sharing your work / interests Professional networking Creativity and using digital media Goodreads Pinterest LinkedIn Research Gate WordPress Twitter Flickr You Tube Gliffy SlideShare
- 9. What is holdingyou back? Road closed by The Local People https://flic.kr/p/8Gm3KP
- 10. The dark sideof social media Come to the Dark Side by Chris and Holley Melton licensed under CC-BY: https://flic.kr/p/nxstvi
- 11. The dark sideof social media ‘Free’ services are usually selling you / your data Loss of privacy / digital footprint Harassment / cyberbullying / trolling Obsessive / compulsive behaviour / increased loneliness Filter bubbles – reinforces your own viewpoint Lack of digital skills or knowledge of tools
- 12. Sharing How doyou feel about sharing personal information at work? What do you share? Opinions on politics / religion / sexuality Personal details – your partner / family / pets Thoughts / feelings / likes / dislikes Your health Other matters? Trust / Respect / Empathy are all key here but a personal matter Your approach to social media should reflect your values
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- 15. The Social Mediatoolkit: Jane’s top ten 1. Wunderlist 2. Twitter 3. Evernote 4. WordPress 5. Dropbox 6. Google Drive 7. Mendeley 8. SlideShare 9. Flickr 10. LinkedIn
- 16. Time to play Pick a social media tool you’ve not used before / or don’t use to its full potential Research it and play in your pair Consider if these are something you might use in the future? Can you see benefits / concerns? Share with the group one or two points on post-its
- 17. Some strategies forusing social media effectively Regularly review your privacy and security settings Be sensible about what you share – never share some information (DOB, full address, bank or financial information, mother’s maiden name) Google yourself (regularly) or use a Google Alert on your name Consider multiple accounts if you have different identities or use a nickname Review terms of use of new apps you install Act quickly if something unpleasant happens – report it
- 18. Social media nirvanaor digital nightmares? Build a positive digital identity Don’t be passive – close down accounts you don’t use and keep accounts you use up to date Be thoughtful, mindful, critical in the social media you use but not paranoid! Be aware of when your data is being used – Google accounts track you, your phone tracks you if location settings are switched on The right to be forgotten is a last resort to remove content online about you
- 19. Thanks very much Anyquestions? Find me online @jsecker https://janesecker.wordpress.com
- 20. Further reading LSE Guideto Twitter http://blogs.lse.ac.uk/politicsandpolicy/twitter-guide/ LSE Blogs: http://blogs.lse.ac.uk/ Copying with cyberbullying. NHS Choices: http://www.nhs.uk/Livewell/Bullying/Pages/Cyberbullying.aspx Using social media safely from University of York: https://www.york.ac.uk/students/support/health/problems/social-media/ 10 tips for engaging pupils and parents in e-safety and digital citizenship. The Guardian. November 2013: http://www.theguardian.com/teacher-network/teacher-blog/2013/nov/18/10- tips-digital-citizenship-esafety-pupils-parents UCISA (2015) Social Media Toolkit. Available at: http://www.ucisa.ac.uk/groups/exec/socialmedia.aspx BBC Webwise: Safety tips: http://www.bbc.co.uk/webwise/0/21259413
Editor's Notes
- #2 Timings Activity 1: which social media tools they use – 5-10 mins Activity 2: shout out – why use social media / what is holding you back – 5 mins Activity 3: personal and professional you – your attitude to sharing – 5 mins Activity 4: time to play with some new social media tools – should I give them examples? – 15 mins Also make a handout of what the tools are all good for.
- #4 Give them a clear definition
- #6 5 minute exercise on large pieces of flip chart paper to write up what you use, don’t use, want to use don’t want to use Don’t know what they are!
- #7 Consider some of the tools you use – why are they valuable?
- #13 Give them 5 minutes to discuss in pairs