I was invited to speak in front of the UBC Master of Management students. I shared some of the best practices for social media listening and engagement.

2. People Talk

3. For the first time in history, you can not
only know exactly what people want, but
also act on it. This is the power of social.

5. 200 Million
Tweets Per Day

6. “What does it mean?”
— Double Rainbow Guy

8. How do you start listening
for the updates that matter?

9. search.twitter.com

10. Disclaimer: I used to work at HootSuite.

11. Listening
1. Search for keywords

13. Listening
1. Search for keywords
2. Follow people

15. Listening
1. Search by keywords
2. Follow people
3. Filter messages

16. Listening
1. Search by keywords
2. Follow people
3. Filter messages
+ localize

17. Now that you are listening,
what can you do about it?

18. 3 Categories of updates based
on how you should react.

19. 1. Sell

20. 2. Help

21. 3. Love

22. What about measuring results?

26. Mike Abasov // marketing for startups
twitter // @mike_abasov
email // abasov.m@gmail.com