The document discusses digital communication strategies for social advocacy. It explains that effective strategies involve two-way and multi-directional communication using social networks and media to build communities. It provides tips for growing influence on social media, such as finding and engaging influencers, targeting government officials using tools like hashtags and petitions, and measuring engagement and reach using metrics. The goal is to maximize audience interaction and drive traffic to further advocacy efforts.
A foundation course on networked journalism I gave to journalism graduate students from Azerbaijan, Armenia and Georgia at the European Commission, 17 November 2011.
Deb Levine, Executive Director of ISIS, delivered this presentation at the Ford Foundation Grantee Strategy Retreat, "Advancing a New Vision for Youth Sexuality through New Media" on Nov. 8, 2011.
A foundation course on networked journalism I gave to journalism graduate students from Azerbaijan, Armenia and Georgia at the European Commission, 17 November 2011.
Deb Levine, Executive Director of ISIS, delivered this presentation at the Ford Foundation Grantee Strategy Retreat, "Advancing a New Vision for Youth Sexuality through New Media" on Nov. 8, 2011.
This ppt. was created using the Social Media Bible by Lon Safko as text. For a course entitled Social Media Marketing at UC Riverside Extension center. Instructor and Social Marketing Coach Cheryl Lawson aka @partyaficionado
Document updated 10/13/2013
Register for this course UCRExtension.com
Susan Tenby, Director of Social Community & Strategic Partnerships, Caravan Studios
@suzboop
This session will demonstrate how to create a community from the ground-up, with a dense network of member evangelists when you don't even have a product yet. Susan will teach you tools and techniques with a high-engagement approach across social media, email, forums, and products to grow your organization.
In this presentation, Susan Schoenian, University of Maryland Extension Sheep & Goat Specialist, shares her experiences using various social media tools.
These are slides for a workshop for The Gazette in Montreal on using social media and other engagement tools and techniques in reporting. For links relating to this workshop, check my blog: http://wp.me/poqp6-1Yd
Introduction to social media for the Town of Cardston, AB. Created in 2010 and without being able to consult with the client (subcontracted work), I concluded they weren't ready for Facebook (at the time, they had blocked access to Facebook from the town web site). Happy to say I was wrong - the Facebook group page they created for the town now has more members than the town has residents.
Digital Communications - Social Media, Content and MoreDanielle Brigida
For the #FriendsForward Conference, we talked about using digital properties like your website and social accounts to make the most of your important mission and engage with awesome supporters.
UNF NP Management Conference 2011 Nonprofits and Social Media: An Introduction Georgette Dumont
These are the slides from the NP and Social Media workshop at the UNF Nonprofit Management Conference, September 23, 2011. This is an introduction to some of the widely used social media platforms.
This ppt. was created using the Social Media Bible by Lon Safko as text. For a course entitled Social Media Marketing at UC Riverside Extension center. Instructor and Social Marketing Coach Cheryl Lawson aka @partyaficionado
Document updated 10/13/2013
Register for this course UCRExtension.com
Susan Tenby, Director of Social Community & Strategic Partnerships, Caravan Studios
@suzboop
This session will demonstrate how to create a community from the ground-up, with a dense network of member evangelists when you don't even have a product yet. Susan will teach you tools and techniques with a high-engagement approach across social media, email, forums, and products to grow your organization.
In this presentation, Susan Schoenian, University of Maryland Extension Sheep & Goat Specialist, shares her experiences using various social media tools.
These are slides for a workshop for The Gazette in Montreal on using social media and other engagement tools and techniques in reporting. For links relating to this workshop, check my blog: http://wp.me/poqp6-1Yd
Introduction to social media for the Town of Cardston, AB. Created in 2010 and without being able to consult with the client (subcontracted work), I concluded they weren't ready for Facebook (at the time, they had blocked access to Facebook from the town web site). Happy to say I was wrong - the Facebook group page they created for the town now has more members than the town has residents.
Digital Communications - Social Media, Content and MoreDanielle Brigida
For the #FriendsForward Conference, we talked about using digital properties like your website and social accounts to make the most of your important mission and engage with awesome supporters.
UNF NP Management Conference 2011 Nonprofits and Social Media: An Introduction Georgette Dumont
These are the slides from the NP and Social Media workshop at the UNF Nonprofit Management Conference, September 23, 2011. This is an introduction to some of the widely used social media platforms.
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I have done this presentation with Jules Andre-Brown and on my own in several places now. People have asked if we'd do this workshops for their organization - please contact us and let's talk! aaron@spectrumsociety.org
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Presentation and training by Leigh Kendall about maximising your personal and professional potential on Twitter, thinking about brand, perception, and effective tactics for influencing, reach, spread, and impact.
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The largest and best Greek Festival in Southern California is the Orange County (O.C.) Greek Fest in aheim. This presentation was shared with their Festival team about how to use social media to drive awareness for their major event. It includes research and marketing strategy and recommendations to fix their social media problems that are applicable to non-profits and government agencies.
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English Heritage, the IHBC and ALGAO: England, along with digital media agency, sounddelivery, ran training workshops for Historic Environment professionals to look at ways in which they could engage local communities in the work they do and to see what role social media can play in achieving that goal. These are the slides from sounddelivery's presentation.
Social networking sites provide a powerful means of direct engagement and communication with targeted audiences. Brent S. Gambill of Martin-Wilbourn Partners, a social media marketing expert, spoke Thursday at the 2013 Baptist Communicators Association workshop on the benefits of social media outreach to Christian communicators and ministry organizations. View the SlideShare presentation to learn about the current state of social media, and how any organization can take advantage of these communication channels to greatly extend the reach of marketing initiatives.
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NCRC and expert consultants, Elizabeth Green and Peter Vidi discuss the role of valuation in the servicing, REO and foreclosure process, and the limitations associated with automated valuation models.
Have you ever wondered about the lost city of Atlantis and its profound connection to our modern world? Ruth Elisabeth Hancock’s podcast, “Visions of Atlantis,” delves deep into this intriguing topic in a captivating conversation with Michael Le Flem, author of the enlightening book titled “Visions of Atlantis.” This podcast episode offers a thought-provoking blend of historical inquiry, esoteric wisdom, and contemporary reflections. Let’s embark on a journey of discovery as we unpack the mysteries of ancient civilizations and their relevance to our present existence.
La transidentité, un sujet qui fractionne les FrançaisIpsos France
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SunDaze Surf offers top swimwear tips: choose high-quality, UV-protective fabrics to shield your skin. Opt for secure fits that withstand waves and active movement. Bright colors enhance visibility, while adjustable straps ensure comfort. Prioritize styles with good support, like racerbacks or underwire tops, for active beach days. Always rinse swimwear after use to maintain fabric integrity.
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Discover how Oakland's innovative corporate wellness initiatives are transforming workplace culture, nurturing the well-being of employees, and fostering a thriving environment. From comprehensive mental health support to flexible work arrangements and holistic wellness workshops, these programs are empowering individuals to navigate stress effectively, leading to increased productivity, satisfaction, and overall success.
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
Is your favorite ring slipping and sliding on your finger? You're not alone. Must Read this Guide on What To Do If Your Ring Is Too Big as shared by the experts of Andrews Jewelers.
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANEDK PAGEANT
Amruthaa Uttam Jagdhane, a stunning woman from Pune, has won the esteemed title of Mrs. India 2024, which is given out by the Dk Exhibition. Her journey to this prestigious accomplishment is a confirmation of her faithful assurance, extraordinary gifts, and profound commitment to enabling women.
2. Social Advocacy for Breakfast
Alan Rosenblatt, Ph.D. (@DrDigipol)
arosenblatt@americanprogressaction.org
April 21, 2012
3. Social Advocacy for Breakfast
Dimensions of digital communication strategy
1-D 2-D 3-D
Information Action Community
One-way Two-way All-way
Communication Communication Communication
Audience Interacts Audience Interacts Audience Interacts
with Information with Campaign, with Each Other
Organization, or
Government
Email Lists & Transactional Social Networks &
Brochure Websites Websites (Information Social Media
(Broadcast & Exchange, Donations, (Grassroots &
Narrowcast) & Action) Grasstops)
4. Social Advocacy for Breakfast
Sherrington’s dog
Sir Charles Sherrington (1904)
Pressure points
Stimulus
Threshold
Multiple pressure points
Sub-threshold
Additive summation
Whole > Sum of the parts
5. Social Advocacy for Breakfast
The way things were
Campaigns email Activists send Congress gets
activists (very email to the email (but no
few forward it) Congress one knows for
sure)
• Email is a closed communication loop
• Email was the only online channel to reach Congress
6. Social Advocacy for Breakfast
The way things are now
Campaigns email Activists sent to Activists send Congress can’t
activists & email/petition page, email to Congress ignore because
promote on social twitter petition, & msg via social the world can see!
media Facebook wall, etc. media
8. Social Advocacy for Breakfast
It’s true: social media can reach the grassroots
9. Social Advocacy for Breakfast
But more importantly: social media reaches influencers
• Traditional influencers
• Press
• Policy Professionals
• Policymakers
• New influencers
• State/issue bloggers, organizers, e-newsletter editors
• Social network influencers
• Influencers extend & enhance your influence (trusted 3rd party validation)
13. Social Advocacy for Breakfast
Get followers, then deepen your connection
• Connect – Follow people you want following you
• Following people who tweet about the same topics as you
creates a 15-30% chance they will follow you back.
• Engage – Reply to people you want following you
• Not everyone notices who follows them, but everyone notices
who mentions them. Reply w/ information & links you know will
interest them. Ask questions & converse.
• Recommend – Retweet/#FF followers you want
• Recommend people you want following you to your followers by
retweeting them & w/ #FF (Follow Friend).
• Repeat – Repeat steps 2 & 3 after they follow you back to deepen
your connection.
• Remember, it is about exchanging VALUE
14. Social Advocacy for Breakfast
Find influencers to follow – Directories
• Directories of influential tweeters
• TweetProgress.us - Progressives
• WeFollow.com – Keyword &
location
• Tweetbe.at – Keywords
• TwitterStates.com – Location
• Listorious.com – Twitter Lists
• Use directories to search for people
to follow
• Register on the directories so
people find you
15. Social Advocacy for Breakfast
Find influencers to follow – Drilling down into Twitter
Find an issue expert
• Follow who they follow
• Follow their followers
• Follow their lists
• Next iteration
16. Social Advocacy for Breakfast
Clean your list – Unfollow dead weight
• Twitter limits
• Until you have 2,000 followers, you can only follow 2,000
• Beyond that, you can follow 15% more than follow you
• Purge followers to maintain room to grow
• People who don’t follow you back (unless they are interesting)
• People who never retweet others
• People who SPAM, shills, etc.
17. Social Advocacy for Breakfast
Find dead weight to unfollow
• TwitClearner.com is a tool to
find dead weight
• Log in and run report
• Review report and unfollow
dead weight
21. Social Advocacy for Breakfast
Anatomy of a tweet – Targeting a senator
.@ChuckGrassley read our report on repealing #DADT (http://bit.ly/dadt)
& vote FOR Defense Auth Bill. FYI @desmoinesdem @OneIowa #IA
#p2
•140 characters is enough
• 9-second soundbyte
• Syllogisms
• Links to more content
• Haikus
•3 ways to make a link in Twitter
• @mention, #Hashtag, URL
•Example: targeting a Member of Congress
• Trackable link to measure click throughs
• Use key audience hashtags
• Alert watchdogs on Twitter
22. Social Advocacy for Breakfast
Targeting by hashtag
• How often is it used?
• Busy – Large audience, lots of
noise
• Moderate – Best hashtag
• Slow – No audience
• How many people are using it?
• Many people – Big public
conversation
• 1 or 2 people – Private
conversation
• What is the ratio of RTs:Tweets?
• Ideal for network effect
30. THANK YOU!
To follow up with the speaker:
Alan Rosenblatt, Ph.D.
arosenblatt@americanprogressaction.org
@DrDigipol
@HaikuProgress
DrDigipol.Tumblr.com
BigThink.com/blogs/Digital-Politics
YouTube.com/DrDigipol
Presentations will be available at www.ncrc.org/conference
by
April 30, 2012