The twin goals of social media are to publish better social media messages and connect with more people. Successful social media strategies can boost SEO rankings, increase web traffic and even generate more leads. But what most people fail to realize is that all you need to manage a successful social media strategy is 10 minutes a day. In this HUG discussion, we’ll go over how to plan, set up, and execute a 10-minute-a-day Social Media strategy that’ll expand your reach and great more meaningful relationships with your followers.

1. Louisville HUG November 2014
Social Media + Inbound
Amanda Iglesias
@amandalucia

2. 1 Social Media + Inbound
– Why does Social matter?
2 It’s all about the Fundamentals
– Guiding principles of Social
– 10-minutes a Day

3. 1 Social Media + Inbound

4. Once upon a time...

5. ...all markets were conversations.

6. As society evolved...

7. ...something became
very apparent.

8. really
>
It’s hard to mimic face to face
interaction....

9. ...on the Internet.

10. So, why does Social Media matter?

11. Because we want
this number to grow?

12. Sort of...

13. Because we want users to end up here?

14. Sort of...

15. It can help grow
your database...

16. fanbase. ...into a

17. There isn’t a formula to Social Media
marketing.

18. 2The Fundamentals

20. ...are not this complicated.

21. Who are you socializing with?

22. A human being. (

23. A human being
with questions, concerns and needs.

24. Which gives you fellow human
beings a huge advantage!
A human being
with questions, concerns and needs.

25. " Who is this human being?
" What are the problems you help them solve?
" What information matters to them?
" What influences their success?

26. But wait!

27. Listen with monitoring streams.

28. Set up your publishing timeline.

29. Get social for 10 minutes a day.

30. 1 Review what’s working

31. t 1 minute
Check which messages got traction.

32. 2Schedule your messages

33. t 2 minutes
Check your calendar.

34. t 2 minutes
Schedule your content.

35. 3Respond to interactions

36. t 2 minutes
Mine your inbox for existing contacts.

37. t 1 minute
Follow. Friend. Connect.

38. t 1 minute
Join the conversation.

39. 4Listen Listen Listen

40. t 2 minutes
Read through your streams.

41. i Helpful Resources

42. " Your Daily Social Media Game Plan (HubSpot)
" Social Media User Guide (HubSpot Knowledge Base)
" 9 Questions You Need to Ask When Developing Buyer Personas
(HubSpot)