Case Study: Channeling your faculty research to social media success
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Social Media Strategies Summit - Higher Education presentation in Nov. 2016. Different ways to tell your institution’s stories utilizing Facebook Live, Reddit AMA, Medium and more.
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Case Study: Channeling your faculty research to social media success
- 1. Channeling your faculty research to social media success Michi Gupta The University of Chicago
- 2. Michi Gupta ASSISTANT DIRECTOR, DIGITAL STRATEGY THE UNIVERSITY OF CHICAGO michikog michig
- 4. THE QUESTION We have this amazing faculty research on XYZ! Can we get some media coverage/social media buzz around it?
- 5. THE PROBLEM “Far too often for writers and editors the story is done when you hit publish. At the Huffington Post, the article begins its life when you hit publish. Paul Berry, Former CTO of The Huntington Post ”
- 6. RETHINK THE PROCESS (Near) real-time Storytelling Digital Storytelling Social Media Visuals are processed 60,000 times faster Real-time engagement earns more retweets and likes by 400% 62% of U.S. adults get news on social media
- 7. Quick Hits Menu is an assorted list of different content types catered towards real-time storytelling. The goal of this “menu” is to insert our faculty expertise in a timely fashion with current affairs, and the turnaround time for this is aimed at 48 hours max. THE HOW: QUICK HITS MENU WAS BORN
- 8. QUICK HITS MENU Appetizers • Content Calendar • Social Listening Main Course • Reddit AMA • In Studio With • Medium • Facebook Live Dessert • By the numbers • a
- 10. APPETIZER: WE LISTEN. A LOT.
- 11. REDDIT AMA (ASK ME ANYTHING) 1. Faculty member has a new book coming out that aligns with current news
- 12. VIDEO: IN STUDIO WITH 2. Faculty is well-versed in a topic that’s in everyone’s mind
- 13. OP-ED IN MEDIUM 3. Faculty has expertise in somewhat an evergreen topic
- 14. #FACEBOOKLIVE OFFICE HOURS 4. Faculty is up for dialogue on topics that people have questions about
- 15. DESSERT: BY THE NUMBERS Total number of Quick Hits Menu content: 16 Reach: 870K Video views: 100K Engagement: 8.4K