Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13
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The document discusses building relationships through social media. It emphasizes that relationships require work over time and provides tips for connecting with others online, such as finding influencers, asking people questions, giving value as a resource, and maintaining relationships. The overall message is that developing strong relationships can lead to increased traffic, leads, revenue and other business benefits, but relationships are an investment that require incubation before seeing results.
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Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13
- 1. Social Media is About Relationships; It’s About Time You Learn to Build Them Erin Everhart Director of Digital Ma rketing 352 Media Group
- 2. Relationships Require A Lot of Work Twitter: @erinever
- 3. So who is this chick? Twitter: @erinever
- 4. How Do You Feel When I Say Relationship Building? Twitter: @erinever
- 6. How These Techniques Will Make You Feel Twitter: @erinever
- 7. How To Build The Best Relationships Out of Anyone Ever Twitter: @erinever
- 8. Too Bad Everyone Already Knows That Twitter: @erinever
- 9. What Do You Want Out of a Relationship? Twitter: @erinever
- 10. You Would Never Do This Hi! I’m Erin. Marry Me? Twitter: @erinever
- 11. So Why Do This? Hi! I’m Erin. Gimme yo’ likes. Twitter: @erinever
- 12. Do Real Company Stuff via @wilreynolds Twitter: @erinever
- 13. Real Company. Not Real Stuff. Twitter: @erinever
- 14. Real Company. Just Plain Stupid Stuff. Twitter: @erinever
- 15. I just don’t even know what this is Twitter: @erinever
- 16. It Started Off Innocent Enough Twitter: @erinever
- 17. But then it just got bad. So, so bad. Twitter: @erinever
- 18. Arguing With People Probably Isn’t A Good Idea Twitter: @erinever
- 19. What Would You Have Done Differently? Twitter: @erinever
- 20. Guest Blogging It works. For real. Twitter: @erinever
- 21. You’re Not Fooling Anyone Home Slice Twitter: @erinever
- 22. Searching for Sources: The Old Way Twitter: @erinever
- 24. Who are the people behind the website? Twitter: @erinever
- 25. Searching for Sources: The New Way LinkedIn Twitter: @erinever
- 26. Searching An email to for Sources: info@domain.com will The New rarely get a reply. Way Find the company on LinkedIn, search for employees to find a name. LinkedIn Twitter: @erinever
- 27. Searching for Sources: The New Way Twitter Twitter: @erinever
- 28. Searching Listorious for Sources: Follerwonk The New Twellow Way ExecTweets TweetFind Tweepi TweepML LocaFollow Twitter ChirpCity Nearby Tweets Advanced Search Twitter: @erinever
- 29. Searching for Sources: The New Way Pinterest Twitter: @erinever
- 30. Searching for Sources: Pins The New • Most Sources, but Way not all relevant Boards • Money, but not always People Pinterest • Gold, but only a little Twitter: @erinever
- 31. Other Money • Blog Keywords • Blogger • Editor • Blog owner • Journalist • Editor • Content specialist • Marketer Twitter: @erinever
- 32. Find The Influencers Twitter: @erinever
- 33. Find The Influencers Followerwonk Twitter: @erinever
- 34. Find The Influencers Followerwonk Twitter: @erinever
- 35. Use What You Got Followerwonk Twitter: @erinever
- 36. Use What You Got Followerwonk Twitter: @erinever
- 37. Use What You Got Followerwonk Twitter: @erinever
- 38. Use What You Got Followerwonk Twitter: @erinever
- 39. But No One Likes Me Followerwonk Twitter: @erinever
- 40. But No One Likes Me DO THIS WITH YOUR COMPETITORS Followerwonk Twitter: @erinever
- 41. Contacting People Twitter: @erinever
- 42. You should do your homework. Twitter: @erinever
- 43. You should interact with them. Twitter: @erinever
- 44. But don’t creep people out. Twitter: @erinever
- 45. First, Use Twitter Name + Twitter Follow Them Tweet To Them • Hey Sarah. Erin here. Found your blog & love it! Great post on why turkey bacon rocks. Would love to chat about an idea. Can we email? Twitter: @erinever
- 46. If You Must Email… Make It Noticeable • Hi Erin! Make It Short • Facebook Message Use The Right Email • Agency email? • Client email? • Gmail? Twitter: @erinever
- 47. That is real company stuff via @wilreynolds Twitter: @erinever
- 48. Show You Care… Like Really Really Care Twitter: @erinever
- 49. Show You Care… Like Really Really Care Twitter: @erinever
- 50. Ask People Stuff Twitter: @erinever
- 51. Ask People Stuff Twitter: @erinever
- 54. Lend a Hand Twitter: @erinever
- 55. Lend a Hand Marriot Twitter: @erinever
- 56. Have a Personality Twitter: @erinever
- 57. Have a Personality Twitter: @erinever
- 58. Have a Personality Twitter: @erinever
- 59. Blogger April in Paris Outreach • 2.73 million impressions • 620K+ Twitter impressions Tours • 338 social actions (Tweets, videos, photos) Diamond Life • 10.27 million impressions • 570K+ Twitter impressions • 370 social actions Taste Tour • 1.17 million impressions • 1.94 million Twitter impressions • 600+ social actions Twitter: @erinever
- 60. Blogger Outreach Tours 15 mom bloggers in Tampa Bay Content shared to 10K+ socially 15% 20% Social mentions Traffic Twitter: @erinever
- 62. The Most Important Thing? MAINTAIN THE RELATIONSHIP! Twitter: @erinever
- 63. What You Can Expect Twitter: @erinever
- 64. Photo http://teenagefilm.com/wp-content/uploads/2011/07/Picture-172- e1311631744382.png Credits http://prettynameless.com/2011/04/29/kissing-girls/ http://www.flickr.com/photos/pen/galleries/72157622497055328/ http://cdn2.mademan.com/wp-content/uploads/2011/10/vintage-gangster.jpg http://cuteoverload.com/2011/01/01/top-ten-photos-of-2010/ http://www.copyblogger.com/dont-spam-your-mom/ http://www.dailyhaha.com/_pics/pissed_off_wet_cat.htm http://purduecco.files.wordpress.com/2012/03/interview-follow-up-call-me- maybe.jpg h"p://www.washingtonpost.com/2012/03/02/gIQAasqrmR_photo.html h"p://aeryssports.com/aaron-‐miles-‐fastball/files/2012/09/Le-‐Sigh.jpg h"p://www.ifood.tv/blog/how-‐to-‐incubate-‐chicken-‐eggs h"p://startupplays.com/blog/wp-‐content/uploads/2011/12/giveaway.jpg h"p://www.seomoz.org/blog/the-‐real-‐benefits-‐of-‐guest-‐blogging h"p://www.midgetmanofsteel.com/2010/11/anM-‐semiMc-‐sudoku.html h"p://pichowyoufeel.com/wp-‐content/uploads/2012/08/Im-‐Listening-‐Willy-‐Wonka.jpg h"p://www.amazon.com/Pinocchio-‐Two-‐Disc-‐Anniversary-‐PlaMnum-‐EdiMon/dp/B001ILFUDM h"p://nerdbastards.com/2012/09/27/new-‐video-‐reveals-‐man-‐behind-‐bowies-‐balls-‐in-‐labyrinth/ h"p://wehearMt.com/entry/10478945
- 65. More Traffic Like It’s Your Job 1,078% 165% Non-branded Branded FYI: It is your job. Twitter: @erinever
- 66. More Leads Like It’s Your Job 215% Conversions That’s your job, too. Twitter: @erinever
- 67. More Revenue Like a Boss 103% Valentine’s Day Revenue Yup, still your job. 87% Mother’s Day Revenue Twitter: @erinever
- 68. Relationships are an Investment. They have To Incubate Before You See Any Results. Twitter: @erinever
- 69. Aren’t You Feeling Better Already? Twitter: @erinever
- 70. Thank You! Erin Everhart eeverhart@352media.com @erinever, @352media www.352media.com