Superstorm Sandy, Social Media, and the Work of the American Red Cross | SoCon13

1,564 views

Published on

Presentation by Terri Thornton, Founder of Thornton Communications, and Ruben Brown, Media Relations Specialist at the Atlanta chapter of American Red Cross.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,564
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Superstorm Sandy, Social Media, and the Work of the American Red Cross | SoCon13

  1. 1. Superstorm Sandy, Social Media & theAmerican Red Cross
  2. 2. Ruben BrownMedia Relations Specialist Atlanta Red Cross @AtlantaRedCross Terri ThorntonThornton Communications @Ttho
  3. 3. October 29, 2012 “The Perfect Storm” 3
  4. 4. Three Months After Superstorm Sandy Red Cross Red Cross Provided Relief Provided Relief in 11 States in 11 States
  5. 5. Photos courtesy Red Cross
  6. 6. $254 Million Raised$254 Million Raised $145 Spent $145 Spent ----- ----- $109 Million for $109 Million for Long-Term Help Long-Term Help
  7. 7. Two Social Media Peoplein Red Cross Greater NY Office
  8. 8. 9
  9. 9. Thanksgiving Wishes 10
  10. 10. Sharable Content Photos Videos Information 11
  11. 11. Relief Efforts Continue
  12. 12. @Ttho’s Platforms & Tools
  13. 13. How We Got Here
  14. 14. 1. Carry out the organization’s mission online. Bucking Antiquity Bucking Antiquity2. Grow our network of passionate supporters. Haiti, HGC, Online Giving Haiti, HGC, Online Giving3. Give the public a seat at our operational decision-making table. Transparency Transparency 15
  15. 15. What changed with Haiti… 16
  16. 16. We estimate that we touched nearly 2million Haitians with a variety of relief andrecovery services since the earthquakeand we expect to support these survivorsin the years ahead until the last donateddollar is spent. 17
  17. 17. Hundreds of millions of liters of drinking water… 18
  18. 18. Treatment for people in Red Cross field hospitals and mobile clinics.. 19
  19. 19. Staff dedicated to the relief effort. 20
  20. 20. Before Haiti…•• Ability to text donations existed before.•• The earthquake in Haiti turned this capability into a phenomenon.•• Prior to Haiti, the Red Cross raised funds for domestic disasters through a program called Text 2Help. 21
  21. 21. 22
  22. 22.  24 hour cable news social networking sites like FB and Twitter, news of destruction in Haiti was available everywhere. The “tweet” You can text Haiti to 90999 to donate $10 spread rapidly. From Jan. 12-14 there were 2.3 million tweets about “Haiti” and the “Red Cross”, of which 59% were retweets. First Lady Michelle Obama and others filmed PSAs urging people to text donations to the ARC. 23
  23. 23.  Growing trend in U.S. and across the world in disasters to use social media to seek help. More people using social media, mobile technology and online news outlets in emergencies. 1. Trying to learn about the disaster 2. Asking for help. 3. Sharing information about well-being with family and friends. 24
  24. 24. 25
  25. 25. 26
  26. 26. Dedicated Staff 27
  27. 27. 28
  28. 28. 29
  29. 29. 30
  30. 30.  In-depth training on engagement tactics Engagement console training Group workflow and reporting system 31
  31. 31. 32
  32. 32.  Leadership interest in and acceptance of social data reports during disasters Training developed for Red Cross employees and volunteers 20 trained staff members in various departments who can use software to monitor and deal with day-to-day issues Hurricane Isaac:   8 digital volunteers were trained and deployed 8 digital volunteers trained and deployed   Reviewed 2,307 posts and responded to 364 posts Reviewed posts and responded to 364 posts   Provided services on the ground in 3 instances,directly as Provided services on the ground in instances,directly as result of social posts result of social posts 33
  33. 33. Download the Hurricane App 34
  34. 34. Give through Give through ••PayPal PayPal ••iTunes iTunes ••Google Google Checkout Checkout Text Text REDCROSS REDCROSS to 90999 to 90999 Visit Visit Call CallRedCross.orgRedCross.org 1-800-RED CROSS 1-800-RED CROSS
  35. 35. THANK YOU redcross.org @redcrossFB-American Red Cross 36

×