Sales Meets Social Media.

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Center for Sustainable Journalism at Kennesaw State University

The document discusses how social media has evolved the sales process. It recommends that salespeople understand buyers are now in control, educated, and want solutions rather than pitches. It outlines benefits of social selling like brand awareness and lead generation. It provides tips for using social media effectively like developing compelling content, searching LinkedIn, and creating credibility. Executives want salespeople to understand their issues and propose solutions at the right time. The document advises salespeople to create a social media plan and track results to build loyalty.

Technology

Sales Meets Social Media Barbara Giamanco, Talent Builders Inc.

Let’s Talk About… How Sales Has Evolved Social Media’s Role in the Sales Process What Executives Want You to Know Building Loyalty and Retention 1 2 3 4

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Leverage the Technology www.gist.com www.linkedin.com www.netvibes.com www.hootsuite.com www.twitter.com www.facebook.com

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Getting Started Photo credit: www.freshpeel.com

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Before You to Reach Out…Ask Should I pursue a conversation? What do I know about their needs? Why me and not the competition? Identify Qualify Research Engage

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