This document provides an introduction to using Twitter, including how to sign up, set up a profile, tweet, follow others, and engage on the platform. The key points covered are that Twitter allows users to share updates of up to 140 characters, follow others to see their tweets, and interact by replying, retweeting, and mentioning other users. The document recommends starting with quality over quantity when first using Twitter and focusing on building relationships through listening and engaging in a friendly tone.

1. twitter 101
Megan Ogulnick
Hudson Valley Renegades
megan@hvrenegades.com |@MOgulnick

2. What is
social media?
It’s not a fad.
It’s constantly changing.
All of our fans are involved.
Social media tools allow us
to be human from a distance.
-chris brogan

3. twitter
Twitter answers the simple question, “
What are you doing?”

4. Twitter
It’s more than just stalking your friend who is
getting ready and then going to the store and
then hanging out with John and then watching
Jersey Shore.
I promise.

5. twitter
Twitter is:
• A micro-blogging site
• Use it to post up to 140 character
messages
Twitter is:
• Social messaging
• News reporting
• Social media marketing

6. twitter
Sign up is easy:

7. twitter
Set up your profile:

8. TWITTER
• Tweet: a 140 character message
– “Giving a presentation on Twitter today at the office.
Can’t wait!”
• RT, or ReTweet: Reposting a message to share
ideas and give a shout-out
– “Wow. Great post Matt! RT @mattChevy Don't Walk...Run
Out of Your Comfort Zone --> http://bit.ly/8g24n7”
• Followers: people that are subscribing to your
tweets

9. twitter
• Following: you subscribe to other’s tweets. You see
their tweets as their posted.

10. Twitter
• @username: allows you to send a public
message to an individual user
– “@rachelreuben It was great meeting you at the
workshop! We’ll talk soon!”
• DM, or Direct Message: allows you to send a
private message to an individual user
– “D rachelreuben Hey Rachel! Would you like to set up a
time to meet? My email is megan@hvrenegades.com”

11. twitter
•Mentions: when someone mentions you in a tweet or
sends you a public message.

12. twitter
• Next steps:
– Start tweeting!
– Find & follow your friends
– Search for people, companies/clients, or topics that
interest you
• Find People
• Search.twitter.com
• Google
– Interact. Quality over quantity.

13. twitter
Think of twitter as a place to build relationships
• Listen
• Use a friendly, casual tone
• Respond to some questions or comments addressed
to you
• Retweet messages you like
• Post links to sites you think may interest your followers

14. twitter
Megan’s suggested twitter don’ts:
– Push the team too much (spam)
– Post negative comments about sponsors
– Post negative comments about staff
– Swear
– Post every little detail of your life

15. twitter
Have fun.
Explore.
Ask me questions!