Friends of Panda Mountain is a charitable organization focused on helping pandas through habitat restoration projects in Wolong Nature Reserve, China. Unlike other wildlife organizations, it works directly with local villagers to restore the balance between humans and pandas. However, it faces challenges in building awareness of its cause and engaging supporters due to the unexciting nature of environmental protection work. It needs to develop an engaging marketing strategy using social media, partnerships, and transparency to effectively communicate its mission and activities.