The document provides information about Pinterest, including its growth and demographics. It states that Pinterest hit 10 million US monthly unique visitors faster than any other independent site. Daily active users have increased 145% since early 2012, and it is now the 3rd most popular social network in the US. The majority (80%) of Pinterest users are women. The document also provides tips for setting up a profile and pinning on Pinterest as a brand, including using keywords and linking pins back to your website. It discusses generating traffic and adhering to copyright by crediting sources.

2. What is the interest in
Pinterest?

3. Pinterest is a pinboard-style social photo sharing network
Discover photos you love or are inspired by
Organize them into thematic pinboard
Share them easily with your friends

5. Pinterest isn’t really about crafts – it’s about
aspirations.

6. So what’s the big deal?

7. Pinterest hit 10 million U.S.
monthly unique visitors, faster
than any independent site in history
Daily users have increased
by more than 145% since
10.4 million registered users
the start of 2012
9 million monthly Facebook
connected users
And is the 3rd most popular social
network in the United States

9. In October 2011 the
website of Time, Inc’s
Real Simple Magazine
got more traffic from
Pinterest than
Facebook

10. America’s spend
more timeon
Pinterest than
Facebook

12. Ladies Love Pinning
80% women
20% men

13. Pinterest is generating more referral
traffic to websites than
YouTube, Google+, and LinkedIn
combined.

14. Beginning last summer, Pinterest became the t
social referrer for marthastewartweddings.com a
marthastewart.com, sending more traffic to bo
properties than Facebook and Twitter combine

15. so let’s get started

18. So you’ve set up your profile.
Now what?

21. How to pin things

24. pinning tips
for brands

26. Top 10 Categories on Pinterest
1. Home (17.2%)
2. Arts and Crafts (12.4%)
3. Style/Fashion (11.7%)
4. Food (10.5%)
5. Inspiration/Education (9.0%)
6. Holidays/Seasonal (3.9%)
7. Humor (2.1%)
8. Products (2.1%)
9. Travel (1.9%)
10. Kids (1.8%)

27. Can’t pin from
Facebook or
flash sites

28. You can pin videos
from YouTube and
now Vimeo

30. Don’t be selfish - pin images from various sources
– not just your site, that’s boring
Use keywords in descriptions to improve
discovery of your pins
Be nice
Credit your sources (link back when applicable)
Create boards that reflect brands
essence, design, inspiration for products and services or
company culture

31. Generating Traffic
Comes down to traditional SEO and link building.
Link to your Pinterest profile from places like Facebook, Twitter, your
primary website, associated blogs and any guest articles you write and
publish on the web.
Re-pin, favorite and comment other users pins
Use keywords to make your pins easy to find
Run Pinterest Contest

38. Pinning text
Short answer – not really
Alternatives are:
Snapito – a service that allows you to pin a screenshot
of a website (snapito.com)
Pin A Quote – grab text from off a website and Pin A
Quote will transform it into an attractive graphic for you to
pin. Text should be very short. (pinaquote.com)

39. Copyright
Short answer – no one should be pinning your images without proper permission
Reality – people will still do it
Pros : most will provide linkback’s to your website or Flickr account
(where they obtained the photo) which will drive traffic to you
Cons: there is the possibility someone could repin from a google image search or repin one
of you images and delete the link
Proper Pinterest etiquet says to always provide linkbacks and credit your sources
Photographers can monitor whether their images have been "pinned" by adding their
domain name to the following
address: http://pinterest.com/source/YOUR_DOMAIN_NAME.COM/.
They can also add the following line of code to their site to prevent people from repinning
their images: < meta name="pinterest" content="nopin" />.
Another option – include a watermark on your photos and let people pin them – that way
they will always carry your name/brand

40. Thanks!
@anniecolella
acolella@GoNewport.com