Blogging, either professionally or personally, is a fun and easy way to express yourself online. Learn how to pick the right blogging platform, write for the web, and share your content. No coding experience is required!
This document provides an introduction to blogging, including definitions of blogs, reasons for blogging, different blogging platforms, how to create blog posts, and strategies for maintaining an audience. It defines blogs as online journals that are typically updated daily and allow readers to comment. Popular blogging platforms mentioned include Blogger, Tumblr, and WordPress. The document provides tips on creating compelling content through posts, images, videos, and embedding other media. It stresses the importance of defining the blog's purpose and audience to guide content creation and engagement strategies.
This document discusses blogging and liveblogging. It provides tips for successful blogging such as developing a clear idea, using relevant formats, strong headlines and links. Liveblogging tips include preparing in advance, using short frequent updates and maintaining accuracy. The document emphasizes engaging conversations through questions and comments on blogs and during live chats or tweet chats.
Presentation for http://www.jeremyfloyd.com/education/digital-marketing/ covering the basic technical elements of blogging, blog engines, physical layout, social sharing options.
Learn to Easily Create Images for Social SharingSocially Powered
Create compelling content your audience will love! Use a simple online tool to make images for sharing on social platforms. Know what makes content go wildly viral.
Ales204 - Lecture 20 Part 2 - Creative Commons and Copyright - 2012Jessica Laccetti
This document discusses Creative Commons (CC) licenses and their benefits for sharing and collaborating on creative works like photos, text, music, and movies. It explains that CC licenses allow legal use of others' works and enable creators to manage how their own works are used, distributed, and consumed. Some key benefits highlighted are facilitating collaboration, increasing reach and reputation, improving quality through peer review, and providing legal clarity. The document encourages readers to try uploading a photo to Flickr and choosing a CC license to legally share it.
Blogging, either professionally or personally, is a fun and easy way to express yourself online. Learn how to pick the right blogging platform, write for the web, and share your content. No coding experience is required!
This document provides an introduction to blogging, including definitions of blogs, reasons for blogging, different blogging platforms, how to create blog posts, and strategies for maintaining an audience. It defines blogs as online journals that are typically updated daily and allow readers to comment. Popular blogging platforms mentioned include Blogger, Tumblr, and WordPress. The document provides tips on creating compelling content through posts, images, videos, and embedding other media. It stresses the importance of defining the blog's purpose and audience to guide content creation and engagement strategies.
This document discusses blogging and liveblogging. It provides tips for successful blogging such as developing a clear idea, using relevant formats, strong headlines and links. Liveblogging tips include preparing in advance, using short frequent updates and maintaining accuracy. The document emphasizes engaging conversations through questions and comments on blogs and during live chats or tweet chats.
Presentation for http://www.jeremyfloyd.com/education/digital-marketing/ covering the basic technical elements of blogging, blog engines, physical layout, social sharing options.
Learn to Easily Create Images for Social SharingSocially Powered
Create compelling content your audience will love! Use a simple online tool to make images for sharing on social platforms. Know what makes content go wildly viral.
Ales204 - Lecture 20 Part 2 - Creative Commons and Copyright - 2012Jessica Laccetti
This document discusses Creative Commons (CC) licenses and their benefits for sharing and collaborating on creative works like photos, text, music, and movies. It explains that CC licenses allow legal use of others' works and enable creators to manage how their own works are used, distributed, and consumed. Some key benefits highlighted are facilitating collaboration, increasing reach and reputation, improving quality through peer review, and providing legal clarity. The document encourages readers to try uploading a photo to Flickr and choosing a CC license to legally share it.
The seminar was presented in March 2012 to the Canadian Association of Professional Speaker's Toronto Chapter.
It's a step be step guide to creating your own social media and internet strategy.
Pinterest is a social media site for collecting and sharing images. It grew rapidly, becoming the 3rd most popular social network by 2012. This document provides tips for using Pinterest effectively, including integrating it with Facebook, gaining followers through active pinning and board building, and using tools like NinjaPinner and Pingraphy to schedule pins and analyze metrics. Regular activity is advised to engage followers and teach Pinterest about the account.
The document provides dos and don'ts for blogging. It recommends doing things like being positive, using images and links, blogging regularly while fitting it into your workflow, and using social media to promote your blog. It recommends not being afraid to experiment, doing it alone, using limited access links, forgetting your blog isn't personal, or being downhearted about low readership. The key is to focus on quality over quantity.
This document provides guidance on starting a blog, including choosing a blogging platform from options like Wordpress, Tumblr, Posterous and Blogger. It outlines pros and cons of each platform and recommends Wordpress for its templates, ability to function as a website, and SEO friendliness. Additional sections cover blog types, planning content categories and a mindmap, tips for writing posts, engaging readers, and case studies of successful blogs. The overall message is that starting a blog requires choosing a platform and topic you're passionate about, posting regularly, and being responsive to grow an engaged community over time.
This presentation was done at Republic Polytechnic, Singapore, for the participants of The Media Challenge 2014. The topic of this talk/workshop was Blogging and these slides go through a macro view of blogging - from selecting a niche, keyword research, target audience identification - to a micro level of writing a blog post and how to use analytics effectively for blogging.
Start building a popular blog today with our comprehensive list of resources - http://bit.ly/tmc2014
Have further questions? Sign up and ask at our forums - http://2stallions.com/forums
This tutorial was prepared for our Social Media Creations Specialist, Isabel Betancourt, who was handling our social media account at Flickr.
Check it out at:
http://www.flickr.com/photos/admsp/
To learn about our community project, join us at www.admsp.org
Visit us at: www.altosdelmarsculpturepark.com amd www.linkingpublic.org
The document discusses how businesses can use social media and local events to engage customers and build their audience. It recommends that businesses collect information from existing customers through social media to cultivate relationships. Businesses should then promote their local events on social media and offer incentives like check-in specials to encourage customers to spread positive word of mouth advertising. If done correctly, this strategy can help businesses develop a passionate local audience.
The document discusses 5 ideas for the future of digital marketing and brand engagement. The ideas are: 1) Creating a franchise out of a social media initiative. 2) Reinventing display media using an "impression plus" model. 3) Rethinking the marketing funnel model to focus on consumer experiences. 4) Redefining the agency model to separate idea creation from execution. 5) Developing a single metric called the SIM Score to measure brand conversations and sentiment. The document advocates an experience-focused approach and emphasizes social media's importance in brand engagement.
9 promises taken before choosing software fieldAjit Singh
This document lists 9 promises or conditions taken by someone choosing a career in software, including that they enjoyed childhood, love tension and night duties, want to work weekends and holidays, want to take revenge on themselves, don't want to marry before 30, want to study forever, and don't want hair on their head. Most of the promises seem to indicate a willingness to take on challenging or undesirable conditions that are common in software careers.
Women in Need, an organization that runs programs and shelters for homeless women and their children in NYC wanted to rebrand themselves to better reflect their work with both women and children. This was a pro bono job that resulted in a new logo, new language and a renewed sense of mission.
This document provides an overview of Kennesaw State University's social media presence and strategies from 2010-2013. It discusses the initial creation of Facebook and Twitter accounts used primarily for news, the hiring of a social media specialist, and their efforts to expand the university's presence on other platforms like LinkedIn, Google+, and YouTube. Metrics on growth and engagement are presented for Facebook and Twitter, as well as tactics for boosting content and audiences. Challenges and lessons learned are also reviewed.
The document discusses reasons for being on social media. It notes that marketers should socialize their business strategy rather than devising a social media strategy. A key reason for using social media is to get to know customers by listening to better understand their wants and build brand experience. Successful social media uses focus on engaging authentically with customers in a conversational manner.
The document discusses building relationships through social media. It emphasizes that relationships require work over time and provides tips for connecting with others online, such as finding influencers, asking people questions, giving value as a resource, and maintaining relationships. The overall message is that developing strong relationships can lead to increased traffic, leads, revenue and other business benefits, but relationships are an investment that require incubation before seeing results.
Presentatipon on business communication bhmAjit Singh
This presentation outlines a business communication course for BHM students. The curriculum is divided into 4 units that cover communication types and processes, written communication, speeches, and group presentations. The objectives of the course are to develop managerial skills, convey messages effectively, provide education and training, and build relationships. The scope of business communication contexts includes personal, social, organizational, political, religious, global, national, business, financial, and cultural contexts. Key learnings from the course are expected to include improved decision making, recognition of achievements, better customer communication, coordination of business activities, strengthened partnerships, customer relationship building, team motivation, and time savings.
This document discusses ways that journalists can use social media for reporting and storytelling. It provides tips for using platforms like Facebook, Twitter, Instagram, Pinterest, Google+, YouTube, Foursquare and curating social content. The key recommendations are to use social media to find new sources, crowdsource story ideas, engage in conversations, distribute content and promote stories. Journalists should maintain a professional presence online and balance personal and professional social media use.
The seminar was presented in March 2012 to the Canadian Association of Professional Speaker's Toronto Chapter.
It's a step be step guide to creating your own social media and internet strategy.
Pinterest is a social media site for collecting and sharing images. It grew rapidly, becoming the 3rd most popular social network by 2012. This document provides tips for using Pinterest effectively, including integrating it with Facebook, gaining followers through active pinning and board building, and using tools like NinjaPinner and Pingraphy to schedule pins and analyze metrics. Regular activity is advised to engage followers and teach Pinterest about the account.
The document provides dos and don'ts for blogging. It recommends doing things like being positive, using images and links, blogging regularly while fitting it into your workflow, and using social media to promote your blog. It recommends not being afraid to experiment, doing it alone, using limited access links, forgetting your blog isn't personal, or being downhearted about low readership. The key is to focus on quality over quantity.
This document provides guidance on starting a blog, including choosing a blogging platform from options like Wordpress, Tumblr, Posterous and Blogger. It outlines pros and cons of each platform and recommends Wordpress for its templates, ability to function as a website, and SEO friendliness. Additional sections cover blog types, planning content categories and a mindmap, tips for writing posts, engaging readers, and case studies of successful blogs. The overall message is that starting a blog requires choosing a platform and topic you're passionate about, posting regularly, and being responsive to grow an engaged community over time.
This presentation was done at Republic Polytechnic, Singapore, for the participants of The Media Challenge 2014. The topic of this talk/workshop was Blogging and these slides go through a macro view of blogging - from selecting a niche, keyword research, target audience identification - to a micro level of writing a blog post and how to use analytics effectively for blogging.
Start building a popular blog today with our comprehensive list of resources - http://bit.ly/tmc2014
Have further questions? Sign up and ask at our forums - http://2stallions.com/forums
This tutorial was prepared for our Social Media Creations Specialist, Isabel Betancourt, who was handling our social media account at Flickr.
Check it out at:
http://www.flickr.com/photos/admsp/
To learn about our community project, join us at www.admsp.org
Visit us at: www.altosdelmarsculpturepark.com amd www.linkingpublic.org
The document discusses how businesses can use social media and local events to engage customers and build their audience. It recommends that businesses collect information from existing customers through social media to cultivate relationships. Businesses should then promote their local events on social media and offer incentives like check-in specials to encourage customers to spread positive word of mouth advertising. If done correctly, this strategy can help businesses develop a passionate local audience.
The document discusses 5 ideas for the future of digital marketing and brand engagement. The ideas are: 1) Creating a franchise out of a social media initiative. 2) Reinventing display media using an "impression plus" model. 3) Rethinking the marketing funnel model to focus on consumer experiences. 4) Redefining the agency model to separate idea creation from execution. 5) Developing a single metric called the SIM Score to measure brand conversations and sentiment. The document advocates an experience-focused approach and emphasizes social media's importance in brand engagement.
9 promises taken before choosing software fieldAjit Singh
This document lists 9 promises or conditions taken by someone choosing a career in software, including that they enjoyed childhood, love tension and night duties, want to work weekends and holidays, want to take revenge on themselves, don't want to marry before 30, want to study forever, and don't want hair on their head. Most of the promises seem to indicate a willingness to take on challenging or undesirable conditions that are common in software careers.
Women in Need, an organization that runs programs and shelters for homeless women and their children in NYC wanted to rebrand themselves to better reflect their work with both women and children. This was a pro bono job that resulted in a new logo, new language and a renewed sense of mission.
This document provides an overview of Kennesaw State University's social media presence and strategies from 2010-2013. It discusses the initial creation of Facebook and Twitter accounts used primarily for news, the hiring of a social media specialist, and their efforts to expand the university's presence on other platforms like LinkedIn, Google+, and YouTube. Metrics on growth and engagement are presented for Facebook and Twitter, as well as tactics for boosting content and audiences. Challenges and lessons learned are also reviewed.
The document discusses reasons for being on social media. It notes that marketers should socialize their business strategy rather than devising a social media strategy. A key reason for using social media is to get to know customers by listening to better understand their wants and build brand experience. Successful social media uses focus on engaging authentically with customers in a conversational manner.
The document discusses building relationships through social media. It emphasizes that relationships require work over time and provides tips for connecting with others online, such as finding influencers, asking people questions, giving value as a resource, and maintaining relationships. The overall message is that developing strong relationships can lead to increased traffic, leads, revenue and other business benefits, but relationships are an investment that require incubation before seeing results.
Presentatipon on business communication bhmAjit Singh
This presentation outlines a business communication course for BHM students. The curriculum is divided into 4 units that cover communication types and processes, written communication, speeches, and group presentations. The objectives of the course are to develop managerial skills, convey messages effectively, provide education and training, and build relationships. The scope of business communication contexts includes personal, social, organizational, political, religious, global, national, business, financial, and cultural contexts. Key learnings from the course are expected to include improved decision making, recognition of achievements, better customer communication, coordination of business activities, strengthened partnerships, customer relationship building, team motivation, and time savings.
This document discusses ways that journalists can use social media for reporting and storytelling. It provides tips for using platforms like Facebook, Twitter, Instagram, Pinterest, Google+, YouTube, Foursquare and curating social content. The key recommendations are to use social media to find new sources, crowdsource story ideas, engage in conversations, distribute content and promote stories. Journalists should maintain a professional presence online and balance personal and professional social media use.
This document discusses using social media tools for reporting. It provides tips for using platforms like Twitter, Facebook, Pinterest, Foursquare, Google+, and curation tools to connect with sources, break news, verify information, and engage audiences. The document emphasizes using social media to save time, extend reach, and have conversations while maintaining professionalism and fact checking. It also suggests integrating social media into reporting and writing processes.
How journalists can use Facebook and TwitterSteve Buttry
This document provides tips for how journalists can use social media platforms like Facebook and Twitter in their work. It discusses how journalists can search for sources and story ideas, engage with communities, crowdsource information, verify facts, live tweet events, and curate social media discussions. The document also addresses personal versus professional social media use and time management strategies for integrating social media into reporting processes.
This document provides tips for engaging in breaking news coverage on social media. It recommends reporting the unfolding story on social platforms, crowdsourcing information from the public, searching for eyewitnesses and community content, and curating the community's story. It also provides advice on verifying information from social sources, addressing rumors, and being transparent about what is not yet known. The goal is to effectively report developing stories while connecting with sources on social media.
Social media platforms like Facebook and Twitter have transformed how people communicate and share information. Facebook allows users to connect with friends, share photos and updates, and join groups and pages. Twitter allows users to follow accounts they find interesting and share short updates. Both platforms provide analytics tools to track engagement. While the basics of each platform are simple, their impact has been significant by enabling real-time sharing, viral content spread, and new ways for companies to interact with customers.
The document discusses future trends in content marketing. It recommends creating engaging content that delivers value and builds relationships across multiple channels, including social media and a core owned destination. The key is to continuously publish fresh content for audiences while connecting content to other sources. Automated tools can help with recommendations, links, and related content to reduce barriers and connect content efficiently. The takeaway is to use technology as a force multiplier and not be an "content island" by building bridges to other sources.
Tumblr: a land of memes, cat GIFs, self-indulgent ramblings and…high-quality curated content? Yes, indeed! With mainstream media as well as respected institutions such as museums and national non-profits now on board, Tumblr has become home to an increasingly sophisticated mix of content. Because of the way Tumblr works and its audience, often the unique, hard-to-find, original source material – archival documents, historic photos, artwork – rises to the top and becomes the most shared, with the most loyal fan-base. With this in mind, how can universities and colleges leverage their content – especially original, unique, highly visual or historic content – to their advantage on Tumblr? Based on four years experience curating the highly successful Art Deco Architecture blog (decoarchitecture.tumblr.com), Darling will outline the basics of Tumblr, showcase various colleges and universities who are doing Tumblr right, and how to judge whether the micro-blogging site can be a good fit for an institution’s marketing efforts.
Part of a workshop I lead at Simmons College, this presentation served as a basic introduction to the social media service Twitter for librarians. Includes: a short history of Twitter, Best Practices for private and professional accounts, as well as an introduction to some of the third party services that support it. Session concluded with hands on time with the service, and account creation.
The document provides tips and resources for using Twitter for journalistic research. It discusses using advanced search, hashtags, crowdsourcing, and verifying information on Twitter to gather news and engage with sources. Recommendations include following local people, joining conversations, promoting hashtags, and using Twitter routinely to build skills and contacts before major stories break.
Tumblr is a social media platform that allows users to easily share photos, videos, and other content. It has seen rapid growth among users under 30. The document discusses how Tumblr unifies all social media accounts into one service. It also provides tips on how to create and customize a Tumblr account, engage with other users, expand readership, and mobilize content. The goal is to explore how libraries can fully participate in Tumblr's online social conversations.
This document discusses how student journalists and reporters can use social media for reporting. It provides examples of using platforms like Twitter, Facebook, Google+, Instagram and Foursquare to find sources, break news stories, crowdsource information and engage with the public. The document advises establishing a regular social media routine, searching for keywords and locations, and giving credit when using others' photos or content. It also cautions that social media fame is fleeting and engagement should not intrude on sources.
Digital Challenges and Opportunities in Community NewsSteve Buttry
The document discusses both challenges and opportunities for community news organizations in developing their digital presence. It notes that print audiences will decline while digital audiences will grow, and that rural connectivity is increasing. It provides tips for community news organizations to try digital tools like Facebook, Twitter, video and Storify to better reach and engage their digital audiences. Specific advice includes how to use social media for breaking news, engagement, verification and connecting with communities.
This document discusses the importance of community engagement for news organizations. It defines engagement as making listening, joining, leading, and enabling conversation a top priority to elevate journalism. The document outlines different types of engagement including outreach, conversation and collaboration. It provides many avenues for engagement, both online using tools like social media, and offline through in-person events. It emphasizes the importance of curating, authenticating, and attributing content from the community. Liveblogging, crowdsourcing, and other techniques for actively involving the community are also discussed.
Top 5 Secrets to Make YOUR Apartment Community Stand Out From The CompetitionErica Campbell Byrum
If you're like most of us, you realize that having a strong social media presence is a must in today's business world. Chances are, you have a good grasp of the basics, and hopefully you are having fun while managing your brand online! Let's take your social media efforts to the next level!
Erica Campbell Byrum, Director of Social Media for ForRent.com and Homes.com will share the Top 5 Secrets to Make YOUR Apartment Community Stand Out from the Competition.
North Florida AMS/NWA Student Chapter Social Media Boot CampTim Brice
This document provides an overview of social media platforms like Google Plus, Facebook, and Twitter and how to effectively use them. It discusses what Google Plus is, how to use circles, and tips for using Facebook pages and profiles. It also reviews social media dashboards like Hootsuite and tips for using hashtags and filtering tweets. Finally, it discusses how to identify fake photos on social media and resources for verifying images.
This document provides an overview of social media and how organizations can use various social media tools. It defines social media as people using tools like blogs, videos, and sites like Facebook and Twitter to create and share content online. The document discusses many popular social media tools including blogs, microblogging, social networks, photo/video sharing, wikis, and their benefits for organizations. It provides tips for organizations on how to participate in social media, including starting with personal interests, listening first, finding people to follow, and developing a plan with goals and resources. It stresses the importance of regular evaluation to determine what is working.
This document provides 3 ways for media organizations to engage readers: through social media, contests, and face-to-face interactions. It discusses engaging readers on various social media platforms like Twitter, Facebook, Google+, Pinterest, and with tools like Geofeedia, RebelMouse, and Tout. It also provides tips for running reader contests on multiple platforms and marrying those platforms. Finally, it discusses engaging readers through a mobile media lab, seminars, tours, and other in-person events.
This document provides an overview of how teachers can use Twitter to develop a personal learning network (PLN). It discusses what a PLN is and covers the basics of using Twitter, including how to sign up, connect with others, tweet and retweet, use hashtags and media, and Twitter etiquette. It also explores how Twitter can be used in the classroom and for professional development, as well as some cautions and resources for teachers.
Similar to Making That Tumblr Tumble | SoCon13 (20)
This document provides a primer on copyright law, fair use, and defamation in the digital world. It discusses key concepts such as what constitutes defamation, protections for republishing content, and examples of statements that have been ruled as defamatory or not defamatory. It also covers copyright law and fair use, explaining what is and isn't allowed under fair use such as commentary, criticism, or using portions of works for educational purposes. Specific cases involving online reviews, social media posts, and linking vs copying content are also summarized.
This document discusses Arby's focus on mobile engagement to reach customers. It outlines Arby's mobile roadmap, including optimizing the mobile website for convenience, implementing mobile messaging through check-ins and social media apps like Foursquare and Instagram, developing branded mobile apps, and running mobile-optimized promotions and advertising. The summary highlights Arby's growth in mobile messaging subscribers and discusses both successes like leveraging in-store touchpoints and challenges around compatibility and educating customers.
The document discusses influencer marketing and provides tips for gaining the attention of top brands. It defines influencer marketing and explains that brands work with influencers to drive conversations and generate content. It then discusses how accidental influencers emerged online and qualities brands consider like reach, relevance, resonance, and relationship. Examples of successful campaigns are provided before six tips for increasing influence, such as expanding online/offline reach, increasing relevance, engagement, and building relationships with brands and networks.
The document discusses how to use social media to grow your business by making real-life connections. It recommends setting goals for social media engagement and choosing platforms where your target audience spends time. The key is to become a "detective" by researching people on social media before meetings. Building relationships involves starting conversations, offering help without asking for anything in return, and nurturing connections over time through ongoing engagement on multiple platforms. The end goal is meeting people in person and strengthening those relationships.
Superstorm Sandy overwhelmed the American Red Cross with relief needs in 11 states. The Red Cross raised $254 million for relief efforts, spending $145 million immediately and reserving $109 million for long-term assistance. Social media played a key role in fundraising and communications, with two staff dedicated to managing Red Cross social media accounts. The Red Cross continues relief work and aims to support survivors until all donated funds are spent.
This document provides a 10-step social media game plan for non-profits to help them effectively utilize social media. It begins with evaluating current social media strategy and channels. It then discusses training stakeholders on social media, listening to conversations on channels, sharing engaging content, and monitoring engagement. The document also covers strategies like creating editorial calendars and setting goals. It emphasizes measuring results and re-evaluating periodically to improve social media performance. The overall message is that social media requires dedication but can help non-profits increase awareness, support, and engagement if done strategically.
This document provides an overview of social media strategies for non-profits. It discusses how non-profits can use social media to appeal to non-members, bring value to members, cause membership participation, urge volunteering, and do community outreach. It then focuses on using Facebook, Twitter, and LinkedIn, with suggestions like posting valuable content twice daily and having a 4-1-1 posting ratio. The document also discusses metrics like the Social Media Power 100 formula and transitioning communications from social media to other channels like email and in-person events.
The document discusses curating content and the ethical and practical considerations around it. It provides tips for curating content within fair use guidelines, such as only using portions of headlines and articles, limiting the number used from single sources, prominently identifying sources, and linking to original sources when possible. The overall goals are for a content curation solution that enables customized newsletters while maintaining compliance with copyright.
This document discusses how to optimize one's LinkedIn profile and online presence to increase visibility and credibility to recruiters and opportunities. It recommends six strategies: 1) Increase visibility on LinkedIn, 2) Make the profile more credible through endorsements and recommendations, 3) Join relevant groups, 4) Monitor who views the profile, 5) Identify and engage with potential connections, and 6) Establish additional online feeds to post updates proactively. The document emphasizes that a good LinkedIn profile alone is not enough and these strategies can help make one more discoverable and credible online.
1) The document contrasts the differing philosophies of Mark Zuckerberg and Christopher Poole regarding transparency and anonymity online. Zuckerberg believes in complete transparency with one single identity, while Poole advocates for some level of anonymity.
2) As their companies Facebook and 4chan grew, both Zuckerberg and Poole moved their stances somewhat towards the center, adding more options for control and verification while still maintaining aspects of their original philosophies.
3) The challenges of context collapse online, where audiences are unknown, shape how the tools of Facebook and 4chan evolved regarding transparency versus anonymity for their users.
The document discusses the role of new media like blogs, podcasts, and social media in how news and information is shared, especially during times of crisis when traditional media is restricted. It references how CNN's Ben Wedeman used Twitter to report from Cairo during the crackdown when no other communication methods were available. The document also briefly touches on how new media allows for direct communication between reporters and audiences through comments and sharing news, as well as how there are generally no set rules for new media compared to traditional news outlets.
FanBolt is a website that started in 2002 and has since had 7 redesigns. It currently has over 99,500 registered members and averages 1.1 million hits per month. The site hosts over 3 million forum posts and has held over 875 contests with over $200,000 in prizes. The document provides tips for starting a blog or website including specifying goals, developing content, being consistent, building a community, optimizing for search engines, using social media, tracking traffic, and monetizing the site. It also describes some of FanBolt's press opportunities, set visits to television shows, and goals for future speaking engagements, sponsorships and events. The overall message is about creating a loyal fan
This document provides guidance on using Twitter to engage audiences at conferences and events. It discusses choosing memorable hashtags, searching for existing hashtags, setting the right tone on Twitter, moderating conversations, keeping tweets concise and answer, and continuing the conversation after the event ends. The overall message is that Twitter can be used to interact with audiences and get feedback to improve future events.
The document discusses how social media has evolved the sales process. It recommends that salespeople understand buyers are now in control, educated, and want solutions rather than pitches. It outlines benefits of social selling like brand awareness and lead generation. It provides tips for using social media effectively like developing compelling content, searching LinkedIn, and creating credibility. Executives want salespeople to understand their issues and propose solutions at the right time. The document advises salespeople to create a social media plan and track results to build loyalty.
The document contains repeated copyright notices stating that the content is the intellectual property of AT&T and contains their trademarks. It does not provide any other substantive information.
The document discusses best practices for corporate blogging, including focusing on compelling content, search engine optimization (SEO), and engaging readers. It recommends defining the audience and goals, using compelling storytelling techniques like showing humanity and offering a point of view, optimizing content for key search phrases, leveraging news and guest posts to reach more readers, and engaging through comments and social media. The overall goal is to build and sustain a blog's readership over time.
This document discusses 10 social media tools and applications that should be used for promoting events, including Facebook, hashtags, Twitter, live streaming on Twitter, mobile applications, and tools for monitoring Twitter activity. It emphasizes the importance of setting goals, building an online community, and sustaining visibility online after an event. It also provides tips for working with vendors, venues, and consultants to help with social media promotion.
This document discusses how social media is transforming democracy and the increase in virtual lobbying. It references a congressman from Texas discussing the first amendment and Georgia politics and elections. It also includes a link to an article about the rise in virtual lobbying and calls to see more information and research on this topic.
Socially conscious corporations that use social media to connect with customers and promote their purpose beyond profit see better business results. The document discusses how social technology allows businesses to improve partnerships, engage employees, and involve customers. It notes that over 85% of consumers have a more positive view of companies that support causes, and that socially conscious practices can increase employee loyalty and brand ambassadorship. The key is for companies to create a people-centric culture, respect consumer power, and have a purpose beyond maximizing profits alone.
More from Center for Sustainable Journalism at Kennesaw State University (20)
Why Socially Conscious Corporations See Better Return with Social Media
Making That Tumblr Tumble | SoCon13
1. Making That
Tumblr Tumble
Achieving Tumblr Success
Wendy Darling, Atlanta, GA
@wcdarling | facebook.com/wdarling | tumblr.com/wdarling | about.me/wdarling
2. Begun October 2010
As of Feb. 8, 2013
6,963 Posts
5,732 Followers
746 Likes on Facebook
299 Followers on Twitter
Art Deco Architecture
Blog for Art Deco architecture, civil engineering, interior
design, plus related history and culture – around the world
decoarchitecture.tumblr.com
3. Types of Posts
• Photos
• Historical Photos (1900s-1940s)
• Later Photos
• Recent Photos
• Historic Illustrations
• Architectural Drawings
• Postcards and Posters
• Advertising
• Movie Sets
• New Digital Design &
Traditional Art
• Videos
• Articles and Books
• Reblogs
• Questions & Submissions
4. Traffic Numbers
on Web Site
Since Inception*
200,000 Visits
570,000 Page Views
Most Viewed Posts:
• Empire State Building Lobby - 12,000
• Chrysler Building Elevator - 5,200
• Helsinki Train Station - 3,900
• Whitehouse Diner (NJ) - 3,400
* 6 mo. missing data in 2012
NOTE: This does not include views
via Tumblr itself. Tucson, Arizona
5. Audience
Growth
• Google
• Tags and descriptions in posts
• Other Tumblrs & sites linking
• Success leads to success
• Tagging
• Users browsing by tag (click under
posts)
• Users searching Tumblr by tag
• Influential Tumblrs reblogging
• Tumblr Features
• Featured Tumblr tags
• “Spotlight” image
• Facebook
• Twitter
• Pinterest
6. Why Tumblr?
• Easy to use from both browser and posting POV
• Plays well with others – Twitter, RSS, etc.
• Wide variety of templates and options
• Fun to explore
• Easy to reblog*
• Community and reciprocation –
“I’ll share you, you share me, we both benefit”
* (Maybe too easy.)
7. Good Tumblr Citizenship
• Credit, credit, credit! • Tag!
• Name source. • Enables others to find your
content
• Link to source. • Provides more context
• Link photo to source. • Links your content to similar
content
• Promote source.
• Identify! • Be egalitarian!
• Buildings, people, etc. should • Promote other Tumblrs and
blogs.
not be posted unlabeled.
• Reblog others and while you’re
• This way, context is retained. at it, thank them.
• Goes along with crediting
source. • Don’t spam!
• 100 reblogs in a day isn’t going
to gain you followers.
• Stay on your topic.