The document provides an agenda and information for a class on marketing basics and business plans. It includes: 1. An agenda for the class that covers stock reports, marketing basics, and working on business plans. 2. Details on marketing plans, including market analysis, target markets, competition, and the 4 P's of marketing - product, place, promotion, and price. 3. An outline for a business plan including an executive summary, organizational plan, marketing plan, and financial documents. Students are instructed to work on their business plans in class and present next week.

1. Summerfuel Finance
Class 8: 7-19-2016

2. Today
Stock Reports
Marketing Basics
Work on Your Business Plans

3. Stock Reports Today
1. Oliver
2. Javier
3. Ali
4. Joseph
5. Eduardo
6. Joao

4. The Marketing Plan
 Market Analysis
 Target Market
 Who is your Competition
Marketing Strategy- the 4 P’s
Product – Design, features
Place - Method of Sales and Distribution (stores,
offices, kiosks, catalogs, d/mail, website)
Promotion- How w medium , where ill you
advertise, package, brand, package
Pricing (price strategy and competitive position

5. Product
1. What is Your Value Proposition to your customers
2. Consider Supply and Demand ?
3. Can you make the product , market and sell it for
the profit that you need to make ?

6. © 2016 Cengage Learning. All Rights Reserved. 6
Categories of New Products
Which Approach Will You Take?
New-to-the-World
New Product Lines
Product Line Additions
Improvements or Revisions
Repositioned Products
Lower-Priced Products

7. Price
 What will be the ALL of the costs that will go into
making your product and running your company ?
 What will you need to charge to cover cost and
make a profit that your investors and lenders
expect from you ?
 How many do you need to sell to break even ?

8. Place
 How will you get your product from creation to the
customer ?
 What will be the most cost effective way to that ?

9. Promotion
 How will you get your product and your value
proposition known ?
 Who is your target market ?
 What type of person will buy your product?
 What type of promotion will be cost effective?
 Will you use humor, information, glitz?

10. © 2016 Cengage Learning. All Rights Reserved. 10
Media Decisions in
Advertising
Newspapers
Magazines
Radio
Television
Internet
Outdoor Media
Direct Mail
Trade Exhibits
Cooperative Advertising
Brochures
Coupons
Catalogs
Special Events
Monitored Media Unmonitored Media

11. Promotion
A Couple of Successful Promotional Campaigns
https://vimeo.com/6033227 https://www.youtube.com/watch?v=IJNR2EpS0jw
Canadian Breakfast Cereal Dumb Ways to Die is an Australian
public service announcement campaign by
Metro Trains in Melbourne, Victoria, Australia, to
promote rail safety

12. Business Plan Outline
1. Executive Summary
2. Part I: The Organizational Plan
3. Part II: The Marketing Plan
4. Part III: Financial Documents
 Work on In Class : Tuesday & Wednesday this
week, Monday next week
 Present next Tuesday and Wednesday
You will get out of this what you put into it !