This document provides an overview of social media and its importance. It discusses how social media represents a significant shift from one-to-one and one-to-many communication to many-to-many interaction. Key aspects of social media include participation, openness, conversation and community. Examples are given of how social media is used to host conversations, share experiences, show creativity, gain support, collaborate, feel connected, engage stakeholders, and respond to events. The document notes that social media allows information to be shared more widely and barriers to participation have been reduced.

1. Social Media 101:Why all the fuss? Jodi Sperber, MSW, MPH June 22, 2010

2. What we’ll cover You’re already doing it What makes social media different Basic principles and types Examples of use Thinking strategically Next steps

3. What is it NOT?

4. Same thing, only different Communication is always evolving Printing press, pony express, telephone, internet… Social media is the latest, and perhaps most significant, shift in communication Does not replace other media Expands the horizon of what was previously possible

5. What is different? One Many

6. What is different? One Many Many Many

7. Basic Principles Participation Openness Conversation Community Connectedness Adapted from http://is.gd/cWWZ9

8. Adapted from http://is.gd/cWWZ9

9. Adapted from http://is.gd/cWWZ9

10. Why is this important? Dramatic shift in how information is shared Barriers to participation have been greatly reduced Anyone has the chance to be heard With free tools and expanding platforms, creativity beats $$ “Communications tools don't get socially interesting until they get technologically boring” – Clay Shirky

11. How is it used?

12. To host a conversation

14. To share an experience http://www.youtube.com/watch?v=5YGc4zOqozo

15. To show creativity http://is.gd/cVuLX

16. To gain support http://www.youtube.com/watch?v=grVeOqsm2D0

17. To collaborate

18. To feel connected http://is.gd/cVv3o

19. To engage with stakeholders http://is.gd/cY8yp

20. To respond to events “Google has been working to develop a better map of Haiti through its crowd sourced Map Maker application … encourages users to enhance Google Maps by adding street names, points of interests, and editing driving directions … Google said it had made all of its raw Map Maker data about Haiti available to the United Nations to aid in relief efforts.”1 Maps: http://is.gd/cVuOH 1. PC World, 1/14/2010: Google Earth Reveals the Devastation in Haitihttp://is.gd/cVuSp

22. To be a source of information http://diseasemanagementcareblog.blogspot.com/

23. Hospitals are increasingly on board As of June 20, 2010 744 Hospitals total 344 YouTube Channels 530 Facebook pages 557 Twitter Accounts 96 Blogs Read more: Hospital Social Network List: http://ebennett.org/hsnl/#ixzz0rUopyc2i

24. Hospitals are increasingly on board

25. “Though this be madness, yet there is method in 't.”

26. Amplification & Speed This is what makes social media powerful, and what makes it potentially intimidating Just as you can promote something, others can use the same exact channels to do the same. Photo Credit: Obie Fernandez, via Creative Commons

27. Credit: Beth Kanter, http://is.gd/cX1Dj

28. Credit: Beth Kanter, http://is.gd/cX1Dj

29. What you do should be driven by what you are trying to accomplish. Strategy first. http://is.gd/cVxJU