Using Social Media to Communicate Emergency Response
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This document discusses the increasing importance and opportunities of using social media and technology in organizational communications. It outlines various social media tools like Twitter, Facebook, blogs, photo sharing and professional networks. It discusses how different organizations are using these tools for things like sharing winter storm information, road conditions and emergency operations. The document also covers challenges of social media use as well as testimonials from public works departments on their social media strategies and outcomes.
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Using Social Media to Communicate Emergency Response
- 2. Dave Lawry, P.E. Chastain and Associates Pam Broviak, P.E. Public Works Group
- 3. Outline • Opportunities • Technologies • Social Media Tools • Organizational Use • Testimonials • Challenges
- 6. Technology at work is increasing at an exponential rate The importance of communication is increasing The rules are changing
- 7. Don’t let others tell our story
- 10. http://www.facebook.com/cityofelgin Facebook
- 11. Video Videos
- 12. Blogs http://wsdotblog.blogspot.com Blogs
- 13. http://www.flickr.com/photos/oregondot/ 2929707460/in/photostream/ Photosharing
- 14. Organizational Social Media This is the group devoted to everything snow operations. Proprietary Networks - Salesforce
- 15. http://communities.firstresponder.gov Professional Networks
- 16. Serious Games
- 21. Find your voice PRACTICE Online & offline!
- 22. Choose Your Team
- 23. Research & Set Goals
- 24. Choose The Right Tools
- 25. Develop a Social Media Policy •“Good Reading and Resources” section of http://munigov.org •Social Media Governance: http://socialmediagovernance.com/policies.php
- 26. Engage
- 27. Share Your Ideas, Success, and even Failures
- 28. Testimonials Ankeny, IA - Public Works Department (Former “Excellence in Snow and Ice Control Award” recipient •Facebook and Twitter •Winter Storm info •Emergency snow operations •Road conditions •Parking restrictions •Communications Plan •Objectives •Community wide awareness •Increased compliance •Reduced tows •Decreased accidents •Use of citizens as a resource
- 29. Testimonials •Strategy •Use of social media channels to provide real time updates to optimize communications •Outcomes •Improved communication •Broader community conversation •Citizen involvement •Improved public trust •Increased “hits” on city’s Facebook page and increased Tweets
- 30. Testimonials Dupage County, IL – Department of Transportation •Utilizes Facebook, Twitter and Youtube daily •Promote safety •Driving information •Plowing locations Mundelein, IL – Public Works Department •Just started using Twitter to post real time snow operation information •Challenged by a “social media use policy”. Their policy tries to balance business use versus personal use. Libertyville, IL – Public Works Department •Staff is prohibited access to social media sites
- 31. Remember, there be challenges along the way
- 32. Challenges • Lack of knowledge – Unaware of what’s available • Lack of understanding – Knows what’s available, doesn’t know how to use or implement • Prohibited use • Selected users only
- 33. Challenges • Inconsistent use – Use of social media, but sporadically. No public trust of information • Sites not maintained or updated • Responsiveness – Information is posted, no one responds to questions or comments posted • Legal challenges • Freedom of Information Act
- 34. Thank You! Questions? Dave Lawry, PE Chastain & Associates dlawry@hlcllp.com http://www.linkedin.com/pub/david-lawry/17/157/b20 Pam Broviak, PE Public Works Group pwg@publicworksgroup.com Twitter: http://www.twitter.com/pbroviak LinkedIn: http://www.linkedin.com/in/pbroviak Slides at: http://www.slideshare.net/publicworksgroup