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Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results

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Sandra Fathi
Sandra Fathi

"Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results" presented by Sandra Fathi at Web 2.0 Expo on March 30th in San Francisco

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Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results Web 2.0 Conference San Francisco, March 30, 2011 Sandra Fathi President, Affect Strategies President, PRSA New York Chapter Email: sfathi@affectstrategies.com Twitter: @sandrafathi
Photo Credit: WeddingDish.com 1. Start with the End in Mind
2. Identify & Understand Your Audience
3. Fish Where the Fish Are
4. Key Performance Indicators Photo Credit: SheKnows.com
5. Build Tracking, Tripwires & Milestones
6. Map Out a Plan
Photo Credit: U.S. Army 7. Establish Rules of Engagement
8. Nourish with Great Content
9. Monitor, Measure, Analyze, Tweak & Repeat
The Q4 2009 New York City campaign: 723sales leads 900+sweeps leads $1,067,000in revenue (by close of Q4 2009) 114% year-over-year increase
The Q4 2010 Campaign: 35interviews 594 articles 267,399visitors to the site in 90-days directly from articles placed357 % year-over-year increase
Celebrity Judges
Contact Information & Resources: On Slideshare – www.slideshare.net/sfathi Sandra Fathi sfathi@affectstrategies.com Twitter: @sandrafathi LinkedIn, Facebook: Sandra Fathi Web: www.affectstrategies.com Blog: www.techaffect.com 3/30/11

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Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results

  • 1. Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results Web 2.0 Conference San Francisco, March 30, 2011 Sandra Fathi President, Affect Strategies President, PRSA New York Chapter Email: sfathi@affectstrategies.com Twitter: @sandrafathi
  • 2.
  • 3. Photo Credit: WeddingDish.com 1. Start with the End in Mind
  • 4. 2. Identify & Understand Your Audience
  • 5. 3. Fish Where the Fish Are
  • 6. 4. Key Performance Indicators Photo Credit: SheKnows.com
  • 7.
  • 8. 5. Build Tracking, Tripwires & Milestones
  • 9. 6. Map Out a Plan
  • 10. Photo Credit: U.S. Army 7. Establish Rules of Engagement
  • 11. 8. Nourish with Great Content
  • 12. 9. Monitor, Measure, Analyze, Tweak & Repeat
  • 13. The Q4 2009 New York City campaign: 723sales leads 900+sweeps leads $1,067,000in revenue (by close of Q4 2009) 114% year-over-year increase
  • 14. The Q4 2010 Campaign: 35interviews 594 articles 267,399visitors to the site in 90-days directly from articles placed357 % year-over-year increase
  • 15.
  • 17.
  • 18. Contact Information & Resources: On Slideshare – www.slideshare.net/sfathi Sandra Fathi sfathi@affectstrategies.com Twitter: @sandrafathi LinkedIn, Facebook: Sandra Fathi Web: www.affectstrategies.com Blog: www.techaffect.com 3/30/11