The document discusses the nature and importance of social media as a channel for facilitating conversations among various stakeholders including customers, employees, and competitors. It outlines key social media tools and emphasizes the need for experimentation, transparency, and meaningful engagement for success in social media. Additionally, it encourages proactive participation while highlighting the organic and unpredictable nature of social interactions.

1. CHARTING THE SOCIAL MEDIA LANDSCAPE Presented by: Out There Advertising John Keuning, Creative Director Dana Kazel, Account Executive/Copywriter

2. What is social media? Who’s interacting? Your customers Your employees Your volunteers Your investors Your fans Your critics Your competition You? Anyone who has internet access and wants to interact The blending of web-based technologies with social interaction

3. Social media conversations Conversations are NOT Controlled Organized One way Conversations are Personable Organic Complex Social media is NOT a strategy or tactic It is a channel/set of tools to facilitate conversations

4. Social Media Tools Social Bookmarks Reviews/Travel/Location Collaboration Micromedia Twitter Ecosystems Mobile Social Networks B2B Social Networks Documents/Content Video Music Wiki and Crowd Sourced Content Livecasting Pictures Blog Platforms Social Search URL Shortners Monitoring and Measurement

5. Social Bookmarking Bookmark and share interesting content Curated lists

6. Reviews/Travel/Location

7. Collaboration

8. Micromedia

9. Twitter Ecosystems

10. Mobile m.facebook.com m.youtube.com m.wikipdeia.com m.mysapce.com m.twitter.com m.flickr.com m.linkedin.com Mocospace.com

11. Social Networks

12. B2B Social and Documents/Content

13. Video

14. Music

15. Wikis and Crowd Sourced Content Lifecasting

16. Pictures

17. Social Search

18. URL Shorteners Tools/Platforms

19. Monitoring & Measurement

20. Leveraging Social Media Research Participating in the conversation Evaluation

21. 10 Keys to Social Media Success Experiment Make a plan Listen Be transparent and honest Share your content Be personal and act like a person Contribute in a meaningful way See criticism as an opportunity Be proactive Accept you can’t do it all yourself

22. You can find us at: www.outthereadvertising.com www.facebook.com/outthereadvertising On Twitter: @outtheread