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Social Media Trends in India 2010 - 2011
2010 poised to be one of the biggest Years in the Social Media Scene in India where..
There were a lot of HITS and some MISSES too..
How about taking you through somehits P.S. I like doing the GOOD part first and then bitch about stuff.. Don’t Mind !
Social Media is a BIG DEAL nowadays 	Love it or Hate it but YOU cannot really ignore it ! Its Around you because You are around it  	We EAT, DRINK and LIVE Social Media
People are talking & that too REAL Time 13.7 Million people Socially Active in India EVERY SINGLE DAY! 	They Chirp, Chat, Blog, Update, Share and do a lot more..
Your Daily Social Media Workout 	Did You notice, this adds up to DAILY 2 hrs. of being active on Social Media
You will know it first if you are a DUD 	Its all about how you talk to the people, otherwise You Know, It can get Worse ! 	After all, no one wants to take CRAP..
Branding is HAPPENING !
Facebook is an Addiction 7 Million Users log on to facebook.com Every Single Day !
	Twitter Me / Facebook Meinstead of Call Me / Message Me The Trend is changing from Traditional to Social 	Mobile Internet growing at 347% is also helping it
Now Lets take on some Misses too!
The Number GAME 	Everyone is pumping in money.. A Lot of Money 	Everyone wants to reach a Million people 	But no one know What the Hell will they do with the Million people
Facebook/Twitter over other Social Networks The dependency of brands on FB/Twitter is harming the balance of the Social Eco System
But still Brands are going for the Masses on Facebook
We are Social but NOT with BRANDS 	We Love to Like, Tweet, Comment, Check In, Photo Tag, Blog but only within our Network 	Out of the 16 Million people on Facebook in India, a meager percentage of people interact with brands on a regular basis
Barter Deals are ONLY working 	People follow a brand only for two reasons: They just follow for the heck of it They are getting something in return “I love the brand” is not the reason..
What if Facebook Shuts tomorrow? 	Everyone is paying facebook to increase its own Page Views 	What if people loose interest in this Social Network? How will You measure your ROI then? No Comments !
So..?
What about the hits and misses?
Nothing really one can do, but look out for the Social Media Trends in 2011
How about predicting how the year 2011 will be for the Social Media Space in India
Privacy will be the CORE Facebook will get more Orkutish Audience.. 	Twitter will get more Facebookish Audience.. 	So BEWARE !
Entice - Excite - Entertain will be the 3 “E's” P.S. Actually I didn't think that all 3 will start with “E” :-P
Too much CLUTTER is on the Cards 	Try not to be different as everyone else is doing exactly the same. 	JUST KIDDING !
Social Media will Monetize - Socially 	The buying trend – Online as well as offline (via online) will definitely be on the rise.. 	Social Commerce will be KEY- 	looking at the likes Groupon with 	a price tag of $1 billion
Credible Social Presence will be KEY 	From jobs to admissions, dating to breakups,  alliances to mergers.. If anyone wants a testimonial, then they will look at your Blog, FB profile, Twitter handle, etc. 	So keep it as Realistic and  Jazzy as possible :P
Location ! Location ! Location ! 	Social Media Stalking will pick up soon. 	The number of people using Mobile Internet is Increasing day by day 	Soon you will see Discounts, Deals, Coupons on your way
Social Gaming will get Bigger and Bigger  	The likes of Zynga have already made a mess of people’s free time.. 	Brands will delve more into the Social Gaming Business as it will give them the maximum Reach & Visibility
How True !
Now Lets get Social, Shall We? Sahil Shah Account Manager- WATConsult.com Mobile: +91-9819261250 Email: sahil@watconsult.com

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Social Media Marketing Trends in India 2010 - 2011

  • 1. Social Media Trends in India 2010 - 2011
  • 2. 2010 poised to be one of the biggest Years in the Social Media Scene in India where..
  • 3. There were a lot of HITS and some MISSES too..
  • 4. How about taking you through somehits P.S. I like doing the GOOD part first and then bitch about stuff.. Don’t Mind !
  • 5. Social Media is a BIG DEAL nowadays Love it or Hate it but YOU cannot really ignore it ! Its Around you because You are around it We EAT, DRINK and LIVE Social Media
  • 6. People are talking & that too REAL Time 13.7 Million people Socially Active in India EVERY SINGLE DAY! They Chirp, Chat, Blog, Update, Share and do a lot more..
  • 7. Your Daily Social Media Workout Did You notice, this adds up to DAILY 2 hrs. of being active on Social Media
  • 8. You will know it first if you are a DUD Its all about how you talk to the people, otherwise You Know, It can get Worse ! After all, no one wants to take CRAP..
  • 10. Facebook is an Addiction 7 Million Users log on to facebook.com Every Single Day !
  • 11. Twitter Me / Facebook Meinstead of Call Me / Message Me The Trend is changing from Traditional to Social Mobile Internet growing at 347% is also helping it
  • 12. Now Lets take on some Misses too!
  • 13. The Number GAME Everyone is pumping in money.. A Lot of Money Everyone wants to reach a Million people But no one know What the Hell will they do with the Million people
  • 14. Facebook/Twitter over other Social Networks The dependency of brands on FB/Twitter is harming the balance of the Social Eco System
  • 15. But still Brands are going for the Masses on Facebook
  • 16. We are Social but NOT with BRANDS We Love to Like, Tweet, Comment, Check In, Photo Tag, Blog but only within our Network Out of the 16 Million people on Facebook in India, a meager percentage of people interact with brands on a regular basis
  • 17. Barter Deals are ONLY working People follow a brand only for two reasons: They just follow for the heck of it They are getting something in return “I love the brand” is not the reason..
  • 18. What if Facebook Shuts tomorrow? Everyone is paying facebook to increase its own Page Views What if people loose interest in this Social Network? How will You measure your ROI then? No Comments !
  • 19. So..?
  • 20. What about the hits and misses?
  • 21. Nothing really one can do, but look out for the Social Media Trends in 2011
  • 22. How about predicting how the year 2011 will be for the Social Media Space in India
  • 23. Privacy will be the CORE Facebook will get more Orkutish Audience.. Twitter will get more Facebookish Audience.. So BEWARE !
  • 24. Entice - Excite - Entertain will be the 3 “E's” P.S. Actually I didn't think that all 3 will start with “E” :-P
  • 25. Too much CLUTTER is on the Cards Try not to be different as everyone else is doing exactly the same. JUST KIDDING !
  • 26. Social Media will Monetize - Socially The buying trend – Online as well as offline (via online) will definitely be on the rise.. Social Commerce will be KEY- looking at the likes Groupon with a price tag of $1 billion
  • 27. Credible Social Presence will be KEY From jobs to admissions, dating to breakups, alliances to mergers.. If anyone wants a testimonial, then they will look at your Blog, FB profile, Twitter handle, etc. So keep it as Realistic and Jazzy as possible :P
  • 28. Location ! Location ! Location ! Social Media Stalking will pick up soon. The number of people using Mobile Internet is Increasing day by day Soon you will see Discounts, Deals, Coupons on your way
  • 29. Social Gaming will get Bigger and Bigger The likes of Zynga have already made a mess of people’s free time.. Brands will delve more into the Social Gaming Business as it will give them the maximum Reach & Visibility
  • 31. Now Lets get Social, Shall We? Sahil Shah Account Manager- WATConsult.com Mobile: +91-9819261250 Email: sahil@watconsult.com