Social Media 101 Presentation - Bringing the World to Your Desktop

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Social Media 101 Presentation - Bringing the World to Your Desktop

  1. 1. Social Media 101: Bringing the World to Your Desktop
  2. 2. Integrated Participation
  3. 3. <ul><li>What we’re going to cover: </li></ul><ul><li>What is Social Media </li></ul><ul><li>What and Where is Your “Community”? </li></ul><ul><li>LinkedIn, Facebook, and Twitter, Oh My! </li></ul><ul><li>I is for Integration </li></ul><ul><li>Social Media and Sales </li></ul><ul><li>Social Media and Customer Service </li></ul><ul><li>Social Media and Brand </li></ul><ul><li>Getting Started in 10 Minutes a Day </li></ul><ul><li>Questions </li></ul>
  4. 4. What is social media?
  5. 5. Definition: Technology-enabled direct communication with a community.
  6. 6. Some statistics.
  7. 7. Years to reach 50 million users: Radio – 38 years TV – 13 years Internet – 4 years iPod – 3 years Facebook had 100 million users in less than 9 months.
  8. 8. LinkedIn – 50 million members 1 million in August 2009 Facebook – 350 million members 250 million in December 2009 Twitter – 15 million active members 6-10 million in February 2010
  9. 9. The average social media participant has 130 people in his/her community.
  10. 10. 70% read blogs and tweets and watch UGC video.
  11. 11. There are more then 3.5 billion pieces of content shared each week on Facebook.
  12. 12. There are 1.3 million Tweets per hour.
  13. 13. More than 700,000 local businesses have active pages on Facebook.
  14. 14. Purpose-built Facebook pages have created more than 5.3 billion fans.
  15. 15. 80% of Twitter usage is on mobile devices.
  16. 16. 78% of consumers trust peer recommendations. (Only 14% trust advertisements.)
  17. 17. Golden Rules of Social Media
  18. 18. #1 – Be Authentic and Transparent.
  19. 19. #2 – Content is King.
  20. 20. #3 – Give More Than You Get.
  21. 21. #4 – Create Action.
  22. 22. Who is in your community?
  23. 23. Hint: You already know them.
  24. 24. Clients Referral Sources Colleagues Partners Employees Family and Friends
  25. 25. But there’s a problem…
  26. 26. You are not top of mind with all of them. Not You
  27. 27. And they are not all in one place.
  28. 28. There are also a lot of people (prospects, referral sources) that don’t know you yet.
  29. 29. That’s where social media comes in.
  30. 30. Where is your community?
  31. 34. LinkedIn, Facebook, and Twitter – Oh My!
  32. 75. But they are Coke…
  33. 91. Biggest question: What do I tweet?
  34. 101. Questions Responses Events Successes RT (re-Tweet)
  35. 102. I is for Integration.
  36. 119. Social Media and Sales
  37. 120. It’s all about looking and listening.
  38. 125. Social Media and Customer Service
  39. 126. It’s all about sharing and responding.
  40. 128. Social Media and Brand
  41. 129. There are people saying things about you and your brand online right now.
  42. 131. If they’re good, pass them on.
  43. 132. If they’re not, address them head on.
  44. 133. Keep in mind the Golden Rule of Crisis Communications.
  45. 134. Validate concern & Show action.
  46. 135. Because if you get in a fight with a pig, you both get dirty…
  47. 136. But the pig likes it.
  48. 137. Getting Started in 10 Minutes a Day
  49. 138. But first a quick
  50. 139. Whatever you put online stays online.
  51. 140. If you wouldn’t say it face-to-face, don’t put it online.
  52. 141. Day 1: Set up a LinkedIn Account. 14 July 2010
  53. 142. Day 2: Search for and connect with colleagues, customers, and friends. 15 July 2010
  54. 143. Day 3: Search for and join relevant groups. 16 July 2010
  55. 144. Day 4: Set up personal and business Facebook accounts. 19 July 2010
  56. 145. Day 5: Search for and connect with colleagues, customers, and friends. 20 July 2010
  57. 146. Day 6: Become a Facebook fan of customer’s businesses and groups. 21 July 2010
  58. 147. Day 7: Add something to a discussion on a LinkedIn Group. Post something new to your Facebook page. 22 July 2010
  59. 148. Day 8: Set up a Twitter account and begin following influencers and their followers. 23 July 2010
  60. 150. Day 9: Integrate your Twitter account to your LinkedIn and Facebook accounts. Tweet daily. 26 July 2010
  61. 151. Day 10: Integrate! Set up HootSuite to manage all your accounts. Add your LinkedIn, Facebook, and Twitter information to your email signature, website, and marketing materials. 27 July 2010
  62. 152. Social Media 102
  63. 154. Social Media 101: Bringing the World to Your Desktop

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