How can you use Twitter to the build your professional network and relationships with key stakeholders? In this session, we’ll cover Twitter basics for beginners and delve into more advanced techniques for those who already tweet. Missy will help you move from a “lurker” to an active participant and share her best tips for unlocking professional opportunities on Twitter.

1. Getting Started on Twitter
Missy Voronyak, WCG
Group Director of Social Strategy &
Engagement
Watershed Partners’ Monthly Meeting
March 2017

2. @missyvoronyak
BLOGGER & SOCIAL MEDIA LOVER

3. @missyvoronyak
MISSY VORONYAK
GROUP DIRECTOR - SOCIAL MEDIA & ENGAGEMENT
Missy Voronyak has 18 years of marketing and communications experience, including social media, branding,
digital, advertising, executive communications and more. Since joining WCG in 2013, Missy has worked with
medical device and pharmaceutical companies, in addition to cutting her teeth on consumer goods companies.
Her previous 15 years of marketing experience were with Allina Health and Hazelden Foundation.
Missy is also a blogger (marketingmama.com) where she covers a variety of parenting and health topics in her
free time. Founded in 2007. She is the director of strategic planning for the Social Media Breakfast of
Minneapolis/St. Paul and the founder of the MN Blogger Conference (est. 2010).
Missy has been recognized as a “Top Ten Titan in Social Media” in the Twin Cities and one of 11 “Top Tweeps
in the Twin Cities” by KARE11, MN Hospital Association Community Benefit awards, Telly Award finalist,
Healthcare advertising awards and more. Missy received her degree in public relations and mass
communications from Drake University.

4. Setting the
Stage
Twitter
Basics
Pro Tips &
Warnings
Your
Assignment
AGENDA

5. @missyvoronyak5
SETTING THE STAGE
How can Twitter help my career?

6. CONNECTING WITH MEDIA
Journalists frequently use Twitter
for story inspiration AND to source
interviews for stories.
You’ll miss these opportunities if
you aren’t following and engaging
with them.

7. MAKING CAREER CONNECTIONS
You can connect with people you
would like to know for networking…
People who can help you in your job
or
help you find your next job.

8. @missyvoronyak
LISTENING FOR CONVERSATION INCREASES OPPORTUNITIES
If you listen to conversations on Twitter, you’ll
notice opinion trends bubbling up by strong
voices.
"The pink garbage cans really set me off," said
Eastman, a breast cancer survivor from Savage. "If a
company really wants to help, write out a check. This
is now more about marketing than awareness."
OCTOBER 17, 2011

9. INCREASE YOUR TOUCHPOINTS WITH YOUR NETWORK
coffee

10. @missyvoronyak
TWITTER BASICS
Let’s make twitter your BFF

11. TWITTER: THE BASICS
11
• Fastest social channel
available
• Strong Twitter use by
business journalists
• Tweets now appear in
Google search results in
real time
• Increasingly used to
share video / live-
streaming video

12. @missyvoronyak
PERSONAL OR BUSINESS ACCOUNT?
Both!
• The person running your business account should fully understand how
Twitter works and understand the value it can provide
• Twitter can help you CONNECT with other people on topics you both care
about
• Mastering your personal account and leveraging it fully can help you run a
business account

13. @missyvoronyak
THE KEYS TO TWITTER SUCCESS
13
Read
• Stay on top of your industry news
and conversations
• Use Twitter feed as a news
source by following leaders &
news sites
• Mobile apps make this easy
Connect
• Bring your real-life network to life
online
• Connect with influencers, peers
and friends
• Build & deepen relationships
through consistent
communication
• Add value for your network by
sharing interesting & relevant
content
• Share influencer content
strategically – not only news
about your company
Share

14. @missyvoronyak
WRITING A PERSONAL BIO
1. Share your position and include
your company name/handle
2. Incorporate personal and
professional interests

15. @missyvoronyak
INCLUDE A WEBSITE AND LOCATION
1. Make it easy for people to
connect with you by linking
to your company or LinkedIn
profile
2. Include the city where you
reside

16. @missyvoronyak
FOLLOW OTHER PEOPLE
INFLUENCERS COLLEAGUESMEDIA INTEREST AREAS

17. @missyvoronyak
ACCOUNTS TO FOLLOW TODAY
@jlincstine
@MikeMPCA
@glennsmpca
@sjemorse
@tcarstens
@BrookeMPCA
…and everyone in the room!
@MinhahaCkWD
@HennepinEnviro
@EnvInitiative
@MississippiWMO
@FreshwaterSoc
@Freshwaterwoods
@VLAWMO
@wearewatermn
@RWMWD
@EMWREP
@MNBWSR
@MnPCA
@citsciwatermpca
@UMNswac
@RiverLifeUMN
@GLCommission
@MEPartnership
@wearewatermn
INDIVIDUALS ORGANIZATIONS

18. @missyvoronyak
ANATOMY OF A TWEET
Full
name &
handle
# of people
who favorited
Tagging handles
makes them
clickable and the
person knows you
mentioned them
Hashtag
Hashtags are used to start a
new conversation or join one
already taking place.
Always search hashtags
before using to make sure
it’s relevant.
Limit hashtags to 2 per post.
# of people
who retweeted

19. @missyvoronyak
THE FIVE BASIC FUNCTIONS OF TWITTER
Tweet
Retweet
Reply
Favorite
Direct Message

20. WHAT SHOULD YOU TWEET ABOUT?
• Links to news articles in
your industry & community
• Content you create (blog
posts, infographic on
helpful tips about water)
• Positive pictures and
thoughts about work culture
• Live-tweet an event or
meeting using designated
hashtag
• Your hobbies/interests
20

21. @missyvoronyak
HASHTAGS TO CONSIDER
#water
#cleanwater
#MNwatersummit
#WorldWaterDay
#conservancy
#conservation
#environment
#conserve
#savewater
#waterquality
#roadsalt
#smartsalting
#GreenTip
#Green
#greenliving
#Watershed
#watersupply
#stormwater
#mnleg
#wateractionMN
#recycling
#nature
#Greatlakes
#climatechange

22. @missyvoronyak
PRO TIPS
What you need to know…

23. PRO TIPS
1. Disclosure is important - list where
you work in your bio
2. Use casual and conversational
language instead of formal
3. Tweet about more things than just
your website or yourself
4. Tweet 3-5x per week min
5. Disconnect Instagram from Twitter
6. Keep your boss in the back of
your mind
7. Don’t use the “auto” direct
messages (DMs) feature
8. Be positive, don’t use Twitter to
vent

24. @missyvoronyak
YOUR ASSIGNMENT
Keep it going!

25. 3 IN 30 CHALLENGE
3 Minutes 3 Actions:
tweet, reply, share
30 Days

26. @missyvoronyak
@missyvoronyak
mvoronyak@w2ogroup.com
linkedin.com/in/missyvoronyak
LET’S STAY IN TOUCH
marketingmama.com

27. THANK YOU!