The document discusses the significance of social media in sales and recruiting, addressing seven common myths that hinder its adoption. It emphasizes that while setting up social media accounts may be free, effectively managing and marketing through these platforms requires investment and strategic planning. Ultimately, embracing social media can enhance search rankings, increase sales, and better connect with customers.

1. Myth Perceptions of Social Media in Sales & Recruiting
What is Social Media, The Seven Social Media Myths,
How to get Everyone to Buy-In, & Why Should I Care?
Presented by Casey Markee

2. Part 1: What is Social Media?
“It’s not a FAD folks!”

3. What is Social Media?
Simply stated...
“Social media includes
web-based and mobile
Technologies used to
turn communication into
interactive dialogue.”
-Wikipedia

4. What is Social Media?
Can we define it in a tag cloud?

5. What is Social Media?
How about with a “Tweet”?

6. What is Social Media?
Maybe this will clear
things up. I like
donuts. Who doesn't
like donuts?
Donuts make
EVERYTHING easier
to explain.
Still confused? You
must HATE donuts!

7. THE 7 SOCIAL MEDIA MYTHS AND
HOW TO GENERATE THE BUY-IN!
“Ugh, social media is too hard,
too expensive and it’s NOT going to help us…
oh and we are way too far behind anyway!”

8. Myth #1: Social Media is Free
“Social Media” is free, “Social Media Marketing & Recruiting” is NOT!
Setting up Social Media
accounts is free!
Managing the accounts,
creating content, and
promoting content is not!
You MUST spend money to MAKE money.
Designate someone internally to create,
manage, and promote your SM efforts!

9. Myth #2: My Customers
don’t use Social Media!
Must. Stop. Laughing. Getting hard to….HA HA HA HA HA!

10. Myth #3: Social Media Won't Help My Business
Really? It helped Virgin America save $13 Million in 2012!
Virgin America has a Twitter-based Customer
Service Model. Result? Huge savings!

11. Myth #4: My Competitors are too
far ahead in Social Media. Why bother?
Every journey begins with one small step… Suck it up!

12. Myth #5: Social Media is a Time Suck!
Wrong! Social Media, like life, is ALL about balance.
Use a social content calendar
and stick to it!
Automate your daily
activities. Automate your
daily content!
Use SMO Tools! We recommend…

13. Myth #6: It just involves
Conversation Participation!
It’s a little more complicated… but you can do it!

14. Myth #7: You can’t sell with Social Media!
Tell that to “Dollar Shave Club”. They’re F**king Great!

15. WHY SHOULD I CARE?
“It will help you rank higher, sell more,
and it cures CANCER! Okay, maybe not so much on the last one.”

16. Why Should I Care?
Because people TRUST social media more than you think!
Source: Nielson, 2012

17. Why Should I Care?
Because it WILL help you rank higher!
Social media is INVALUABLE at
attracting links and traffic. BOTH
of which are necessary to get better
higher, organic rankings in Google
and Bing.

18. Why Should I Care?
Because social engagement BUILDS UP search signals!

19. Why Should I Care?
Because your COMPETITION is already using it!
Image Credit: HubSpot 2012 State of Inbound Marketing Report

20. Some Final Thoughts
Social Media is HERE to stay! Embrace it, and Dominate your Niche!
 Embrace the KISS method!
 Use the right tools.
 Don’t forget to listen to your brand!
 Use your employees and customers.
 Define ROI – Risk of Ignoring?
Return on Influence?
 Don’t be intimidated. Don’t let
your clients FEEL intimidated.

21. Connect with me Online @
Today’s Presenter is…
Casey Markee of
casey@searchenginenews.com
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