What's social media? Why it is important for brands? Which social media channel is needed for your brand? How must be a social media management for brands? Social media communication examples...
GolinHarris' Senior Manager in Digital, Erin Bell, attended the American Marketing Associaion Conference in October 2011. Here are some of her insights from the conference
Presented a short 101 on my two cents of what a social campaign would entail for USM's ADWAVE 2011 workshop.
Lend me your thoughts. Felt that this could have better meat included.
What's social media? Why it is important for brands? Which social media channel is needed for your brand? How must be a social media management for brands? Social media communication examples...
GolinHarris' Senior Manager in Digital, Erin Bell, attended the American Marketing Associaion Conference in October 2011. Here are some of her insights from the conference
Presented a short 101 on my two cents of what a social campaign would entail for USM's ADWAVE 2011 workshop.
Lend me your thoughts. Felt that this could have better meat included.
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011
Fake it until you make it: The secret behind Trump's winOgilvy Consulting
Wait… What just happened? The Boost You Need to Kick-off 2017! This webinar is brought to you by Christopher Graves, Chairman of Ogilvy Public Relations Worldwide and Thomas Crampton, Global Managing Director of Social@Ogilvy. Our Ogilvy experts have prepared an exclusive webinar on the behavioral science lessons of Trump that all marketers and communicators need to know in a "post-truth" world. What you will learn: - Biases and quirks from brain and behavioral science that explain a lot of the news that hit us last year - The power of the illusory truth effect - When to use convert communicators Who is it for? Those working in PR, or interested in learning from cognitive and behavioural principles and their effect on the world as we know it today.
The Community Foundation of Sarasota County's Nonpofit Resource Center prepared this presentation for the Anna Maria Island Community Center. Basic social media strategy, Facebook fan pages, building content and measuring results are shared.
In less than 20 years the Internet has evolved from an academic exercise of interconnected computers, to communication systems that redefine corporate communication. From a few thousand static web pages, to always-on on-demand multimedia news and entertainment channels. From providing simple discussion forums and chat rooms to a hugely popular web of experiences for real-time social interaction. So what comes next? Social media will infiltrate and enhance all of our personal and commercial, private and public endeavors faster than you think.
How Millennials are Reshaping the Buying & Selling ExperienceChelsea Peitz
Information about today's real estate marketplace and how Millennial preferences are affecting the real estate industry and how realtors and lenders communicate and interact with this demographic.
Social media and online publishing is evolving into a major communications vehicle. Beyond traditional media interactions, these social networks can bring real value to your practice and to your community. More than simple communications, veterinarians should know how social sites and online publishing efforts can drive new client traffic and even garner the attention of local traditional media. Many professionals see these sites as interesting but a potential waste of time. In this presentation not only will you learn current statistics on the new media explosion and how to join in, but also the real value to your practice. Learn how staff can manage the time burden and help your hospital take advantage of this exploding new means of communications, education and public awareness.
We created our own agency (60 & Foggy) with a close group of friends. We then came up with this extraordinary voting campaign, to get Gen Z voters to vote. So everyone make sure to VOTE LOVE!!
PHD USA, an Omnicom Group agency, hosted a six-month fellowship to provide 7 students at UGA Grady College of Journalism and Mass Communication with multidisciplinary marketing communications experiences that focuses on the growing convergence between public relations, marketing and advertising and its affect on the Millennial generation.
This presentation describes the disconnect existing between baby boomer business leaders and social media networking. Includes Pews Research statistics and possible explanations for the disconnect. Also explores the value of the presenter's new book, "The Boomer's Guide to Social Media Success: Harnessing Your Inner Expert to Promote Your Business."
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011
Fake it until you make it: The secret behind Trump's winOgilvy Consulting
Wait… What just happened? The Boost You Need to Kick-off 2017! This webinar is brought to you by Christopher Graves, Chairman of Ogilvy Public Relations Worldwide and Thomas Crampton, Global Managing Director of Social@Ogilvy. Our Ogilvy experts have prepared an exclusive webinar on the behavioral science lessons of Trump that all marketers and communicators need to know in a "post-truth" world. What you will learn: - Biases and quirks from brain and behavioral science that explain a lot of the news that hit us last year - The power of the illusory truth effect - When to use convert communicators Who is it for? Those working in PR, or interested in learning from cognitive and behavioural principles and their effect on the world as we know it today.
The Community Foundation of Sarasota County's Nonpofit Resource Center prepared this presentation for the Anna Maria Island Community Center. Basic social media strategy, Facebook fan pages, building content and measuring results are shared.
In less than 20 years the Internet has evolved from an academic exercise of interconnected computers, to communication systems that redefine corporate communication. From a few thousand static web pages, to always-on on-demand multimedia news and entertainment channels. From providing simple discussion forums and chat rooms to a hugely popular web of experiences for real-time social interaction. So what comes next? Social media will infiltrate and enhance all of our personal and commercial, private and public endeavors faster than you think.
How Millennials are Reshaping the Buying & Selling ExperienceChelsea Peitz
Information about today's real estate marketplace and how Millennial preferences are affecting the real estate industry and how realtors and lenders communicate and interact with this demographic.
Social media and online publishing is evolving into a major communications vehicle. Beyond traditional media interactions, these social networks can bring real value to your practice and to your community. More than simple communications, veterinarians should know how social sites and online publishing efforts can drive new client traffic and even garner the attention of local traditional media. Many professionals see these sites as interesting but a potential waste of time. In this presentation not only will you learn current statistics on the new media explosion and how to join in, but also the real value to your practice. Learn how staff can manage the time burden and help your hospital take advantage of this exploding new means of communications, education and public awareness.
We created our own agency (60 & Foggy) with a close group of friends. We then came up with this extraordinary voting campaign, to get Gen Z voters to vote. So everyone make sure to VOTE LOVE!!
PHD USA, an Omnicom Group agency, hosted a six-month fellowship to provide 7 students at UGA Grady College of Journalism and Mass Communication with multidisciplinary marketing communications experiences that focuses on the growing convergence between public relations, marketing and advertising and its affect on the Millennial generation.
This presentation describes the disconnect existing between baby boomer business leaders and social media networking. Includes Pews Research statistics and possible explanations for the disconnect. Also explores the value of the presenter's new book, "The Boomer's Guide to Social Media Success: Harnessing Your Inner Expert to Promote Your Business."
Trend slides are taken from the original presentation given August 2010, some topics and discussions are not present.
The deck was created to stir thought-provoking creativity when developing "near" future marketing strategies.
Tami Honesty is President of Urbanology Inc., a multimedia boutique agency specializing in holistic marketing strategy from global - national - to local activation in high-propensity areas - Strategy to results.
She is available for conferences, corporate gatherings and team rallies. Additionally, available for more concentrated areas of focus upon request.
Last week I had the pleasure of attending the Social Fresh conference in Tampa, Florida (they have a West Coast version coming up this summer – check it out!). Besides basking in the Florida sunshine, the conference had a tremendous amount to offer. With 300 attendees and a range of presenters, including Chris Brogan, Ted Rubin, Jay Baer and more, my mind was literally exploding at the incredible social insights shared over this two-day event.
Social Media 101: Things Have Changed Since School Let Out - John BlueJohn Blue
This presentation was shared via a National Agri-Marketing Association webinar on September 14, 2017. This SlideShare contains the slides and notes of the presentation, typos and all.
Links mentioned in the presentation can be found at http://bitly.com/some-101-ref-info
John Blue, with Truffle Media Networks, offers information on how social media from the last couple of years has changed and what those changes mean to your practices in public relations, marketing, and advertising.
Additionally, John provides strategic digital planning information on monitoring & measuring the social spaces of the future, along with approaches to understanding a social channel's value for campaigns.
Digital 4 Christ Conference Feedback PresentationJoshua Leach
This is a feedback session of the "Digital 4 Christ" conference I was able to attend. The feedback was given to my colleagues shortly after the conference in Cape Town earlier this year (2011).
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
7 social tips for hr pros and recruiters to help you navigate the social watersGet Your Buzz On
The social world is changing daily. With Facebook, Twitter, Instagram and LinkedIn, for example, making regular changes, it’s a never-ending job for those who specialize in social media marketing. Daunting for those unfamiliar with it to navigate it’s sometimes murky and alternately turbulent waters. Disappointing to those hoping to leverage it’s power to locate top candidates who often spend much of their time on social platforms. Here's 7 Tips to make navigating those waters far easier.
1. Brand Building and Social Media Strategies: 2011 Nigerian Presidential
Elections Candidates.
Social media was a major “buzz word” in 2008 in many parts of the world. Nigeria was not
much left out as Facebook alone records at least 1,718,000 Nigerian members. Nigerians
definitely love to talk, express opinions and live the community life anywhere they go, and
this is very obvious in the various conversations carried out online by Nigerians across
various nations. Social media marketing has even become another important term in
marketing and it seems this strategy is present in every marketing campaign.
Based on recent research carried out by myself and researchers in other countries, social
media is mostly used for socializing and communicating with already existing relationships
or with people based of similar interests or occupations. It is therefore not uncommon for
someone who likes to watch CNN but has no time to watch as before to “like” CNN on
Facebook and subscribe to updates from CNN. It is in this same way that one would
become a fan of The Simpsons on Facebook, “like” my friend’s well written note or
comment on a beautiful picture.
The countdown towards the 2011 presidential elections was quite sudden with aspirants
springing up from everywhere with very eventful declarations. Most sudden were the
various images, profiles and “conversations carried out by these aspirants on various social
media platforms. Funny enough, until now, only one or two candidates had ever been
known with a profile on any social media platform. Their presence on these media might be
a strategy to reach the youthful demographic. This is not a bad suggestion in 2010. But it
raises many questions.
The average Nigerian youth is on the streets looking for jobs or trying to put his/her ideas
together to start a small business. These youths make out time and money to use these
forms of technology amidst various challenges such as erratic power supply, hunger, job
search, ASUU strikes and difficulties which they have come to accept as basic. Some have
even gone ahead to create innovative applications through these technologies. While these
young men and women have been struggling to be at par with their counterparts in other
countries, how many of these candidates have carried out any conversations with them?
How many of these young people have been supported, appreciated or even encouraged
by these candidates? It takes the same young people to support themselves with programs
such as the future awards.
2. Any young person in their twenties can identify with Milo, coca-cola, and many products that
were available for us as we grew up. We are likely to “like” these brands on Facebook or
even carry out conversations with them because we recognize their roles in our growth.
Many of us cannot even name one project that many of these candidates have carried out
and how it affects us. We do not have an idea of what they plan to do to create more job
opportunities, better business environment, better health care or even basic education. We
would really love to listen to them. But they have let us down too many times and the social
media platforms are not going to make the messages and promises come true. Every social
media campaign (like any marketing campaign requires consistency).
The lesson for brand builders: build your brand’s quality before attempting to sell. Do not
take your audience for granted. The conversation between you and your audience starts
before you speak. Most people have “Googled” you before actually meeting you. There are
no more passive audiences. Walk the talk, because people are watching and the next
review might come out before you even release your product.
Follow me on twitter @MANmedia
Madaboutnewmedia.blogspot.com