In this introductory presentation I showcase some tips for ways that you can use Twitter and Instagram as a tool for your business and brand. These slides show you 'why', the workshop in Maidenhead on the 21st April 2016 gives you the 'how' with hands on tips to master both social networks. Open to members and non members of Maidenhead Business Girls networking group . You can book for the whole 3 hour workshop, or choose to attend just Twitter or Instagram. Sign up details in the presentation. Non-Members £32 for half session, £60 for both.

1. +
Beginners Guide to Twitter and Instagram
INTRO
Jodie Humphries
Twitter: @maidenheadmum
Facebook: facebook.com/MaidenheadMum
Email: info@maidenheadmum.co.uk

2. + Beginner’s Guide to Twitter & Instagram
A bit about Me…
I combine marketing, photography and copywriting skills to write the
Maidenhead Mum blog and help small businesses with their digital and
social footprint.

3. + Beginner’s Guide to Twitter & Instagram
The kids know more than me
Facebook doesn’t solve all
your marketing goals
Average reach is about 4%
of you total page likes (fans)

4. + Beginner’s Guide to Twitter & Instagram
Why use Twitter?
Why use Twitter?

5. + Beginner’s Guide to Twitter & Instagram
Why use Twitter?
@ RT#
With its own style of language and special terms, it can
feel complicated, but can be a valuable tool.

6. + Beginner’s Guide to Twitter & Instagram
Why use Twitter?
5 ways to use Twitter…

7. + Beginner’s Guide to Twitter & Instagram
Why use Twitter?
Great way of following companies and journalists.
Engage and connect with them
1. Collaborate

8. + Beginner’s Guide to Twitter & Instagram
Why use Twitter?
Twitter can be
a great way to
network and
reach out to
people.

9. + Beginner’s Guide to Twitter & Instagram
Why use Twitter?
A quick
‘DM’ and
I was in
the press!

10. + Beginner’s Guide to Twitter & Instagram
Why use Twitter?
You can use Twitter to contact companies and get a
response. A great response can be beneficial.
2. Complain

11. + Beginner’s Guide to Twitter & Instagram
Why use Twitter?
I got a response
within 5
mins…which
meant when I
was interviewed
by the press
about the traffic I
was singing their
praises.

12. + Beginner’s Guide to Twitter & Instagram
Why use Twitter?
A quick scan of your feed or ‘trending’ can reveal
breaking news and commentary.
3. Content sourcing

13. + Beginner’s Guide to Twitter & Instagram
Why use Twitter?
I shared ‘breaking news’ from
twitter on my facebook page:
8 people liked,
10+ comments
1070 people reached

14. + Beginner’s Guide to Twitter & Instagram
Why use Twitter?
Running your own business doesn’t have to be lonely.
Chat with other business owners eg #Maidenheadhour
#Bizgirlshour
4. “Chat”

15. + Beginner’s Guide to Twitter & Instagram
Why use Twitter?
#maidenheadhour
is a great way to
introduce yourself
to the Maidenhead
business
community

16. + Beginner’s Guide to Twitter & Instagram
Why use Twitter?
It can be fun, but can
move quite quickly.
Easier to follow on a
computer than phone!

17. + Beginner’s Guide to Twitter & Instagram
Why use Twitter?
Talk about your work, share your blog posts, tell us
about your great week.
5. Celebrate

18. + Beginner’s Guide to Twitter & Instagram
Why use Twitter?
Share your
achievements with
the Maidenhead
Business
Community

19. + Beginner’s Guide to Twitter & Instagram
Why use Twitter?
Twitter and
blogging go hand
in hand. Great way
to share your posts
and generate
traffic back to your
website

20. + Beginner’s Guide to Twitter
Covered in the workshop
Thurs 21st April (9.30-1
 Who to follow
 How to gain followers
 Understand the lingo
 How and what to tweet
 Maximise your Retweets
 Once started 10-15 mins a day.
Join the course on Thursday 21st April

21. +
Instagram

22. + Beginner’s Guide to Instagram
Why bother
With the right content, brands see
 58 times more engagement per follower than Facebook
 120 times than Twitter
“The King of
social engagement”

23. + Beginner’s Guide to Instagram
Why bother
“I don’t have time to
master another social
network”
“I’m not a photographer”

24. + Beginner’s Guide to Instagram
Why bother
1. Instant storytelling for your
brand
Instagram gives your followers the chance to see more
about you as a brand
Eg sourcing ingredients, buying materials

25. + Beginner’s Guide to Instagram
Why bother
A simple
showcase
of what
you do…..

26. + Beginner’s Guide to Instagram
Why bother
Adding value
and telling a
story:
“researching
our cocktail
menu”

27. + Beginner’s Guide to Instagram
Why bother
2. A 2 way conversation
Unlike Facebook, you can follow back when people like
your profile.
Marketing to mums? Follow 100 of them and spot
trends.

28. + Beginner’s Guide to Instagram
Why bother
Children + Exploring outdoors = Engagement

29. + Beginner’s Guide to Instagram
Why bother
3. Research and Learn
Use ### to find info, imagery and inspiration eg
#lovemaidenhead

30. + Beginner’s Guide to Instagram
Why bother
#lovemaidenhead

31. + Beginner’s Guide to Instagram
Why bother
4. Build a community
IG users love it when you like their photos and even when
you share them. Being recognized by a brand is flattery

32. + Beginner’s Guide to Instagram
Why bother

33. + Beginner’s Guide to Instagram
Covered in the Workshop
 How to write a great Instagram profile
 How to gain followers
 Different ways to use hashtags on Instagram
 How to create great content for Instagram (perfecting your
smartphone photography skills)
 4 simple steps to great visual storytelling
 1 post a day
Join the course on Thursday 21st April

34. + Beginner’s Guide to Instagram
Workshop details:
https://www.eventbrite.co.uk/e/instagram-twitter-workshop-jodie-humphries-tickets-
22809276159
Or email
info@maidenheadmum.co.uk to
book.
You can book the full
session or just Twitter or
Instagram