SlideShare a Scribd company logo
India
Social listening tools
 Visionary prime minister
 Political party unity
 Spreading party’s policies amid public
 Create faith
 Inspire youth
+ Use of Public Relation and advertisements
 Occasion / festive campaigns
 Thank you / Fan of week (Loyalty)
 Youth oriented
#Speed #User-friendly #Affordable
 Yearly, Reality show
 Youth oriented
#Youth #Bikes #Group #Competition
 Message strategy ( Asli swaad zindgi ka)
 Festive, celebration, gift
 Celebrities
 Any time, place, mood
 Eg. Passing exam, return home, fight
#Relationship #Love #Happiness
 Most successful campaign
 IPL launch (Cricket championship)
 Not animated / human touch
 Story telling concept
#Funny #Simple #Emotions #Lovable
Logo and cartoons advertisements Customer Pictures and feedback Plans, advertisements, pictures of
celebrity by endorsements
Once in 2-3 days Daily ~ once in week
Entertainment focused Customer service focused Service and plans focused
High commercials frequency Moderate frequency Less frequency of commercials and
content posting
Zoo Zoo and pug Customers and models models
Telecom
companies
Services, Plans Questions, quotes and taglines Minimum use ( Plans and services)
Weekly ~ once in 3-4 days ~ once in ~2 week
Less customer interaction High customer interaction Minimum interaction
Pictures and videos sharing Customer complains and feedback
sharing
Discounts and offering sharing
All customer segments Youth and college students All ( including family)
Focus on potential customers Existing and potential customers Only potential customer focus
Print ads. Plans (handsets) Products, advertisements and
services
Business areas and service plans
categories
Shopping information Shopping information Shopping information and
discounts
Plain and business theme Entertaining and funny theme Business theme with flashy
advertisements
Account management, plans and
recharges
Products, devices and customer
service information
Business and investor information
available
Moderate customer interaction
options available
Highly customer centric content Less customer service content and
options
Own website
Thank you
Any questions ??

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Social media marketing India

  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 9.  Visionary prime minister  Political party unity  Spreading party’s policies amid public  Create faith  Inspire youth + Use of Public Relation and advertisements
  • 10.  Occasion / festive campaigns  Thank you / Fan of week (Loyalty)  Youth oriented #Speed #User-friendly #Affordable
  • 11.  Yearly, Reality show  Youth oriented #Youth #Bikes #Group #Competition
  • 12.  Message strategy ( Asli swaad zindgi ka)  Festive, celebration, gift  Celebrities  Any time, place, mood  Eg. Passing exam, return home, fight #Relationship #Love #Happiness
  • 13.  Most successful campaign  IPL launch (Cricket championship)  Not animated / human touch  Story telling concept #Funny #Simple #Emotions #Lovable
  • 14. Logo and cartoons advertisements Customer Pictures and feedback Plans, advertisements, pictures of celebrity by endorsements Once in 2-3 days Daily ~ once in week Entertainment focused Customer service focused Service and plans focused High commercials frequency Moderate frequency Less frequency of commercials and content posting Zoo Zoo and pug Customers and models models Telecom companies
  • 15. Services, Plans Questions, quotes and taglines Minimum use ( Plans and services) Weekly ~ once in 3-4 days ~ once in ~2 week Less customer interaction High customer interaction Minimum interaction Pictures and videos sharing Customer complains and feedback sharing Discounts and offering sharing All customer segments Youth and college students All ( including family) Focus on potential customers Existing and potential customers Only potential customer focus
  • 16. Print ads. Plans (handsets) Products, advertisements and services Business areas and service plans categories Shopping information Shopping information Shopping information and discounts Plain and business theme Entertaining and funny theme Business theme with flashy advertisements Account management, plans and recharges Products, devices and customer service information Business and investor information available Moderate customer interaction options available Highly customer centric content Less customer service content and options Own website

Editor's Notes

  1. http://lighthouseinsights.in/21-best-social-media-campaigns-quarter-1-2015.html/
  2. http://www.ey.com/Publication/vwLUAssets/EY-social-media-marketing-india-trends-study-2014/$FILE/EY-social-media-marketing-india-trends-study-2014.pdf
  3. http://www.ey.com/Publication/vwLUAssets/EY-social-media-marketing-india-trends-study-2014/$FILE/EY-social-media-marketing-india-trends-study-2014.pdf
  4. Source http://www.socialbakers.com/ http://www.ey.com/Publication/vwLUAssets/EY-social-media-marketing-india-trends-study-2014/$FILE/EY-social-media-marketing-india-trends-study-2014.pdf
  5. Friendship express advert https://www.youtube.com/watch?v=a_v-SBZNMmw
  6. Audition and registration advert https://www.youtube.com/watch?v=EK27yoZzWbI Roadies Africa war advert https://www.youtube.com/watch?v=LWerQYG7uD8
  7. Amitabh friendship https://www.youtube.com/watch?v=AqiONfDvoZY Cadbury kiss advert. https://www.youtube.com/watch?v=KM2ZyEguAcg Indian army https://www.youtube.com/watch?v=-Nm6GLcAx0s
  8. Circus tiger zoozoo advert https://www.youtube.com/watch?v=kareWUgqqis Zoozoo jokes https://www.youtube.com/watch?v=zoYlu-QS_y4 International roaming https://www.youtube.com/watch?v=QFsHNfFXbUQ IPL star of the match https://www.youtube.com/watch?v=5T68AVzNphs