25 More Amazing Mobile Phone Statistics and FactsThomas Melton
25 more mobile phone statistics and facts to make you think about where mobile is going, and where your business is at in relation to its mobile marketing and advertising goals going forward.
Music Ally's roundup of key digital music industry stats and data from July 2010, including: sales figures, cloud music predictions, the success of Justin Bieber on Vevo and Lady Gaga on Facebook, stats on teenagers and social networks, the rise of Foursquare, iPhone 4 and Apple revenues, and the growth of mobile apps.
25 More Amazing Mobile Phone Statistics and FactsThomas Melton
25 more mobile phone statistics and facts to make you think about where mobile is going, and where your business is at in relation to its mobile marketing and advertising goals going forward.
Music Ally's roundup of key digital music industry stats and data from July 2010, including: sales figures, cloud music predictions, the success of Justin Bieber on Vevo and Lady Gaga on Facebook, stats on teenagers and social networks, the rise of Foursquare, iPhone 4 and Apple revenues, and the growth of mobile apps.
Lee Rainie will discuss the Project’s latest findings about how people use the internet, smartphones, and social media tools to get news, share news, and create news. He will describe how the very definition of news is expanding in the age of “me media.” He will discuss the Project’s new research about how people use different platforms to get news about different topics: that is, they use different media channels to learn about the weather and learn about local government. He will also describe how social networks have become essential transmitters of news and evaluators of the meaning of news in people’s civic lives.
Lee Rainie, director of the Pew Internet Project, will describe the new media ecology and how “networked individuals” get, share and create information. This new environment has disrupted the old models of public relations and requires a new understanding of how information is passed through social media and networks and how influence is reconfigured when everyone is a publisher and a broadcaster.
Associate Director for Research Kristen Purcell will be discussing Pew Internet's groundbreaking data on local news information ecosystems at Ohio State's Journal of Law and Policy for the Information Society's 2012 symposium, “The Future of Online Journalism: News, Community and Democracy in the Digital Age.”
How the U.S. Fish and Wildlife Service is currently using YouTube, Flickr, and mobile technologies, and why communicators will find these tools useful.
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing. Check out the UK results.
The growth of social media and the rapid adoption of internet-enabled mobile devices have changed the way Americans engage in the political process.
For Social Media Week 2013 in Washington, D.C., Pew Internet Researcher Aaron Smith presented the latest data from Pew Research Center national surveys to engage the politically savvy and tech-obsessed peole in DC who have noticed this shift in political life, taking a look at the raw data behind the new political process, and how it relates to our political infrastructure.
GALA joint presentation to a select group of exporters at the Washington State Department of Commerce on social media strategies for Latin America with a focus on Brazil.
The Relationship of Cross-Cultural Social Network Usage Patterns to Brand Bus...Russ Merz, Ph.D.
A presentation delivered in Helsinki, Finland, July 4-8, 2012, to the Twenty-First Annual World Business Conference of the International Management Development Association (IMDA)
These mini series of articles explore the great opportunity that LatAm represents for social platforms and digital strategy, leveraging user-generated-content (UGC) focused on arts, science and culture.
Social Media Strategy 12 Month Sample PlanRajendra Singh
Social Media SWOT Analysis
Strengths
• New cutting edge Technology
• Quality and huge spectrum
• Availability of cash, strong balance sheet
• Superior execution skills
• Whole country license
• Respectable brand
Weaknesses
• New Team
• Complex Launch
• New Process
• Dependence on Infrastructure partners
• New untested 4G handsets
• Churn of Customers
• Customer Power
• Under developed eco-system
Opportunities
• Big Market (1300 million population)
• Low Internet penetration (11%)
• Low broad band penetration (4%)
• Higher % population below 25 years of age (55%)
• Low social media penetration (6%)
• Higher download speed
• Low legacy effect
• Lifestyle trends
• New business applications
Threats
• Uncertain Foreign Direct Investment
• Introduction of new/better technology
• Retaliation from existing players
• Government sanctions against social media
• Negative environment factors
• Unstable Government
• Vertical Integration
Integrated & Dynamically Consistent Strategy
Business Strategy
• To be number 1, market leader with 30% plus market share, 4G company in next 5 years
Digital Marketing Strategy
• To contribute 50% of company’s overall marketing contribution in the next 5 years (progressively from 20% in the 1st year)
• To have positive ROI on Digital Marketing Expenditure
Social Media Strategy
• To be an innovative Social Media integrated marketing team enabling Company’s overall business plan, business strategy and digital marketing strategy.
• To collaborate with all teams , functions and departments of the company
• To be the dominant and market leader with more than 30% share in 4G Social Media Marketing.
• To assist in all the phases of business and sales funnel towards conversion.
Business planning should start with defining clear goals, and social media is no exception. Without a clear idea of what you want to accomplish with social media, you are unlikely to achieve anything at all because your efforts will be scattered or aimless. In addition, different social media goals require different sets of action. For example, if your goal is to gain consumer credibility, that looks very different than if your goal is to convert 30 percent of prospects to sales.
Start by writing down at least three social media goals for your business. Make sure each goal is specific, realistic and measurable. It is vital to make your goals measurable so that you can track your business’ progress towards each goal. It’s also important that your goals for social media relate to your overall goals for your business.
My Business Social Media Goals Are:
1. ___________________________________________________
2. ___________________________________________________
3. ___________________________________________________
The value of social media to public affairsSeth Stuck
I prepared this presentation in January, 2010 as a means for convincing the leadership of the Georgia National Guard that the integration of a comprehensive social media strategy was absolutely necessary if we were to optimize content exposure, reach and influence.
The content of this presentation aims at showing "technology immigrants" just how vast the reach of major social media really is.
Lee Rainie will discuss the Project’s latest findings about how people use the internet, smartphones, and social media tools to get news, share news, and create news. He will describe how the very definition of news is expanding in the age of “me media.” He will discuss the Project’s new research about how people use different platforms to get news about different topics: that is, they use different media channels to learn about the weather and learn about local government. He will also describe how social networks have become essential transmitters of news and evaluators of the meaning of news in people’s civic lives.
Lee Rainie, director of the Pew Internet Project, will describe the new media ecology and how “networked individuals” get, share and create information. This new environment has disrupted the old models of public relations and requires a new understanding of how information is passed through social media and networks and how influence is reconfigured when everyone is a publisher and a broadcaster.
Associate Director for Research Kristen Purcell will be discussing Pew Internet's groundbreaking data on local news information ecosystems at Ohio State's Journal of Law and Policy for the Information Society's 2012 symposium, “The Future of Online Journalism: News, Community and Democracy in the Digital Age.”
How the U.S. Fish and Wildlife Service is currently using YouTube, Flickr, and mobile technologies, and why communicators will find these tools useful.
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing. Check out the UK results.
The growth of social media and the rapid adoption of internet-enabled mobile devices have changed the way Americans engage in the political process.
For Social Media Week 2013 in Washington, D.C., Pew Internet Researcher Aaron Smith presented the latest data from Pew Research Center national surveys to engage the politically savvy and tech-obsessed peole in DC who have noticed this shift in political life, taking a look at the raw data behind the new political process, and how it relates to our political infrastructure.
GALA joint presentation to a select group of exporters at the Washington State Department of Commerce on social media strategies for Latin America with a focus on Brazil.
The Relationship of Cross-Cultural Social Network Usage Patterns to Brand Bus...Russ Merz, Ph.D.
A presentation delivered in Helsinki, Finland, July 4-8, 2012, to the Twenty-First Annual World Business Conference of the International Management Development Association (IMDA)
These mini series of articles explore the great opportunity that LatAm represents for social platforms and digital strategy, leveraging user-generated-content (UGC) focused on arts, science and culture.
Social Media Strategy 12 Month Sample PlanRajendra Singh
Social Media SWOT Analysis
Strengths
• New cutting edge Technology
• Quality and huge spectrum
• Availability of cash, strong balance sheet
• Superior execution skills
• Whole country license
• Respectable brand
Weaknesses
• New Team
• Complex Launch
• New Process
• Dependence on Infrastructure partners
• New untested 4G handsets
• Churn of Customers
• Customer Power
• Under developed eco-system
Opportunities
• Big Market (1300 million population)
• Low Internet penetration (11%)
• Low broad band penetration (4%)
• Higher % population below 25 years of age (55%)
• Low social media penetration (6%)
• Higher download speed
• Low legacy effect
• Lifestyle trends
• New business applications
Threats
• Uncertain Foreign Direct Investment
• Introduction of new/better technology
• Retaliation from existing players
• Government sanctions against social media
• Negative environment factors
• Unstable Government
• Vertical Integration
Integrated & Dynamically Consistent Strategy
Business Strategy
• To be number 1, market leader with 30% plus market share, 4G company in next 5 years
Digital Marketing Strategy
• To contribute 50% of company’s overall marketing contribution in the next 5 years (progressively from 20% in the 1st year)
• To have positive ROI on Digital Marketing Expenditure
Social Media Strategy
• To be an innovative Social Media integrated marketing team enabling Company’s overall business plan, business strategy and digital marketing strategy.
• To collaborate with all teams , functions and departments of the company
• To be the dominant and market leader with more than 30% share in 4G Social Media Marketing.
• To assist in all the phases of business and sales funnel towards conversion.
Business planning should start with defining clear goals, and social media is no exception. Without a clear idea of what you want to accomplish with social media, you are unlikely to achieve anything at all because your efforts will be scattered or aimless. In addition, different social media goals require different sets of action. For example, if your goal is to gain consumer credibility, that looks very different than if your goal is to convert 30 percent of prospects to sales.
Start by writing down at least three social media goals for your business. Make sure each goal is specific, realistic and measurable. It is vital to make your goals measurable so that you can track your business’ progress towards each goal. It’s also important that your goals for social media relate to your overall goals for your business.
My Business Social Media Goals Are:
1. ___________________________________________________
2. ___________________________________________________
3. ___________________________________________________
The value of social media to public affairsSeth Stuck
I prepared this presentation in January, 2010 as a means for convincing the leadership of the Georgia National Guard that the integration of a comprehensive social media strategy was absolutely necessary if we were to optimize content exposure, reach and influence.
The content of this presentation aims at showing "technology immigrants" just how vast the reach of major social media really is.
We are often asked for information on various social media sites by businesses that we work with. This presentation covers some of the latest numbers for Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn and Snapchat.
M/A/R/C's latest InView report focuses on Social Networking, which is a hot topic in many of today's communities. This quick overview report offers great insights and conversations on Social Networking sites such as LinkedIn, Twitter, Facebook, MySpace, and Flickster. The report examines social networking statistics and how it is being used in business applications.
Visit http://marcresearch.com/inview.php to see more InView Reports!
Did you know that in 2014, 64% of the world's total internet traffic was through videos.
Check out how digital technology is impacting our lives today.
On July 24th, 2010, Kristen Purcell will be teaching part of the Digital Libraries à la Carte course at Tilburg University in the Netherlands. The international course is offered each summer by the Tilburg Innovation Centre for Electronic Resources, or TICER. Kristen will share data on the growing mobile landscape both globally and in the US, highlight key aspects of today’s changing information ecology, and explore with librarians how they can leverage these two trends in their work.
Similar to Social Media Slides For Your Presentation (20)
1. What is social media? Channels for interacting, using accessible publishing techniques. Social media use web-based technologies to transform and broadcast media monologues allow the creation and exchange of user-generated content.” -Wikipedia
2. 51% Get News From 'People They Follow’(Pew Survey)
3. “The overwhelming majority of Americans (92%) use multiple platforms to get their daily news.” (Source: Pew Research Center’s Internet & American Life Project and Project for Excellence in Journalism)
4. Americans spend 57 minutes a day getting news from traditional media (same as in 2000) and AN ADDITIONAL 13 minutes each day consuming news on the web.(This doesn’t include mobile.) Pew Research Center, September 2010
5. 95% of online shoppers conduct research before making a decision60% of online shoppers always or oftenuse search engines(Credit: Compete Online Shopper Intelligence Study)
6. The average social network user is37 years old.(It’s 44 on Linkedin.)(Credit: Pingdom)
7. 79% of the 100 largest Fortune 500 use Twitter, Facebook, YouTube or blogs to communicate with customers, with Twitter as the platform of choice.(Credit: Burson-Marsteller Fortune Global 100 Social Media Study)
8. More than 60% of moms said they would provide info about themselves to a trusted brand if it meant more personalized content. (Source)
9. More than 25% of Americans 50 yrs + stay connected using Facebook, MySpace and Twitter. (Source)
12. Almost two-thirds of people are happy to pay for quality journalism but not online, according to a YouGov survey. (Source)
13. 68% of global consumers act upon email they receive on a mobile device while using a desktop PC (Source)
14. Americans spend 57 minutes a day getting news from traditional media (same as in 2000) and AN ADDITIONAL 13 minutes each day consuming news on the web.(This doesn’t include mobile.) Pew Research Center, September 2010
15. 95% of online shoppers conduct research before making a decision60% of online shoppers always or oftenuse search engines(Credit: Compete Online Shopper Intelligence Study)
16. The average social network user is 37 years old.(It’s 44 on Linkedin.)(Credit: Pingdom)
17. 79% of the 100 largest Fortune 500 use Twitter, Facebook, YouTube or blogs to communicate with customers, with Twitter as the platform of choice.(Credit: Burson-Marsteller Fortune Global 100 Social Media Study)
18. “1 in every 3 online Americans is a conversationalist, someone who updates their status on a social networking site such as Facebook or posts updates on Twitter at least once weekly.”(Credit: Forrester)
21. 78% of companies said they use Facebook, Twitter, and other sites to conduct research, improve customer service, push marketing and PR initiatives, and ultimately boost sales.(Source)
33. 78% of active users turn to Twitter.com to access the service rather than using one of the many third-party applications available on mobile and desktop environments.(Source)
34. Third-party Twitter apps have seen a 50% decline in early-stage investment over the past year. (Source)
35. About two-thirds of Internet users globally and nearly three-quarters of Web surfers in the U.S. have been victims of online crime. (Source)
37. 61.1% of web users visit social networks. This represents a 4.3% increase on the results in January 2009, when 56.8% of respondents said they use social networking. (Source)
38. 88.3% of social media publishers monetize social media in some way.-Q2 2010 State of SMS I IZEA
39. 87.4% of social media publishers have or would create sponsored content.Q2 2010 State of SMS I IZEA
40. Twitter users earn 298% more in SMS for their blog than non-twitter users.Q2 2010 State of SMS I IZEA
41. Top 10 Viral Ads of All TimeSource: AdvertisingAge Blendtec – Will It Blend – In-house: 134.2 million views Evian – Live Young – BETC Euro RSCG: 103.9 million views Old Spice – Responses – Wieden & Kennedy: 57.1 million views Pepsi – Gladiator – AMV BBDO: 46.7 million views Microsoft – Xbox Project Natal – World Famous: 42.7 million views Dove – Evolution – Ogilvy & Mather: 41.1 million views T-Mobile – T-Mobile Dance - Saatchi & Saatchi: 35.5 million views Doritos – Crash the Super Bowl 2010 – Goodby Silverstein & Partners: 34.2 million views Old Spice – Odor Blocker – Wieden & Kennedy: 34 million views DC Shoes – Gymkhana Two – In-house: 32.9 million views
42. Facebook has 500 million users, which is just under the population of the United States. (Source)
43. Twitter has 145 million registered users, up almost 40 percent from the number it had four months ago. (Source)
44. 16% of all new users to Twitter start using the service via a mobile device now. (Source)
45. 70% of consumers who “fanned” a brand on Facebook didn’t feel they’d given this company permission to market to them. (Source)
46. Nearly one third of all cellphones in the U.S. are now so-called smartphones—Web-enabled devices that make surfing the Internet for information easy for people on the go. (Source)
47. Young people’s use of social networking sites grew only 13% between April 2009 and May 2010.(Source)
48. 34% of Americans report they “tune out” social networking sites, 39% attribute to rude discourse and behavior [Weber Shandwick]