For the World of Girls conference in Las Vegas, Nevada (#worldofgirlsnv)

1. Sarah Evans
FAVES + CO.
Sevans Strategy
sarahsfav.es

2. SOCIAL TODAY & WHAT IT
MEANS FOR TOMORROW
FOR YOUNG ADULTS AND FOR PARENTS

3. Teens text like crazy. Pew
Internet & American Life
Project found that 8% of
teens send and and receive
more than 200 texts on an
average day, while 12% text
between 101 and 200 times
a day.
The average teen spends an average of 5 hours per day
online and most parents think it’s 3 hours.
TEENS REALLY LIKE
THEIR TECH
Most U.S. 10- to 12-year-
olds have at least one
social media account and
are unsupervised
(Pew Internet Research)
1 in 10 young people
rejected for a job because of
their social profile (ondevice)
Only 50% of parents have
installed parental controls for
their kids online interactions, but
72% worry that their kids will
reveal inappropriate information
online.

4. 1/3 of tweens
admit to being
dishonest with
parents about
their online
behavior

5. ASK THEM.

6. Try paid software, like Net Nanny to protect your kids from harmful or inappropriate
content online.
Almost all social networks have a
minimum age requirement of 13-years-
old to sign up and have an account.
Massive movement of tweens, ages 10- to 12-years-old, who have
active social accounts .
• Facebook
• Twitter
• Pinterest
• Instagram
• 4chan
• Snapchat

7. • 5 million daily users
• 200 million photos every
day (4 x’s as many as
Instagram)
• Selfies and sexting
SNAPCHAT
Snapchat released, SnapKidz for children under the age of 13, to take and save pictures
on their device, but they cannot send or receive images through Snapchat.
NOTHING, is ever private when
there’s an internet connection

8. THIS IS WHY IT ALL MATTERS
Someday you are going to…
• Apply for college
• Apply for a job
• And other stuff
AND PEOPLE WILL GOOGLE YOU!!!!
You determine what they find

9. TIPS FOR THE FAMILY
• Keep the internet in a high
traffic area in your home
• Pay attention to signs of
cyberbullying
• Establish rules and rewards
to manage online behavior
with a family contract
• Become familiar with
“safer” social networking
sites, like
Kazaana, ScuttlePad, Everlo
op and GiantHello
• Parents should
know all
passwords.
• Monitor what is
happening online
• Learn about
privacy settings
Create a “Digital Rules & Guidelines Agreement”
Do what works for you

10. DIGITAL RULES &
GUIDELINES AGREEMENT
• No technology at the dinner (or
breakfast or lunch, for that matter) table.
• If you have exciting life news, tell mom
or dad first, instead of Facebook.
• Set up a weekly family date (e.g. game
night).
• Consider implementing a no
technology day, like Sunday, to spend
quality time together.
• Integrate technology into fun family
moments, like a photo challenge.
• Don’t be afraid of technology, but keep
an open dialogue about our use
Call it whatever you want!

11. What you talk about and who
you talk to will define your
online reputation
PUT THE RIGHT IMAGE OUT
THERE

12. • Buy your own domain name
(URL) (e.g. yourname.com)
• Secure your username—even if
you won’t use it for a while
• Create content that you won’t be
afraid of search engines indexing
• Monitor your online presence
• Talk with your parents in advance
about what you’ll do, should
someone post not-so-great
photos or information about
you.
BE IN CONTROL!
Listen to your gut