This document outlines the stages a candidate goes through in their journey from being unaware of a job opportunity to taking action and applying. It discusses how most career sites and talent acquisition strategies focus only on awareness and application, but to hire for more senior roles, companies need content to engage passive candidates at every stage - creating awareness, interest, consideration of options, and validation of their decision to become active candidates and ultimately apply. The final stage is moving passive candidates to become active in the hiring process.