slides from presentation given at Weir High School to educate about how to use social media responsibly, by Salene Kraemer, Business lawyer, and Jim Davis, Hancock County prosecutor
Get it straight from the experts: Learn what you should and shouldn't do, gray areas and potential legal pitfalls in the ever emerging world of social media.
Massimo Burgio Social Media Policy AfriTech Kenya Summit NairobiMassimo Burgio
My presentation on Social Media Policies for the AfriTech Summit Kenya recently held in Nairobi http://www.afri-tech.com. More Social Media Marketing news, articles and presentations are available at Global Search Interactive's blog http://www.globalsearchinteractive.net
My Converging Life: Managing Your Personal and Professional Brand in Social M...Farra Trompeter, Big Duck
Many of us are already using social media tools to communicate with friends and colleagues. As our personal and professional lives blend together, where do we draw the line for ourselves? How can we leverage the power of social media for our personal and professional brand? And how can we harness the conversations that are happening about us and our issues – conversations that we don’t control – to build awareness for our brands and our work?
This presentation introduces the basics of digital identity / online presence for high school age students through young professionals. It's a great primer before a LinkedIn workshop or class.
After years of leveraging traditional marketing channels, the digital space can be intimidating for healthcare marketers, who have to navigate stricter compliance rules.
Ann Chen, Sr. Counselor for Social Media and Digital at Abbott will provide examples of successful, compliant digital campaigns as well as a few examples of what to avoid. Nikki Bhargava Associate at Winston & Strawn will provide tips on legal considerations of healthcare marketing in the digital world.
GradIreland 2017: Friend or Foe - How Social Media can Land You the Job (or Not)Holly Fawcett
Social Media can be your friend when you're job hunting, but also your enemy. About a third of employers will reject a candidate based on what they find on your social media profiles, while another third will hire you because of it! Find out what makes employers love or loathe your profiles, and how to put your best face forward :-)
Get it straight from the experts: Learn what you should and shouldn't do, gray areas and potential legal pitfalls in the ever emerging world of social media.
Massimo Burgio Social Media Policy AfriTech Kenya Summit NairobiMassimo Burgio
My presentation on Social Media Policies for the AfriTech Summit Kenya recently held in Nairobi http://www.afri-tech.com. More Social Media Marketing news, articles and presentations are available at Global Search Interactive's blog http://www.globalsearchinteractive.net
My Converging Life: Managing Your Personal and Professional Brand in Social M...Farra Trompeter, Big Duck
Many of us are already using social media tools to communicate with friends and colleagues. As our personal and professional lives blend together, where do we draw the line for ourselves? How can we leverage the power of social media for our personal and professional brand? And how can we harness the conversations that are happening about us and our issues – conversations that we don’t control – to build awareness for our brands and our work?
This presentation introduces the basics of digital identity / online presence for high school age students through young professionals. It's a great primer before a LinkedIn workshop or class.
After years of leveraging traditional marketing channels, the digital space can be intimidating for healthcare marketers, who have to navigate stricter compliance rules.
Ann Chen, Sr. Counselor for Social Media and Digital at Abbott will provide examples of successful, compliant digital campaigns as well as a few examples of what to avoid. Nikki Bhargava Associate at Winston & Strawn will provide tips on legal considerations of healthcare marketing in the digital world.
GradIreland 2017: Friend or Foe - How Social Media can Land You the Job (or Not)Holly Fawcett
Social Media can be your friend when you're job hunting, but also your enemy. About a third of employers will reject a candidate based on what they find on your social media profiles, while another third will hire you because of it! Find out what makes employers love or loathe your profiles, and how to put your best face forward :-)
Social Media Made Simple - at PodCamp Cleveland 2011Carol Smith
Presented at PodCamp Cleveland at the Cuyahoga Valley Career Center in Brecksville, Ohio on April 29, 2011 by Carol Smith of Midwest Research, LLC.
This presentation is for people who are new to social media tools like Twitter, LinkedIn and FaceBook.
Carol Smith reviews the basic concepts of these three tools, their similarities and differences.
Create opportunities for yourself personally and professionally with social media!
Study by Ph.D. Student Christopher Sibona on why people unfriend on Facebook. Presentation on his study at the Emerging Media Conference in Januray 2011. Download the presentation and/or watch videos from this and other presentations from EmMeCon at http://wappow.com/resources/videos
How to present and protect your Non-profit brand when using social media sites such as Facebook. This presentation includes the slides shown at Social Media Breakfast Maine and some additional slides as well.
Social Media Revolution - Creating Your Personal Online ProfileWalter Adamson
Target audience - beginners in creating their online personal online presence, and some of their employers. "Getting started - creating your personal presence and brand" Presentation to "Future Directions – Young People in Property" Property Council of Australia Victoria Branch 24 September 2009
Blogs, Facebook, Twitter… How can your organization benefit from these social streams? The Yahoo! Accessibility Lab jumped in headfirst and built a dynamic, online community.
Introduction to Social Media for Executives: Job Hunting with Social MediaAugie Ray
A basic 30- to 45-minute introduction to using social media for career management and job hunting. Includes data on how recruiters are using Facebook, Twitter and LinkedIn, tips for making the most of LinkedIn and considerations for how Facebook may be kept person or also used for professional networking.
How to Deal With Detractors on Social MediaLeah Kinthaert
Is your company trying to set up a social media policy? I have been working hands on with social media for 13 years in settings ranging from ecommerce to B2B so I know a thing or two about how to deal with detractors and how to (hopefully) make them your friends.
Ariel Publicity Masterclass for Cyber PR Clients by Ariel Hyatt on what has been going wrong with their online presence and promotion thus far, and how they can turn it around.
Social Media Made Simple - at PodCamp Cleveland 2011Carol Smith
Presented at PodCamp Cleveland at the Cuyahoga Valley Career Center in Brecksville, Ohio on April 29, 2011 by Carol Smith of Midwest Research, LLC.
This presentation is for people who are new to social media tools like Twitter, LinkedIn and FaceBook.
Carol Smith reviews the basic concepts of these three tools, their similarities and differences.
Create opportunities for yourself personally and professionally with social media!
Study by Ph.D. Student Christopher Sibona on why people unfriend on Facebook. Presentation on his study at the Emerging Media Conference in Januray 2011. Download the presentation and/or watch videos from this and other presentations from EmMeCon at http://wappow.com/resources/videos
How to present and protect your Non-profit brand when using social media sites such as Facebook. This presentation includes the slides shown at Social Media Breakfast Maine and some additional slides as well.
Social Media Revolution - Creating Your Personal Online ProfileWalter Adamson
Target audience - beginners in creating their online personal online presence, and some of their employers. "Getting started - creating your personal presence and brand" Presentation to "Future Directions – Young People in Property" Property Council of Australia Victoria Branch 24 September 2009
Blogs, Facebook, Twitter… How can your organization benefit from these social streams? The Yahoo! Accessibility Lab jumped in headfirst and built a dynamic, online community.
Introduction to Social Media for Executives: Job Hunting with Social MediaAugie Ray
A basic 30- to 45-minute introduction to using social media for career management and job hunting. Includes data on how recruiters are using Facebook, Twitter and LinkedIn, tips for making the most of LinkedIn and considerations for how Facebook may be kept person or also used for professional networking.
How to Deal With Detractors on Social MediaLeah Kinthaert
Is your company trying to set up a social media policy? I have been working hands on with social media for 13 years in settings ranging from ecommerce to B2B so I know a thing or two about how to deal with detractors and how to (hopefully) make them your friends.
Ariel Publicity Masterclass for Cyber PR Clients by Ariel Hyatt on what has been going wrong with their online presence and promotion thus far, and how they can turn it around.
Social Communications 101 for Volunteersguest1c57ab
What are social communications platforms? How do you get started using them? What are general rules, etiquette for these communities? (Prepared for AARP Florida Volunteer Training)
How to Develop a Social Media Marketing and Advertising StrategyLeah Schultz
How to develop a social media strategy including social marketing, content writing, content publishing, social listening, social analytics and social advertising.
This presentation was developed for members of the Insurance Institute of Ontario – Southwestern Chapter as part of their "National Education Month" celebration in February 2017. The goal was to demonstrate how to build a professional (insurance) career via social networking for mentorship and education. Members were encouraged to create a respected brand online and help mentor the industry via tips, tools and resources to continue success in the industry.
Note: Hyperlinks have been added for to most of the images and some text further details on specific topics such as social media landscape, cheat sheets, internet trolls.
Emily Crissman's Social Media Brand StrategyEmily Crissman
Emily Crissman is a Senior at the University of Florida and through her strategy she hopes to improve her Social Media Following and maintain the viewership she has grown over the years
The Ins and Outs of Social Media For Scouting UnitsJohn Green
Learn how to use social media sites safely and successfully to build a stronger Troop. While Social Media can be an effective means of communicating the positive benefits of Scouting, when mishandled, it can reflect poorly the Boy Scouts of America. This session will go over the BSA Social Media Guidelines and help you determine if your social media use is in alignment with the standards and goals of Scouting.
Personal - Professional Mix in Social Media: For NonprofitsKivi Leroux Miller
How nonprofits can find the right mix of personal and professional for their social media profiles. From a Nonprofit Marketing Guide.com webinar in July 2009.
Leveraging Social Media to Tell Your StoryBrian Tinsman
Before you try to harness the power of social media for your business, make sure you understand the difference between Facebook, Twitter, LinkedIn and Instagram and how you can tailor your message/product/service to the right audience.
Business Law Basics: What Every Business Person Should KnowSalene Kraemer
The basics of Business Law. Concepts every business person should be aware of. Every other slide is a personal photo that I added to make this presentation more palatable. ENJOY
IWIRC Talks: An In-Depth Look at Social MediaSalene Kraemer
Powerpoint presentation that gives an in-depth overview of how to utilize different social media platforms. Presentation given during IWIRC Spring program (4/24/14)
The Liquidating Chapter 11 Power Point (10.16.09)Salene Kraemer
This is the powerpoint slide presentation I prepared for a panel that spoke 2 years ago at PBI conference in Pittsburgh. I personally could not make panel appearance due to death in family.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
1. Social Media: Advice for the High
School Student
Salene Mazur Kraemer, Esquire
Business Lawyer and Strategic Consultant
Jim Davis, Esquire, Hancock County Prosecutor
Business Lawyer
1
3. Social Mishap #1
“Harlem Shake”
Who: Students
Social Mishap: YouTube
What went wrong? All over the US high school and college students
are getting suspended and parents are suing school districts over
these “dance” videos.
3
4. Social Mishap #2
Chad Ochocinco
Who: Football Player
Social Mishap: Twitter
What went wrong? Fined $25,000
for tweeting during an NFL game
time ban
Mark Cuban also got a $25,000 fine
from the NBA for tweeting
grievances about referees
4
5. Social Mishap #3
Hurricane Sandy
Who: Fashion Retailers (Gap and Urban Outfitters)
Social Mishap: Twitter
What went wrong? Both fashion retailers promoted selling their products
by playing a pun off of Hurricane Sandy
5
6. Social Mishap #4
ESPN
Who: Sports News Broadcaster
Social Mishap: Website
What went wrong? When announcing the first American
basketball player of Chinese origin Jeremy Lin, ESPN used the
offensive word “Chink”
6
7. What is Social Media?
“[B]lending of technology and social interactions
for the co-creation of value” -Wikipedia
• A group of Internet-based applications that
build on the ideological and technological
foundations of Web 2.0, which allows the
creation and exchange of user-generated
content, as opposed to the passive viewing of
content.
• CGM-consumer-generated media.
• Users create online communities to share
information, ideas, personal messages, and
other content
7
8. What Is Social Media?
Social
Media
Social Networks
(Facebook;
LinkedIn)
Microblogs
(Twitter)
Blogs
Media Sharing
Websites
(YouTube, Flickr,
Slide.com)
Collaborative
Sites
(wikipedia;
investopedia)
8
Definition Benefits Drawbacks How To Issues Experiences
10. PERFORMANCE:
10
Definition Benefits Drawbacks How To Issues Experiences
LinkedIn
•Update status (events, variety)
•Comments/like/share other s’
updates
•Engage in groups
(discussions/share news)
•Email to target group
Twitter
•Tweet re: services
/products, industry trends/know
how, tips, advice, personal stories
•Retweet
•Respond to @replies/mentions
•Comment on other users’
links/tweets
•Ask questions in tweet
•Use hashtags/tweetups
•Socialize
•Use lists/favorites
Facebook
•Update status (personal, market
expertise, tag friends)
•Share/post links
(articles, blogs, news, tag/share)
•Comment /Like (after
networking, achievements, bdays,)
•Fan Pages
17. Did You Also Know?
• More than half of people aged 25-34 use
social networking in the office, more than any
other age group.
• Did you know that one out of eight couples
married in the United States in 2010 met via
social media?
• On the other hand, 20% of divorces are now
blamed on Facebook.
17
18. DRAWBACKS
Why We Are Here Today
• Ruin College Admissions
• Ruin your reputation
• Can get fired from job or never hired
• Can be a victim of harassment, discrimination, stalking,
bullying
• Can face criminally liability (jail +$)
• Can face civilly liability ($)
– Contract/Regulatory
– Tort
– Intellectual Property
– Evidence in court against you
18
Viral
Permanent
Non-private
19. College Search
• 82% of admissions officers use Facebook to
recruit prospective students
– 80% of admissions officers have received friend
requests from prospective students
• Scholarships: Social Media sites offer
scholarships (ie Twitter, Facebook)
19
20. Job Search
• 34% of employers who scan social media profiles
found content that has caused them not to hire a
candidate
– About 50% due to provocative or inappropriate
photos and information posted on his or her profile
– 45% due to evidence of drinking and/or drug use
– Other reasons:
• Profile displayed poor communication skills,
• Candidate bad mouthed previous employers,
• Candidate made discriminatory comments related to
race, gender, or religion
• Candidate lied about qualifications
20
21. Social Media Screening
• 37% of employers use social networks to
screen potential job candidates (2 out of every
5 companies)
– 65% to see if the job seeker presents himself or
herself professionally
– 51% to see if the candidate is a good fit for the
company culture
– 45% to learn more about his or her qualifications
21
22. Getting a Job
• 61% use as primary professional network
• 87% trust LinkedIn as source for decision
making
• >2.6 Million companies have Company Pages
• LinkedIn recommendations can get you hired
faster
22
24. Facebook Fired
Ashley Payne
Profession: (Ex) School Teacher
Social Mishap: Facebook
What went wrong? Ashley was asked to resign from Apalachee High
School after posting pictures of herself drinking (one was at the Guinness
Factory in Ireland) and Facebook status updates with expletives.
24
25. Fired
A 22-year old was offered a job
and excitedly tweeted about it.
The tweet was passed on to
the Hiring Manager at Cisco
and his offer for the “fatty
paycheck” rescinded
Domino’s employees uploaded
a video on YouTube of them
doing disgusting things to
food. They were subsequently
fired.
25
26. Legal Issues
Intellectual Property Employment Law
(harassment, discrimination)
Tort Contract/Regulatory
26
Definition Benefits Drawbacks How To Issues Experiences
28. How to Get Fired or in Deep Trouble
• Breach express policies.
• Criticize your employer, your boss, co-
workers, clients, products or services.
• Make offensive, negative, disparaging
comments.
• Make controversial comments without saying
“Views Are My Own, Not My Employer’s.”
• Make disclosure if paid to post.
28
29. How to Get Fired or in Deep Trouble
(cont’d)
• Speak on behalf of a company, group without authority
• Post pictures without consent, SOURCE
• Impersonate or fake post
• Disclose confidential information
• Tell lies/untruths
• Loaf on Social Media
• Plagiarize on people’s words, videos, images. SOURCE
29
30. Other Criticisms of Social Media
• LACK OF CONCENTRATION:
Middle-school, high school and college students who used
Facebook at least once during a 15 minute period got lower
grades overall. “Fast (Internet/social) media and deep slow
thought don’t mix well.”
• LACK OF HUMAN INTERACTION:
American youth are showing severe lack of social skills.
Loneliness.
• DISTORTS REALITY: Posting how you want to appear.
• ADDICTION: A certifiable medical condition. One
psychiatrist claims he treats as many as 100 case/year.
• OTHER: insomnia, mood swings, attention deficits at school
and increased obesity
30
31. Pearls of Wisdom
1. MANAGE YOUR BRAND: what you do, buy, wear,
read, experience, say, comment, “like” (Keep
clean accounts; no inappropriate postings and
pictures).
2. PRIVACY (Tighten so only friends can see).
3. GOOGLE AND GOOGLE ALERT YOURSELF.
4. MONITOR (pages at least 1/week).
31
32. Pearls of Wisdom (cont’d.)
1. REVIEW OLD POSTINGS.
go back to when you first joined social media)
2. WHAT ARE YOUR FRIENDS SAYING ABOUT YOU?
get and give approval before pictures are
posted).
2. DON’T BE NAIVE:
relationships can be fleeting in high school!!!
32
33. RULES OF THUMB
1. If you don't want your parents to see it, don’t
post it.
2. DON’T BE A COWARD: If you wouldn’t say
something to someone’s face at a meeting or
picnic or party, don’t email, text or Facebook
it.
33
34. DO:
1. Think 3X before sending anything.
2. Walk away from phone or computer if angry.
3. Remember you are likely monitored.
4. Comply with any
school, team, group, club, employer policies
(logo, branding, disclosures, disclaimers, mission
statements).
5. Be authentic.
6. Be respectful.
7. Cautiously discuss politics/religion.
34
35. DON’T:
1. Forget your acts may be imputed to your
school, team, club, group, employer
2. Be negative. Do not disparage anyone period.
3. Be insincere or fake.
4. Give away too much location/personal data.
5. Tag with wild abandon.
6. Swear.
7. Spam.
8. @reply when you meant to DM.
9. Post to a wall when you should have emailed via
INBOX.
35
37. 37
Salene Mazur
Kraemer, Esquire, MBA, CTP-
D
salene@mazurkraemer.com
Katie Imler, JD/MBA
Student, Pitt Law
katie@mazurkraemer.com
MAZURKRAEMER BUSINESS LAW
reinvigorating our economy, empowering
entrepreneurship one business at a time
BANKRUPTCY * BUSINESS LAW *STRATEGIC
CONSULTING*LITIGATION* INTERNET LAW
PITTSBURGH, PENNSYLVANIA
WEIRTON, WEST VIRGINIA
38. MAZURKRAEMER BUSINESS LAW
Mail to : 3205 Pennsylvania Avenue, Suite B, Weirton WV 26062
Phone: 304.300.0593 (WV)
Phone: 412-427-7075 (cell)
Website: www.mazurkraemer.com
Fax: 1-888-718-6752
Follow Us on Twitter: www.twitter.com/salenekraemer
Let's Get LinkedIn: www.linkedin.com/in/salenekraemer
Facebook: https://www.facebook.com/#!/MAZURKRAEMERlaw
Watch Us on YouTube: http://www.youtube.com/user/mazurkraemer
LICENSED TO PRACTICE LAW IN PA, WV, AND NJ
38
39. RESOURCES
*The 6Ps of the BIG 3™ for Job-Seeking JDs, by Amanda Ellis
http://www.6psbig3.com/blog/index.php/buy-the-book/ or http://amzn.com/0578053039.
•PBI.org’s CLE Facebook, Twitter, Blogging- Oh My Space, available here
http://tinyurl.com/3sasdjm
•See also posts we made to our Twitter Feed @salenekraemer and our Mazurkraemer
Facebook Page.
39
Tony Cooper, One in Five U.S. Divorces Fueled by Facebook, Social Media, Recent survey by AAML shows Facebook-related antics, extramarital activity burgeoning, San Diego News.Socialnomics. Retrieved 16 June 2012.
According to a survey of 386 of the nation's top colleges and universities, http://www.petersons.com/college-search/social-media-college-admissions.aspxhttp://www.usnews.com/education/blogs/the-scholarship-coach/2013/04/04/leverage-social-media-in-your-scholarship-search