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PodCamp Cleveland 2011 April 30, 2011 Social Media, Made Simple
Social Media What it is Examples of use Basic concepts Overviews Twitter Facebook LinkedIn Rules of Engagement: Etiquette
Slightly Edited Me 3
Social Network
Social Media New term for communicating using technology Shorter, faster, less formal Still developing
Balance
7 Personal
Keep in Touch
Share Information
Discuss
11 Professional
Colleagues, Future Client/Boss upa
Variety of Tools
Basic Concepts
Lee LeFever, Common Craft, LLC 15
Profile About you First Impression Your message to the world Public
Twitter
Facebook
LinkedIn
Your Avatar Many options Image? Eye Contact? Clearly identifiable? Personality?
Status What you are thinking, doing, interested in Share funny, thoughtful things
Status
My Facebook Friends Personal Politics, religion, etc.
My LinkedIn Professional Work Limited personal
My Twitter Edited Mixture Mostly work Some personal Light politics
Facebook
Friends & Family Sharing What you like Who you know What you know Playing games, interacting Finding people and organizations
28
29 Me Share Engage Learn
30
Feature Rich Make new connections People Groups Companies New opportunities Jobs Events Research opportunities
33
34 Me Share Learn Engage
Twitter
Tweets with my Tweeps Short messages about anything 140 Characters (longer ones allowed)
37
38 Me Share Followers Learn
Managing Information Share Engage Learn
Rules of the GameSocial Media Etiquette
1. Be Real Lying is much more difficult than telling the truth. You have to remember what you say.
2. Add Value Before posting ask yourself:  How is this providing value to the conversation?  To the community?  Talking about your product or service can be considered valuable In most communities, it is unwelcome and intrusive 10 Golden Rules of Social Media by Aliza Sherman May. 26, 2009 http://gigaom.com/collaboration/10-golden-rules-of-social-media/
3. Collaborate & Share Work with others Be nice, we’re all sisters and brothers Do good Share time, information and knowledge “Sharing is the fuel of the conversation engine.” 10 Golden Rules of Social Media by Aliza Sherman May. 26, 2009 http://gigaom.com/collaboration/10-golden-rules-of-social-media/
4. Do not assume privacy Be responsible and purposeful Good Get a kidney1 Find a partner, sibling2 and/or job Bad Future employers Family Frienemy http://facebooklogin.net/news/faceboo-post-brings-new-kidney-for-iowa-man/ http://facebooklogin.net/news/missing-sibling-found-through-facebook/
5. Do not believe everything http://health-beauty-2468.blogspot.com/2010/06/justin-bieber-died-is-justin-bieber.html
6. Give Kudos Be generous Give praise  Retweet posts Commenting adds value “Like” things  10 Golden Rules of Social Media by Aliza Sherman May. 26, 2009 http://gigaom.com/collaboration/10-golden-rules-of-social-media/
Expand Your Reach & Opportunities 47
How Will You Participate?  48
Contact Carol J. Smith Cell: (773) 218-6568 Email: carol@mw-research.com Twitter: @carologic Facebook: https://www.facebook.com/carologic LinkedIn: http://www.linkedin.com/in/caroljsmith

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Social Media Made Simple - at PodCamp Cleveland 2011