SlideShare a Scribd company logo
1 of 30
Download to read offline
IWIRC TALKS:
An In-Depth Look at
Social Media
April 24, 2014 – IWIRC Spring
Program, Washington, D.C
Carrianne Basler of AlixPartners, for Twitter
Salene Kraemer of MAZURKRAEMER, for Blogging
Natasha Labovitz of Debevoise, for Facebook
Pia Thompson of Navigant, for LinkedIn
Sarah Frankel of The 525 Group, Moderator
Social Media Platforms
Description Intent Audience Features
LinkedIn Online networking event Professional Colleagues and
professional
acquaintances
-Bio Visibility
-Contact Management
-Link sharing
-Direct Messaging
-Two-Way Environment
facebook facebook = office
watercooler + high school
cafeteria + family reunion +
your personal soapbox
Primarily Personal,
with Certain
Professional
Applications
Friends, family and
limited professional
contacts you deem
worthy
-Photo Sharing
-Content Updates
-Link Sharing
-Direct Messaging
-Two-Way Environment
Twitter Platform where
communications are made
through 140 character
messages to a generally
public forum.
Personal and/or
Professional
Friends, family,
colleagues,
celebrities, news
outlets, etc. The
cooler you are…
-Content Updates (Limited
text field)
-Photo Sharing
-Link Sharing
-Direct Messaging
-Two-Way Environment
Blogging WEB LOG. A journal that
is on the internet,
chronologically ordered
Personal and/or
Professional
Whomever you
target, people with
same
passion/interests
-Self-managed and
unrestricted content
-Two-way environment
-Text, Video, Photo, Link
sharing
-Generates higher search
engine rankings
LinkedIn
 What it is?
Online networking event – think of it as
a luncheon or cocktail party
 What does it do for me?
Allows for visibility without attending
every live networking event available
Allows you to avoid being annoying
 Where have we seen it?
Firm bios include links. Business
people include link on email signature.
Everyone uses it.
by Pia Thompson
LinkedIn: Profile Page
LinkedIn: News Feed
LinkedIn: Group Page
LinkedIn: Who’s Viewed Me?
facebook
by Natasha Labovitz
 What is it?
Online social forum and free-for-all. Like the
water cooler at the office, plus the post office in
a small town, plus your family’s Thanksgiving
dinner, all rolled into one.
 What does it do for me?
Professional: helps deepen certain relationships
in your network, and maintain them over long
periods of time.
Personal: helps with work/life balance.
 Where have we seen it?
The thing about facebook is, it is everywhere.
facebook – keeping up with what others are doing
https://www.facebook.com/
facebook – maintaining the connection
https://www.facebook.com/#!/natasha.labovitz
facebook – when personal meets professional
http://www.youtube.com/watch?v=QUQsqBqxoR4
Twitter
 What is it?
Conveying your thoughts in 140 characters or less
“The Ultimate Executive Summary”
 What does it do for me?
News Source
Brand Building
Personal Expression
Motivational Messages
 Where have we seen it?
Breaking News
Industry Updates
#Hashtags vs @
Celebrity Info & “Selfies”
by Carrianne Basler
#IWIRCSPRING
Twitter: Home Pages
Industry
Organization
News Publication
Twitter: News Feed
Today Show
“Re-Tweet”
Industry Tweet-
With Hyperlinks
Twitter: Special Features
Blogging
What it is?
What does it do for me?
In Plain English Business Blog
Steel Valley Bankruptcy Blog
Where have we seen it?
Tips
by Salene Kraemer
 Discussion or information site on
Internet
 Frequent posts/entries
 Most recent post is first
 Single or multi-author blogs
 Single or multiple subjects
 Art blogs, photoblogs, vlogs, food
blogs, podcasts
 Permalink pages
 Comments
 Archives
 Categories
 Header
 Text, images, video, songs, and
links
 Blogger, wordpress, Technorati
 Higher search engine rankings
Blogging: What is it?
Blogging: In Plain English Blog
Blogging: Steel Valley Bankruptcy
Blog
Blogging: Hallmarks
 Frequent posts/entries, most
recent post is first
 Authors, subjects
 Permalink pages, higher
search engine rankings,
 Comments,
archives,categories,a header
 Text, video, songs, links
 Blogger or wordpress
 Niche subject matter
 Repurposes content
 Tell a story
 Catchy Title
 Reader friendly
 Add disclaimers
Blogging: What has it done for Me?
 Humanize myself and my firm, exhibit unknown aspects
of firm (Ex. 1, 2, 3, 4)
 Evidence industry know-how (Ex. 1, 2, 3)
 Add value/inform (Ex. 1, 2, 3, 4, 5, 6)
 Promote events (external (Ex.1), internal (Ex. 1, 2))
 Educate clients re: trends and local resources (Ex.
1, 2, 3), community interests (Ex. 1)
 Spotlight clients/business people (Ex. 1, 2, 3)
 Evidence legal expertise (Ex. 1, 2, 3) and inform re:
news (Ex. 1, 2, 3)
 Attract new stakeholders, clients, referral sources
22Where Have We Seen It?
~Bankruptcy Related Blogs
 ABI Blog Exchange
 MAB: Newspaper: Wall Street Journal Bankruptcy
Beat: Lisa Donahue
 Fox Rothschild’s Bankruptcy Litigation Blog
 In the Red: Cooley Law Firm
 Weil Bankruptcy Blog
 SEE ALSO ABA Journal Blawg Directory
Discussions
Controlling Your Audience
 Who are you speaking to and what is appropriate?
 Segmentation - Natasha Labovitz
 Quarterly Audit – Pia Thompson
 Promoting your On-line Presence – Salene
Kraemer
Content
 What keeps me relevant?
 Be Catchy – Carrianne Basler
 Frequency
 Don’t Be “That Person” – Natasha
Labovitz
Professional Opportunities
 Career opportunities/Job hunt
 Ongoing Dialogue – Natasha Labovitz
 Self Promotion
 Pull Marketing - Salene Kraemer
IWIRC Network
 Maintaining and strengthening personal
relationships
 Existing Resources
 IWIRC Int’l LinkedIn Group
 IWIRC Int’l Facebook
 Houston, NY and NEON
 IWIRC Int’l YouTube
 Example(s)
 Carrianne
 Pia
Cautionary Tales
 Professional Obligations – Natasha Labovitz
 Client Confidentiality
 Social Media Policies
 “Going Viral” – Carrianne Basler
 Unlimited forwarding, and modifications of tweets can result
in unexpected consequences
 Tone may be lost
 140 characters may not be enough for message - but
unless you grab interest nobody will click on a link.
 Poor tweeting may be worse than no tweeting
 Taboo Topics – Salene Mazur Kraemer
Social Media Platforms
Description Intent Audience Features
LinkedIn Online networking event Professional Colleagues and
professional
acquaintances
-Bio Visibility
-Contact Management
-Link sharing
-Direct Messaging
-Two-Way Environment
facebook facebook = office
watercooler + high school
cafeteria + family reunion +
your personal soapbox
Primarily Personal,
with Certain
Professional
Applications
Friends, family and
limited professional
contacts you deem
worthy
-Photo Sharing
-Content Updates
-Link Sharing
-Direct Messaging
-Two-Way Environment
Twitter Platform where
communications are made
through 140 character
messages to a generally
public forum.
Personal and/or
Professional
Friends, family,
colleagues,
celebrities, news
outlets, etc. The
cooler you are…
-Content Updates (Limited
text field)
-Photo Sharing
-Link Sharing
-Direct Messaging
-Two-Way Environment
Blogging WEB LOG. A journal that
is on the internet,
chronologically ordered
Personal and/or
Professional
Whomever you
target, people with
same
passion/interests
-Self-managed and
unrestricted content
-Two-way environment
-Text, Video, Photo, Link
sharing
-Generates higher search
engine rankings
Next Steps
 Identify your social media objectives
 Identify your best-fit social media platform(s)
 Sign-up
 Soar!

More Related Content

What's hot

Social Media Overview: LinkedIn - Motion Picture Costumers 705
Social Media Overview: LinkedIn - Motion Picture Costumers 705Social Media Overview: LinkedIn - Motion Picture Costumers 705
Social Media Overview: LinkedIn - Motion Picture Costumers 705Chris Lam
 
Social Media & Job Search
Social Media & Job SearchSocial Media & Job Search
Social Media & Job Searchellenshulman
 
How to Use Social Media as a Female Legislator
How to Use Social Media as a Female LegislatorHow to Use Social Media as a Female Legislator
How to Use Social Media as a Female LegislatorLeslie Bradshaw
 
Social Media Overview: Twitter - Motion Picture Costumers 705
Social Media Overview: Twitter - Motion Picture Costumers 705Social Media Overview: Twitter - Motion Picture Costumers 705
Social Media Overview: Twitter - Motion Picture Costumers 705Chris Lam
 
Social Media Workshop for Businesspeople Between Jobs
Social Media Workshop for Businesspeople Between JobsSocial Media Workshop for Businesspeople Between Jobs
Social Media Workshop for Businesspeople Between JobsSteve Drake
 
Getting Started With Social Media For Business
Getting Started With Social Media For BusinessGetting Started With Social Media For Business
Getting Started With Social Media For BusinessLinnea Blair
 
Facebook for Savvy Jewish Educators
Facebook for Savvy Jewish EducatorsFacebook for Savvy Jewish Educators
Facebook for Savvy Jewish EducatorsLisa Colton
 
E-MARKETING & SOCIAL MEDIA for NON-PROFIT ORGANIZATIONS
E-MARKETING & SOCIAL MEDIA for NON-PROFIT ORGANIZATIONSE-MARKETING & SOCIAL MEDIA for NON-PROFIT ORGANIZATIONS
E-MARKETING & SOCIAL MEDIA for NON-PROFIT ORGANIZATIONSMark M Deutsch, MBA
 
Beachwood Home Office Link - Best Practices in Facebook, LinkedIn and Google
Beachwood Home Office Link - Best Practices in Facebook, LinkedIn and GoogleBeachwood Home Office Link - Best Practices in Facebook, LinkedIn and Google
Beachwood Home Office Link - Best Practices in Facebook, LinkedIn and GoogleWorkSmart Integrated Marketing
 
Linkedin seminar power points
Linkedin seminar power pointsLinkedin seminar power points
Linkedin seminar power pointsDoug Starks
 
Linked in for real estate professionals
Linked in for real estate professionalsLinked in for real estate professionals
Linked in for real estate professionalsRhonda Hurwitz
 
Linkedin facebook4
Linkedin facebook4Linkedin facebook4
Linkedin facebook4David Kinane
 
Using LInkedin, Twitter & Facebook on your Job Search
Using LInkedin, Twitter & Facebook on your Job SearchUsing LInkedin, Twitter & Facebook on your Job Search
Using LInkedin, Twitter & Facebook on your Job SearchLynn Hazan
 
OCHEA Professional Development Day - Social Networking for Continuing Education
OCHEA Professional Development Day - Social Networking for Continuing EducationOCHEA Professional Development Day - Social Networking for Continuing Education
OCHEA Professional Development Day - Social Networking for Continuing EducationWorkSmart Integrated Marketing
 
Social Media Job Search Bl
Social Media Job Search BlSocial Media Job Search Bl
Social Media Job Search BlJenniferNaylor
 

What's hot (19)

Social Media Overview: LinkedIn - Motion Picture Costumers 705
Social Media Overview: LinkedIn - Motion Picture Costumers 705Social Media Overview: LinkedIn - Motion Picture Costumers 705
Social Media Overview: LinkedIn - Motion Picture Costumers 705
 
Social Media & Job Search
Social Media & Job SearchSocial Media & Job Search
Social Media & Job Search
 
How to Use Social Media as a Female Legislator
How to Use Social Media as a Female LegislatorHow to Use Social Media as a Female Legislator
How to Use Social Media as a Female Legislator
 
Social Media Overview: Twitter - Motion Picture Costumers 705
Social Media Overview: Twitter - Motion Picture Costumers 705Social Media Overview: Twitter - Motion Picture Costumers 705
Social Media Overview: Twitter - Motion Picture Costumers 705
 
Social media introduction
Social media introductionSocial media introduction
Social media introduction
 
Social Media Workshop for Businesspeople Between Jobs
Social Media Workshop for Businesspeople Between JobsSocial Media Workshop for Businesspeople Between Jobs
Social Media Workshop for Businesspeople Between Jobs
 
Getting Started With Social Media For Business
Getting Started With Social Media For BusinessGetting Started With Social Media For Business
Getting Started With Social Media For Business
 
Facebook for Savvy Jewish Educators
Facebook for Savvy Jewish EducatorsFacebook for Savvy Jewish Educators
Facebook for Savvy Jewish Educators
 
E-MARKETING & SOCIAL MEDIA for NON-PROFIT ORGANIZATIONS
E-MARKETING & SOCIAL MEDIA for NON-PROFIT ORGANIZATIONSE-MARKETING & SOCIAL MEDIA for NON-PROFIT ORGANIZATIONS
E-MARKETING & SOCIAL MEDIA for NON-PROFIT ORGANIZATIONS
 
Beachwood Home Office Link - Best Practices in Facebook, LinkedIn and Google
Beachwood Home Office Link - Best Practices in Facebook, LinkedIn and GoogleBeachwood Home Office Link - Best Practices in Facebook, LinkedIn and Google
Beachwood Home Office Link - Best Practices in Facebook, LinkedIn and Google
 
Linkedin seminar power points
Linkedin seminar power pointsLinkedin seminar power points
Linkedin seminar power points
 
Linked in for real estate professionals
Linked in for real estate professionalsLinked in for real estate professionals
Linked in for real estate professionals
 
Linkedin facebook4
Linkedin facebook4Linkedin facebook4
Linkedin facebook4
 
Using LInkedin, Twitter & Facebook on your Job Search
Using LInkedin, Twitter & Facebook on your Job SearchUsing LInkedin, Twitter & Facebook on your Job Search
Using LInkedin, Twitter & Facebook on your Job Search
 
Using LinkedIn
Using LinkedInUsing LinkedIn
Using LinkedIn
 
OCHEA Professional Development Day - Social Networking for Continuing Education
OCHEA Professional Development Day - Social Networking for Continuing EducationOCHEA Professional Development Day - Social Networking for Continuing Education
OCHEA Professional Development Day - Social Networking for Continuing Education
 
Introduction to LinkedIn
Introduction to LinkedInIntroduction to LinkedIn
Introduction to LinkedIn
 
Social Media Job Search Bl
Social Media Job Search BlSocial Media Job Search Bl
Social Media Job Search Bl
 
Social Media Job Search
Social Media Job SearchSocial Media Job Search
Social Media Job Search
 

Similar to IWIRC Talks: An In-Depth Look at Social Media (Full Set of Slides)

IWIRC Talks: An In-Depth Look at Social Media; Blogging (Salene Mazur Kraemer)
IWIRC Talks: An In-Depth Look at Social Media; Blogging (Salene Mazur Kraemer)IWIRC Talks: An In-Depth Look at Social Media; Blogging (Salene Mazur Kraemer)
IWIRC Talks: An In-Depth Look at Social Media; Blogging (Salene Mazur Kraemer)Salene Kraemer
 
Twitter4 Business Relevance1009
Twitter4 Business Relevance1009Twitter4 Business Relevance1009
Twitter4 Business Relevance1009HelpingFriends
 
Twitter4 Business Relevance1009
Twitter4 Business Relevance1009Twitter4 Business Relevance1009
Twitter4 Business Relevance1009HelpingFriends
 
Introduction to Social Media for Job Counselors
Introduction to Social Media for Job CounselorsIntroduction to Social Media for Job Counselors
Introduction to Social Media for Job Counselorsbroegge
 
Linkedin presentation
Linkedin presentationLinkedin presentation
Linkedin presentationBob Cox
 
Social networking 101: Facebook, Twitter, LinkedIn and more!
Social networking 101:  Facebook, Twitter, LinkedIn and more! Social networking 101:  Facebook, Twitter, LinkedIn and more!
Social networking 101: Facebook, Twitter, LinkedIn and more! Diane Windingland
 
Facebook and linkedin masterclass (the business network) 10.08.2010
Facebook and linkedin masterclass (the business network) 10.08.2010Facebook and linkedin masterclass (the business network) 10.08.2010
Facebook and linkedin masterclass (the business network) 10.08.2010Nat Reynolds
 
Presentatie Linkedin - GIC
Presentatie Linkedin - GICPresentatie Linkedin - GIC
Presentatie Linkedin - GICRCA group
 
Intro to Social Media
Intro to Social MediaIntro to Social Media
Intro to Social MediaAndrew Davis
 
Real Estate Social Media
Real Estate Social MediaReal Estate Social Media
Real Estate Social MediaChrystie Vachon
 
Intermediate social media business march 2011
Intermediate social media business march 2011Intermediate social media business march 2011
Intermediate social media business march 2011HubSpot
 
Social Media & Business Marketing Guide
Social Media & Business Marketing GuideSocial Media & Business Marketing Guide
Social Media & Business Marketing GuideSuSu World
 
Social Media Networking
Social Media NetworkingSocial Media Networking
Social Media NetworkingLinnea Blair
 
Target marketing to grow your business sales
Target marketing to grow your business salesTarget marketing to grow your business sales
Target marketing to grow your business salesBrandGOV Outreach
 
Social Media & Job Search
Social Media & Job SearchSocial Media & Job Search
Social Media & Job Searchellenshulman
 
Social Media Serious Business
Social Media Serious BusinessSocial Media Serious Business
Social Media Serious BusinessCJ Cornell
 
Target Marketing To Grow Your Business Sales. Latifa
Target  Marketing To  Grow Your  Business  Sales. LatifaTarget  Marketing To  Grow Your  Business  Sales. Latifa
Target Marketing To Grow Your Business Sales. LatifaBrandGOV Outreach
 

Similar to IWIRC Talks: An In-Depth Look at Social Media (Full Set of Slides) (20)

IWIRC Talks: An In-Depth Look at Social Media; Blogging (Salene Mazur Kraemer)
IWIRC Talks: An In-Depth Look at Social Media; Blogging (Salene Mazur Kraemer)IWIRC Talks: An In-Depth Look at Social Media; Blogging (Salene Mazur Kraemer)
IWIRC Talks: An In-Depth Look at Social Media; Blogging (Salene Mazur Kraemer)
 
Twitter4 Business Relevance1009
Twitter4 Business Relevance1009Twitter4 Business Relevance1009
Twitter4 Business Relevance1009
 
Twitter4 Business Relevance1009
Twitter4 Business Relevance1009Twitter4 Business Relevance1009
Twitter4 Business Relevance1009
 
Introduction to Social Media for Job Counselors
Introduction to Social Media for Job CounselorsIntroduction to Social Media for Job Counselors
Introduction to Social Media for Job Counselors
 
Linkedin presentation
Linkedin presentationLinkedin presentation
Linkedin presentation
 
Social networking 101: Facebook, Twitter, LinkedIn and more!
Social networking 101:  Facebook, Twitter, LinkedIn and more! Social networking 101:  Facebook, Twitter, LinkedIn and more!
Social networking 101: Facebook, Twitter, LinkedIn and more!
 
Facebook and linkedin masterclass (the business network) 10.08.2010
Facebook and linkedin masterclass (the business network) 10.08.2010Facebook and linkedin masterclass (the business network) 10.08.2010
Facebook and linkedin masterclass (the business network) 10.08.2010
 
Presentatie Linkedin - GIC
Presentatie Linkedin - GICPresentatie Linkedin - GIC
Presentatie Linkedin - GIC
 
Intro to Social Media
Intro to Social MediaIntro to Social Media
Intro to Social Media
 
Real Estate Social Media
Real Estate Social MediaReal Estate Social Media
Real Estate Social Media
 
Social networking for business made easy
Social networking for business made easySocial networking for business made easy
Social networking for business made easy
 
Intermediate social media business march 2011
Intermediate social media business march 2011Intermediate social media business march 2011
Intermediate social media business march 2011
 
Social Media & Business Marketing Guide
Social Media & Business Marketing GuideSocial Media & Business Marketing Guide
Social Media & Business Marketing Guide
 
Getting Started on Social Media - Building Your Online Personal Brand
Getting Started on Social Media - Building Your Online Personal BrandGetting Started on Social Media - Building Your Online Personal Brand
Getting Started on Social Media - Building Your Online Personal Brand
 
Social Media Networking
Social Media NetworkingSocial Media Networking
Social Media Networking
 
Target marketing to grow your business sales
Target marketing to grow your business salesTarget marketing to grow your business sales
Target marketing to grow your business sales
 
Social Media & Job Search
Social Media & Job SearchSocial Media & Job Search
Social Media & Job Search
 
Success network presentation
Success network presentationSuccess network presentation
Success network presentation
 
Social Media Serious Business
Social Media Serious BusinessSocial Media Serious Business
Social Media Serious Business
 
Target Marketing To Grow Your Business Sales. Latifa
Target  Marketing To  Grow Your  Business  Sales. LatifaTarget  Marketing To  Grow Your  Business  Sales. Latifa
Target Marketing To Grow Your Business Sales. Latifa
 

More from Salene Kraemer

Covid19 webinar 2020 just stabilizing (002)
Covid19 webinar 2020 just stabilizing (002)Covid19 webinar 2020 just stabilizing (002)
Covid19 webinar 2020 just stabilizing (002)Salene Kraemer
 
Photography Exhibit Pays Tribute to Weirton, WV Roots
Photography Exhibit Pays Tribute to Weirton, WV RootsPhotography Exhibit Pays Tribute to Weirton, WV Roots
Photography Exhibit Pays Tribute to Weirton, WV RootsSalene Kraemer
 
Business Law Basics: What Every Business Person Should Know
Business Law Basics:  What Every Business Person Should KnowBusiness Law Basics:  What Every Business Person Should Know
Business Law Basics: What Every Business Person Should KnowSalene Kraemer
 
IWIRC Talks: An In-Depth Look at Social Media
IWIRC Talks: An In-Depth Look at Social MediaIWIRC Talks: An In-Depth Look at Social Media
IWIRC Talks: An In-Depth Look at Social MediaSalene Kraemer
 
Social Media Advice for the High School Student
Social Media Advice for the High School StudentSocial Media Advice for the High School Student
Social Media Advice for the High School StudentSalene Kraemer
 
Commercial Landlord's Guide to Dealing with Issues in Bankruptcy
Commercial Landlord's Guide to Dealing with Issues in BankruptcyCommercial Landlord's Guide to Dealing with Issues in Bankruptcy
Commercial Landlord's Guide to Dealing with Issues in BankruptcySalene Kraemer
 
Social media Presentation without video
Social media Presentation without videoSocial media Presentation without video
Social media Presentation without videoSalene Kraemer
 
Valuation Issues in Consumer Bankruptcy Cases
Valuation Issues in Consumer Bankruptcy CasesValuation Issues in Consumer Bankruptcy Cases
Valuation Issues in Consumer Bankruptcy CasesSalene Kraemer
 
Legal Concerns of the Entrepreneur
Legal Concerns of the Entrepreneur Legal Concerns of the Entrepreneur
Legal Concerns of the Entrepreneur Salene Kraemer
 
The Liquidating Chapter 11 Power Point (10.16.09)
The Liquidating Chapter 11 Power Point (10.16.09)The Liquidating Chapter 11 Power Point (10.16.09)
The Liquidating Chapter 11 Power Point (10.16.09)Salene Kraemer
 

More from Salene Kraemer (10)

Covid19 webinar 2020 just stabilizing (002)
Covid19 webinar 2020 just stabilizing (002)Covid19 webinar 2020 just stabilizing (002)
Covid19 webinar 2020 just stabilizing (002)
 
Photography Exhibit Pays Tribute to Weirton, WV Roots
Photography Exhibit Pays Tribute to Weirton, WV RootsPhotography Exhibit Pays Tribute to Weirton, WV Roots
Photography Exhibit Pays Tribute to Weirton, WV Roots
 
Business Law Basics: What Every Business Person Should Know
Business Law Basics:  What Every Business Person Should KnowBusiness Law Basics:  What Every Business Person Should Know
Business Law Basics: What Every Business Person Should Know
 
IWIRC Talks: An In-Depth Look at Social Media
IWIRC Talks: An In-Depth Look at Social MediaIWIRC Talks: An In-Depth Look at Social Media
IWIRC Talks: An In-Depth Look at Social Media
 
Social Media Advice for the High School Student
Social Media Advice for the High School StudentSocial Media Advice for the High School Student
Social Media Advice for the High School Student
 
Commercial Landlord's Guide to Dealing with Issues in Bankruptcy
Commercial Landlord's Guide to Dealing with Issues in BankruptcyCommercial Landlord's Guide to Dealing with Issues in Bankruptcy
Commercial Landlord's Guide to Dealing with Issues in Bankruptcy
 
Social media Presentation without video
Social media Presentation without videoSocial media Presentation without video
Social media Presentation without video
 
Valuation Issues in Consumer Bankruptcy Cases
Valuation Issues in Consumer Bankruptcy CasesValuation Issues in Consumer Bankruptcy Cases
Valuation Issues in Consumer Bankruptcy Cases
 
Legal Concerns of the Entrepreneur
Legal Concerns of the Entrepreneur Legal Concerns of the Entrepreneur
Legal Concerns of the Entrepreneur
 
The Liquidating Chapter 11 Power Point (10.16.09)
The Liquidating Chapter 11 Power Point (10.16.09)The Liquidating Chapter 11 Power Point (10.16.09)
The Liquidating Chapter 11 Power Point (10.16.09)
 

Recently uploaded

Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...ivypcsoseo
 
Best Digital Marketing Training Institute in Bangalore
Best Digital Marketing Training Institute in BangaloreBest Digital Marketing Training Institute in Bangalore
Best Digital Marketing Training Institute in Bangalorekapsesrishti
 
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAETOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAEasiyahanif9977
 
How to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpotHow to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpotDimosMichailidis1
 
"The Ultimate Guide: Creating TikTok Content That Captures Millions"
"The Ultimate Guide: Creating TikTok Content That Captures Millions""The Ultimate Guide: Creating TikTok Content That Captures Millions"
"The Ultimate Guide: Creating TikTok Content That Captures Millions"Theoda Metcalf
 
SEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna NakouSEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna NakouMarianna Nakou
 
How to Analyze and Improve Your PPC Advertisements.pdf
How to Analyze and Improve Your PPC Advertisements.pdfHow to Analyze and Improve Your PPC Advertisements.pdf
How to Analyze and Improve Your PPC Advertisements.pdfBanyanbrain
 
Winning In House SEO Battles - by Ash Nallawalla
Winning In House SEO Battles - by Ash NallawallaWinning In House SEO Battles - by Ash Nallawalla
Winning In House SEO Battles - by Ash NallawallaAsh Nallawalla
 
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPHWHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPHSara Moccand-Sayegh
 
BLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_February2024. Balmer Lawrie Online Monthly BulletinBLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_February2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
youth bundle Reawakening of life energy
youth bundle Reawakening of life  energyyouth bundle Reawakening of life  energy
youth bundle Reawakening of life energyquruxshamso21
 
Christopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMBChristopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMBchristopherstjean94
 
8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfolio8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfoliogfrank8020
 
Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Jomer Gregorio
 
Human vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdfHuman vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdfDawn Anderson MSc DigM
 
TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023Social Samosa
 
Promotion of business Online .ppt
Promotion of business Online        .pptPromotion of business Online        .ppt
Promotion of business Online .pptbharathithangavelu
 
How Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More DealsHow Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More DealsVbout.com
 
Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...SoftrickSolutions
 
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-YTailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Yabhishekb63
 

Recently uploaded (20)

Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
 
Best Digital Marketing Training Institute in Bangalore
Best Digital Marketing Training Institute in BangaloreBest Digital Marketing Training Institute in Bangalore
Best Digital Marketing Training Institute in Bangalore
 
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAETOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
 
How to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpotHow to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpot
 
"The Ultimate Guide: Creating TikTok Content That Captures Millions"
"The Ultimate Guide: Creating TikTok Content That Captures Millions""The Ultimate Guide: Creating TikTok Content That Captures Millions"
"The Ultimate Guide: Creating TikTok Content That Captures Millions"
 
SEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna NakouSEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna Nakou
 
How to Analyze and Improve Your PPC Advertisements.pdf
How to Analyze and Improve Your PPC Advertisements.pdfHow to Analyze and Improve Your PPC Advertisements.pdf
How to Analyze and Improve Your PPC Advertisements.pdf
 
Winning In House SEO Battles - by Ash Nallawalla
Winning In House SEO Battles - by Ash NallawallaWinning In House SEO Battles - by Ash Nallawalla
Winning In House SEO Battles - by Ash Nallawalla
 
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPHWHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
 
BLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_February2024. Balmer Lawrie Online Monthly BulletinBLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
 
youth bundle Reawakening of life energy
youth bundle Reawakening of life  energyyouth bundle Reawakening of life  energy
youth bundle Reawakening of life energy
 
Christopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMBChristopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMB
 
8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfolio8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfolio
 
Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024
 
Human vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdfHuman vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdf
 
TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023
 
Promotion of business Online .ppt
Promotion of business Online        .pptPromotion of business Online        .ppt
Promotion of business Online .ppt
 
How Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More DealsHow Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More Deals
 
Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...
 
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-YTailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
 

IWIRC Talks: An In-Depth Look at Social Media (Full Set of Slides)

  • 1. IWIRC TALKS: An In-Depth Look at Social Media April 24, 2014 – IWIRC Spring Program, Washington, D.C Carrianne Basler of AlixPartners, for Twitter Salene Kraemer of MAZURKRAEMER, for Blogging Natasha Labovitz of Debevoise, for Facebook Pia Thompson of Navigant, for LinkedIn Sarah Frankel of The 525 Group, Moderator
  • 2. Social Media Platforms Description Intent Audience Features LinkedIn Online networking event Professional Colleagues and professional acquaintances -Bio Visibility -Contact Management -Link sharing -Direct Messaging -Two-Way Environment facebook facebook = office watercooler + high school cafeteria + family reunion + your personal soapbox Primarily Personal, with Certain Professional Applications Friends, family and limited professional contacts you deem worthy -Photo Sharing -Content Updates -Link Sharing -Direct Messaging -Two-Way Environment Twitter Platform where communications are made through 140 character messages to a generally public forum. Personal and/or Professional Friends, family, colleagues, celebrities, news outlets, etc. The cooler you are… -Content Updates (Limited text field) -Photo Sharing -Link Sharing -Direct Messaging -Two-Way Environment Blogging WEB LOG. A journal that is on the internet, chronologically ordered Personal and/or Professional Whomever you target, people with same passion/interests -Self-managed and unrestricted content -Two-way environment -Text, Video, Photo, Link sharing -Generates higher search engine rankings
  • 3. LinkedIn  What it is? Online networking event – think of it as a luncheon or cocktail party  What does it do for me? Allows for visibility without attending every live networking event available Allows you to avoid being annoying  Where have we seen it? Firm bios include links. Business people include link on email signature. Everyone uses it. by Pia Thompson
  • 8. facebook by Natasha Labovitz  What is it? Online social forum and free-for-all. Like the water cooler at the office, plus the post office in a small town, plus your family’s Thanksgiving dinner, all rolled into one.  What does it do for me? Professional: helps deepen certain relationships in your network, and maintain them over long periods of time. Personal: helps with work/life balance.  Where have we seen it? The thing about facebook is, it is everywhere.
  • 9. facebook – keeping up with what others are doing https://www.facebook.com/
  • 10. facebook – maintaining the connection https://www.facebook.com/#!/natasha.labovitz
  • 11. facebook – when personal meets professional http://www.youtube.com/watch?v=QUQsqBqxoR4
  • 12. Twitter  What is it? Conveying your thoughts in 140 characters or less “The Ultimate Executive Summary”  What does it do for me? News Source Brand Building Personal Expression Motivational Messages  Where have we seen it? Breaking News Industry Updates #Hashtags vs @ Celebrity Info & “Selfies” by Carrianne Basler #IWIRCSPRING
  • 15. Today Show “Re-Tweet” Industry Tweet- With Hyperlinks Twitter: Special Features
  • 16. Blogging What it is? What does it do for me? In Plain English Business Blog Steel Valley Bankruptcy Blog Where have we seen it? Tips by Salene Kraemer
  • 17.  Discussion or information site on Internet  Frequent posts/entries  Most recent post is first  Single or multi-author blogs  Single or multiple subjects  Art blogs, photoblogs, vlogs, food blogs, podcasts  Permalink pages  Comments  Archives  Categories  Header  Text, images, video, songs, and links  Blogger, wordpress, Technorati  Higher search engine rankings Blogging: What is it?
  • 18. Blogging: In Plain English Blog
  • 19. Blogging: Steel Valley Bankruptcy Blog
  • 20. Blogging: Hallmarks  Frequent posts/entries, most recent post is first  Authors, subjects  Permalink pages, higher search engine rankings,  Comments, archives,categories,a header  Text, video, songs, links  Blogger or wordpress  Niche subject matter  Repurposes content  Tell a story  Catchy Title  Reader friendly  Add disclaimers
  • 21. Blogging: What has it done for Me?  Humanize myself and my firm, exhibit unknown aspects of firm (Ex. 1, 2, 3, 4)  Evidence industry know-how (Ex. 1, 2, 3)  Add value/inform (Ex. 1, 2, 3, 4, 5, 6)  Promote events (external (Ex.1), internal (Ex. 1, 2))  Educate clients re: trends and local resources (Ex. 1, 2, 3), community interests (Ex. 1)  Spotlight clients/business people (Ex. 1, 2, 3)  Evidence legal expertise (Ex. 1, 2, 3) and inform re: news (Ex. 1, 2, 3)  Attract new stakeholders, clients, referral sources
  • 22. 22Where Have We Seen It? ~Bankruptcy Related Blogs  ABI Blog Exchange  MAB: Newspaper: Wall Street Journal Bankruptcy Beat: Lisa Donahue  Fox Rothschild’s Bankruptcy Litigation Blog  In the Red: Cooley Law Firm  Weil Bankruptcy Blog  SEE ALSO ABA Journal Blawg Directory
  • 24. Controlling Your Audience  Who are you speaking to and what is appropriate?  Segmentation - Natasha Labovitz  Quarterly Audit – Pia Thompson  Promoting your On-line Presence – Salene Kraemer
  • 25. Content  What keeps me relevant?  Be Catchy – Carrianne Basler  Frequency  Don’t Be “That Person” – Natasha Labovitz
  • 26. Professional Opportunities  Career opportunities/Job hunt  Ongoing Dialogue – Natasha Labovitz  Self Promotion  Pull Marketing - Salene Kraemer
  • 27. IWIRC Network  Maintaining and strengthening personal relationships  Existing Resources  IWIRC Int’l LinkedIn Group  IWIRC Int’l Facebook  Houston, NY and NEON  IWIRC Int’l YouTube  Example(s)  Carrianne  Pia
  • 28. Cautionary Tales  Professional Obligations – Natasha Labovitz  Client Confidentiality  Social Media Policies  “Going Viral” – Carrianne Basler  Unlimited forwarding, and modifications of tweets can result in unexpected consequences  Tone may be lost  140 characters may not be enough for message - but unless you grab interest nobody will click on a link.  Poor tweeting may be worse than no tweeting  Taboo Topics – Salene Mazur Kraemer
  • 29. Social Media Platforms Description Intent Audience Features LinkedIn Online networking event Professional Colleagues and professional acquaintances -Bio Visibility -Contact Management -Link sharing -Direct Messaging -Two-Way Environment facebook facebook = office watercooler + high school cafeteria + family reunion + your personal soapbox Primarily Personal, with Certain Professional Applications Friends, family and limited professional contacts you deem worthy -Photo Sharing -Content Updates -Link Sharing -Direct Messaging -Two-Way Environment Twitter Platform where communications are made through 140 character messages to a generally public forum. Personal and/or Professional Friends, family, colleagues, celebrities, news outlets, etc. The cooler you are… -Content Updates (Limited text field) -Photo Sharing -Link Sharing -Direct Messaging -Two-Way Environment Blogging WEB LOG. A journal that is on the internet, chronologically ordered Personal and/or Professional Whomever you target, people with same passion/interests -Self-managed and unrestricted content -Two-way environment -Text, Video, Photo, Link sharing -Generates higher search engine rankings
  • 30. Next Steps  Identify your social media objectives  Identify your best-fit social media platform(s)  Sign-up  Soar!

Editor's Notes

  1. ABI Blog ExchangeMAB: Newspaper: Wall Street Journal Bankruptcy Beat: Lisa DonahueFox Rothschild’s Bankruptcy Litigation BlogIn the Red: Cooley Law FirmWeil Bankruptcy BlogSEE ALSO ABA Journal Blawg DirectoryPrefer color other than purple