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IWIRC TALKS:
An In-Depth Look at
Social Media
April 24, 2014 – IWIRC Spring
Program, Washington, D.C
Carrianne Basler of A...
Social Media Platforms
Description Intent Audience Features
LinkedIn Online networking event Professional Colleagues and
p...
LinkedIn
 What it is?
Online networking event – think of it as
a luncheon or cocktail party
 What does it do for me?
All...
LinkedIn: Profile Page
LinkedIn: News Feed
LinkedIn: Group Page
LinkedIn: Who’s Viewed Me?
facebook
by Natasha Labovitz
 What is it?
Online social forum and free-for-all. Like the
water cooler at the office, plus...
facebook – keeping up with what others are doing
https://www.facebook.com/
facebook – maintaining the connection
https://www.facebook.com/#!/natasha.labovitz
facebook – when personal meets professional
http://www.youtube.com/watch?v=QUQsqBqxoR4
Twitter
 What is it?
Conveying your thoughts in 140 characters or less
“The Ultimate Executive Summary”
 What does it do...
Twitter: Home Pages
Industry
Organization
News Publication
Twitter: News Feed
Today Show
“Re-Tweet”
Industry Tweet-
With Hyperlinks
Twitter: Special Features
Blogging
What it is?
What does it do for me?
In Plain English Business Blog
Steel Valley Bankruptcy Blog
Where have w...
 Discussion or information site on
Internet
 Frequent posts/entries
 Most recent post is first
 Single or multi-author...
Blogging: In Plain English Blog
Blogging: Steel Valley Bankruptcy
Blog
Blogging: Hallmarks
 Frequent posts/entries, most
recent post is first
 Authors, subjects
 Permalink pages, higher
sear...
Blogging: What has it done for Me?
 Humanize myself and my firm, exhibit unknown aspects
of firm (Ex. 1, 2, 3, 4)
 Evide...
22Where Have We Seen It?
~Bankruptcy Related Blogs
 ABI Blog Exchange
 MAB: Newspaper: Wall Street Journal Bankruptcy
Be...
Discussions
Controlling Your Audience
 Who are you speaking to and what is appropriate?
 Segmentation - Natasha Labovitz
 Quarterly...
Content
 What keeps me relevant?
 Be Catchy – Carrianne Basler
 Frequency
 Don’t Be “That Person” – Natasha
Labovitz
Professional Opportunities
 Career opportunities/Job hunt
 Ongoing Dialogue – Natasha Labovitz
 Self Promotion
 Pull M...
IWIRC Network
 Maintaining and strengthening personal
relationships
 Existing Resources
 IWIRC Int’l LinkedIn Group
 I...
Cautionary Tales
 Professional Obligations – Natasha Labovitz
 Client Confidentiality
 Social Media Policies
 “Going V...
Social Media Platforms
Description Intent Audience Features
LinkedIn Online networking event Professional Colleagues and
p...
Next Steps
 Identify your social media objectives
 Identify your best-fit social media platform(s)
 Sign-up
 Soar!
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IWIRC Talks: An In-Depth Look at Social Media (Full Set of Slides)

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IWIRC Talks: An In-Depth Look at Social Media (Full Set of Slides)

  1. 1. IWIRC TALKS: An In-Depth Look at Social Media April 24, 2014 – IWIRC Spring Program, Washington, D.C Carrianne Basler of AlixPartners, for Twitter Salene Kraemer of MAZURKRAEMER, for Blogging Natasha Labovitz of Debevoise, for Facebook Pia Thompson of Navigant, for LinkedIn Sarah Frankel of The 525 Group, Moderator
  2. 2. Social Media Platforms Description Intent Audience Features LinkedIn Online networking event Professional Colleagues and professional acquaintances -Bio Visibility -Contact Management -Link sharing -Direct Messaging -Two-Way Environment facebook facebook = office watercooler + high school cafeteria + family reunion + your personal soapbox Primarily Personal, with Certain Professional Applications Friends, family and limited professional contacts you deem worthy -Photo Sharing -Content Updates -Link Sharing -Direct Messaging -Two-Way Environment Twitter Platform where communications are made through 140 character messages to a generally public forum. Personal and/or Professional Friends, family, colleagues, celebrities, news outlets, etc. The cooler you are… -Content Updates (Limited text field) -Photo Sharing -Link Sharing -Direct Messaging -Two-Way Environment Blogging WEB LOG. A journal that is on the internet, chronologically ordered Personal and/or Professional Whomever you target, people with same passion/interests -Self-managed and unrestricted content -Two-way environment -Text, Video, Photo, Link sharing -Generates higher search engine rankings
  3. 3. LinkedIn  What it is? Online networking event – think of it as a luncheon or cocktail party  What does it do for me? Allows for visibility without attending every live networking event available Allows you to avoid being annoying  Where have we seen it? Firm bios include links. Business people include link on email signature. Everyone uses it. by Pia Thompson
  4. 4. LinkedIn: Profile Page
  5. 5. LinkedIn: News Feed
  6. 6. LinkedIn: Group Page
  7. 7. LinkedIn: Who’s Viewed Me?
  8. 8. facebook by Natasha Labovitz  What is it? Online social forum and free-for-all. Like the water cooler at the office, plus the post office in a small town, plus your family’s Thanksgiving dinner, all rolled into one.  What does it do for me? Professional: helps deepen certain relationships in your network, and maintain them over long periods of time. Personal: helps with work/life balance.  Where have we seen it? The thing about facebook is, it is everywhere.
  9. 9. facebook – keeping up with what others are doing https://www.facebook.com/
  10. 10. facebook – maintaining the connection https://www.facebook.com/#!/natasha.labovitz
  11. 11. facebook – when personal meets professional http://www.youtube.com/watch?v=QUQsqBqxoR4
  12. 12. Twitter  What is it? Conveying your thoughts in 140 characters or less “The Ultimate Executive Summary”  What does it do for me? News Source Brand Building Personal Expression Motivational Messages  Where have we seen it? Breaking News Industry Updates #Hashtags vs @ Celebrity Info & “Selfies” by Carrianne Basler #IWIRCSPRING
  13. 13. Twitter: Home Pages Industry Organization News Publication
  14. 14. Twitter: News Feed
  15. 15. Today Show “Re-Tweet” Industry Tweet- With Hyperlinks Twitter: Special Features
  16. 16. Blogging What it is? What does it do for me? In Plain English Business Blog Steel Valley Bankruptcy Blog Where have we seen it? Tips by Salene Kraemer
  17. 17.  Discussion or information site on Internet  Frequent posts/entries  Most recent post is first  Single or multi-author blogs  Single or multiple subjects  Art blogs, photoblogs, vlogs, food blogs, podcasts  Permalink pages  Comments  Archives  Categories  Header  Text, images, video, songs, and links  Blogger, wordpress, Technorati  Higher search engine rankings Blogging: What is it?
  18. 18. Blogging: In Plain English Blog
  19. 19. Blogging: Steel Valley Bankruptcy Blog
  20. 20. Blogging: Hallmarks  Frequent posts/entries, most recent post is first  Authors, subjects  Permalink pages, higher search engine rankings,  Comments, archives,categories,a header  Text, video, songs, links  Blogger or wordpress  Niche subject matter  Repurposes content  Tell a story  Catchy Title  Reader friendly  Add disclaimers
  21. 21. Blogging: What has it done for Me?  Humanize myself and my firm, exhibit unknown aspects of firm (Ex. 1, 2, 3, 4)  Evidence industry know-how (Ex. 1, 2, 3)  Add value/inform (Ex. 1, 2, 3, 4, 5, 6)  Promote events (external (Ex.1), internal (Ex. 1, 2))  Educate clients re: trends and local resources (Ex. 1, 2, 3), community interests (Ex. 1)  Spotlight clients/business people (Ex. 1, 2, 3)  Evidence legal expertise (Ex. 1, 2, 3) and inform re: news (Ex. 1, 2, 3)  Attract new stakeholders, clients, referral sources
  22. 22. 22Where Have We Seen It? ~Bankruptcy Related Blogs  ABI Blog Exchange  MAB: Newspaper: Wall Street Journal Bankruptcy Beat: Lisa Donahue  Fox Rothschild’s Bankruptcy Litigation Blog  In the Red: Cooley Law Firm  Weil Bankruptcy Blog  SEE ALSO ABA Journal Blawg Directory
  23. 23. Discussions
  24. 24. Controlling Your Audience  Who are you speaking to and what is appropriate?  Segmentation - Natasha Labovitz  Quarterly Audit – Pia Thompson  Promoting your On-line Presence – Salene Kraemer
  25. 25. Content  What keeps me relevant?  Be Catchy – Carrianne Basler  Frequency  Don’t Be “That Person” – Natasha Labovitz
  26. 26. Professional Opportunities  Career opportunities/Job hunt  Ongoing Dialogue – Natasha Labovitz  Self Promotion  Pull Marketing - Salene Kraemer
  27. 27. IWIRC Network  Maintaining and strengthening personal relationships  Existing Resources  IWIRC Int’l LinkedIn Group  IWIRC Int’l Facebook  Houston, NY and NEON  IWIRC Int’l YouTube  Example(s)  Carrianne  Pia
  28. 28. Cautionary Tales  Professional Obligations – Natasha Labovitz  Client Confidentiality  Social Media Policies  “Going Viral” – Carrianne Basler  Unlimited forwarding, and modifications of tweets can result in unexpected consequences  Tone may be lost  140 characters may not be enough for message - but unless you grab interest nobody will click on a link.  Poor tweeting may be worse than no tweeting  Taboo Topics – Salene Mazur Kraemer
  29. 29. Social Media Platforms Description Intent Audience Features LinkedIn Online networking event Professional Colleagues and professional acquaintances -Bio Visibility -Contact Management -Link sharing -Direct Messaging -Two-Way Environment facebook facebook = office watercooler + high school cafeteria + family reunion + your personal soapbox Primarily Personal, with Certain Professional Applications Friends, family and limited professional contacts you deem worthy -Photo Sharing -Content Updates -Link Sharing -Direct Messaging -Two-Way Environment Twitter Platform where communications are made through 140 character messages to a generally public forum. Personal and/or Professional Friends, family, colleagues, celebrities, news outlets, etc. The cooler you are… -Content Updates (Limited text field) -Photo Sharing -Link Sharing -Direct Messaging -Two-Way Environment Blogging WEB LOG. A journal that is on the internet, chronologically ordered Personal and/or Professional Whomever you target, people with same passion/interests -Self-managed and unrestricted content -Two-way environment -Text, Video, Photo, Link sharing -Generates higher search engine rankings
  30. 30. Next Steps  Identify your social media objectives  Identify your best-fit social media platform(s)  Sign-up  Soar!

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