The document discusses policies for employee use of social media, particularly Facebook. It provides guidelines for organizations to consider, including starting from a place of trust, addressing social media in guidelines rather than strict policies, and educating employees. Case studies from the Foundation for Jewish Camp and BBYO are presented, showing sample social media policy text. Attributes of a good social media staffer and the importance of cultural alignment, brand representation, and facilitation skills are also covered.

1. The Ten Commandments of Social Media: Facebook Staffing & Policies Presented by Darim Online Lisa Colton, Founder & President Guest: Amy Kruglak, Foundation for Jewish Camp

5. #1 Social media is continuing to evolve. Fast.

6. #2: Start From a Place of Trust The true goal of every social media or web policy should be to make interacting on the social web easier, more comfortable, and safer for your stakeholders.

7. #3: Address social media in GUIDELINES and direct employees to other relevant POLICIES.

8. #4: Educate, Reflect & Discuss. Often the Challenging Situations Are Unintended

10. Teach Employees How to Use Facebook’s Privacy Settings (or have them teach you!)

12. “ Official Outposts” Legal issues, branding, accuracy, moderation, administration, facilitation, “Living Room Policy”, responses to negative comments, “professionalism” Policy/Guidelines Staff Volunteers Users

13. “ Unofficial Outposts” Legal issues, branding, accuracy, moderation, administration, facilitation, responses to negative comments, “professionalism” Policy/Guidelines Staff (& Board) Professional representation in non-org controlled space (e.g. comment on a blog) Personal use anywhere online that is not officially endorsed by employer (e.g. Facebook Profile)

14. Communication Revolution

15. Amy Cohen Kruglak Director, Institutional Advancement and Human Resources The Foundation for Jewish Camp

16. Sample Policy Text: FJC: All FJC staff should be mindful of the information they disclose on social networking sites and remember that non-work venues and sites will reflect on one’s professionalism and discretion… The intention of this note is to flag those areas in which conflicts may arise and raise our awareness of the complexity and sensitivity of social networking/online communication and not to stop staff from conducting legitimate activities online. BBYO: BBYO professionals, advisors, summer staff and volunteers agree not to use a social networking profile, group page, blog, or other Internet medium to discuss behavior that is prohibited by BBYO policy or the Code of Conduct, including, but not limited to, alcohol or drug use, sexual behavior, delinquent behavior, etc.