This document proposes developing a social media framework for strategic leaders to integrate social media and make more effective decisions. It outlines considerations for the framework, strategic goals, stakeholders, principles, challenges and benefits of social media. The framework will include a "Social Media SmartCard for the Meta-Leader" and a collaborative Wikipage. It was well received by agencies who see benefits in incorporating social media into their day-to-day operations and future innovations.

1. A Social Media FRAMEWORK for the meta leader Richard Carney, ODNI Katherine Lyon Daniel, CDC Taha Kass-Hout, CDCTerry Lambert, VTARNGColeman Mehta, DHSJoe Riojas, VA

3. Along with traditional media channels, new and emerging social media are sources of information (and misinformation) for the public and our prevention/ mitigation partners

5. Framework Considerations Speed Accuracy Relevance Actionable Interactive Current Simplicity Credibility Reliability Flexibility

7. Collaboration of information

8. Foster transparency

10. Universal Principles Multi-directional, iterative loop process Framework will address information moving IN from social media participants (public, partners, stakeholders, media) OUT to relevant audiences (public, partners, stakeholders, media) through social media channels Continuous and Adaptive Framework will be updated through ongoing crowd-sourcing (mass collaboration) efforts Definition of Crowdsourcing on Wikipedia

11. Value of Social Media? Understand social media’s global landscape Huge volume, low message control Cross-border, fast moving data Need existing platforms, technology, investment and expertise Environmental scan Facebook, Twitter, Renren, Tumblr…. Who should use these tools, and why? Meta-leaders, emergency planners and responders

12. Value of Social Media? http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

13. Successful Practices for a Social Media Framework Inform the public (engage via social media) Manage mitigation and prevention, preparedness, response, and recovery operations Pandemic Natural disaster Terrorist event Cyber attack Political Unrest Improve use of resources

15. Leverage networks

16. Use multiple formats and platforms

17. Set realistic goals

19. Project Impact The framework will enable the meta-leader to integrate successful practices of current and emerging social media in a strategic environment

20. Social Media SmartCard

21. Wikipage http://metaleader.wikispaces.com/Welcome

23. VA-Very positive, incorporating into day-to-day processes, adjusting position descriptions

24. ODNI-Wide-community of interest, undoubtedly beneficial in future innovations

25. VTARNG-Well received, will be shared with the J-Staff for DSCA Operations