The document discusses how employee participation is important for organizations to generate business value from online communities. It presents a study that examined how a company's social media policies can either encourage or discourage employee participation. The study identified three key themes: 1) social media strategies must balance risk mitigation and community building, 2) management influence is important for community governance and openness, and 3) social media policies alone may not effectively communicate with employees. The research provides insights for developing effective social media strategies and governance for online communities.