Displays, exhibits, and events are important parts of sales promotion and public relations programs. Press statements and video releases are written or recorded communications directed at news media to announce newsworthy information, and the more carefully planned and written, the better the chance of being published as is. The internet and websites have opened opportunities for public relations through online communication and advertising, while the world wide web allows for sharing of linked multimedia documents and direct managed communication between organizations and audiences without traditional media gatekeeping. Press conferences allow company spokespeople to make statements directly to media representatives, though it carries risk. The results of public relations are intangible and difficult to quantify financially, though higher reputation from advertising and publicity could represent a tangible asset,
Recently I presented my Communications Team Strategy Plan and thought it would be good to share with others who are also avid in exploring on this subject.
Social media Versus Traditional Media. A brief Study on Social Media ROI compared with TV, Radio, Newspaper and the web in general.
The Study is based on Kuhcoon Infographic http://www.kuhcoon.com/
Public Relations and New Media TechnologiesCarmen Neghina
Carmen Neghina
Public Relations and New Media Technologies
Changing models of communication
- trends
- traditional model
Implications of new technology
- implications
- challenges
- two-way communication model
survey results
- content analysis
- mail questionnaire
- conclusions
The Role of Social Media in Research Dissemination, Review and DevelopmentHelen Madamba
#HealthXPH Philippine Healthcare Social Media Summit 2017 "Social Media and Health Research: Connections that Matter" last April 25, 2017 at Marco Polo Hotel in Cebu City
Recently I presented my Communications Team Strategy Plan and thought it would be good to share with others who are also avid in exploring on this subject.
Social media Versus Traditional Media. A brief Study on Social Media ROI compared with TV, Radio, Newspaper and the web in general.
The Study is based on Kuhcoon Infographic http://www.kuhcoon.com/
Public Relations and New Media TechnologiesCarmen Neghina
Carmen Neghina
Public Relations and New Media Technologies
Changing models of communication
- trends
- traditional model
Implications of new technology
- implications
- challenges
- two-way communication model
survey results
- content analysis
- mail questionnaire
- conclusions
The Role of Social Media in Research Dissemination, Review and DevelopmentHelen Madamba
#HealthXPH Philippine Healthcare Social Media Summit 2017 "Social Media and Health Research: Connections that Matter" last April 25, 2017 at Marco Polo Hotel in Cebu City
PR News Digital Summit: Measuring ROI + KPIs for Digital PRTim Marklein
Presentation on "Measuring ROI + KPIs for Your Digital PR Efforts" -- delivered by Tim Marklein, Executive VP of Measurement & Strategy for Weber Shandwick -- presented as part of panel session October 7, 2010 at the PR News Digital Next Practices Summit in New York City.
New technology and the Web have rendered traditional public
relations useless. The digitized global economy is transforming
entire industries, and also the way in which consumers and the
media acknowledge and handle brand messages.
Public Relations is the dynamic process of engaging your company with the public by keeping them being informed about your company’s news, policy, promotion.
Effective public relations campaigns are usually enabled by low cost strategies rather than advertising plans that need a large budget allocation.
Strategizing Communication in a (Social) Networked WorldNeville Hobson
Addressing four questions - 1) Where does social media really fit into your business world? 2) How do you identify online influencers and connect with them? 3) Who else is using social media and what measurable benefits are they enjoying? 4) What can you do right now? Presentation at #smib09 London, Oct 23, 2009
Strategizing Communication in a (Social) Networked World
Neville Hobson (NevilleHobson) - Against the backdrop of changing behaviours in our society and shifting climates of trust, Neville Hobson takes you on a tour of the social media ecosystem to help make sense of it all for you and your organization.
The terms earned, owned and paid media have become very popular in the digital marketing space. Together they can be applied as a simple way for digital marketers to categorize and ultimately prioritize all of the media options they have today.
Integrating Social Media into Public Involvement Strategies - Transportation ...Steve Radick
My Integrating Social Media into Public Involvement Strategies session presentation from the Transportation Research Board's Annual Meeting from 1/10/10.
PR News Digital Summit: Measuring ROI + KPIs for Digital PRTim Marklein
Presentation on "Measuring ROI + KPIs for Your Digital PR Efforts" -- delivered by Tim Marklein, Executive VP of Measurement & Strategy for Weber Shandwick -- presented as part of panel session October 7, 2010 at the PR News Digital Next Practices Summit in New York City.
New technology and the Web have rendered traditional public
relations useless. The digitized global economy is transforming
entire industries, and also the way in which consumers and the
media acknowledge and handle brand messages.
Public Relations is the dynamic process of engaging your company with the public by keeping them being informed about your company’s news, policy, promotion.
Effective public relations campaigns are usually enabled by low cost strategies rather than advertising plans that need a large budget allocation.
Strategizing Communication in a (Social) Networked WorldNeville Hobson
Addressing four questions - 1) Where does social media really fit into your business world? 2) How do you identify online influencers and connect with them? 3) Who else is using social media and what measurable benefits are they enjoying? 4) What can you do right now? Presentation at #smib09 London, Oct 23, 2009
Strategizing Communication in a (Social) Networked World
Neville Hobson (NevilleHobson) - Against the backdrop of changing behaviours in our society and shifting climates of trust, Neville Hobson takes you on a tour of the social media ecosystem to help make sense of it all for you and your organization.
The terms earned, owned and paid media have become very popular in the digital marketing space. Together they can be applied as a simple way for digital marketers to categorize and ultimately prioritize all of the media options they have today.
Integrating Social Media into Public Involvement Strategies - Transportation ...Steve Radick
My Integrating Social Media into Public Involvement Strategies session presentation from the Transportation Research Board's Annual Meeting from 1/10/10.
Public Relations is an industry that companies have been relying on for years but with the introduction of the internet to businesses and their publics, many companies have taken it upon themselves to handle their own PR. We at Digital by Design are about to tell you why getting an expert to take care of your Digital PR for you is the best way to go.
This is a project on the role of advertising agent in today's environment. This project is made with a view to understand the role of advertising agents for selling product / service in the market.
How to modernise a public relations agency or communications teamStephen Waddington
This paper tackles the opportunities and challenges for our profession as we face up to modernity and the role of public relations in organisational management leadership.
There is much said at conferences and events, and written on blogs and in traditional media, about the fundamental shifts taking place in the media and the impact on the business of public relations.
These conversations focus on who (practitioners, agencies and communication teams), what (modernise public relations), why (media change and opportunity) and when (now) but very rarely how. This paper explores the how.
It started out as a blog post ahead of speaking opportunities at the World PR Forum in Madrid, and the PRSA International Conference in Washington.
Airbnb is a peer-to-peer online marketplace and homestay network enabling people to list or rent short-term lodging in residential properties, with the cost of such accommodation set by the property owner. In the report, Airbnb’s marketing techniques, i.e., social media, content and inbound marketing are shown with their creativity in marketing which helped them in growing and getting and reaching maximum hosts and travelers.
Growing global competition,saturated markets and media
fragmentation are putting more pressure on marketersto
justify how they spend their marketing budgets. Digital has
proved to be a unique and flexible medium that can deliver
across all areas of marketing communication and within the
entire purchase funnel.
We’ve come a long way since the first online advertising
banner wassold and displayed. What began with the humble
fullsize banner has evolved into hundreds of online ad formats.
New media advertising offers multiple opportunities and
benefitsthat traditional media do not; it isthe ability to target
audiences precisely and accountability through measurement
that we are most concerned with in this white paper.
5. A press statement or video release is a
written or recorded communication
directed at members of the news media
for the purpose of announcing something
ostensibly newsworthy.
The more carefully the news release is
planned & written, the better the chance
it has of being accepted & published as
written.
6. The term online communication
refers to reading, writing, &
communication via networked
computers.
Internet
advertising and
web sites have
opened up avenues
for public relations
activities.
The world wide
web is an
international online
database that
allows the sharing
of linked
multimedia
documents. World wide web allows
managed communication
directly between organization
& audiences without the gate-
keeping function of other mass
media.
7. A press conference is that when a
company spokesperson makes a
statement to media
representatives.
One of the riskiest PR
activity.
8. • The results produced by PR operations are
intangible & cannot be set out in figures.
• If the reputation was higher due to big advertising
& publicity then the cost of advertising campaign
would have been a tangible asset.
• The public relation manger is the key person in the
matter of gaining goodwill or reputation or both of
them for the company.
