Companies and organizations are faced with an unprecedented expectation to provide instant communication during a crisis. Already short news cycles are further impacted by the rise of online social networks where eyewitnesses and those affected communicate their perceptions in real time. Companies that can co-opt some of these same tools and techniques during a crisis will be positioned to be in the forefront of information about their company and brand.

1. Social Media and Crisis Planning February 13, 2008

3. During a crisis there is an expectation that an organization will efficiently communicate with customers, employees, communities and media. However, the added ability to manage inbound feedback and messages makes the overall crisis response more effective.

9. Off-the-Shelf Solutions

10. Matrix of Social Media Tools + Second year $12,000 ($3/employee); ++ Can be added with customization and additional cost; * Fee for WordPress is one-time design fee Employee Site E-mail Push News Press Site Manage Content RSS SMS Phone Annual Cost Employee Outpost ● ● ● ● ● ● ● ++ $17,000 + MessageOne ● ● ● ● ● ● ● $36,000 WordPress * ++ ● ● ● ● $5,000 * Amerilert ● ● ● ● ● ++ $4,400 PIER ● ● ● ● ● ● ● ● $10,000

11. Contact Information Kami Watson Huyse, APR My PR Pro [email_address] Blog: Communication Overtones Ike Pigott American Red Cross [email_address] Blog: Occam’s Razr