Social Media for Sustainable Business [Short Form] by @JoeyShepp
•
1 like•699 views
Social media has changed marketing and sustainable business is perfectly positioned to leverage this technology. This is a presentation given to at the San Francisco Green Festival by JoeyShepp.com, new media maven. It covers social media trends, principles, case studies, and how-to topics. Twitter @JoeyShepp your question about new media and sustainability.
Recommended
Recommended
More Related Content
What's hot
What's hot (16)
Viewers also liked
Viewers also liked (20)
Similar to Social Media for Sustainable Business [Short Form] by @JoeyShepp
Similar to Social Media for Sustainable Business [Short Form] by @JoeyShepp (20)
More from Earthsite
More from Earthsite (20)
Recently uploaded
Recently uploaded (20)
Social Media for Sustainable Business [Short Form] by @JoeyShepp
- 1. SOCIAL MEDIA for Sustainable Business by JoeyShepp.com
- 2. ABOUTTHE PRESENTER Joey Shepp • Principal at Earthsite New Media Agency for Sustainable Brands • TechnologyTherapist and Eternal Optimist • More at http://JoeyShepp.com
- 3. ROADMAP 1. Trends 2. Applications • Lots of Content, Move Quickly • Presentation Available Online • Questions at the End
- 4. WHAT IS SOCIAL MEDIA? • Social Networking • OnlineVideo • Blogging • Ratings/Reviews • Sharing Content
- 5. THE NEW MARKETING LANDSCAPE • Earned Media (Public Relations) • Owned Media (Website) • Advertising (Paid) • Social Media (Community)
- 7. INTERNETTO SURPASS 2 BILLION USERSTHISYEAR • 30% of the world population by end of this year • Developed Countries: 71% Developing Countries: 21% • Regionally: Europe: 65% Americas: 55% Asia/Pacific: 21.9% Africa: 9.6%
- 8. 92% OF U.S. TODDLERS HAVE ONLINE PRESENCE The vast majority of children today will have online presence by the time they are two years old — a presence that will continue to build throughout their whole lives. ~from security firm AVG
- 9. THE AVERAGE MOBILE PHONETEENAGER SENDS 3,339 TEXTS PER MONTH Teen females send an incredible 4,050 texts per month, while teen males send an average of 2,539 texts
- 10. FOUR OUT OF FIVE NEW MEDIA USERS interact with companies and brands online source
- 11. BELIEFTHAT SOCIAL MEDIA PROVIDES AN OPPORTUNITYTO REACH NEW CUSTOMERS MiresBall and KRC Research interview Brand Marketers
- 12. TWO-THIRDS OF AMERICAN NEW MEDIA USERS Feel they can influence business practices by voicing opinions online. source
- 13. WHAT PEOPLE WANT FROM GREEN BUSINESSES • 85% what’s in products and how they’re made • 83% additional details about labels and claims seen offline • 82% providing a forum for consumers to voice concerns over business practices • 82% reporting progress on social and environmental issues • 80% advocating for social or environmental issues source
- 14. SOCIAL MEDIA IS PERFECT FOR SUSTAINABLE BUSINESS • Sustainable Businesses have an authentic story • Sustainable Businesses are fine with transparency • Social & environmental responsibility is what community wants to hear Openness Transparency Authenticity Full Disclosure
- 15. THE MANY APPLICATIONS OF SOCIAL MEDIA
- 16. Give your Brand to your Customers STABILIZE BRANDVALUE
- 17. STABILIZE BRANDVALUE • MostVolatile Asset • Sentiment Analysis • Affects Stock Prices
- 18. DIRECT SALES DeliverValue Directly to Customers
- 20. LEAD GENERATION Produce Content that Inspires Curiosity to Learn More
- 22. REFERRALS Customer Sharing is Free and moreTrusted
- 23. THEVALUE OF SOCIAL MEDIA "SHARES" Eventbright Study • Facebook: $2.52 • Twitter: $0.43 • LinkedIn: $0.90 • Email: $2.34
- 24. SPECIAL OFFERS Make your customer community special.
- 25. $3 million in sales in 2 years Cost only the salary of one employee. DELL OUTLETTWITTER
- 26. CUSTOMER SUPPORT Responding to and fixing problems creates loyal customers
- 27. DedicatedTwitter Account for Customer Support COMCAST CARES
- 28. CROWD SOURCING INNOVATION Draw innovation from your customer community.
- 30. LOCALIZATION Social Media allows for localization of brands, products and services
- 31. ENCOURAGE REGIONAL INDEPENDENT SOCIAL MEDIA
- 32. INDEPENDENT MEDIA List of WholeFoods Regional Twitter Accounts
- 33. LOCAL BENEFITS Special Offers with Foursquare Checkins
- 34. MICROFINANCE The provision of financial services to low-income clients, who traditionally lack access to banking and related services.
- 35. KIVA.ORG A total of 220,977 loans have been funded.The average loan size is $382.77. Its current repayment rate is 98.90%
- 37. $50,000 IN 48 HOURS
- 38. CSR COMMUNICATIONS Tell your company’s responsibility story every day
- 39. SEVENTH GENERATION • CRS Innovation • Open Feedback • Contests for Innovation FOUNDER, JEFFREY HOLLENDER What the world needs is... "Media mavens who can leverage social media into political change."
- 40. ENVIRONMENTAL IMPACT Social Media is Reduces Environmental Footprint
- 41. SOCIAL MEDIA IS SUSTAINABLE • ReducedTravel • Many to Many Communications • Paperless Office • Energy Use… getting better
- 42. SOCIAL GOOD Use Social Media to Deliver Social Good
- 43. MILLION BABY CRAWL • Seventh Generation • Consumer Activism Campaign • Toxic Chemical Policy Reform
- 46. @JoeyShepp | joeyshepp.com @Earthsite | earthsite.net @SocialGoodMedia | socialgoodmedia.com
- 47. TWEETYOUR QUESTIONS @JoeyShepp YOUR QUESTION
- 48. This work is licensed under the Creative Commons Attribution-Noncommercial- Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/ licenses/by-nc-sa/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.