[UPDATED with extensive 'applications' section and new 'trends' information]
Social media has changed marketing and sustainable business is perfectly positioned to leverage this technology.
This is a presentation given to the Presidio MBA program by JoeyShepp.com, new media maven. It covers social media trends, principles, case studies, and how-to topics.
Twitter @JoeyShepp your question about new media and sustainability.
Social Media for Sustainable Business by @JoeySheppEarthsite
Social Media principles align with Sustainable Business principles. In this presentation, learn an overview of social media, how it is changing the face of media, and how Sustainable Business is perfectly positioned to take advantage of this disruptive technology.
SOCIAL MEDIA STRATEGY aims to help marketers understand how to utilize social media to build their brand grow their business.
Table of contents:
1. 5 point business case for social media
2. 7 common pitfalls of social media
3. Steps to avoid pitfalls of social media
4. 10 point framework for a social media strategy
Introducing The Community Director - The Community Manager has Evolved #CMGROgilvy Consulting
The job of the Community Manager has evolved to a more senior role…one that demands a specific set of professional skills.
For more insight into the rebranding of the Community Manager, click here: http://bit.ly/CMGRevolution
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
Wikibrands' Sean Moffitt itemizes the 100 pt criteria of leading websites and profiles 50 great websites in a first of a series of Wikibrand resources.. Plus, a link to the 4th annual Buzz Report survey.
Social Media and the Automotive IndustryMarkIT Group
Informative presentation on social media in the automotive industry, answers what is social media, examples of car manufacturer use of social media, local dealership social media programs, MARKIT Group social media program, social media launch and monthly content syndication
Social Media for Sustainable Business by @JoeySheppEarthsite
Social Media principles align with Sustainable Business principles. In this presentation, learn an overview of social media, how it is changing the face of media, and how Sustainable Business is perfectly positioned to take advantage of this disruptive technology.
SOCIAL MEDIA STRATEGY aims to help marketers understand how to utilize social media to build their brand grow their business.
Table of contents:
1. 5 point business case for social media
2. 7 common pitfalls of social media
3. Steps to avoid pitfalls of social media
4. 10 point framework for a social media strategy
Introducing The Community Director - The Community Manager has Evolved #CMGROgilvy Consulting
The job of the Community Manager has evolved to a more senior role…one that demands a specific set of professional skills.
For more insight into the rebranding of the Community Manager, click here: http://bit.ly/CMGRevolution
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
Wikibrands' Sean Moffitt itemizes the 100 pt criteria of leading websites and profiles 50 great websites in a first of a series of Wikibrand resources.. Plus, a link to the 4th annual Buzz Report survey.
Social Media and the Automotive IndustryMarkIT Group
Informative presentation on social media in the automotive industry, answers what is social media, examples of car manufacturer use of social media, local dealership social media programs, MARKIT Group social media program, social media launch and monthly content syndication
How to Use Mobile Apps to Grow Your BusinessOfficeArrow
The world is going mobile, giving
small business new opportunities. This power point deck covers statistics of mobile users, their buying behaviors and insights into how small businesses can leverage apps to grow business and reach new buyers.
This was presented to a group of county commissioners and county judges to provide them the pros and cons of social media. The goal was to show them the benefits of using it to reach customers in the county, especially by state extension agents.
Pátá vlna unikátního celosvětového výzkumu, který se ze všech aspektů v tzv. sociálním médiím a moderním trendům on-line chování je na světě! Data obsahují meziroční srovnání, trendy a prognózy. Do detailu se věnují každé z více než 50 zúčastněných zemí, včetně České republiky. V současné době neexistuje systematičtější a rozsáhlejší informační zdroj v oblasti sociálních médií.
In support of Community Manager Appreciation Day (2011) we decided to ask 15 of the best community managers we know what did/didn't work in 2010 and what they expect for 2011.
Social media strategy to win elections by simplify360Social Samosa
The presentation is the hands on training for using Social Media in Politics. It is specifically targeted towards using Social Media targeting Indian Assembly Elections 2014.
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...Earthsite
Learn how Social Media is pushing radical transparency in brand management. Includes new research on Social Media Policy and calculating Social Media ROI. Social Media case studies of The North Face and Drugstore.com.
Social media is a great tool that civil society organizations can use to communicate with their audience, market their services, connect with their networks or improve the way they work and promote their social development agenda. The key features of social media are participation and interaction, connecting people and providing the tools necessary to have a conversation - all important components of NGOs’ day-to-day work. This workshop looks at how the strategic use of social media helps civil society organizations reach new people, adds value to mission-driven work, supports goals to build a movement around a core advocacy issue, improves customer service or programmes, reaches new donors, and raises awareness of a nonprofit brand around the world.
Digital Engagement: 5 Steps to Build, Analyze & Measure Your Digital Engageme...SnapApp
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Presidio MBA: Social Media For Sustainable Business By @JoeySheppEarthsite
Social Media principles align with Sustainable Business principles. In this presentation, learn an overview of social media, how it is changing the face of media, and how Sustainable Business is perfectly positioned to take advantage of this disruptive technology.
How to Use Mobile Apps to Grow Your BusinessOfficeArrow
The world is going mobile, giving
small business new opportunities. This power point deck covers statistics of mobile users, their buying behaviors and insights into how small businesses can leverage apps to grow business and reach new buyers.
This was presented to a group of county commissioners and county judges to provide them the pros and cons of social media. The goal was to show them the benefits of using it to reach customers in the county, especially by state extension agents.
Pátá vlna unikátního celosvětového výzkumu, který se ze všech aspektů v tzv. sociálním médiím a moderním trendům on-line chování je na světě! Data obsahují meziroční srovnání, trendy a prognózy. Do detailu se věnují každé z více než 50 zúčastněných zemí, včetně České republiky. V současné době neexistuje systematičtější a rozsáhlejší informační zdroj v oblasti sociálních médií.
In support of Community Manager Appreciation Day (2011) we decided to ask 15 of the best community managers we know what did/didn't work in 2010 and what they expect for 2011.
Social media strategy to win elections by simplify360Social Samosa
The presentation is the hands on training for using Social Media in Politics. It is specifically targeted towards using Social Media targeting Indian Assembly Elections 2014.
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...Earthsite
Learn how Social Media is pushing radical transparency in brand management. Includes new research on Social Media Policy and calculating Social Media ROI. Social Media case studies of The North Face and Drugstore.com.
Social media is a great tool that civil society organizations can use to communicate with their audience, market their services, connect with their networks or improve the way they work and promote their social development agenda. The key features of social media are participation and interaction, connecting people and providing the tools necessary to have a conversation - all important components of NGOs’ day-to-day work. This workshop looks at how the strategic use of social media helps civil society organizations reach new people, adds value to mission-driven work, supports goals to build a movement around a core advocacy issue, improves customer service or programmes, reaches new donors, and raises awareness of a nonprofit brand around the world.
Digital Engagement: 5 Steps to Build, Analyze & Measure Your Digital Engageme...SnapApp
In today’s digital world, customers and fans demand engagement across channels; but most companies still struggle with a comprehensive strategy that combines the content, involvement & acquisition tactics required to do so. See examples that any business can use to build a strategy that fuels growth.
Presidio MBA: Social Media For Sustainable Business By @JoeySheppEarthsite
Social Media principles align with Sustainable Business principles. In this presentation, learn an overview of social media, how it is changing the face of media, and how Sustainable Business is perfectly positioned to take advantage of this disruptive technology.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
The Salem-Roanoke County Chamber hosts a seminar Social Media 2010: Competitive Advantage and Survival, presented by Entwine Inc. The seminar will focus on changing the mindset of Company Owners and Senior level Executives and educate them on Social Media and how it will impact their business whether they participate or not.
Slides used by the ASU Small Business and Technology Development Center in our Introduction to Social Media Marketing workshop in Mountain Home, AR Tuesday, February 28th.
Presentation notes from the Frocomm Social Media Bootcamp, June 2009, Sydney presenters were Brian Giesen and Graham White from Ogilvy 360 Digital Influence
What Social Media Networks Should Your Brand Be On?Falcon.io
Businesses need social media in order to stay relevant and visible to prospects and customers. But, just how much is too much when it comes to their social media presence? The truth is, more isn’t always better for effective marketing. Being selective about which social media networks a brand is on, is far better than over-saturating them all. Join us live as we discuss how to selectively choose social media networks for brands, and how this results in a more efficient marketing strategy.
In this webinar we'll dive into:
- The differentiation of audiences across platforms
- Distinguishing content between platforms when crossposting
- Niche social media networks to consider
Presentation to be delivered at the 'Meet the Buyer' Conference, Glasgow June 10th - http://www.sdpscotland.co.uk/events/events-list/meet-the-buyer.aspx
Learning From Listening - Utilizing Social Media MonitoringAlterian
The emergence of digital channels and internet-based social media has created a new world of communications. In order to stay ahead of your competition understanding these conversations and engaging within them is key to marketing success. This presentation goes through how to utilize Social Media Monitoring as market research to further engage your prospects and customers.
IBM presentation at Digital Media Barcelona- Twitter For Business Microbloggi...the bureau, digital agency
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Green America presents The Open Brand: Beyond Green WashingEarthsite
Sustainability Marketing in a World of Radical Transparency.
Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management.
At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.
In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.
Similar to Social Media for Sustainable Business [Fall 2010 Refresh] (20)
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
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𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
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Social Media for Sustainable Business [Fall 2010 Refresh]
1. Fall 2010
Refresh
SOCIAL MEDIA
for Sustainable Business
by JoeyShepp.com
2. ABOUT THE PRESENTER
Joey Shepp
• Principal at Earthsite
New Media Agency for Sustainable Brands
• Technology Therapist and Eternal Optimist
• More at http://JoeyShepp.com
3. ROADMAP
1. Trends • Lots of Content, Move Quickly
2. Principals • Presentation Available Online
3. Applications • Questions at the End
4. How To
4. WHAT IS SOCIAL MEDIA?
• Social Networking
• Online Video
• Blogging
• Ratings/Reviews
• Sharing Content
5. THE NEW MARKETING
LANDSCAPE
• Earned Media
(Public Relations)
• Owned Media
(Website)
• Advertising
(Paid)
• Social Media
(Community)
7. INTERNET TO SURPASS
2 BILLION USERS THIS YEAR
• 30%of the world population by
end of this year
• Developed Countries: 71%
Developing Countries: 21%
• Regionally:
Europe: 65%
Americas: 55%
Asia/Pacific: 21.9%
Africa: 9.6%
8. 92% OF U.S. TODDLERS
HAVE ONLINE PRESENCE
~from security firm AVG
The vast majority of children
today will have online
presence by the time they
are two years old — a
presence that will continue
to build throughout their
whole lives.
9. THE AVERAGE MOBILE PHONE TEENAGER SENDS
3,339 TEXTS PER MONTH
Teen females send an incredible 4,050 texts per month,
while teen males send an average of 2,539 texts
10. FOUR OUT OF FIVE
NEW MEDIA USERS
interact with companies and brands online
source
11. BELIEF THAT SOCIAL MEDIA
PROVIDES AN OPPORTUNITY TO
REACH NEW CUSTOMERS
MiresBall and KRC Research interview Brand Marketers
12. TWO-THIRDS OF AMERICAN
NEW MEDIA USERS
Feel they can influence business
practices by voicing opinions online.
source
13. WHAT PEOPLE WANT
FROM BUSINESSES
• 85% what’s in products and how they’re made
• 83% additional details about labels and claims seen offline
• 82% providing a forum for consumers to voice concerns
over business practices
• 82% reporting progress on social and environmental issues
• 80% advocating for social or environmental issues
source
14. SOCIAL MEDIA IS PERFECT
FOR SUSTAINABLE BUSINESS
Openness Authenticity
• Sustainable Transparency Full Disclosure
Businesses have
an authentic story
• SustainableBusinesses are
fine with transparency
• Social
& environmental
responsibility is what
community wants to hear
50. SEVENTH GENERATION
CEO, JEFFREY
HOLLENDER
What the world needs is... "Media
mavens who can leverage social
media into political change."
• CRS Innovation
• Open Feedback
• Contests for Innovation
56. ONLINE MARKETING
Website Social Media Advertising
Conversations
Brand
Referrals
Content Search Ads
Sharing
Registrations Display Ads
Ratings
Social Widgets Affiliates
Reviews
Contacts
Social Networks
57. SKILLS OF SOCIAL MEDIA
1. Strategy
2. Community Facilitating
3. Blogging and Writing Skills
4. Design, Creative and Production
5. Technical Web Development
6. Targeted Advertising
7. Search Engine Optimization
8. Analytics, Monitoring and Reporting
58. MEASURING
SOCIAL MEDIA ROI
• Direct
(sales/lead gen)
• Baseline: 6-12
month process
• Brand Sentiment
• Engagements
59. ENGAGEMENT AS THE BASIS FOR
SOCIAL CURRENCY
• Responding
• Engagement /
Participation
• Sharing / Thanking
• User Generated
Content
60. RESOURCES NEEDED
Phase/Size Corporate Small Biz Do it yourself
Workshops and
1. Strategy Hire Consultant
Webinars
Read Blogs
Marketing Role
2. Setup Hire Agency
Self-Teaches
Self-Setup
Hire Dedicated Marketing Role
30 minutes
3. Maintenance Social Media part time on Social
per day
Manager Media
61. SOME RECOMMENDED
TOOLS
Small/Medium
Individual Enterprise
Business
Social
TweetDeck Hootsuite CoTweet
Management
Monitoring/ Google Alerts,
Hootsuite Radian6
Analytics Bit.ly
62. SOCIAL MEDIA IS DIFFERENT
Old School New School
B2C C2C
Top Down Bottom Up
Closed Open
Print Media Digital Media
One to Many Many to Many
Privacy Transparency
Advertisement Conversation
68. This work is licensed under the Creative
Commons Attribution-Noncommercial-
Share Alike 3.0 United States License.
To view a copy of this license, visit http://creativecommons.org/
licenses/by-nc-sa/3.0/us/ or send a letter to Creative Commons, 171
Second Street, Suite 300, San Francisco, California, 94105, USA.
Editor's Notes
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