Picasa was created in 2002 and acquired by Google in 2004. It allows users to organize, edit, and share photos online for free. While widely known as a Google product, it lacks a strong social media presence compared to competitors. The document proposes expanding Picasa's target demographic from 13-30 to 13-50 and increasing its social media engagement on platforms like Twitter, Facebook, and Pinterest to drive more traffic to the site. A $1.5 million marketing campaign is outlined, focusing on social media, internet ads, and developing a Picasa app. Success will be measured by downloads, social engagement, and online ad clicks.