SlideShare a Scribd company logo
Megan Elias
 Createdin 2002 by a company called
 Lifescape

 Bought   by Google in 2004

 Goal: To provide young adults(13-30) with
 a platform to organize, view, and edit their
 photos while allowing users to publish
 these photos on their website
 Strengths
  • Widely known product of Google.
  • Allows users to easily upload, create and share
    photos with family and friends on the web.
  • FREE to use!
 Weaknesses
  • Picasa lacks a strong social media presence
  • Many other competitors
 Currently   target ages 13-30

Ipropose that they should expand their
 current demographic to reach 13-50 year
 olds
 Twitter
  • Create more enticing content that keeps followers
    engaged
  • Strive to make Picasa a trending topic
  • Keep page updated and interactive
 Facebook
  • Keep content updated
  • Offer a contest for best photo uploaded to the
   Picasa fan page in order to get users to visit
   frequently
 Pinterest
  • Photos are what drive Pinterest
  • Having a large presence on Pinterest
    will drive more traffic to the site
  • “Pin” pictures featuring new Picasa
    editing tools
 Picasa can use Google Adwords to reach
 the target demographic of 17-30 year olds

 Keywords:
  • “Picasa”
  • “Photo Editing”
  • “Photo Share
  • “Google Picasa”
 Google   Picasa App
  • Created for non-Google operated phones
     IPhone, Blackberry, etc.
  • Allows you to crop, edit, and share your photos
   from your phone straight to the web.
 Social Media
  • The amount of traffic and “likes” that the Facebook
      page receives
    • Whether or not Picasa becomes a trending topic, and
      or the number of followers increases

 Internet Marketing
   • Number of clicks per advertisement

   Overall success will be determined by the number of
    Picasa downloads following the implementation of
    the new campaign
 The   proposed budget is about $1.5 million

 Social Media(Facebook, Twitter,Pinterest)
  • The only cost would be for potential contest
    prizes( > $ 10,000)

 Internet Marketing
   • Around $1 million

 Mobile Marketing
  • Depending on how intricate the app is… Around
    $500,000

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Google: Picasa

  • 2.  Createdin 2002 by a company called Lifescape  Bought by Google in 2004  Goal: To provide young adults(13-30) with a platform to organize, view, and edit their photos while allowing users to publish these photos on their website
  • 3.  Strengths • Widely known product of Google. • Allows users to easily upload, create and share photos with family and friends on the web. • FREE to use!  Weaknesses • Picasa lacks a strong social media presence • Many other competitors
  • 4.  Currently target ages 13-30 Ipropose that they should expand their current demographic to reach 13-50 year olds
  • 5.  Twitter • Create more enticing content that keeps followers engaged • Strive to make Picasa a trending topic • Keep page updated and interactive  Facebook • Keep content updated • Offer a contest for best photo uploaded to the Picasa fan page in order to get users to visit frequently
  • 6.  Pinterest • Photos are what drive Pinterest • Having a large presence on Pinterest will drive more traffic to the site • “Pin” pictures featuring new Picasa editing tools
  • 7.  Picasa can use Google Adwords to reach the target demographic of 17-30 year olds  Keywords: • “Picasa” • “Photo Editing” • “Photo Share • “Google Picasa”
  • 8.  Google Picasa App • Created for non-Google operated phones  IPhone, Blackberry, etc. • Allows you to crop, edit, and share your photos from your phone straight to the web.
  • 9.  Social Media • The amount of traffic and “likes” that the Facebook page receives • Whether or not Picasa becomes a trending topic, and or the number of followers increases  Internet Marketing • Number of clicks per advertisement  Overall success will be determined by the number of Picasa downloads following the implementation of the new campaign
  • 10.  The proposed budget is about $1.5 million  Social Media(Facebook, Twitter,Pinterest) • The only cost would be for potential contest prizes( > $ 10,000)  Internet Marketing • Around $1 million  Mobile Marketing • Depending on how intricate the app is… Around $500,000