Velcom is launching a new social media campaign called "Everyone is Able" to raise awareness of disabilities and promote their "Vel-Done" application. The campaign will use positive and inspiring messaging through social media networks, outdoor advertising, magazines and more to target a socially active audience aged 20-35 in cities. The goal is to download the app 50,000 times and generate 3,000 posts by emphasizing that awareness can create ability while ignorance is a disability. The budget for the initial campaign launching on May 5th, International Day for the Rights of the Disabled, is $250,000.

1. EVERYONE IS ABLE
Team #2
IF IT’S «vel-Done»

2. DISABLED NEED PROTECTION
WHAT DO YOU KNOW
ABOUT THEIR PROBLEMS?
“Who we are in the society?”

3. VELCOM CAN HELP
WE ARE
RESPONSIBLE
AND SMART
SOCIALLY

4. APPLICATION «vel-Done»
NOTICE!
SHARE!
EARN!
Finally they put
this rampant for
wheelchairs!
Well done =)|

5. BENEFITS
Discounts
New friends
and followers
Convention
admittance
Attention and
facilities
50% of profit from
promo-sales
Sales increase
New
subscriptions
Imaging effect

6. AWARENESS CREATES ABILITY
IGNORANCE IS A DISABILITY!
KEY MESSAGE
FOR EVERYONE!

7. GUIDELINES
TONALITY
CHANNELS & TOOLS
TARGET AUDIENCE
• Inspiring
• Encouraging
• Positive
• Engaging
• Smart-audience
• City dwellers
• 20-35 y.o.
• Socially active
• Sympathetic
• Social-networking
• Outdoor goers
• HoReCa (flyers, table
tents)
• Press (free magazines)
• Indoor advertising
(elevators)
• Subway ads
• Internet paid
media
• Social paid and
earned media
• Mobile apps ads
• Owned media

8. ON AIR
BUDGET
KPI
$250 000
• 50 000
downloads
• 3 000 posts in
application
5th May
dated to the
International Day for the
Rights of the Disabled
RESOURCES