Facebook offers various ad products to reach over 1.4 billion monthly active users, including newsfeed ads such as images, carousels, and videos. Advertisers can target audiences based on demographics like age, gender, education level, interests, behaviors, and connections. While there is no minimum spend, the global average cost per click is $0.53 and cost per thousand impressions is $2.98. Most users access Facebook via mobile devices.

1. Minimum Spend
No Minimum Spend
Cost per Click
Global average CPC = $.53
Cost per Impression
$2.98 per 1,000 impressions
Sources: Facebook
Pew Internet - January 2015
Clicks to
Website
Website
Conversions
Page
Likes
Video
Views
Application
Installs
Application
Engagement
Local
Awareness
Event
Responses
Page Post
Engagement
Offer
Claims
Facebook ad products are offered by objective.
Newsfeed Ad Products
Single Image Carousel Video
Geography
Connections
Lookalike
Audiences
Keyword
Behaviors
Demographic
CustomAudience
Interests
Ad Products
66 Percent
Female
77 Percent
Male
84%18–29 y/o
60%50–64 y/o
45%
65+ y/o
79%30–49 y/o
71%
High school
education or less
75%
Some college
68%
Bachelor’s +
Targeting Capabilities
1.4 Billion
Active Users
890 Million
Log on Daily
9 Percent
of all digital ad spending occurs
on Facebook daily
Ad Pricing
75 Percentof users access via mobile
Channel Demographics
Percent of Online American Adults
Facebook
Platform at a Glance
Income Level