A small presentation on few factors which need to be kept in to make sure you stay relevant in social media.

2. HOW
TO
STAY
RELEVANT
IN
SOCIAL MEDIA?

3. Today we have
3 Billion
people on Internet
&
2.07 Billion people
On
Social Media
2,77,000 Tweets
72 Hrs of new video content
2,16,000 New photos get uploaded
8,333 Videos get shared
SOCIAL IN
60
SECONDS
2.46 Million content gets shared

4. WHY PEOPLE ARE
ON SOCIAL MEDIA?
• TO BE PART OF THE COMMUNITY
• TO EXTEND COMMUNITY
• TO CONNECT & RECONNECT
• TO MOVE BEYOND ISOLATION
• TO HAVE THEIR OWN VOICE
• TO GAIN KNOWLEDGE, INFORMATION

5. BECAUSE WE ARE A SOCIAL ANIMAL

6. BECAUSE WE ARE ON SOCIAL
BRANDS ON SOCIAL

7. SOCIAL IS ALSO A MEDIA

8. CHALLENGES FACED BY
THE BRANDS

9. HOW
TO
STAY
RELEVANT
IN
SOCIAL MEDIA?

10. • LACK OF - OR - IMPROPER STRATEGY:
Do you truly know who your audience is and what they’re interested in?
• LACK OF TOPICAL THOUGHT LEADERSHIP:
Are you posting topical content that drives your audiences interest or
are you mainly retweeting or sharing content others are posting?
• LACK OF CONSISTENCY OR VOLUME:
Are you scheduling social media posts everyday, all day at the appropriate levels,
or are you sporadic, inconsistent or not doing it at levels that are even being noticed?
GAPS IN SOCIAL MEDIA STRATEGY

11. • LACK OF VALUE:
Do your posts provide selfless, relevant value to your target audience on a consistent basis?
• NOT ENOUGH MARKETING:
Are you sharing 10% to 20% of your posts that market you, your company, products or services,
or are you rarely even mentioning your online properties?
• TOO MUCH MARKETING:
Are you posting primarily about you, your company, products or services?

12. 5C’s & 1A
OF SOCIAL MEDIA MARKETING

13. COMMUNITIES
REAL PEOPLE, REAL WORLD

14. CONVERSATIONS
CONTENT MUST BECOME THE TOPIC
OF THE CONVERSATION TO BE SOCIAL

15. CHANNELS
NOT EVERY CHANNEL IS RELEVANT
FOR ALL THE BRANDS

16. CAMPAIGN
THE CAMPAIGN BRINGS BUSINESS
MEANING TO YOUR SOCIAL MEDIA PROGRAMS

17. CONTEXT
BE TOPICAL AND BE OPPORTUNISTIC

18. ANALYZE
YOU SHOULD KNOW WHAT HAPPENED
&
WHY IT HAPPENED

19. COMMUNITIES
CONVERSATIONS
CHANNELS
CAMPAIGN
CONTEXT
ANALYZE

20. LAST MANTRA
TO
STAY RELEVANT

21. YOU