Social Media is translating sustainability principles into business practice through radical transparency, networked collaboration and optimized efficiency. In this workshop, Joey Shepp will lead you through world-changing trends, new-paradigm principles and real-world applications in leveraging social media for your sustainable enterprise. Go beyond marketing in applying social media to all areas of your business. Gain practical digital business skills to drive sales, cut costs, engage customers and reduce your carbon footprint.
Social Media for Social Good by @JoeySheppEarthsite
Joey Shepp, founder of Earthsite, discusses the ways social media is changing society for the better – through radical transparency, crowd sourcing and global interconnectedness. Learn about the latest trends, how social media is being leveraged for social good and how you can join the revolution. In this presentation, Joey asks potent questions about how we shape technology, and how technology shapes us.
Communicating Sustainability using Social Media - Agrion Webinar by @JoeySheppEarthsite
Companies today are able to engage in dialogue with their consumers through a variety of mediums, from traditional methods such as product packaging, to newer methods such as social media. However, according to a recent study by Carbon Trust, only a small percentage of consumers place confidence in companies’ sustainability claims. Additionally, hesitations in integrating social media into communications strategy still exist alongside a lack of understanding of how effective these tools can be. Our session today will examine how synergies between social media and communication strategy can have a tremendous impact by restoring consumer confidence, creating two-way dialogue, and promoting green practices. We investigate cost, return, strategy, transparency, and benchmarking for these communications campaigns, within the greater conversation of how this form of new media and globalization have compelled change in the corporate- consumer relationship.
Social Media For Sustainability (by @JoeyShepp)Earthsite
Social networking, blogs, and online video are open, transparent and collaborative, allowing innovation to grow at unprecedented speeds. Learn how consumers, activists, and entrepreneurs are leveraging the power of the social media to create a sustainability revolution. Hear breaking stories on how the Internet is being used for microlending, localization, citizen journalism and corporate accountability. Shepp, a new media expert, will help you see a vision of the near future.
#SOSVenezuela, a hashtag for social changeAdriana Serna
A case study of the hashtag #SOSVenezuela and an exploration into the true impact social media has on political and social change throughout the world. Can a hashtag change the world?
USING SOCIAL MEDIA TO INFLUENCE POSITIVE BEHAVIOUR CHANGESocial Change UK
How can social media influence positive beahviour change? Can social media change the world? Kelly Evans gave this presentation at the East of England Social Marketing and behaviour Change conference in 2012 for the Chartered Institute of Marketing (CIM)
Social Media for Social Good by @JoeySheppEarthsite
Joey Shepp, founder of Earthsite, discusses the ways social media is changing society for the better – through radical transparency, crowd sourcing and global interconnectedness. Learn about the latest trends, how social media is being leveraged for social good and how you can join the revolution. In this presentation, Joey asks potent questions about how we shape technology, and how technology shapes us.
Communicating Sustainability using Social Media - Agrion Webinar by @JoeySheppEarthsite
Companies today are able to engage in dialogue with their consumers through a variety of mediums, from traditional methods such as product packaging, to newer methods such as social media. However, according to a recent study by Carbon Trust, only a small percentage of consumers place confidence in companies’ sustainability claims. Additionally, hesitations in integrating social media into communications strategy still exist alongside a lack of understanding of how effective these tools can be. Our session today will examine how synergies between social media and communication strategy can have a tremendous impact by restoring consumer confidence, creating two-way dialogue, and promoting green practices. We investigate cost, return, strategy, transparency, and benchmarking for these communications campaigns, within the greater conversation of how this form of new media and globalization have compelled change in the corporate- consumer relationship.
Social Media For Sustainability (by @JoeyShepp)Earthsite
Social networking, blogs, and online video are open, transparent and collaborative, allowing innovation to grow at unprecedented speeds. Learn how consumers, activists, and entrepreneurs are leveraging the power of the social media to create a sustainability revolution. Hear breaking stories on how the Internet is being used for microlending, localization, citizen journalism and corporate accountability. Shepp, a new media expert, will help you see a vision of the near future.
#SOSVenezuela, a hashtag for social changeAdriana Serna
A case study of the hashtag #SOSVenezuela and an exploration into the true impact social media has on political and social change throughout the world. Can a hashtag change the world?
USING SOCIAL MEDIA TO INFLUENCE POSITIVE BEHAVIOUR CHANGESocial Change UK
How can social media influence positive beahviour change? Can social media change the world? Kelly Evans gave this presentation at the East of England Social Marketing and behaviour Change conference in 2012 for the Chartered Institute of Marketing (CIM)
Social Media for Mobilization, Fundraising and Development - Nairobi TalkDavid Girling
How can social media for used as a tool for mobilization, fundraising and delopment. This talk was presented at Pawa 254 in Nairobi, Kenya on Thursday 5th June 2014.
The presentation offers some insights into how organisations across the world have utilised social media as a tool for social change.
There are some links to videos at the end of the presentation.
Lee Rainie, Director of the Pew Research Center Internet Project gave this presentation to community foundation leaders and philanthropists as part of a program organized by the Knight Digital Media Center. He discussed the new media and information ecosystem in communities and how foundations can think about new opportunities in this environment.
New Media Institute for experienced users at the U.S. Conference on AIDS in San Francisco on October 29, 2009. Facilitated by Jennie Anderson and Josie Halpern-Finnerty.
This is a presentation I put together on social media in January of 2009. I found it recently and was surprised that a lot of the concepts and strategies still hold true today. The content is old, but it's interesting and even somewhat funny to see what was going on with social media almost five years ago. The landscape has changed dramatically in a very short period of time.
How the Internet is Redesigning Business by @JoeySheppEarthsite
The Internet is having a profound impact on all areas of business. In this presentation, learn a comprehensive new media vocabulary which is the basis for an experimental MBA in Digital Media curriculum.
Sustainable Media - How Social Media is the Ultimate Sustainability Technolog...Earthsite
Social Media and Sustainable Business have a lot in common. This presentation goes over the latest trends in social media, then looks at the many applications in the areas of operations, marketing and finance through the lens of Social Media.
Social Media for Mobilization, Fundraising and Development - Nairobi TalkDavid Girling
How can social media for used as a tool for mobilization, fundraising and delopment. This talk was presented at Pawa 254 in Nairobi, Kenya on Thursday 5th June 2014.
The presentation offers some insights into how organisations across the world have utilised social media as a tool for social change.
There are some links to videos at the end of the presentation.
Lee Rainie, Director of the Pew Research Center Internet Project gave this presentation to community foundation leaders and philanthropists as part of a program organized by the Knight Digital Media Center. He discussed the new media and information ecosystem in communities and how foundations can think about new opportunities in this environment.
New Media Institute for experienced users at the U.S. Conference on AIDS in San Francisco on October 29, 2009. Facilitated by Jennie Anderson and Josie Halpern-Finnerty.
This is a presentation I put together on social media in January of 2009. I found it recently and was surprised that a lot of the concepts and strategies still hold true today. The content is old, but it's interesting and even somewhat funny to see what was going on with social media almost five years ago. The landscape has changed dramatically in a very short period of time.
How the Internet is Redesigning Business by @JoeySheppEarthsite
The Internet is having a profound impact on all areas of business. In this presentation, learn a comprehensive new media vocabulary which is the basis for an experimental MBA in Digital Media curriculum.
Sustainable Media - How Social Media is the Ultimate Sustainability Technolog...Earthsite
Social Media and Sustainable Business have a lot in common. This presentation goes over the latest trends in social media, then looks at the many applications in the areas of operations, marketing and finance through the lens of Social Media.
MBA in Social Media by @JoeyShepp of @EarthsiteEarthsite
The Internet is having a profound impact on all areas of business. In this presentation, learn a to leverage social media media technology to power all aspects of your start-up or small business.
Today marks a momentous milestone for all things digital, with the new Digital in 2017 Global Overview report from We Are Social and Hootsuite revealing that more than half of the world’s population now uses the internet.
Hoje é um marco importante para todas as coisas digitais, com o novo Digital em 2017 Visão Global relatório do We Are social e Hootsuite revelando que mais de metade da população do mundo agora usa a internet.
Digital 2017 Global Digital Overview (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in January 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Social Media App Development | Scope | ApptunixApptunix
To develop any app first you need to research the market and grasp information about your competitors. Social media app development has become an essential mechanism. Take a look at this PDF, which highlighted the importance of social media apps and some key features you should consider while developing your own social media app.
Social Media App Development | Scope and Features Apptunix
Apptunix is a brilliant mobile app development firm, its commencement dates back to 2013. Since then Apptunix has developed a lot of amazing projects and social media app development is something we have mastered. If you have a unique idea to create social media app, let's get in touch with us. This PDF very smartly explains the social media app development scope and features. Read the PDF to know more.
These mini series of articles explore the great opportunity that LatAm represents for social platforms and digital strategy, leveraging user-generated-content (UGC) focused on arts, science and culture.
Bitcoin 101: The Currency, The Network, The CommunityEarthsite
Bitcoin and the underlying technology of cryptocurrency is poised to revolutionize the world of banking and financial equity. Can Bitcoin make it through the volatile startup years and be adopted as a global currency? With an estimated 50,000 businesses now accepting Bitcoin and more than $100 million in venture capital investments, 2014 could be the tipping point for this new form of value exchange.
In this introductory presentation, you'll learn what Bitcoin is, why the technology is revolutionary and how you can get involved in the community. Find out how businesses can save 2-3% on credit card fees and have instant access to a global market. Discover how digital currencies are supporting thriving local economies. Don't miss this opportunity to educate yourself on the fundamentals of Bitcoin and see how you and your business will benefit.
Social Media Marketing for the Wine Industry - Silicon Valley Business JournalEarthsite
The wine industry has been one of the slowest industries to adopt internet-based technologies. There is a big opportunity for wine brands to engage directly with those who drink the wine. Relationships sell wine!
Social Media Marketing for the Wine Industry by @JoeySheppEarthsite
The wine industry has been one of the slowest industries to adopt internet-based technologies. There is a big opportunity for wine brands to engage directly with those who drink the wine. Relationships sell wine!
Personal Branding with Social Media by @JoeySheppEarthsite
Social media is perfect for discovering, creating and maintaining a personal brand. Learn the history of personal branding, then connect that to managing with social media including a personal website/blog, Facebook, Twitter, and LinkedIn.
Sustainable Work - Stay Sane, Increase Productivity and Live Longer in the C...Earthsite
The communication age has brought with it host of problems for the human body: stress, anxiety, arthritis, back pain, heart failure and depression to name a few. But it doesn’t have to be this way. We can live in grace with technology by reframing how we work. In this workshop you will learn how to manage your email inbox and social media to reduce anxiety and increase productivity. Discover new ways to work including standing desks, mobile offices and simple exercises that will increase your focus and help you accomplish important goals. Whether you work at home or from a cubical, this workshop will show you that how you work is as important as the work itself.
Earthsite - Digital Media for Sustainable Brands - Services 2012Earthsite
Earthsite is a boutique digital media agency for sustainable brands. Our company specializes in branding strategy; web design, and social media marketing. We have over 10 years experience with clients in the Natural Products, Clean Tech, Education, Non-Profit, Government, Events, and Transportation industries. We are located in Marin County, North of San Francisco.
Social Media for Green Careers by @JoeySheppEarthsite
How to leverage social media to advance your sustainability career. Learn now social media and sustainability have a perfect fit and can work in tandem to build your personal brand, land a green job or create your dream job.
Social Media for Sustainable Business [Short Form] by @JoeySheppEarthsite
Social media has changed marketing and sustainable business is perfectly positioned to leverage this technology.
This is a presentation given to at the San Francisco Green Festival by JoeyShepp.com, new media maven. It covers social media trends, principles, case studies, and how-to topics.
Twitter @JoeyShepp your question about new media and sustainability.
Social Media for Sustainable Business [Fall 2010 Refresh]Earthsite
[UPDATED with extensive 'applications' section and new 'trends' information]
Social media has changed marketing and sustainable business is perfectly positioned to leverage this technology.
This is a presentation given to the Presidio MBA program by JoeyShepp.com, new media maven. It covers social media trends, principles, case studies, and how-to topics.
Twitter @JoeyShepp your question about new media and sustainability.
The Social Currency of Social Media by @JoeySheppEarthsite
A presentation at the LOHAS Forum 2010 on how social media provides many values beyond marking ROI and how engagement is the basis for a new social currency.
Leveraging Social Media to Tell Your Sustainable Fashion StoryEarthsite
With the movement towards sustainable design in the fashion industry, social media is playing a key role for brands to tell their sustainability story; where and how products are made, what materials they are made of, and the life cycle of the product. Whether you are a boutique eco-fashion brand or a large retailer, sustainability is about being transparent, open and authentic. Social media provides a platform for brands to authentically tell their sustainability story. In this presentation, we will look at fashion brands that have successfully integrated social media into their sustainability initiatives, learn what engages and builds trust with eco-conscious consumers, and discuss best practices for using social media in sustainability campaigns.
Social Media for Sustainable Business by @JoeySheppEarthsite
Social Media principles align with Sustainable Business principles. In this presentation, learn an overview of social media, how it is changing the face of media, and how Sustainable Business is perfectly positioned to take advantage of this disruptive technology.
Social Media for Internal Company Communications by @JoeySheppEarthsite
Social Media isn’t just for marketing; it’s for sharing, collaborating, and networking. In this presentation you will learn how Social Media is being applied in the workplace. Get up to date with the latest social media trends and best practices. See case studies of how corporate programs are leveraging social media for employee engagement, work team collaboration, and remote training. You’ll walk away with concrete implementation steps and best-of-class software recommendations. Presentation by JoeyShepp.com, New Media Maven and CEO of Earthsite.net
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...Earthsite
Learn how Social Media is pushing radical transparency in brand management. Includes new research on Social Media Policy and calculating Social Media ROI. Social Media case studies of The North Face and Drugstore.com.
Earthsite is a New Media Agency for Sustainable Brands. Earthsite specializes in building trusted brands, web strategy, and social media marketing. Here is a look at our social media services.
Presidio MBA: Social Media For Sustainable Business By @JoeySheppEarthsite
Social Media principles align with Sustainable Business principles. In this presentation, learn an overview of social media, how it is changing the face of media, and how Sustainable Business is perfectly positioned to take advantage of this disruptive technology.
Green America presents The Open Brand: Beyond Green WashingEarthsite
Sustainability Marketing in a World of Radical Transparency.
Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management.
At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.
In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
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4. ROAD MAP
I. INTERNET TRENDS
II. THE DIGITAL BUSINESS
I. OPERATIONS
II. MARKETING
III. FINANCE
III. WHAT’S NEXT?
IV. QUESTIONS
“SOCIAL MEDIA IS THE
TIPPING POINT FOR
SUSTAINABLE ENTERPRISE”
6. INFORMATION AGE
THE INDUSTRIAL AGE
FILLED THE WORLD
WITH STUFF
THE INFORMATION AGE
IS FILLING OUR WORLD
WITH INFORMATION.
CHEAP, ACCESSIBLE,
ABUNDANT
POTENTIAL LIMITLESS
GROWTH
8. CLOSING THE DIGITAL DIVIDE
INTERNET TO REACH
2 BILLION USERS THIS
YEAR, REPRESENTING
30% OF GLOBAL
POPULATION
70% OF DEVELOPED
COUNTRIES
21% OF DEVELOPING
COUNTRIES
SOURCE: http://mashable.com/2010/10/19/internet-2-billion/
10. FACEBOOK:
GLOBAL CITIZENSHIP
500,000,000 ACTIVE USERS
700,000 NEW USERS DAILY!
70% OUTSIDE THE US
380,000 LIKES / MINUTES
ACCOUNTS FOR 25% OF ALL
USA PAGE VIEWS
11. YOUTUBE:
YOU ARE THE MEDIA
35 HOURS UPLOADED
EVERY MINUTE!
HUNDREDS OF THE MOST
POPULAR USERS MAKE 6
FIGURES A YEAR
LADY GAGA AND EMINEM
SURPASS 1 BILLION HITS
12. TWITTER:
THE PULSE OF THE PLANET
NEW RECORD SET AT NEW
YEAR 2011: 6,939 TWEETS/
SECOND
40% USA
60% INTERNATIONAL
IN THE USA, 87%
AWARENESS, YET ONLY
7% USE IT
SENTIMENT ANALYSIS
PROVEN AS ACCURATE AS
EXIT POLLS
14. BORN INTO THIS WORLD
92% OF U.S. TODDLERS
HAVE AN ONLINE
PRESENCE
THE VAST MAJORITY OF
CHILDREN TODAY WILL
HAVE ONLINE
PRESENCE BY THE TIME
THEY ARE TWO YEARS
OLD — A PRESENCE
THAT WILL CONTINUE
TO BUILD THROUGHOUT
THEIR WHOLE LIVES.
18. VIDEO CONFERENCING / VOIP
INCREASING
BANDWIDTH
DRIVEN BY COST OF
TRANSPORTATION
NOT A REPLACEMENT
FOR PHONE, BUT IN
ADDITION
JOEY’S PICKS: SKYPE,
GOOGLE VOICE, VISUAL
VOICEMAIL, FACETIME
19. LOGISTICS AND PACKAGING
ONLINE SHOPPING
INCREASING AS SHIPPING
LOGISTICS ARE REFINED
UPS BANNED LEFT TURNS
FOR GAS SAVINGS AFTER
IN-DEPTH STUDY
PACKAGING REDESIGN
JOEY’S PICKS:
AMAZON PRIME.
37. RADICAL TRANSPARENCY
MANY TO MANY
COMMUNICATIONS
ACCELERATES SHARING
PEOPLE TRUST THEIR
PEERS
BRANDS NO LONGER
CONTROL THE MESSAGE
JOEY’S PICK: TWITTER,
FACEBOOK, GOOGLE
ALERTS
39. CORPORATE SOCIAL
RESPONSIBILITY
EXPECTATION TO
COMMUNICATE SOCIAL &
ENVIRONMENTAL WORK
THROUGH MARKETING
YEARLY REPORTS MOVING
TO DAILY COMMUNICATION
HIGHER LEVELS OF
ACCOUNTABILITY BECAUSE
OF RADICAL
TRANSPARENCY
JOEY’S PICK: BLOGGING
WITH WORDPRESS OR
TUMBLR
40. SOCIAL MEDIA POLICY
DEVELOP A “LIVING
DOCUMENT” OF BEST-
PRACTICES AND
STRATEGY FOR
DEALING WITH
PROBLEM ISSUES
JOEY’S PICK:
DATABASE OF SOCIAL
MEDIA POLICIES:
HTTP://
SOCIALMEDIAGOVERNANCE.COM
41. DATA VISUALIZATION
CUSTOMERS WILLING TO
SHARE MORE PERSONAL
INFO
COMPANIES WILLING TO
SHARE DATA THROUGH
API’S.
WEALTH OF ACCESS TO
DATA
JOEY’S PICKS: COOL INFO
GRAPHICS, INFORMATION
IS BEAUTIFUL, SEARCH
“INFOGRAPHIC”
52. THE LONG TAIL
THE LONG TAIL OF AN
EXPONENTIAL GRAPH
LOTS OF SMALL MARKETS
COMBINED ARE BIGGER
THAN POPULAR MARKETS
EXAMPLE: LOTS OF SMALL
BLOGS MAKE AS STRONG
AS A VOICE AS MAJOR
MEDIA
JOEY’S PICKS:
53. FREEMIUM
OFFER A ROBUST FREE
PRODUCT WITH AN
UPSELL OPPORTUNITY
FOR POWER USERS
BUILDS A LARGE,
STABLE CUSTOMER
BASE
JOEY’S PICKS: GOOGLE
APPS, FACEBOOK PAGE,
37SIGNALS, SKYPE,
FREE CONFERENCE
CALL
54. WIKILEAKS
TECHNOLOGY SUPPORTS
LEAKS
FEAR OF EXPOSURE DRIVES
MORE ETHICAL BEHAVIOR
FINANCIAL MODELS MUST
ADJUST TO FULL COST
ACCOUNTING
JOEY’S PICKS: OPEN LEAKS,
MAINSTREAM MEDIA LEAK
SITES
55. WHERE ARE WE GOING?
INFORMATION AND CREATIVITY REMAIN
62. This work is licensed under the Creative
Commons Attribution-Noncommercial-Share
Alike 3.0 United States License.
To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/
3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San
Francisco, California, 94105, USA.