Is brand loyalty dead in the age of the social consumer? Our latest social report clearly says brand loyalty is on the rise for brands that are doing it right by consumers.
Watch this webinar to learn more as we discuss how top beauty brands are doing it right in gaining loyal followers and differentiating themselves in the eyes of consumers. You'll learn about best-in-class brands that are investing in positive experiences to grow consumer sentiment and the innovative measurement techniques they use to build consumer loyalty.
KEY TAKEAWAYS:
Gain best practices on improving and measuring lift on customer experiences at key touch points
Preview the latest Brand Passion Report on Beauty & Skincare and see which brands are gaining momentum
Learn innovative loyalty and measurement techniques now possible with social analytics
How companies approach brand reputation and measure its actual value is going through a major transformation. With social channels playing a bigger-than-ever role, thought leaders today are deploying advanced social listening to help increase brand value while reducing and managing risks to reputation.
Watch this webinar to hear Robert Fronk of reputation strategists Purple Strategies and NetBase CMO Pernille Bruun-Jensen for an insightful look at trends and best practices of using social media analytics to achieve day-to-day and long-term positive brand reputation. You will find out:
KEY TAKEAWAYS:
How to innovate around business value
What leading brands are doing to rapidly identify social decision situations
How to reduce costs and improve notification across the team
Today, there's more opportunity than ever before to access and visualize social information in a way that helps companies mitigate risk, sustain positive brand image, and ultimately connect with more consumers to grow business.
Join this interactive session to gain best practices from global brands and leading agencies on business visualizations. The webinar will be led by Anna Startseva, Product Marketing Manager at NetBase.
KEY TAKEAWAYS:
Learn how social visualizations can help you drive business growth.
Gain best practices to mitigate risk, sustain brand image, and connect with consumers with social visualizations.
Hear success stories from experienced brand leaders.
Designing for life-changing impact: From bottled water to ending world povertyYuan Wang
Perhaps you’ve bought a bottle of Thankyou water from 7-eleven? Or grabbed a Thankyou body wash from the supermarket shelves at Woolworths? 100% of the profits from their products goes towards ending global poverty, by funding safe water, food and hygiene and sanitation services around the world. How does Thankyou prove their impact?
“Track Your Impact” is Thankyou’s unique system which lets you see exactly which project your product is helping to fund. Your journey starts picking up a product from the shops, then via the Internet to a far-away country like Haiti, where you can track your product to a specific village, and continue onto social media and email. This customer experience is only made possible by a multitude of online and offline operations including field partners on the ground, product suppliers, the Creative and Impact teams at Thankyou’s head office, the TYI back-end management system and the ground-breaking website redesigned by digital agency Yump.
Co-presented by Thankyou and Yump, we will discuss the challenges of designing an experience that hasn’t been done before, that sounds “cool” but is difficult to understand for the consumer. We will share our design process and methodology, including the research and insights that have informed our decisions. Most importantly, we will discuss our learnings and how they can help other user experience (UX) or customer experience (CX) practitioners who are designing for social impact.
For full case study, continue reading at https://yump.com.au/portfolio/thankyou/
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
For the last eight years brands have invested billions into social media programs and now many are scratching their heads… “What's the ROI of this content?”
In this webinar we break it down for you.
Video killed the radio star, marketing in the infinite environment Mathew Sweezey
The iconic pop song of the 80’s explains the shift in marketing and sales perfectly. New technology killed the former king, and in todays age we have seen this play out in our sale and marketing roles. The former king of revenue generation for any business is now only 20% of their former glory. In our modern world of limitless information, easy access, and instant feedback 80% of the buying cycle will be in the hands of marketers by 2020. Learning how to deal with the shifts from the 10/90 sales and marketing mix to the new 80/20 marketing and sales mix takes a new set of foundations, fresh approaches to selling, and deeper understanding of the new consumer. Join Mathew as he walks us through the new tenets of sales and marketing, the new roles we must fill, and better practices for converting your department into the revenue machine of the future.
Navigating the Social Media Landscape: Social media has gone from fun distractions to necessary channels of communication. As a result we are bombarded with lots of content and lots of noise. How do we navigate this fast-paced and dynamic social media environment? How can we leverage social media for our business objectives? How can we be heard above all the noise? How do we avoid social media fails? How do we determine ROI? This master class will help you determine the proper approach, find the right networks with the right audiences, execute successful strategies, and drive both engagement and impact.
How companies approach brand reputation and measure its actual value is going through a major transformation. With social channels playing a bigger-than-ever role, thought leaders today are deploying advanced social listening to help increase brand value while reducing and managing risks to reputation.
Watch this webinar to hear Robert Fronk of reputation strategists Purple Strategies and NetBase CMO Pernille Bruun-Jensen for an insightful look at trends and best practices of using social media analytics to achieve day-to-day and long-term positive brand reputation. You will find out:
KEY TAKEAWAYS:
How to innovate around business value
What leading brands are doing to rapidly identify social decision situations
How to reduce costs and improve notification across the team
Today, there's more opportunity than ever before to access and visualize social information in a way that helps companies mitigate risk, sustain positive brand image, and ultimately connect with more consumers to grow business.
Join this interactive session to gain best practices from global brands and leading agencies on business visualizations. The webinar will be led by Anna Startseva, Product Marketing Manager at NetBase.
KEY TAKEAWAYS:
Learn how social visualizations can help you drive business growth.
Gain best practices to mitigate risk, sustain brand image, and connect with consumers with social visualizations.
Hear success stories from experienced brand leaders.
Designing for life-changing impact: From bottled water to ending world povertyYuan Wang
Perhaps you’ve bought a bottle of Thankyou water from 7-eleven? Or grabbed a Thankyou body wash from the supermarket shelves at Woolworths? 100% of the profits from their products goes towards ending global poverty, by funding safe water, food and hygiene and sanitation services around the world. How does Thankyou prove their impact?
“Track Your Impact” is Thankyou’s unique system which lets you see exactly which project your product is helping to fund. Your journey starts picking up a product from the shops, then via the Internet to a far-away country like Haiti, where you can track your product to a specific village, and continue onto social media and email. This customer experience is only made possible by a multitude of online and offline operations including field partners on the ground, product suppliers, the Creative and Impact teams at Thankyou’s head office, the TYI back-end management system and the ground-breaking website redesigned by digital agency Yump.
Co-presented by Thankyou and Yump, we will discuss the challenges of designing an experience that hasn’t been done before, that sounds “cool” but is difficult to understand for the consumer. We will share our design process and methodology, including the research and insights that have informed our decisions. Most importantly, we will discuss our learnings and how they can help other user experience (UX) or customer experience (CX) practitioners who are designing for social impact.
For full case study, continue reading at https://yump.com.au/portfolio/thankyou/
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
For the last eight years brands have invested billions into social media programs and now many are scratching their heads… “What's the ROI of this content?”
In this webinar we break it down for you.
Video killed the radio star, marketing in the infinite environment Mathew Sweezey
The iconic pop song of the 80’s explains the shift in marketing and sales perfectly. New technology killed the former king, and in todays age we have seen this play out in our sale and marketing roles. The former king of revenue generation for any business is now only 20% of their former glory. In our modern world of limitless information, easy access, and instant feedback 80% of the buying cycle will be in the hands of marketers by 2020. Learning how to deal with the shifts from the 10/90 sales and marketing mix to the new 80/20 marketing and sales mix takes a new set of foundations, fresh approaches to selling, and deeper understanding of the new consumer. Join Mathew as he walks us through the new tenets of sales and marketing, the new roles we must fill, and better practices for converting your department into the revenue machine of the future.
Navigating the Social Media Landscape: Social media has gone from fun distractions to necessary channels of communication. As a result we are bombarded with lots of content and lots of noise. How do we navigate this fast-paced and dynamic social media environment? How can we leverage social media for our business objectives? How can we be heard above all the noise? How do we avoid social media fails? How do we determine ROI? This master class will help you determine the proper approach, find the right networks with the right audiences, execute successful strategies, and drive both engagement and impact.
Video continues to be an essential online medium — and new formats allow for increased interactivity and engagement. For years, video has been steadily rising as the dominant form of online content. Cisco estimates that, by 2022, video streaming will comprise over 80% of consumer internet traffic. Given this, it’s no surprise 92% of marketers agree that video is an integral piece of their overall strategy. But it’s not just video in general that’s on the rise. Technology is expanding the number of video formats available — increasing engagement, heightening user expectations, and allowing brands to cut through the noise more effectively than with other visual content.
Paid Search, SEO, Video Search, Directories, Content Syndication, Reputation Management… There are few sources of visibility and traffic more valuable than the search engine results page (SERP). In this 2-hour class, we’ll cover the options available to marketers, as well as discuss how specific marketers should maximize the true ROI of every form of search engine marketing. No single strategy works for every marketer, but there are tried and proven ways to dramatically improve your chances of success. We will keep the session interactive for those who have specific challenges they would like to address.
Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Fu...PR 20/20
[Presented at Intelligent Content Conference 2017] Consider how much time your team spends discovering keywords; planning blog post topics; writing, optimizing, personalizing and automating content; testing landing pages; scheduling social shares; reviewing analytics and defining content strategies. Now imagine if a machine performed the majority of those activities and a marketer's primary role was to enhance rather than create.
Machines are not going to replace content marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Come explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance and transform your career.
* Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry.
* Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content.
* Apply new technologies and processes to make your content marketing more efficient and effective.
We are entering a world of limitless: noise, marketing channels, and business competition. The systems we have used for over 100 years were built for a world of limited access to information and will not work in the limitless future. We need new systems, which take into account the changed relationships we must have with consumers. Only by shifting our foundations to new systems can we create an effective, scaleable, and sustainable marketing future.
Content marketing needs a better way than ROI, and attribution. Learn why velocity should be your greatest business metric, and why reach still is something you need to track.
Cold leads plague our databases, and there needs to be a way to bing them back to life. Here is the answer. From the author of Marketing Automation for Dummies, Mathew teaches you the 5 key aspects to nurturing your cold leads back to life.
For over 10 years StumbleUpon has been the place where people come to discover new things online. With over 40M global users and 50 billion pages served, they index the world’s content and have a unique view on the way its consumed. Join Anne Gherini, Director of Marketing at StumbleUpon, as she reveals trends in content creation and distribution and discusses why mobile and video are (finally) changing the game for both consumers and brands.
A presentation I gave at Digital Summit: Mass publishing is the lowest form of value the internet can provide you. Relying on a content publishing model for lead generation, and relationship building will not give you the sustainable, or scaleable competitive advantage you need to succeed in this new world of infinite noise. Nobody cares about your content because you’ve missed the true reason people consume content, because it fulfills their inner purpose. Learn what the five pillars are and why they must be new foundations for the future marketing organization.
Paid Search, SEO, Video Search, Directories, Content Syndication, Reputation Management… There are few sources of visibility and traffic more valuable than the search engine results page (SERP). In this 2-hour class, we’ll cover the options available to marketers, as well as discuss how specific marketers should maximize the true ROI of every form of search engine marketing. No single strategy works for every marketer, but there are tried and proven ways to dramatically improve your chances of success. We will keep the session interactive for those who have specific challenges they would like to address.
New Era of Marketing - Content Marketing Conference - 2016 Mathew Sweezey
This presentation was given at the Content Marketing Conference in 2016. The new era of marketing is vastly different based on a new marketing environment. The new era of marketing has a new view on branding, value, content, how we create the contnet, and how we present it to the consumer. Join Mathew as he takes you along a journey to explain how to succeed in the new era.
The first ever study to define the size, growth, and churn of 90 specific B2B personas. A combination of research from Linkedin, Data.com, and Salesforce combined to help marketers answer the key questions surrounding target demographics.
Engage Smarter, Close Faster: Add a Human Touch to ABMMarketo
ABM campaigns are about making one-on-one human connections despite the impersonal barriers of big business. If you want to cut through the noise, reach your champion and sway a whole organization you need to act outside of the inbox. Join this webinar with TJ Nokleby, Manager of Demand Generation at InsideSales and Daniel Gaugler, VP of Marketing at PFL to learn how InsideSales is using a human touch in their ABM campaign to drive engagement with enterprise accounts.
What does it take to be a high performer in B2B marketing? This presentation looks at the results of the largest study focused on B2B marketing specifically looking at the difference between high performers and under performers. This report details the tools, techniques, and best practices of over 1,000 companies to help you see what you need to do to become one of the best.
Marketing has created so much annoying noise that consumers and platforms are starting to sort out the mess and that means trouble for brands. Facebook’s EdgeRank, Google’s focus on authoritative content and Ad Blockers are just a few of the tactics to get rid of low quality noise. And then there are people simply ignoring the content they don’t like. Now is the time to stop thinking like a marketer and start acting like a social publisher – someone that publishes remarkable content not to sell, not to market, but to be social and to build long lasting relationships with an alpha audience. Then you don’t have to market. Your audience will do your marketing for you. It’s a bit of semantics but what it serves to do is change your outlook and that will make all the difference.
Learn from one of the world’s biggest beverage brands how NetBase transformed their perspective on customer engagement through social.
Register now for this webinar to hear from Beam Global Director of Digital &Media Strategy, Andrea Javor:
How “Taking social to the next level” with the NetBase Command Center boosted Beam from mediocre to wildly successful customer engagement
How Beam streamlined challenges with internal processes with accurate, more insightful metrics
Why the NetBase Command Center is critical to the evolution of the Beam digital media strategy
Nicole Kelly, CEO of Social Media Explorer, shares on this one hour webinar how social media offers significant efficiencies in B2B and B2C sales cycles. The key is to understand where it fits, which levers you need to dial up and how to track the results.
Join Nichole and you will soon be able to:
Drive sales using social media
Capitalize on opportunities and scale social selling efforts
Learn how to track efforts in a way that will tell the full story of social's role in sales
Video continues to be an essential online medium — and new formats allow for increased interactivity and engagement. For years, video has been steadily rising as the dominant form of online content. Cisco estimates that, by 2022, video streaming will comprise over 80% of consumer internet traffic. Given this, it’s no surprise 92% of marketers agree that video is an integral piece of their overall strategy. But it’s not just video in general that’s on the rise. Technology is expanding the number of video formats available — increasing engagement, heightening user expectations, and allowing brands to cut through the noise more effectively than with other visual content.
Paid Search, SEO, Video Search, Directories, Content Syndication, Reputation Management… There are few sources of visibility and traffic more valuable than the search engine results page (SERP). In this 2-hour class, we’ll cover the options available to marketers, as well as discuss how specific marketers should maximize the true ROI of every form of search engine marketing. No single strategy works for every marketer, but there are tried and proven ways to dramatically improve your chances of success. We will keep the session interactive for those who have specific challenges they would like to address.
Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Fu...PR 20/20
[Presented at Intelligent Content Conference 2017] Consider how much time your team spends discovering keywords; planning blog post topics; writing, optimizing, personalizing and automating content; testing landing pages; scheduling social shares; reviewing analytics and defining content strategies. Now imagine if a machine performed the majority of those activities and a marketer's primary role was to enhance rather than create.
Machines are not going to replace content marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Come explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance and transform your career.
* Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry.
* Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content.
* Apply new technologies and processes to make your content marketing more efficient and effective.
We are entering a world of limitless: noise, marketing channels, and business competition. The systems we have used for over 100 years were built for a world of limited access to information and will not work in the limitless future. We need new systems, which take into account the changed relationships we must have with consumers. Only by shifting our foundations to new systems can we create an effective, scaleable, and sustainable marketing future.
Content marketing needs a better way than ROI, and attribution. Learn why velocity should be your greatest business metric, and why reach still is something you need to track.
Cold leads plague our databases, and there needs to be a way to bing them back to life. Here is the answer. From the author of Marketing Automation for Dummies, Mathew teaches you the 5 key aspects to nurturing your cold leads back to life.
For over 10 years StumbleUpon has been the place where people come to discover new things online. With over 40M global users and 50 billion pages served, they index the world’s content and have a unique view on the way its consumed. Join Anne Gherini, Director of Marketing at StumbleUpon, as she reveals trends in content creation and distribution and discusses why mobile and video are (finally) changing the game for both consumers and brands.
A presentation I gave at Digital Summit: Mass publishing is the lowest form of value the internet can provide you. Relying on a content publishing model for lead generation, and relationship building will not give you the sustainable, or scaleable competitive advantage you need to succeed in this new world of infinite noise. Nobody cares about your content because you’ve missed the true reason people consume content, because it fulfills their inner purpose. Learn what the five pillars are and why they must be new foundations for the future marketing organization.
Paid Search, SEO, Video Search, Directories, Content Syndication, Reputation Management… There are few sources of visibility and traffic more valuable than the search engine results page (SERP). In this 2-hour class, we’ll cover the options available to marketers, as well as discuss how specific marketers should maximize the true ROI of every form of search engine marketing. No single strategy works for every marketer, but there are tried and proven ways to dramatically improve your chances of success. We will keep the session interactive for those who have specific challenges they would like to address.
New Era of Marketing - Content Marketing Conference - 2016 Mathew Sweezey
This presentation was given at the Content Marketing Conference in 2016. The new era of marketing is vastly different based on a new marketing environment. The new era of marketing has a new view on branding, value, content, how we create the contnet, and how we present it to the consumer. Join Mathew as he takes you along a journey to explain how to succeed in the new era.
The first ever study to define the size, growth, and churn of 90 specific B2B personas. A combination of research from Linkedin, Data.com, and Salesforce combined to help marketers answer the key questions surrounding target demographics.
Engage Smarter, Close Faster: Add a Human Touch to ABMMarketo
ABM campaigns are about making one-on-one human connections despite the impersonal barriers of big business. If you want to cut through the noise, reach your champion and sway a whole organization you need to act outside of the inbox. Join this webinar with TJ Nokleby, Manager of Demand Generation at InsideSales and Daniel Gaugler, VP of Marketing at PFL to learn how InsideSales is using a human touch in their ABM campaign to drive engagement with enterprise accounts.
What does it take to be a high performer in B2B marketing? This presentation looks at the results of the largest study focused on B2B marketing specifically looking at the difference between high performers and under performers. This report details the tools, techniques, and best practices of over 1,000 companies to help you see what you need to do to become one of the best.
Marketing has created so much annoying noise that consumers and platforms are starting to sort out the mess and that means trouble for brands. Facebook’s EdgeRank, Google’s focus on authoritative content and Ad Blockers are just a few of the tactics to get rid of low quality noise. And then there are people simply ignoring the content they don’t like. Now is the time to stop thinking like a marketer and start acting like a social publisher – someone that publishes remarkable content not to sell, not to market, but to be social and to build long lasting relationships with an alpha audience. Then you don’t have to market. Your audience will do your marketing for you. It’s a bit of semantics but what it serves to do is change your outlook and that will make all the difference.
Learn from one of the world’s biggest beverage brands how NetBase transformed their perspective on customer engagement through social.
Register now for this webinar to hear from Beam Global Director of Digital &Media Strategy, Andrea Javor:
How “Taking social to the next level” with the NetBase Command Center boosted Beam from mediocre to wildly successful customer engagement
How Beam streamlined challenges with internal processes with accurate, more insightful metrics
Why the NetBase Command Center is critical to the evolution of the Beam digital media strategy
Nicole Kelly, CEO of Social Media Explorer, shares on this one hour webinar how social media offers significant efficiencies in B2B and B2C sales cycles. The key is to understand where it fits, which levers you need to dial up and how to track the results.
Join Nichole and you will soon be able to:
Drive sales using social media
Capitalize on opportunities and scale social selling efforts
Learn how to track efforts in a way that will tell the full story of social's role in sales
“You can still dunk in the dark.” Those are Oreo’s now-famous words heard around the social media world, and the creative concept behind a great example of the new wave of real-time marketing. It’s is where Logic meets Magic!
You will learn:
Plan for real-time opportunities that transcend multiple channels
Get results that move campaigns beyond hype via social
Employ best practices for developing a program for real-time marketing
Creating great original content consistently ranks as one of the top priorities for marketers. But how do you know what content and campaign elements struck a cord with your consumers? Watch this webinar to learn how to use social media to create powerful content, track consumer responses, and evaluate content performance, specifically:
Discover brand values and experiences that resonate with consumers
Identify best-performing content for your brand
Measure campaign performance over time
During the webinar, we’ll discuss examples from the automobile industry and the Pepsi Superbowl Halftime campaign.
Marketers continuously strive to deliver personalized content to their audience, using engagement with their brand - and similar brands - as a primary driver. But personalization extends far beyond brand interaction.
The rise of social media and social networks has opened a door for marketers. Audiences are revealing more about themselves now than ever before: the things they like, want, need, and care about. Marketers now hold the key to boosting campaign performance.
Find out how one of the nation’s biggest airlines uses social analytics to re-engage with their customers to propel their customer service and loyalty ratings.
Hear Katy Phillips, Social Communications Analyst for American Airlines, explain why American was one of the first major airlines to actively engage customers online. Learn more as she shares how NetBase helped American as a way to respond immediately to customer feedback, to engage customers, and:
Accurately and efficiently measure activity to fine-tune customer support processes
Increase brand loyalty by bolstering their connection with customers
Mitigate negative feedback around travel hassles
Monitor and analyze customer support issues
Engage in the online conversation to boost customer satisfaction
NetBase invites you to a webinar on the airline industry. There is a vast difference among airlines’ social performance and great learnings from the best in class. This webinar takes a close look at the top 7 airlines to uncover:
Best practices for customer experience and PR crisis management
Which airlines are gaining consumer confidence in the category
What’s at the core of an amazing customer experience.
Learn how wireless enterprise T-Mobile has dialed into customer needs and as a result, modified support processes based on insights gained from using NetBase solutions.
Watch the webinar and learn from T-Mobile's Social Customer Support Sr. Manager Michelle Mattson:
What challenges prompted the search for an optimum social analytics solution
How NetBase has improved customer engagement, support and internal processes
Results and short/long term goals for social engagement
Join Josh Martin, Social Media Manager for Arbys, as he describes how the company built their social media command center in less than 30 days and got immediate results. Find out how a leading nationwide casual dining chain used NetBase as the foundation technology for its Social Command Center to make decisions at the speed of social.
Hear Josh Martin, Social Media Manager for Arby’s, talk about how NetBase helped:
Deliver a command center that fit into Arby’s corporate culture
Establish working best practices for Arby’s social analysts
Analyze the results from the now infamous Pharrell tweet
Learn:
How Arby’s got tens of thousands of retweets and millions of impressions by tweeting to Pharrell about his Arby’s-like hat on the Grammys and Oscars.
Why a social command center is critical to receiving and responding to customer feedback in real time
Why the right timing and tools are essential to implementing and maintaining a command center
The most powerful way for brands to engage consumers is by connecting with them as individuals. Marketers can now go beyond demographic targeting to create completely custom audiences using psychographics and social behavior data to understand what consumers love, what they want, and what they are going to do next. This authentic view of valued audiences has already been proven by leading B2C companies to drive marketing strategy, content development, and targeted advertising.
Watch this webinar to learn about a new innovation, NetBase Audience 3D™, that gives you the entire, dimensional social story and a profound understanding of your audience to drive real value.
Key takeaways include:
How to take advantage of social, real-time data for a complete understanding of any audience
New Audience 3D product deep dive
Success stories from Taco Bell and 7-Eleven, Inc.
Whether customer care is looking to deliver timely responses to ensure the highest customer satisfaction or marketing is looking to amplify the message of a brand advocate to increase brand equity, accurately pinpointing the conversations that matter most to your brand can reduce customer care costs and maximize your reach.
Watch now to hear the top 3 benefits of deploying best of breed analytics and engagement platforms, NetBase and Spredfast, and how they allow brands an unprecedented way to find customer stories and join the conversation.
You will also learn to:
Segment and prioritize conversations for customer care
Recognize crisis situations faster
Amplify the message of brand advocates
Drive opportunities down the purchase funnel
isMOOD: Listening to the customers’ voice through social network analyticsisMOOD
Using isMOOD social network analytics tool to listen to your customers' needs and react to them timely and effectively.
Using isMOOD social network analytics tool to listen to your customers' needs and react to them timely and effectively.
When it comes to social media analytics, agencies often lead the charge with ground-breaking research, thought-provoking findings, and state-of-the-art technology to help their clients grow.
Watch this webinar to hear how Ogilvy PR experts use what's new in social media analytics to help clients successfully reach their consumers with personalized, relevant messages. You'll learn best practices and success stories for brand health analysis, competitive intelligence, and campaign monitoring.
KEY TAKEAWAYS:
Sharpen your social analytics knowledge about brand health, competitive intelligence, and campaign monitoring
Hear how leading companies rely on social insights to yield a larger share of mind and wallet from their target customers
Learn how to segment your audience for personalized content and innovative measurement techniques
Watch this webinar to learn how Jared Degnan, the creator of Vespa’s award-winning digital campaign La Vespa Vita, achieved 51K visitors to the campaign site in the first 3 months, generated almost 3K sales leads, and drove 400 media placements, specifically:
How social analytics helped discover fan passion that fueled the widely successful campaign
Ways to create campaign strategy for the biggest impact
Best practices for measuring campaign ROI
Companies are no longer the authority on their business, marketplace and brand—consumers are. That’s why listening to the online conversation to hear what consumers are saying is the new key to success for disruptive innovations, successful product launches, brand positioning and more.
Social analytics can help your organization find real-time insights and adopt a new process for delivering innovative products that closely match consumer needs and therefore gain wider acceptance much more quickly.
Key Takeaways
Listen to Malcolm and learn:
What fundamental changes organizations must make to deal with the cultural shift that has transferred power to consumers
How social listening makes possible the real-time marketing that consumers now expect
Real-world case studies about the process of using social insights to drive product development focused on clearly identified consumer needs
Multimedia data minig and analytics sentiment analysis using social multimediaKan-Han (John) Lu
● The growing importance of sentiment analysis coincides with the popularity of social network platform (Facebook, Twitter, Flickr).
● A tremendous amount of data in different forms including text, image, and videos makes sentiment analysis a very challenging task.
● In this chapter, we will discuss some of the latest works on topics of sentiment analysis based on visual content and textual content.
IBM Cognos Social Media Analytic Solution - G A InfoMartGA InfoMart Ltd
IBM Cognos Social Media Analytic Solution helps you to analyse the voice of your customer on any user generated content like blog, forum, Facebook Page...etc, so you could easy identify:
1. Who the key influencer - some review/blog writer got 3000 page view in a day, can you leverage him?
2. What's the evolving topic - what's mostly mentioned topic while the user discussing your product/services?
3. what's the best time and best channel to release news?
Check more details in the slide and you will know how to unveil the hidden gems!
This presentation goes beyond just social media and will include high level strategy as well as low level tactics. It also introduces the importance of engagement in creating and deepening your relationship with brand ambassadors.
Specific case studies are included as well as options for calculating ROI.
Anvil's Lunch & Learn on Using Social to Amplify Your BrandAnvil Media, Inc.
Anvil's Social Media Specialist, Melissa Fears, presented at Anvil's quarterly Lunch & Learn on using social to amplify your brand, increase followers, and obtain more customers.
Smart Social New York 2017 Breakout Session
Speakers:
Shanna Carpenter, Director of Social Media at Equinox
Gemma Craven, SVP, Head of Social & Mobile at McCann
Ray Rahmati, Senior Market Director at Spredfast
Similar to Webinar: How Social Analytics Grow Brand Loyalty (20)
From its earliest uses for monitoring brand health and crisis management, social analytics has evolved into the most important asset for deep consumer insights and brand engagement. However, failure to keep pace with rapid technological evolution of the social web creates gaps in the consumer insights used to fuel critical business decisions across your enterprise.
Watch now and learn as we uncover the 5 hottest trends in social media analytics including:
Converged media
Facebook topic data
Visual listening
Audience analytics
Integration with other data sources
Marketers today are faced with an ever-growing volume of business metrics. However, more data does not always mean better insights to grow the business. Social media analytics answer the WHY behind raw metrics and unlock real-time and accurate understanding of consumers and interactions with brands and products. With this knowledge, brands can create winning campaigns and elevate customer experiences.
Watch the webinar to hear experts from dp, Halverson Group and NetBase as they discuss how social analytics complete the full picture of how consumers make buying decisions and drive effective branding and customer experience strategies at key consumer touch points.
KEY TAKEAWAYS:
Humanize target consumer with conversation intelligence
Unlock the “WHY” behind consumer purchase behavior
Hear how B2C brands use social to drive business value
Gain best practices with social media intelligence
To deliver value in today’s business climate and with a new generation of consumers, marketers are increasingly learning that ‘old tricks’ and predictable branding games – might not get the desired impact.
Watch the webinar to hear Nichole Kelly, CEO of Social Media Explorer as she unveils a bold look into how most brand actions can be grouped into 13 'game groups’. These game groups are not all equally well received. Nichole is joined by Pernille Bruun-Jensen, CMO of NetBase, as they review the power of a new Marketing approach that resonates, brought to life through deep dives on brands like:
Nike
Mercedes Benz
Dollar Shave Club
Dyson
Get the tips on how to get your brand ready to win the hearts and minds of today’s consumer – a more savvy consumer than ever.
Millennial consumers are a challenge for companies; they are hard to reach and even harder to keep loyal. Only 3% of millennials are moved by traditional advertising, preferring instead to make purchase decisions based on what they consider to be authentic peer reviews and social media. In this environment, successful marketers will need to have a deep understanding of their audiences’ thoughts and feelings to engage them and drive future revenue.
Social media data unlocks a new, unsolicited, uncensored, and real-time view into billions of consumers’ hearts and minds. This intimate look into people’s lives, ideas, and behaviors offers an unprecedented opportunity for smart marketers to get ahead of the game and drive growth, reach and loyalty.
Watch the webinar to hear experts from Taco Bell, Twitter, and NetBase to hear how leading brands succeed in marketing to millennials with new social audience data.
KEY TAKEAWAYS:
Marketing to millennials best practices from Taco Bell's mobile app launch
New Twitter Audience Data to unlock dimensional understanding of consumers
How to do audience segmentation, campaign development and engagement with social media analytics
Delivering relevant, personalized content has always been the goal of marketers. The ability to create completely custom audiences using psychographics and behaviors in addition to demographics provide more dimensional knowledge for marketers. This more complete view of the target audience will give us better insights on how to engage them and drive future revenue.
Never before has technology enabled brands to have an unprecedented view into an audience and connect with them in authentic ways to drive real business value – and create better experiences.
Watch the webinar to hear NetBase CMO, Pernille Bruun-Jensen, and Altimeter principal analyst and award-winning author, Brian Solis, as they unveil:
A new study into the StarWars™ audiences’ deepest desires and brand preferences
What it means by “the consumer experience IS the brand”
The power of psychographic targeting for business and brand value
KEY TAKEAWAYS:
How to discover emerging trends in real-time
Best method to target and measure campaigns
How to do audience segmentation, campaign development and engagement with social media analytics
How consumer experience impacts brand loyalty and revenue
It’s no secret that a personalized experience is the way to the consumer’s heart. But demographics don’t tell the whole story. The wealth of social data available to marketers today offers the opportunity to create highly specific content for highly specific audiences based on their social behavior.
Watch as audience data experts from Internet Marketing Inc. and NetBase discuss the future of marketing in a social data-driven world. They reveal how a customer-centric content strategy helped one retail brand generate $1 million in revenue and an astounding 9,655 percent ROI during the first six months of campaign activation. You’ll find out:
How to develop engaging content and drive ROI using audience social data
How to harness the power of behavioral and psychographic targeting for business and brand value
How to drive marketing reach with audience segmentation, campaign development and consumer engagement
To be effective, brands must supplement demographic targeting to connect individually – and at scale – with consumers. It means creating completely custom audiences, using psychographics and social behavior data—across time—designed to capture and understand:
What consumers want and love
What they are doing and will do next
How to help them think of YOU when they’re doing it
Watch this webinar to learn about a proven solution and best practices that top global brands use to understand your audience, drive real value, and make your marketing more successful.
KEY TAKEAWAYS:
How consumer experience impacts brand loyalty and revenue.
How to discover emerging trends in real-time.
How to do audience segmentation, campaign development and engagement with social media analytics.
Improve Social Standing: Examining the Rise & Fall of Top Luxury BrandsNetBase Solutions Inc.
Where do you stand in the competitive social landscape? Are you in a better position than last year? If you’re only tracking your own brand, you’re missing out on 90 percent of the conversation. The modern marketer uses social listening to capitalize on category insights and track competitors to know where they excel and where they fumble. Watch this webinar to learn from Hope Nguyen, VP of marketing at NetBase, as she shares the company's just-released report of the world’s top 45 luxury brands as defined by consumers in social. She will reveal:
Which brands are setting the industry standard
What consumers are passionate about in the luxury space
Which blogs and forums are most influential
Which attributes define a brand
Webinar: Social Secrets to Drive Campaigns, Increase Revenue and Predict Elec...NetBase Solutions Inc.
Whether launching a new product or managing a political campaign, marketers and brand managers know that understanding their consumers is the key to success. Social uncovers opportunities for developing meaningful connections with your consumers. But to do this well, brands must listen, understand their audiences to develop a winning formula for growth.
Watch this webinar to hear Santy and NetBase uncover the social insights that matter most for solving critical business problems - from improving campaign performance, driving revenue and even predicting election results.
Topics to be discussed include:
Sharpening your marketing strategy with social analytics
Driving revenue with deep consumer insights
Predicting business outcomes (and election results) with social
When Your Brand Is in Crisis: How to Track Reputation Repair on Social MediaNetBase Solutions Inc.
A health scare, product tampering, a false rumor, a corrupt executive…these are the crises that can quickly take down a successful brand. But any number of companies have weathered these kinds of troubles, responding to adversity with programs that actually improve their reputations. By using social listening strategies, they’re able to contain the crisis, prevent the spread of misinformation and minimize the impact to the bottom line.
Hear from social analytics experts at NetBase about strategies for tracking brand reputation by listening to what consumers are saying and sharing in real time. They’ll share insights from a recent high-profile brand crisis, showing how social analytics identified changes in brand mentions and provided context to repair reputation. You will learn:
How social analytics can spot an emerging social decision situation
Methods to identify themes and issues to craft an appropriate response
Why real-time insights can rebuild a brand’s reputation
Measuring the Success of Chipotle's Crisis Response on Social MediaNetBase Solutions Inc.
With deadly eColi and Noro virus outbreaks threatening to cause irreparable damage to their brand, Chipotle leveraged social analytics to measure the impact and reach of the crisis on social media. To protect the brand’s health, the Mexican restaurant chain needed to know what consumers were saying and sharing in real-time to contain the crisis and prevent the spread of misinformation. Social analytics identified the sudden changes in brand mentions and provided the necessary context to the crisis to effectively minimize the impact on brand reputation and the bottom line. Chipotle was able to act effectively and track consumer reaction and maintain their loyal customers
KEY TAKEAWAYS:
How social analytics identified an emerging social decision situation
How and where the brand could have responded faster
How and where the brand could have responded faster
Common themes and issues needed to craft an appropriate response
The success of their “free burrito” campaign to rebuild the brand’s reputation
How consumers reacted and the true impact on the brand
How Social Goes Viral: An In-Depth Look at a Top Smartphone CampaignNetBase Solutions Inc.
Social listening is much more than just capturing real-time moments to route customer service issues through social channels. Leading-edge brands are leveraging social intelligence gathered through advanced social listening to drive the metrics that matter: Customer Acquisition, Customer Retention, and Brand Value.
Join social media thought leader, Jason Falls and NetBase’s Christopher Leet in this informative webinar. They will explain how innovation in social listening opens new doors for businesses and brands, empowering them to better understand their consumers and drive great value through social channels.
In this webinar you will learn:
Key performance indicators today’s marketer is measured by
How audience-driven listening enables targeted activation and insights discovery
How audience-centric listening delivers advantages over keyword-based listening
How audience-centric listening supports customer acquisition and retention
What actionable steps your organization can take to leverage these innovations
The Audience Perspective: How Innovation in Social Listening Ignites Marketin...NetBase Solutions Inc.
Join social media thought leader, Jason Falls and NetBase’s Christopher Leet in this informative webinar. They will explain how innovation in social listening opens new doors for businesses and brands, empowering them to better understand their consumers and drive great value through social channels.
In this webinar you will learn:
Key performance indicators today’s marketer is measured by
How audience-driven listening enables targeted activation and insights discovery
How audience-centric listening delivers advantages over keyword-based listening
How audience-centric listening supports customer acquisition and retention
What actionable steps your organization can take to leverage these innovations
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. ENTERPRISE SCALE SOCIAL
MEDIA ANALYTICS
THE WORLD’S FASTEST AND MOST-ACCURATE PLATFORM
USED BY SOCIALLY-POWERED BRANDS EVERYWHERE
We power social throughout—from CEOs to Care, Product Innovation to Marketing
@NetBase
6. @NetBase
Learn innovative loyalty and measurement techniques now
possible with social analytics.
Preview the latest Brand Passion Report on Beauty & Skincare
& see who is gaining momentum.
Gain best practices on improving and measuring lift on
consumer experiences at key touch points.
1
2
3
Agenda
7. @NetBase
33% rely on blogs
before making
purchase
43% rank authenticity
over content when
consuming news
3% are moved by
traditional
advertising
Source: Elite Daily Study,
Forbes, Jan. 20, 2015
Millennial Consumers are Loyal, but Brands
Have to Work Harder
8. Customer-Centricity is the Key for Brand
Loyalty
@NetBase
Source: Adroit Digital, Mar. 2014 based on
answers from 2K millennials
Brands willing to change based on consumer opinion
Open dialogue through social channels
Become less about the brand and more about the consumer
52%
44%
38%
9. Brand Loyalty
It is a belief in brand values, product integrity and an authentic exchange between the
ideals of a brand and its consumer.
CAN BE DISPLAYED BY:
• Purchasing products
• Speaking positively
• Defending in times of duress
• Engaging with brand on social media
CREATED THROUGH REPEATED POSITIVE INTERACTIONS, SUCH AS:
• Experience in a physical retail space
• Product usage
• Interactions with web presence
• Viewing an advertisement
ANYTHING THAT CAN AFFIRM A BELIEF CAN HELP BUILD BRAND LOYALTY
10. Brand
Loyal
Posi2ve
Sen2ment
Product
Consumer
Online Sentiment
HIGH POSITIVE SENTIMENT MEANS HIGH BRAND LOYALTY OR
CONDITIONS ARE RIGHT FOR BRAND LOYALTY
12. 200M+ Posts 2 Years of Data English-Language
Beauty & Skincare
ranking of 30 most
social brands
Deep-dive into 7
global top beauty
brands
Net Sentiment &
Passion Intensity
for top 7 brands
Beauty & Skincare
Report Preview
@NetBase
16. Beauty Brands are Winning the Hearts of
Social Consumers
Passion Intensity
Rate of how strongly
consumers are feeling
Net Sentiment
Overall direction
of consumer feeling
+100-100
0
+84.6
@NetBase
17. NetBase Brand Passion Index™
I LOVE L’Oreal hair
products. They always
work for me and do not
leave my hair feeling oily/
greasy.
I love Maybelline eye
shadows. They are the
best for the money I have
ever seen.
@NetBase
18. Key Conversation Topics in Beauty &
Skincare
Great
scent
Natural
looking
Great
moisturizer
Value Anti-aging Total
24% 29.1% 28.9% 3.2% 14.9% 100%
14.4% 23% 52.1% 2.1% 8.5% 100%
Year 1
Year 2
@NetBase
19. Great
scent
Natural
looking
Great
moisturizer
Value Anti-aging Total
17.1% 42.9% 27.2% 3.5% 9.3% 100%
36.3% 35.9% 16.4% 6.1% 5.3% 100%
6.8% 46.8% 41.3% 1.3% 3.7% 100%
4.9% 10.7% 67.4% 0.7% 16.2% 100%
10.1% 11.3% 75.0% 1.0% 2.7% 100%
14.4% 23% 52.1% 2.1% 8.5% 100%
56.8% 24.9% 14.1% 2.5% 1.7% 100%
L’Oreal
Olay
Clinique
Maybelline
Avon
Neutrogena
Dior
Key Attributes for Top Brands
@NetBase
20. @NetBase
Top Blogs for Beauty & Skincare
makeupalley.com
makeupandbeauty.com
basenotes.com
couponaholic.net
thecouponingcouple.com
21. LEVERAGE SOCIAL MEDIA TO AFFIRM THE
VALUES OF YOUR BRAND & CONSUMER
• Create content for your loyal fans.
• Become a voice in the thread.
• Stay in touch!
A WORD ABOUT PLATFORMS
• Facebook - high engagement
• Twitter - high engagement
• Instagram - visual touchpoint
• Pinterest - aspirational collection
Building Brand Loyalty in Social
22. Building Brand Loyalty in Social
MORE TOOLS IN YOUR SOCIAL LOYALTY TOOL BOX
• Surprise & Delights
• Sweepstakes
• Feature UGC on social channels
THE MOST IMPORTANT TOOL OF ALL – ENGAGEMENT WITH YOUR
CORNERSTONE COMMUNITIES
23. An active fan approached the brand through Facebook with a unique craft project. Simply
wanting to share her love for the brand, the consumer thought the brand might enjoy the
play house she recently built for her grandkids.
Engagement
12.6%
78K Likes
21K Comments
27K Shares
Organic Reach
1,046,528
Example 1: The Maxwell House…House
24. Example 2: MiO at Coachella
MiO is all about making things unique. What is more unique than thousands of custom
pieces of art work for unsuspecting #Coachella fans?
Over 1400
Images Created
450K Organic
Impressions
2,934 New
Followers
25. Example 3: JCP #ShoutOutDay
How does a style brand spread love through social? With a promoted #hashtag and lots of
kind words.
Over 25K Tag
Mentions
Engagement
Rate 8.6%
11x Normal
Account
Mentions
26. Building Brand Loyalty in Social
NEXT STEPS
• Influencer programs
• Event sponsorship
• Owned events or conferences
SOCIAL LISTENING & MEASUREMENT PLAYS A PART EVERY STEP OF
THE WAY
27. Measure social sentiment for your brand & competitors1
2
3
Develop social KPIs that tie to business objectives
Use social listening to achieve great campaigns
4
Be creative – today’s risk could be tomorrow’s case study5
Promote your content to gain the most reach & engagement
@NetBase
Tips for Success
28. ENTERPRISE SCALE SOCIAL
MEDIA ANALYTICS
THE WORLD’S FASTEST AND MOST-ACCURATE PLATFORM
USED BY SOCIALLY-POWERED BRANDS EVERYWHERE
Learn more at NetBase.com | call 855-762-6764