This document provides a summary of digital marketing efforts and their results for St. Pete/Clearwater. It discusses how an ad campaign was measured using emotional metrics and found to double standard benchmarks. The ad landed in the top 1% of measured ads and saw exceptional brand recall, visitation intent, and short- and long-term outlooks. It also provides updates on partnership campaigns, latest video and media coverage, and performance metrics for arrivals and other efforts.
Socially-conscious Hospitality & Music Lounge honoring 2015 MOVIE AWARD Nominees & MUSIC FESTIVAL performers in Palm Springs, CA. "Bikers, BBQ, & Babes" MOTORCYCLE display with beer garden, farm-to-table BBQ, live entertainment, cocktails, brand activations, Celebrity PET red carpet & After Party (7pm-10pm) at BARDOT NIGHTCLUB with Surf Bar will create a day to remember. Align your brand with Celebrity & purposeful CAUSES. www.durkinentertainmentgroup.com
The Rise of the Interactive Casino Experience: Implications for Casino Gaming...Jessica Tams
Delivered at Casual Connect USA 2018. Wynn Las Vegas is currently transforming its golf course into an ambitious resort and entertainment experience called Paradise Park. This new space will take the spectacle and extravagance of Vegas to deliver tangible interactive experiences for guests. How will this next phase change the casino gaming product? Have decades of video gaming increased our expectation for interactivity in all aspects of leisure and entertainment?
ECOLUXE is a luxury experience uniting brands with Celebrity media and good causes. A two-day by-invitation-only hospitality + media lounge honoring America's #1 film festival, Robert Redford's 32nd Annual Sundance in Park City, Utah. Be a part of the festivities surrounding USA's largest independent film fest . Contact us to discuss participation options.
Created by veteran TV/Film Product Placement Producer, Debbie Durkin, our 10th Anniversary EcoLuxe Pre-Oscars Celebrity Luxury Lounge is a premiere hospitality lounge experience that connects Brand Sponsors to celebrities, Media, pop culture and Influencers aligning them with star power and worthy Charity causes to leverage their brand and boost product sales.
ECOLUXE Pre-OSCARS LUXURY CELEBRITY LOUNGE is an event-driven product placement platform experience connecting brands and Charities with celebrities, media, social media influencers and industry VIP’s! Now, in its 10th year, the invite-only, ECOLUXE unites fashion, beauty, lifestyle, and technology to showcase the best in eco-luxury lifestyle & green products. The ECOLUXE Experience begins at 11am and ends at 6pm with a drink bar and lounge atmosphere.Our team prides ourselves on NOT being a Gifting Suite, but a Lounge destination for Oscars’ elite to relax, dine, drink and interact with your brand. At EcoLuxe Lounge, the brand is always held in the highest esteem and we follow up with a detailed wrap report and social media engagement before during & after the event. Our events receive over 300+ million media hits/viewer impressions. We welcome you to experience ECOLUXE for yourself.
FOLLOW US on TWITTER & IG: @producerdeb www.durkinentertainmentgroup.com
Created by veteran TV/Film Product Placement Producer, Debbie Durkin, our 11th annual EcoLuxe Pre-Awards Celebrity Lounge in the Beverly Hilton's stunning urban oasis Wilshire Gardens during America's biggest A-list week celebration of Film is a premiere by-invite-only hospitality party that honors the who's who of film and connects Sponsors to celebrities, media, pop culture Influencers and purposeful non-profits to leverage brand awareness and boost product sales. The content for your brand produced by Durkin Entertainment is priceless!
Socially-conscious Pre-Emmys "Christmas in September" Primetime Nominee Hospitality Lounge honoring 2015 67th Emmy Award Nominees & presenters at Avalon Hollywood -Hosted by How2Girl Courtney SIxx! Create a day to remember. Meet purposeful producers, Nominees, TV/Film Celebrities, World Class Athletes, Influencers and Editors. Align your brand with Celebrity & purposeful CAUSES. www.durkinentertainmentgroup.com
Wanting to leave your brand mark at SXSW'18? Then come sponsor our Get Plugged In event during SXSW. It is a full tilt event that converges music, tech, marketing and VR into one big swirly of fun for nearly 2,000 attendees.
Socially-conscious Hospitality & Music Lounge honoring 2015 MOVIE AWARD Nominees & MUSIC FESTIVAL performers in Palm Springs, CA. "Bikers, BBQ, & Babes" MOTORCYCLE display with beer garden, farm-to-table BBQ, live entertainment, cocktails, brand activations, Celebrity PET red carpet & After Party (7pm-10pm) at BARDOT NIGHTCLUB with Surf Bar will create a day to remember. Align your brand with Celebrity & purposeful CAUSES. www.durkinentertainmentgroup.com
The Rise of the Interactive Casino Experience: Implications for Casino Gaming...Jessica Tams
Delivered at Casual Connect USA 2018. Wynn Las Vegas is currently transforming its golf course into an ambitious resort and entertainment experience called Paradise Park. This new space will take the spectacle and extravagance of Vegas to deliver tangible interactive experiences for guests. How will this next phase change the casino gaming product? Have decades of video gaming increased our expectation for interactivity in all aspects of leisure and entertainment?
ECOLUXE is a luxury experience uniting brands with Celebrity media and good causes. A two-day by-invitation-only hospitality + media lounge honoring America's #1 film festival, Robert Redford's 32nd Annual Sundance in Park City, Utah. Be a part of the festivities surrounding USA's largest independent film fest . Contact us to discuss participation options.
Created by veteran TV/Film Product Placement Producer, Debbie Durkin, our 10th Anniversary EcoLuxe Pre-Oscars Celebrity Luxury Lounge is a premiere hospitality lounge experience that connects Brand Sponsors to celebrities, Media, pop culture and Influencers aligning them with star power and worthy Charity causes to leverage their brand and boost product sales.
ECOLUXE Pre-OSCARS LUXURY CELEBRITY LOUNGE is an event-driven product placement platform experience connecting brands and Charities with celebrities, media, social media influencers and industry VIP’s! Now, in its 10th year, the invite-only, ECOLUXE unites fashion, beauty, lifestyle, and technology to showcase the best in eco-luxury lifestyle & green products. The ECOLUXE Experience begins at 11am and ends at 6pm with a drink bar and lounge atmosphere.Our team prides ourselves on NOT being a Gifting Suite, but a Lounge destination for Oscars’ elite to relax, dine, drink and interact with your brand. At EcoLuxe Lounge, the brand is always held in the highest esteem and we follow up with a detailed wrap report and social media engagement before during & after the event. Our events receive over 300+ million media hits/viewer impressions. We welcome you to experience ECOLUXE for yourself.
FOLLOW US on TWITTER & IG: @producerdeb www.durkinentertainmentgroup.com
Created by veteran TV/Film Product Placement Producer, Debbie Durkin, our 11th annual EcoLuxe Pre-Awards Celebrity Lounge in the Beverly Hilton's stunning urban oasis Wilshire Gardens during America's biggest A-list week celebration of Film is a premiere by-invite-only hospitality party that honors the who's who of film and connects Sponsors to celebrities, media, pop culture Influencers and purposeful non-profits to leverage brand awareness and boost product sales. The content for your brand produced by Durkin Entertainment is priceless!
Socially-conscious Pre-Emmys "Christmas in September" Primetime Nominee Hospitality Lounge honoring 2015 67th Emmy Award Nominees & presenters at Avalon Hollywood -Hosted by How2Girl Courtney SIxx! Create a day to remember. Meet purposeful producers, Nominees, TV/Film Celebrities, World Class Athletes, Influencers and Editors. Align your brand with Celebrity & purposeful CAUSES. www.durkinentertainmentgroup.com
Wanting to leave your brand mark at SXSW'18? Then come sponsor our Get Plugged In event during SXSW. It is a full tilt event that converges music, tech, marketing and VR into one big swirly of fun for nearly 2,000 attendees.
“Wear” is the Engagement?! Leveraging Social Media, NFC and Wearable Technolo...techsytalk
techsytalk LIVE session. www.techsytalk.com
“Wear” is the Engagement?! Leveraging Social Media, NFC and Wearable Technology at Your Next Event
Clara de Soto (Clearhart Digital)
http://www.clearhartny.com/
Are you struggling to keep your attendees engaged at your events? What if you could use social media, NFC and other wearable technology to keep your attendee’s attention and get them to interact with each other and your event more? Clara de Soto is here to share several major events they’ve worked on at Clearhart Digital where they used these technologies successfully – giving you all the tools you need to master them for your next event.
Bored with Sweeps? Get Inspired for your Next PromotionHY Connect
Tired of your run-of-the mill sweeps? Nikki Halcomb, social promotion expert from Premier Business Solutions, and Kelley Whalen, PR account supervisor from HY Connect, know the ins and outs of the social media landscape. They’ll share what works now, what’s coming soon and creative best practices for promotions. This primer on social media contests and sweepstakes will help you think creatively for your next promotion, while ensuring adherence to the ever-changing legal guidelines. Premier Business Solutions, in South Bend, Indiana, is a leading promotions management and fulfillment vendor. HY Connect, based in Chicago, is an independent marketing agency.
Presentasjon ved Al Merschen (Myriad Marketing) under konferansesporet "Teknologi og nye medier". Konferanse "Fjord 2.0: Tematurisme for fremtiden", Bergen 24. - 25. november.
Stretching your Destination Marketing Dollars with InfluencersCooperatize
Here's the deck from the event we hosted a couple weeks ago! Hear some of the panelists' responses to these questions here: http://blog.cooperatize.com/destination-marketing-travel-influencers. Stayed tuned for more tidbits and future events!
Experience Brands - Creating strategies to meet evolving consumer demand.
A study by Harris Group found that 72 percent of millennials prefer to spend more money on experiences than on material things. This keynote experience focuses in on what sparked this change and how this shift has driven key markets, such as travel and music, to grow exponentially.
Additionally, the presentation looks to highlight today’s top brands and what they are doing to be a part of this momentum as they look to reach this hard-to-grasp audience in new and truly immersive ways.
Measuring What Matters: Sponsorship Research Lessons for the Placemaking WorldPlace Maker
While it’s great to attend a conference and hear from all the experts from within your field, it can be even more useful to hear from experts who work in other fields. At The Art of Placemaking conference we invited Jed Pearsall, founder and president of Performance Research, a global leader in marketing and sponsorship research for Fortune 50 brands, to share his experiences in working with companies that sponsor the Arts. Performance Research’s mission is to help clients capture and measure the value of sponsorship and experiential marketing and reveal the essential truth about the impact.
Is data the enemy of creativity, or in today's world is it the guiding light which will it bring us closer to being able to design and develop the 'leapfrog' products of tomorrow? These days, you can’t do anything without being told that data can help you. But however useful it can be, a battle is currently being fought between data and human instinct – ‘hunch’, or ‘gut feel’ if you prefer. Data can tell you ‘what’ the world will look like but it’s only a creative human being that can interpret the ‘how' we will interact in this world. Explore the opportunity that data and creativity present us in the design process to move past creating products that just give us 'parity' to creating products that could potentially disrupt in the future.
This is a presentation I did to a group of small business owners on Nov. 6. We discussed viral marketing, social media, and other 'alternative' marketing tools. However, it all tied into a broader discussion around how to build your business using strategic marketing and communications.
Undiscovered to Discovered: Lessons your wine region can learn from Okanagan ...BrixChick Liza
North America is so much more than just the United States. The regions of Oakangan and Baja in Canada and Mexico respectively are doing amazing things to spur tourism. Thea Dwelle and Liza Swift were priveleged to visit and learn from them. They presented these finding in Zagreb, Croatia at the Internationa WIne and Tourism Conference. They are available to present again. Their motto is "Have clicker. WIll travel"
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
4. ABOUT SYSTEM1
• Ranked #1 in innovation6 years in a row
• Supportedby Nobel Prizewinningresearch proving that 95% of
consumer decisionsare basedon emotions, not rational thinking
• Utilizingtoolsbuiltby the leadingauthorityon facial expressions
• Exclusivepartnershipwith Undertone
SLOW
ANALYTICAL
LOGICAL
TIRING
INTUITIVE
EMOTIONAL
EFFORTLESS
FAST
SYSTEM2 SYSTEM1
5. METHODOLOGY
• Forced Exposure Approach: Panelistsare Exposed to the Ad in an OnlineResearch Environment
• 150 Exposed Respondents
• Adults Age 25-65/HHI $100K+/Interested in Travel/Enjoy Beach Vacations
Select the face that expresseshow theyfeel about
the ad
Identify how intensely theyfeel that
emotion
Providethe reasonwhy
“Fun to drive”
“Each flavor has a different taste & feeling”
”I wantto be there”
“Makes you wantto dance”
Fun, fashionable looks”
”
Emotional Measurement
6. THE CREATIVE DOUBLED THE STANDARD BENCHMARK FOR ALL EMOTIONAL METRICS
0.97
2.32
Standard St. Pete/Clearwater
Intensity
Emotional Power Rating From 0.0-3.0
35%
85%
Standard St. Pete/Clearwater
Positivity
% Happiness + % Surprise
Source:System1
41%
87%
Standard St. Pete/Clearwater
Activation
Active Emotions/Lack of Neutrality
UTPage Grabber Destination Avg: 1.52 UTPage Grabber Destination Avg: 60% UTPage Grabber Destination Avg: 56%
7. THE SHORT & LONG-TERM OUTLOOKS
ARE EXCEPTIONAL
Long Term Star rating:
Exceptional Growth Potential
(Based on emotionalintensity,total emotions, positive
emotions)
Sales Spike:
Exceptional Short Term
(Based on emotionalintensity,unaidedbrand
awareness)
1.60
Source:System1
UTPage Grabber Destination Avg: 1.24“Strong” UTPage Grabber Destination Avg: 3 Stars “Good”
8. ST. PETE/CLEARWATER LANDS IN THE
TOP 1% OF ALL SYSTEM1-MEASURED ADS
E m o t i o n - i n t o - A c t i o n ™ S c o r e
53% 30% 13% 1%
3%
Source: System1
UTPage Grabber Destination Avg.
10. BEAUTIFUL SUN-DRENCHED BEACHES
AND FUN ACTIVITIES DROVE POSITIVITY
0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52 54 56 58 60 62 64 66 68
“Veryinformative"
“It’s very refreshing
and fun"
“Therecould be gators in that swamp"
"Like the idea ofa quiet beach area"
"Lovethe dolphin!"
"I’ve wanted to go to
that aquarium for years"
“The thought of the beach makes me
feel happy "
"I loveeverything there is to do there"
"I don’t like museums"
"Happy with the
surroundings "
"I can't wait to seea beach again"
"I’ve beentoClearwater and love
it"
"A beach scene always makes me
happy."
"I like the vacation"
"Loveall the scenery "
"A place I would like to
checkout"
"Great looking place to
visit" "I didn't know about all the
things to do" "I would loveto seethis street"
"It's sunny and
beautiful"
“Not a Florida fan"
"I loveseeing new things and
places "
“This is entertaining"
"The natural beauty"
“Warm andsunny"
“Sandy beach"
“Cannot wait to enjoy"
"Lovethe sunset"
12. EXPEDIA
• Co-Op program featuring 13
partners
• May-June
• Early results (just six days):
• 197K impressions
• 488 room nights
• $195K gross bookings
12
13. LATEST DIGITAL MARKETING
ROI
• Generated more than $72 million in hotel revenue
from digital media efforts since Oct. 1, according to
Adara Impact
• 11.7 days from search to book
• 26.6 days from book to arrival
• 45–54-year-olds converting at higher rate
• Top markets:
• Florida; New York, Chicago, St. Louis, Atlanta,
Indianapolis, Cincinnati, Charlotte
13
14. 14
ARRIVALIST PERFORMANCE YTD
• FY20-21 brand campaign is showing a 55.2% arrival lift.
• Not surprisingly, low funnel partners showing strongest lift
15. LATEST VIDEO PRODUCTION
• Pass-A-Grille Community Video
• Cambria Hotel Madeira Beach
• 7 Reasons Why St. Pete Beach Is No. 1
• Latest performance on YouTube (since Jan. 1):
• 2.4 million views
• 29K hours watched; more than 3 years
• Top performers: 360 slide at Splash Harbour, Van Gogh
Alive, Rise to Shine Pledge, Fort De Soto & Egmont Key
Adventure, Immerse Your Senses 30-second spot,
Madeira Bay Resort & Marina, Waterfront Dining
15
16. MEDIA COVERAGE UPDATE
• National Travel and Tourism Week, Life’s Rewards and record-
breaking visitation
• 22 media interviews and assists since April 19
• NTTW: 125 million impressions; $2.5 million in media value
• Life's Rewards: 109 million impressions; $2.2 million in media value
• Includes coverage in:
• Forbes, Orlando Sentinel, The Travel Vertical, Tampa Bay Times, local media
broadcast outlets
16
17. NATIONAL TRAVEL &
TOURISM
• Good Day Orlando
• Fox 13 Tampa
• 10 Tampa Bay
• Channel 8
• Spectrum Bay News 9
• USAE Newsletter
17
18. LIFE'S REWARDS
• ABC Action News
• Tampa Bay Times
• Travel Weekly
• TravelPulse
• St. Pete Catalyst
• Forbes
• Orlando Sentinel
• 83 Degrees
18
