Social Media Marketing & the Travel IndustryGina Lednyak
What is social media marketing and how does it effect the tourism industry, how can your business leverage social media and finally what does the future of social media hold and what does it mean for your travel business.
So lemmi wong hui shin khazanahneo - dec2017Hui-Shin Wong
1 Minute Pitch: SoLemMi.com is a Global Traveling Dreams Realization (GTDR) Lucky Draw web portal and mobile application for internet users to have 3 Lucky Draw opportunities per week which is based on recognized Lucky Draw Algorithm. The customers can choose to have superimposing service with the lucky draw entry or only choose the lucky draw entry and the accumulated points to exchange the listed travel package.
How is mobile impacting the group travel experience?Mark Lesiw
Mobile is here. Are you ready?
"94% of people bring at least one mobile device when they take personal vacations." - Expedia.ca
How are you using mobile to improve your traveller experience and add value to your business?
Slides from webinar presented November 6. View the full video recording at:
http://blog.bundlemanager.com/webinar-how-is-mobile-impacting-the-in-trip-group-travel-experience/?s
Social Media Marketing & the Travel IndustryGina Lednyak
What is social media marketing and how does it effect the tourism industry, how can your business leverage social media and finally what does the future of social media hold and what does it mean for your travel business.
So lemmi wong hui shin khazanahneo - dec2017Hui-Shin Wong
1 Minute Pitch: SoLemMi.com is a Global Traveling Dreams Realization (GTDR) Lucky Draw web portal and mobile application for internet users to have 3 Lucky Draw opportunities per week which is based on recognized Lucky Draw Algorithm. The customers can choose to have superimposing service with the lucky draw entry or only choose the lucky draw entry and the accumulated points to exchange the listed travel package.
How is mobile impacting the group travel experience?Mark Lesiw
Mobile is here. Are you ready?
"94% of people bring at least one mobile device when they take personal vacations." - Expedia.ca
How are you using mobile to improve your traveller experience and add value to your business?
Slides from webinar presented November 6. View the full video recording at:
http://blog.bundlemanager.com/webinar-how-is-mobile-impacting-the-in-trip-group-travel-experience/?s
Role of social networking in Travel IndustryAdeebaNihal
This ppt emphasize over the role of social media and other social networking sites on travel industry. Also, it reflects the various aspects in which social networking sites can be use to promote the business of travel agency. Further it explains the importance and reach of social media in the marketing of various business.
The Rise of the Asian Millennial Traveller, Micecon Manila 2015Peter Jordan
For an industry that’s as fast-moving and competitive as the global travel and tourism industry, it’s logical to look ahead; to seek opportunities to launch new products that appeal to new groups of consumers.
Given that these young people will increasingly be travelling to and from the Philippines as well as other countries in the Asia-Pacific region, it’s even more important to understand what motivates them, what makes them happy and how they plan their journeys. Crucially, Millennials have grown up in very different times to their parents, and this makes them a fast-moving, fast-thinking and unpredictable generation of travellers!
At MICECON Manila 2015, the Philippines' national tourism conference, Peter Jordan, Senior Tourism Analyst with Toposophy discussed recent consumer trends among the Millennial generation that will affect the travel industry of tomorrow, and explained how all tourism players across the Philippines can start to orientate their product towards this exciting, powerful group of young consumers.
This presentation focuses on the 18 to 35 year-old age group and what their desires are when they travel. It will be of use to those marketing travel products to them or travel advisors seeking to expand their portfolio of clients in this age bracket.
WanderFund is a mobile platform, in-destination solution that helps young travellers enjoy TUI's Specialist portfolio of activities by letting them crowd-purchase and crowdfund for activities that are normally out of their budget.
Reaching out to the LGBT customer has always required going that extra mile, being innovative and hitting the right notes. However things just got more difficult because the next generation of travellers are rapidly becoming known for their power to disrupt the norm.
Millennials are the generation known for being connected 24/7, being entrepreneurial, embracing the sharing economy and living for the moment. However they are also disloyal to brands, capable of whipping up a Twitter storm in minutes, and, crucially, Millennials in many countries around the world are even starting to regard being LGBT as a non-issue. So what does all this mean for LGBT-relevant brands and destination marketers?
Here I take a look at the wider issues Millennials face today, and explain how this impacts their travel choices. I also explain how the LGBT travel industry can seize opportunities to adapt their products to the taste of demanding Millennial consumers.
This deck was presented at Casual Connect Hamburg 2012 and talks about all the different techniques developers need to consider when promoting their game and the importance of Social Discovery
Role of social networking in Travel IndustryAdeebaNihal
This ppt emphasize over the role of social media and other social networking sites on travel industry. Also, it reflects the various aspects in which social networking sites can be use to promote the business of travel agency. Further it explains the importance and reach of social media in the marketing of various business.
The Rise of the Asian Millennial Traveller, Micecon Manila 2015Peter Jordan
For an industry that’s as fast-moving and competitive as the global travel and tourism industry, it’s logical to look ahead; to seek opportunities to launch new products that appeal to new groups of consumers.
Given that these young people will increasingly be travelling to and from the Philippines as well as other countries in the Asia-Pacific region, it’s even more important to understand what motivates them, what makes them happy and how they plan their journeys. Crucially, Millennials have grown up in very different times to their parents, and this makes them a fast-moving, fast-thinking and unpredictable generation of travellers!
At MICECON Manila 2015, the Philippines' national tourism conference, Peter Jordan, Senior Tourism Analyst with Toposophy discussed recent consumer trends among the Millennial generation that will affect the travel industry of tomorrow, and explained how all tourism players across the Philippines can start to orientate their product towards this exciting, powerful group of young consumers.
This presentation focuses on the 18 to 35 year-old age group and what their desires are when they travel. It will be of use to those marketing travel products to them or travel advisors seeking to expand their portfolio of clients in this age bracket.
WanderFund is a mobile platform, in-destination solution that helps young travellers enjoy TUI's Specialist portfolio of activities by letting them crowd-purchase and crowdfund for activities that are normally out of their budget.
Reaching out to the LGBT customer has always required going that extra mile, being innovative and hitting the right notes. However things just got more difficult because the next generation of travellers are rapidly becoming known for their power to disrupt the norm.
Millennials are the generation known for being connected 24/7, being entrepreneurial, embracing the sharing economy and living for the moment. However they are also disloyal to brands, capable of whipping up a Twitter storm in minutes, and, crucially, Millennials in many countries around the world are even starting to regard being LGBT as a non-issue. So what does all this mean for LGBT-relevant brands and destination marketers?
Here I take a look at the wider issues Millennials face today, and explain how this impacts their travel choices. I also explain how the LGBT travel industry can seize opportunities to adapt their products to the taste of demanding Millennial consumers.
This deck was presented at Casual Connect Hamburg 2012 and talks about all the different techniques developers need to consider when promoting their game and the importance of Social Discovery
Presentasjon ved Al Merschen (Myriad Marketing). Plenumssesjon første dag av konferansen "Fjord 2.0: Tematurisme for fremtiden", Bergen 24. - 25. november.
This presentation was developed for hotels, guesthouses and motels looking at attracting Chinese visitors to their properties. The aim of developing your properties Brand within China is to increase the direct bookings and facilitate greater numbers of visitors flows.
Travel Industry has been in the frontline of innovation and disruption since the "Internet of Things " started, this trend is not changing. Take a glimpse of how internet, mobile and new technologies are disrupting the way consumers make travel decisions
Monetizing Mobile: How A Rich and Engaging Mobile Website Drives BookingsLeonardo
The slides from our July webinar, featuring insights from Robert Cole, founder of RockCheetah, and Assistant General Manager of the JHouse Greenwich, Bernard Augustin.
Check out these slides to learn more about how your property can monetize mobile and engage travelers across all devices!
Wit 2011 - Marketing to the Asian TravellersSara Borghi
Hi :)
With this presentation I share the key takeaways from WIT Australia 2001, held in Sydney Australia on June 21st 2011.
I hope you'll get value from them.
Cheers
Sara (@saraboargs)
Create a marketing strategy for your non-profit from scratch! This presentation covers a Marketing & Communications Overview, an
Integrated Campaign Example (BU Giving Day), details on, Web Presence, Online Giving, and Mobile, Email, Leveraging Social Media, and The Role of Video.
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Damian Cook- E-Tourism East Africa
1.
2. Our Mission
• To develop a sustainable and equitable online
tourism sector in emerging destinations by
education and provision of resources to both the
private and public sectors to enable a shift from
traditional sales and marketing methods and to
create locally based, business driven environments
for online travel distribution and e-commerce.
6. THE FUTURE IS
ONLINE
• 58% of all travel is now researched, booked
bought and sold online
• 96% of travellers start their research on
the internet
• Travel sales are expected to double this
year, exceeding $300 Billion
7. THE FUTURE IS
SOCIAL
• 30% on average of all time online is spent
social networking
• Facebook is one of the largest populations
on earth with over 850 Million people
• Social media is more popular and powerful
than TV and print media combined
22. E-Tourism means
• Communicating the right
• Content across a variety of
• Channels to the best value
• Clients who will
• Convert to a sale and keep
• Coming back
23. This means
• Realtime Bookability and E-Commerce
• Strong Social Media Presence
• Facebook, Twitter, YouTube Channel, Blog..
• Managing Online Relationships
• Managing and Optimizing Conversion
26. Content Generation
• Over the past 5 years the web has changed
radically
• People have become able to create content
on the internet with no skills or technical
knowledge
• As a result- the internet now doubles in
size every 11 hours
• Users mainly consume content from other
users
47. Conversion
• There is so much competition in the
marketplace and so much demand from the
market for sales that CONVERSION of
interest to sale is essential
• As search and social becomes increasingly
monetized branding alone is not a good
investment
• To see return on your online investment
you need to convert
48.
49.
50. Social Conversion
• Spending on Social Media Advertising has
doubled in the last year
• Ad spend on Facebook in 2010: $1.3 Billion
• Video Advertising had grown but not as
radically
51. SOCIAL SELLS
• US online buyers who were led to their
purchase by a search engine or social media
site (November 2010)
• Search: 51%
• Search and social: 48%
• Social: 1%
52. SOCIAL ON THE
ROAD
• 72.7% of US social network users accessed
social networks at least daily while they
were travelling.
54. Multiplying the
Travel Experience
• The vicarious travel experience effectively
means that each person is now travelling with
an average of 120 spectators
• These are not passive spectators
• They are engaging, commenting and
recommending constantly
• Travel suppliers now need to be a part of this
atmosphere of constant engagement
77. Africa goes Viral
• ‘The Battle at Kruger’ a tourists video shot in
South Africa has become the 12th most
popular video on YouTube
• It has been viewed over 66,276,000 times
and counting
90. Opinions
are important
• 20% of North Americans read reviews before
making a hotel booking during domestic
travel.
• 33% of North Americans read reviews before
making a hotel booking before overseas travel
to Europe.
• 50% of North Americans read reviews before
making a hotel booking before booking long
haul travel. source: NEW MEDIA TREND WATCH
96. TRAVELLING MOBILE
• Three out of ten cell phones in use in the US are now
"smartphones" with internet connectivity.
• In 2010, nearly two in ten travelers (19%) have downloaded a
travel-related application (app) to their smartphone.
• Half have navigated a destination using the built in GPS
functionality or searched for the latest information on flight
schedules and delays.
• Three in ten have compared airfares or hotel rates or shared
information or photos about their travel experiences using
their smartphone.
• One in six has booked air travel or lodging or viewed a virtual
visitor guide that provides information on things to do and see
while visiting a destination.
97. THE FUTURE IS MOBILE AND
LOCATION BASED
• Tools, Apps and Sites that know where you
are are becoming very popular
• Find information and contacts around you
• Post, report and relate to your content
• More and more destinations are focussing
on Location Based Services
98. Facebook Places
• Facebook based location service
• One button check in
• Is becoming an extremely popular tool for
destination marketing