This document discusses case studies of how grassroots activists have used social media and multimedia for social causes. It describes three case studies: grassroots development work exposing local artists in India, the Milla movement in Hungary that used blogs and Facebook to advocate for political reforms, and Invisible Children's Kony 2012 campaign to raise awareness of the LRA conflict in Uganda. Some lessons discussed are how to build exposure through understanding different audience interests, maintaining engaged audiences over time through new content and events, and ensuring social media efforts have real-world impact through inspiring specific actions. While increasing visibility for issues, the document also notes critiques like oversimplifying foreign conflicts and excluding local voices.
Documentaries as a Tool for Social Change - Jessica Clarkmediaimpactfunders
This document discusses using documentaries as a tool for social change. It notes that documentaries can raise awareness of important issues through compelling stories, engage audiences and stakeholders, and influence corporations and policymakers. Examples of successful documentaries are highlighted, and major funders that support documentary films and their impact research are listed. The document serves to introduce the topic of how documentaries can track their impact in showcasing issues.
When can Documentary Film have Social Impact?Mary Mitchell
This document provides an overview of a presentation about documentary film and social change. It discusses how documentaries can promote social issues and influence policy debates. Impact is difficult to define but can be measured both quantitatively, such as audience numbers, and qualitatively, such as generating discussion or mobilizing action. The document uses case studies of the films The Act of Killing and Hamedullah to illustrate how strategic campaigns around documentaries can amplify issues and engage policymakers.
Social change documentaries, impact and outreach 10 Sept 2013Alex Kelly
Don't You Have Docs? and VCA talk 10th Sept 2013.
Social movements of all kinds use films as tools to advance their campaigns and in some instances films can be used to encourage campaigns to start up. Films and media are great tools for campaigners; however, the question is how to harness the inspiration that people feel as they leave the cinema and build community to respond to these issues?
www.echotango.org for more
Social Media for Mobilising, Fundraising and DevelopmentDavid Girling
This document discusses how social media can be used for mobilization, fundraising, and development. It provides examples of how social media was used to organize revolutions in 2009-2011 and shares tips for non-profits to use social media for branding, fundraising, and engaging audiences. Specific platforms like Facebook, Twitter, YouTube, and Flickr are highlighted for spreading information and organizing protests. The roles of social media in grassroots organizing and countering government propaganda are also examined.
This document examines the relationship between media organizations, social media, and their audiences. It finds that while media organizations are increasingly using social networks like Facebook, Twitter, and YouTube to distribute news and user-generated content, their level of engagement and interaction with audiences on social media varies. Technology-focused websites like Engadget and The Verge have larger social media followings than a local TV station like KETV, but the TV station has more video views despite fewer subscribers. Audiences consume news for information, entertainment, social and opinion-related reasons.
Strategic communication and the influence of the media on public opinionPOLIS LSE
this is a lecture given to the NATO defense college in Rome on March 8th 2016 about how changes in journalism are impacting on issues such as the understanding of conflict and the formation of public opinion. It looks at the role of social media, the changes to mainstream media as it becomes more networked and the ways that might be changing flows of public opinion, especially around security and terror issues.
Social networking sites and mass compaigns pptSanjayKalekar4
Social networking sites can be effectively used for mass campaigns due to their ability to rapidly disseminate information to a large number of people at low cost. They allow for two-way communication and public dialogue, helping to influence public opinions and shape government policymaking. Campaigns on social media can reach greater numbers of people, including women and marginalized groups. The Anna Hazare anti-corruption movement in India successfully utilized Facebook to garner 500,000 likes in support of its cause. Social networking sites are now commonly used for various public health campaigns as well.
Documentaries as a Tool for Social Change - Jessica Clarkmediaimpactfunders
This document discusses using documentaries as a tool for social change. It notes that documentaries can raise awareness of important issues through compelling stories, engage audiences and stakeholders, and influence corporations and policymakers. Examples of successful documentaries are highlighted, and major funders that support documentary films and their impact research are listed. The document serves to introduce the topic of how documentaries can track their impact in showcasing issues.
When can Documentary Film have Social Impact?Mary Mitchell
This document provides an overview of a presentation about documentary film and social change. It discusses how documentaries can promote social issues and influence policy debates. Impact is difficult to define but can be measured both quantitatively, such as audience numbers, and qualitatively, such as generating discussion or mobilizing action. The document uses case studies of the films The Act of Killing and Hamedullah to illustrate how strategic campaigns around documentaries can amplify issues and engage policymakers.
Social change documentaries, impact and outreach 10 Sept 2013Alex Kelly
Don't You Have Docs? and VCA talk 10th Sept 2013.
Social movements of all kinds use films as tools to advance their campaigns and in some instances films can be used to encourage campaigns to start up. Films and media are great tools for campaigners; however, the question is how to harness the inspiration that people feel as they leave the cinema and build community to respond to these issues?
www.echotango.org for more
Social Media for Mobilising, Fundraising and DevelopmentDavid Girling
This document discusses how social media can be used for mobilization, fundraising, and development. It provides examples of how social media was used to organize revolutions in 2009-2011 and shares tips for non-profits to use social media for branding, fundraising, and engaging audiences. Specific platforms like Facebook, Twitter, YouTube, and Flickr are highlighted for spreading information and organizing protests. The roles of social media in grassroots organizing and countering government propaganda are also examined.
This document examines the relationship between media organizations, social media, and their audiences. It finds that while media organizations are increasingly using social networks like Facebook, Twitter, and YouTube to distribute news and user-generated content, their level of engagement and interaction with audiences on social media varies. Technology-focused websites like Engadget and The Verge have larger social media followings than a local TV station like KETV, but the TV station has more video views despite fewer subscribers. Audiences consume news for information, entertainment, social and opinion-related reasons.
Strategic communication and the influence of the media on public opinionPOLIS LSE
this is a lecture given to the NATO defense college in Rome on March 8th 2016 about how changes in journalism are impacting on issues such as the understanding of conflict and the formation of public opinion. It looks at the role of social media, the changes to mainstream media as it becomes more networked and the ways that might be changing flows of public opinion, especially around security and terror issues.
Social networking sites and mass compaigns pptSanjayKalekar4
Social networking sites can be effectively used for mass campaigns due to their ability to rapidly disseminate information to a large number of people at low cost. They allow for two-way communication and public dialogue, helping to influence public opinions and shape government policymaking. Campaigns on social media can reach greater numbers of people, including women and marginalized groups. The Anna Hazare anti-corruption movement in India successfully utilized Facebook to garner 500,000 likes in support of its cause. Social networking sites are now commonly used for various public health campaigns as well.
The Obama campaign gathered a team of experienced new media experts to lead its digital strategy. This included hiring Chris Hughes from Facebook to lead internal organizing, and bringing on Scott Goodstein and Kate Albright-Hannah to direct external online efforts and videos. The campaign used social networks, email, texting, and online videos to develop a grassroots movement of engaged volunteers who felt empowered to make a difference. Data integration across the new media department and campaign was critical to their success in collecting voter information, customizing messages, and increasing involvement.
Social Media, Civic Engagement, and Participation in the Digital AgeJimmy Young
This document discusses how social media and digital technologies can impact civic engagement and participation. It covers key topics like social media definitions, forms of participatory culture online, new media literacies, and digital activism. The document suggests that while social media makes it easier to connect with causes, the impact of online actions like sharing posts is still unclear, and tangible offline actions may be more effective for creating real change. It provides strategies for non-profits to thoughtfully engage audiences and leverage social platforms to accomplish goals and missions.
"Social media is a powerful communication tool when used appropriately and in concert with traditional channels. By using all our communication assets together and for a common purpose, we have the great opportunity to communicate with greater effect to a wider and more diverse audience than we can through use of traditional means alone."
These slides were used in a workshop on 4 February 2014 by a VSO Volunteer on social media and advocacy. The workshop was designed for the disability civil society sector in Rwanda to show how social media can further and complement their advocacy and fundraising objectives. Pitched as an introduction to social media, the presentation describes what it is, how it can be used and goes through the mechanics of using a number of platforms such as twitter, Facebook, youtube and blogging.
The workshop was funded by VSO Rwanda in partnership with the National Union of Disabilities Organisations of Rwanda. Whilst the workshop included a short presentation by VSO Rwanda, the complete set of slides do not reflect the work of VSO Rwanda, VSO UK, VSO International or NUDOR.
Effective communication for successful campaignsCCIVS
This document summarizes the history of humanitarian organizations and media coverage of crises from the 1860s to present. It notes key events like the founding of the Red Cross in 1863 and Doctors Without Borders in 1971. The document discusses how media coverage of crises in places like Biafra influenced the development of humanitarian organizations. It also analyzes how media tends to frame crises in terms of "emergencies, catastrophes, [and] spectacle." The document questions whether current models of humanitarian communication and fundraising really change the world or could be improved. It advocates for more transparent, engaged models of communication that empower local communities and activists.
Social Media To The Rescue - Civil Protection Risk Awareness WorkshopPatrick Chemali
Set on day 2 of a two-day workshop in Cyprus organized by EuroMed PPRD South II, aimed at delivering added-value and hands-on knowledge to select countries of the Mediterranean basin, my contribution was intended to bring the fine members of the individual civil protection societies up to speed with the latest trends and best practices for effectively managing their chosen social media channels.
The Open Humanitarian Initiative is a 5-year public-private partnership aimed at making humanitarian response more data-driven. It includes multiple task forces working on areas like interoperability, innovation, and big data. The Open Humanitarian Alliance governs the initiative and is made up of humanitarian organizations, governments, donors, private sector, and academia. The Open Humanitarian Fund provides $15-20 million over 5 years to support projects improving data-driven humanitarian response.
Media advocacy involves strategically using mass media to support community organizing and advance social issues. It can help frame issues to increase support for policies, shift public debates, and create awareness. The document outlines 5 steps to effective media advocacy: 1) understanding media composition, 2) getting media attention, 3) framing debates, 4) bridging gaps between media and people, and 5) advancing policies. It also discusses principles like credibility, collaboration, and clear messaging, and how media can be used to illustrate issues, focus attention, and generate support for causes.
Mass access to the internet has changed social mobilization processes, allowing both conventional and unconventional forms of mobilization. Conventional mobilization relies on continuity, involvement of institutions and interests over time, while unconventional mobilization focuses on single impactful actions. Both forms have advantages and disadvantages, but integrating tools like social networks into a coordinated platform can create an effective social action machine for defining goals, involving actors, and keeping people informed and engaged in supporting issues.
Developing media relationships: sustainable conservation | Small charities co...CharityComms
Rachel Agnew, head of media and communications, Rainforest Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The Center for Investigative Reporting (CIR) is a nonprofit investigative journalism organization founded in 1977. CIR produces multimedia reporting through skilled reporters, engineers, analysts, and producers to uncover hidden information and demystify complex topics. CIR distributes its content across hundreds of outlets to engage audiences and search for solutions. In 2012, CIR launched The I Files YouTube channel to showcase investigative videos from around the world and has gained over 693,000 views and 4000 subscribers. CIR uses social media strategically to collaborate with partners, engage audiences, and find new ways to promote its investigative stories.
CARE uses social media like Facebook, Twitter, YouTube and blogs to support its advocacy and lobbying efforts. It recruits and educates advocates through these platforms and mobilizes them to take action on issues like foreign assistance funding and global hunger. Social media allows CARE to engage with its 170,000-strong advocacy network and also interact with policymakers, who are increasingly using platforms to understand constituents' views.
The Light for Rights campaign is a global advocacy project that aims to raise awareness about human rights and universal access in the response to AIDS. On World AIDS Day, events are held where important buildings and monuments temporarily turn off their lights before restoring them to symbolize "shining a light" on HIV and human rights issues. The campaign provides guidance for organizing local Light for Rights events, including coordinating building lighting, candlelight vigils, or creative arts performances that incorporate lights.
The Social Media Democracy: How Did Social Media Change the 2012 Election?Social Media Today
Social media played a significant role in the 2012 US election. Researchers found that a single Facebook message on election day led to approximately 340,000 additional voters turning out. Many political campaigns employed sophisticated online strategies, such as nanotargeting different messages to various voter segments and remarketing to further engage voters. This webinar discussed how social media changed the 2012 election landscape and the power of paid, owned, and earned social media for political outreach.
Presented to the Chatham County Emergency Management 2011 Hurricane Conference. Topics include Why Social Media?, Thinking Mobile and Useful Social Media Tools.
Open data provides building blocks for solving problems through loosely coupled cooperation on the internet. When data is freely available to all, it empowers accountability, transparency, efficiency and effectiveness in government. Communicating about open data successes, shared goals, desired datasets, problems, and engaging new people is important to maximize its positive social impact.
1. The document discusses metrics for measuring the impact of media and journalism. It notes the current obsession with impact metrics to justify investments and ensure accountability.
2. Major organizations like the Bill & Melinda Gates Foundation are sponsoring projects to develop methodologies for defining and measuring media impact, especially for social causes. However, online engagement metrics are largely unsuitable for measuring impact because they only measure those already engaged.
3. True media impact is best measured by assessing changes in audiences' knowledge, awareness, understanding and perhaps opinions before and after exposure to media coverage. Quality journalism that attracts and keeps attention is more important than shares or likes.
La promoción 12 del grado 11B fue una experiencia valiosa para el autor porque pudo compartir con amigos cercanos que se convirtieron en su segunda familia. Aunque será difícil separarse para continuar la educación superior, el autor está agradecido por el apoyo de sus profesores a lo largo de los años que lo ayudaron a superar dificultades y comprender la importancia del estudio.
Este prólogo describe las capacidades extraordinarias del ser humano, incluyendo su habilidad para razonar, usar su voluntad para lograr metas, y elegir su propio camino. También sugiere que aprender a controlar las emociones y fortalecer la voluntad puede ayudar a tomar mejores decisiones y resolver problemas. Este libro ofrece técnicas para liberarse de complejos, temores y angustias; controlar emociones negativas; y mejorar las relaciones a través de técnicas de relajación y pensamiento positivo.
The Obama campaign gathered a team of experienced new media experts to lead its digital strategy. This included hiring Chris Hughes from Facebook to lead internal organizing, and bringing on Scott Goodstein and Kate Albright-Hannah to direct external online efforts and videos. The campaign used social networks, email, texting, and online videos to develop a grassroots movement of engaged volunteers who felt empowered to make a difference. Data integration across the new media department and campaign was critical to their success in collecting voter information, customizing messages, and increasing involvement.
Social Media, Civic Engagement, and Participation in the Digital AgeJimmy Young
This document discusses how social media and digital technologies can impact civic engagement and participation. It covers key topics like social media definitions, forms of participatory culture online, new media literacies, and digital activism. The document suggests that while social media makes it easier to connect with causes, the impact of online actions like sharing posts is still unclear, and tangible offline actions may be more effective for creating real change. It provides strategies for non-profits to thoughtfully engage audiences and leverage social platforms to accomplish goals and missions.
"Social media is a powerful communication tool when used appropriately and in concert with traditional channels. By using all our communication assets together and for a common purpose, we have the great opportunity to communicate with greater effect to a wider and more diverse audience than we can through use of traditional means alone."
These slides were used in a workshop on 4 February 2014 by a VSO Volunteer on social media and advocacy. The workshop was designed for the disability civil society sector in Rwanda to show how social media can further and complement their advocacy and fundraising objectives. Pitched as an introduction to social media, the presentation describes what it is, how it can be used and goes through the mechanics of using a number of platforms such as twitter, Facebook, youtube and blogging.
The workshop was funded by VSO Rwanda in partnership with the National Union of Disabilities Organisations of Rwanda. Whilst the workshop included a short presentation by VSO Rwanda, the complete set of slides do not reflect the work of VSO Rwanda, VSO UK, VSO International or NUDOR.
Effective communication for successful campaignsCCIVS
This document summarizes the history of humanitarian organizations and media coverage of crises from the 1860s to present. It notes key events like the founding of the Red Cross in 1863 and Doctors Without Borders in 1971. The document discusses how media coverage of crises in places like Biafra influenced the development of humanitarian organizations. It also analyzes how media tends to frame crises in terms of "emergencies, catastrophes, [and] spectacle." The document questions whether current models of humanitarian communication and fundraising really change the world or could be improved. It advocates for more transparent, engaged models of communication that empower local communities and activists.
Social Media To The Rescue - Civil Protection Risk Awareness WorkshopPatrick Chemali
Set on day 2 of a two-day workshop in Cyprus organized by EuroMed PPRD South II, aimed at delivering added-value and hands-on knowledge to select countries of the Mediterranean basin, my contribution was intended to bring the fine members of the individual civil protection societies up to speed with the latest trends and best practices for effectively managing their chosen social media channels.
The Open Humanitarian Initiative is a 5-year public-private partnership aimed at making humanitarian response more data-driven. It includes multiple task forces working on areas like interoperability, innovation, and big data. The Open Humanitarian Alliance governs the initiative and is made up of humanitarian organizations, governments, donors, private sector, and academia. The Open Humanitarian Fund provides $15-20 million over 5 years to support projects improving data-driven humanitarian response.
Media advocacy involves strategically using mass media to support community organizing and advance social issues. It can help frame issues to increase support for policies, shift public debates, and create awareness. The document outlines 5 steps to effective media advocacy: 1) understanding media composition, 2) getting media attention, 3) framing debates, 4) bridging gaps between media and people, and 5) advancing policies. It also discusses principles like credibility, collaboration, and clear messaging, and how media can be used to illustrate issues, focus attention, and generate support for causes.
Mass access to the internet has changed social mobilization processes, allowing both conventional and unconventional forms of mobilization. Conventional mobilization relies on continuity, involvement of institutions and interests over time, while unconventional mobilization focuses on single impactful actions. Both forms have advantages and disadvantages, but integrating tools like social networks into a coordinated platform can create an effective social action machine for defining goals, involving actors, and keeping people informed and engaged in supporting issues.
Developing media relationships: sustainable conservation | Small charities co...CharityComms
Rachel Agnew, head of media and communications, Rainforest Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The Center for Investigative Reporting (CIR) is a nonprofit investigative journalism organization founded in 1977. CIR produces multimedia reporting through skilled reporters, engineers, analysts, and producers to uncover hidden information and demystify complex topics. CIR distributes its content across hundreds of outlets to engage audiences and search for solutions. In 2012, CIR launched The I Files YouTube channel to showcase investigative videos from around the world and has gained over 693,000 views and 4000 subscribers. CIR uses social media strategically to collaborate with partners, engage audiences, and find new ways to promote its investigative stories.
CARE uses social media like Facebook, Twitter, YouTube and blogs to support its advocacy and lobbying efforts. It recruits and educates advocates through these platforms and mobilizes them to take action on issues like foreign assistance funding and global hunger. Social media allows CARE to engage with its 170,000-strong advocacy network and also interact with policymakers, who are increasingly using platforms to understand constituents' views.
The Light for Rights campaign is a global advocacy project that aims to raise awareness about human rights and universal access in the response to AIDS. On World AIDS Day, events are held where important buildings and monuments temporarily turn off their lights before restoring them to symbolize "shining a light" on HIV and human rights issues. The campaign provides guidance for organizing local Light for Rights events, including coordinating building lighting, candlelight vigils, or creative arts performances that incorporate lights.
The Social Media Democracy: How Did Social Media Change the 2012 Election?Social Media Today
Social media played a significant role in the 2012 US election. Researchers found that a single Facebook message on election day led to approximately 340,000 additional voters turning out. Many political campaigns employed sophisticated online strategies, such as nanotargeting different messages to various voter segments and remarketing to further engage voters. This webinar discussed how social media changed the 2012 election landscape and the power of paid, owned, and earned social media for political outreach.
Presented to the Chatham County Emergency Management 2011 Hurricane Conference. Topics include Why Social Media?, Thinking Mobile and Useful Social Media Tools.
Open data provides building blocks for solving problems through loosely coupled cooperation on the internet. When data is freely available to all, it empowers accountability, transparency, efficiency and effectiveness in government. Communicating about open data successes, shared goals, desired datasets, problems, and engaging new people is important to maximize its positive social impact.
1. The document discusses metrics for measuring the impact of media and journalism. It notes the current obsession with impact metrics to justify investments and ensure accountability.
2. Major organizations like the Bill & Melinda Gates Foundation are sponsoring projects to develop methodologies for defining and measuring media impact, especially for social causes. However, online engagement metrics are largely unsuitable for measuring impact because they only measure those already engaged.
3. True media impact is best measured by assessing changes in audiences' knowledge, awareness, understanding and perhaps opinions before and after exposure to media coverage. Quality journalism that attracts and keeps attention is more important than shares or likes.
La promoción 12 del grado 11B fue una experiencia valiosa para el autor porque pudo compartir con amigos cercanos que se convirtieron en su segunda familia. Aunque será difícil separarse para continuar la educación superior, el autor está agradecido por el apoyo de sus profesores a lo largo de los años que lo ayudaron a superar dificultades y comprender la importancia del estudio.
Este prólogo describe las capacidades extraordinarias del ser humano, incluyendo su habilidad para razonar, usar su voluntad para lograr metas, y elegir su propio camino. También sugiere que aprender a controlar las emociones y fortalecer la voluntad puede ayudar a tomar mejores decisiones y resolver problemas. Este libro ofrece técnicas para liberarse de complejos, temores y angustias; controlar emociones negativas; y mejorar las relaciones a través de técnicas de relajación y pensamiento positivo.
An invitation is extended to join a Spring Reception on May 21, 2014 from 6-8 PM at the UPS Townhouse in Washington DC featuring Senators Mazie K. Hirono and Mark Kirk. RSVPs are requested to be sent to rsvp@100kstrong.org and questions can be directed to Tara at vanacore@100kstrong.org. The invitation is non-transferrable.
Our next speaker is a former public servant turned public speaker. Today, she is an aspiring trainer and storyteller who is delivering a presentation under the "Successful Club Series". Since she joined the Toastmasters movement 3 years ago, she believes in the benefits of the TI programme, and enjoys sharing testimonials of Christ Jesus in her transformation to become who she is today. Let's welcome our Club Mentor Competent Communicator, Chai Pei Shan to share more about the Toastmasters Educational Programme.
Presentation for Toastmasters In Christ (28 May 2016)
Second Life is a 3D virtual world where users create avatars to interact and participate in virtual spaces. The creator wanted to build a world where users could manipulate and change their environment. Libraries have created spaces in Second Life to provide library services virtually, including reference help and collections. Learning to navigate and build in Second Life can be challenging initially but support from experienced users and online resources can help make it easier to learn. Further exploration of Second Life may be worthwhile for those in education and health sciences looking to utilize new tools and resources.
Do you know what stage your company’s diversity and inclusion (D&I) program is at and how you can move past your current obstacles toward organizational success?
Through our research on diversity and inclusion, we've discovered that a lack of diversity benchmarks is the leading issue for these programs. Measurement is a critical component to leveraging D&I as a strategic asset. Typically, an organization’s diversity program matures through four different stages of development: ¬ Undeveloped, Beginning, Intermediate and Advanced/Vanguard.
Learn more about how organizations are leveraging measurement to enhance their diversity program and better align with organizational goals.
In this session, attendees will learn:
• To define or better interpret your company’s diversity program
• Identify the challenges to progress and develop an action plan, depending on the stage.
• Different measurement techniques that can help support communication and ROI calculations.
Speaker: Bruce Kile, Senior Vice President of Workforce Compliance and Diversity, PeopleFluent
This document outlines an advocacy workshop that discusses key concepts in advocacy including:
- Defining advocacy and providing examples of both advocacy and non-advocacy activities.
- Describing common dimensions of advocacy campaigns including awareness raising, research, training, social mobilization, lobbying, and networking.
- Explaining tools for advocacy like official channels, judicial actions, referendums, and non-violent direct action.
- Discussing the role of communication and language in advocacy through examples like the 15-M movement in Spain and the eviction of Catalunya Square.
The workshop aims to frame the role of advocacy and provide tools to implement advocacy campaigns through discussion and group activities
Introduction to Public Relations - For Rotary.pdfBolajiOkusaga
Rotary District 9110 held a presentation on public relations given by Bolaji Okusaga. The presentation outlined what public relations is, how it can support Rotary's community service mission, and the power of PR. Specifically, it discussed how PR builds relationships through purposeful communications. It also provided examples of tactics Rotary can use to engage communities like organizing volunteer events and using social media. Finally, it explained how PR can increase credibility and awareness through third party endorsements in the media to support Rotary's goals.
Be The Change Course 2015 Media Activism 101James Redmond
This document provides guidance on media activism and alternatives to mainstream media. It discusses common critiques of mainstream media, including that they represent powerful interests, lack diversity, prioritize business over truth, and are influenced by advertisers and government.
The document then gives examples of alternative media models, like independent magazines and videos created by unemployed people. It also discusses tactics for media activists, such as identifying framing of issues in different sources, working with groups on shared issues, and using hashtags to shape counter-narratives. The final sections provide tips for campaigns, like having a clear narrative, being media-ready, and evaluating existing activist groups.
Group project on using social media for societal betterment. Members include Shazia Najeeb, Sehrish Khalid, Tayyaba Bibi and Nosheen Sarwar under supervision of Madam Mehmoona Ahsan. The document outlines objectives of encouraging positive social media use and spreading awareness. It discusses what social media is, includes, its history and role in Pakistan. Some topics covered are social media usage rates, popularity, power for education, awareness, business, tourism, values and addressing social issues. The conclusion emphasizes the benefits of positive social media use.
The use of social media to consult and engage with the public about developme...David Girling
This brief presentation explores ways in which policymakers can use social media to engage and consult various publics about their programmes and research outcomes.
This document discusses effective communication and anti-corruption campaigns. It begins by outlining the communication process and identifying key barriers to communication like culture and noise. It emphasizes important factors for successful communication like understanding the audience, defining clear objectives, and selecting appropriate channels and messages. The document then provides examples of mini communication strategies focusing on specific issues. It also lists various communication channels and emphasizes the importance of research, planning, monitoring and evaluation for effective anti-corruption communication.
Sciencewise is a UK organization funded by the Department for Business, Innovation and Skills that helps the government engage the public on science and technology policy issues. The webinar summarized research from Sciencewise on best practices for public engagement, including when to engage the public in the policy process, how new digital technologies can support engagement, which publics to engage, and overcoming barriers to engagement. The webinar provided examples from past Sciencewise projects and highlighted key lessons about conceptualizing the public and ensuring inclusion of different perspectives.
The document discusses using social media and online organizing for campaigns. It provides examples of successful campaigns like Billionaires for Bush that used creative tactics. The document outlines lessons learned like having a strong brand, participation-based campaigns, and creative approaches. It also discusses tools for online organizing like petitions, finding communities on social media, and monitoring impact. Overall it focuses on how to strategically use social media and the internet to engage people and organize campaigns.
CALPACT - Engaging Target Audiences march 15 2012Dan Cohen
The document provides guidance on using new media tools to educate the public and target audiences. It discusses planning communications strategies, identifying key audiences, and adjusting messaging for different audiences and media. Specific tools covered include social media platforms like Facebook, Twitter, Pinterest, Tumblr, and video sharing sites. The document also provides reality checks on reaching students and millennials with strategies like offering personal connections, soliciting user-generated content, and using mobile technologies.
Social Media and Politics_lecture @FHNW BusinessBéatrice Wertli
This document discusses the role of social media in politics and campaigns. It provides examples of how social media was used in the Arab Spring uprisings to organize protests and spread awareness. Social media allows for real-time communication and coordination of political movements. Examples from Germany show how social media discussions influenced the decision to phase out nuclear power after the Fukushima disaster. Creating an online petition and effective social media campaign strategy are discussed as ways for individuals and groups to get involved in political issues.
The "1 Community" initiative is a celebration of diversity of our community which aims to address the issue of HIV/AIDS stigma and discrimination in the gay men’s, LGBTI and wider community.
This presentation was given by Lisa Tomney, (Manager Positive Services, WA AIDS Council), at the AFAO Positive Services Forum 2012.
Alexandria, Virginia (November 19, 2014) — ENODO Global, Inc. presented at the Countering Terrorism and Violent Extremism conference held at the Defence Academy of the United Kingdom. The conference, part of the Symposia at Shrivenham series, provides a forum to Government agencies, military and civilian, industry and research establishments for the exploration and exchange of experience and knowledge. Such multi-perspective open exchanges lead to constructive questioning and a synthesis of ideas in a relaxed but professional environment.
This presentation provided solutions for how governments and corporations can design and implement effective population-centric communications and engagement strategies. By adopting a proactive approach to counter civil unrest, institutions can delegitimize activist’s narratives and activities, diminish their influence and utility, and build cohesion between government institutions, companies, and communities. This allows for channeling of resources to address grievances in an ordered, constructive manner.
Sourcing Lecture 5 Crowdsourcing and Social MediaFrank Willems
Crowdsourcing and social media can be leveraged for change management. The document discusses crowdsourcing, social networks, and the principles of leveraging these tools. It covers how to develop a crowdsourcing strategy by considering the people, objectives, relationship approach, and technology. Social media can support crowdsourcing efforts by facilitating communication and gathering data and trends. Change management must consider different generations' characteristics and change preferences when utilizing these tools.
Lecture 5 2011 2012 crowdsourcing and social mediaFrank Willems
Here are my assessments of the objectives of the examples provided:
- Wikipedia is focused on energizing and embracing. It aims to connect enthusiastic contributors to share and improve information, integrating their ideas.
- Lego is focused on embracing. It aims to integrate the ideas of its community into improving its products.
- The fishermen community is focused on supporting. It aims to help fishermen help and support each other by sharing knowledge and data.
- Iens is focused on listening. It aims to listen to its community for research and better understanding of restaurant customers.
- The gardenbird counting is focused on energizing. It aims to connect enthusiastic amateur birdwatchers to supercharge data collection about bird movements.
Leading edge of democracy - IAP2 Australasia Leadership ForumMatt Leighninger
The document discusses how community engagement and democracy are evolving. Citizens now have less time but are more educated and skeptical of authority. New approaches to community engagement include proactively recruiting a diverse group of participants, using small group discussions, multiple levels of engagement both online and offline, and maintaining engagement over time through permanent democratic institutions centered on citizen needs. Examples provided show how places like Portsmouth, NH and Kuna, ID have successfully engaged hundreds of residents in decision making through ongoing, structured processes.
Optimising Social Media to Communicate a Patient PerspectiveMarie Ennis-O'Connor
This document discusses using social media to communicate a patient perspective. It outlines how social media allows mobilizing communities around issues, extending message reach, and influencing decision making. Examples are given of how Barack Obama successfully used social media for his presidential campaign. The document then provides guidance on developing objectives and strategies for using social media, identifying relevant audiences and influencers, listening to online conversations, developing effective stories, and choosing appropriate social media channels to share stories.
Social media has both positive and negative impacts on society. Positively, it allows for open communication, easy sharing of information, online learning, and raising awareness of important issues. However, it can also increase mental health problems if overused, lead to cyberbullying and stress, weaken family bonds by reducing outdoor activities, and expose users to fake friendships and privacy issues. The impacts of social media depend on how each individual chooses to use it.
The UK experience of person-centred planning and self-directed supportCitizen Network
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(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
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A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
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The History of NZ 1870-1900.
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Social Media for Social Causes
1. Social Media
for Social Causes
Case Studies of the Use of Social Media
& Multimedia by Grassroots Activists
Ruha Devanesan
www.peacetones.org
@ruhatd
10. PeaceTones Lessons
• Building exposure is about understanding what
different audiences resonate with
• Several pots cooking – projects, exposure, action
items for audience
• Inspiration comes from many sectors and
industries. Stay open to learning from them
12. Milla‟s Goals
1. Freedom of Press
2. Freedom of Religion
3. Democratic elections
4. Distribution of tax burdens
5. Equal opportunities
6. Independent jurisdiction
7. Democratic legislature
8. Transparency
9. Labor rights
10. Public education
11. Sustainable development
12. Union with Europe
13. Milla‟s Stated Tactics
Milla, above all, is a CIVIL PLATFORM, a specific part of the
general public, which primarily supports and promotes civic
interests and voices by:
1. Staging demonstrations
2. Thematic blogs
• http://nemtetszikarendszer.blog.hu (Don‟t Like the System)
• http://alternativelnok.blog.hu (Alternative President)
• http://egymillioan.blog.hu (One Million)
• http://sajtoszabadsagert.blog.hu (For Free Press)
3. Projects and conferences by experts in their field
• 2012. March, 2. Breakdown of Democracy, the Ungovernable
Country, Conference
• 2012. October, 4. HUNGARIAN POLIP: After the breakdown –
from polib to real democracy, Conferencia
14. Milla‟s Strategy
“We were at the right time at the right place. There was a
growing discontent with the government, but there was no
one to channel this.”
“When the FB page went online, it quickly went viral. There
were another dozen pages registered by the same people,
that did not go viral. Why? who knows. But as soon as it
went viral, we started communicating things that we were
hoping to go viral as well.”
– An Organizer of Milla
17. Milla‟s Lessons
• Once you have gathered an audience, you must
maintain it
• Create regular events but new and surprising
content
• Plan on effective actions to channel your
audience towards
• Civic engagement does not always have direct
impact, but it may have indirect and long-term
benefits
18. Case Study 2: Civic Engagement in
Foreign Conflict Management?
19. IC‟s Calls to Action
Call To Action Goal
Forward the link of the video Capitalize on disintermediated networks
via social media
Buy the Kony Kit
Donate larger sum to Kony campaign
Fund IC’s work on the ground and future
campaigns
Write to celebrities and policymakers Engage with traditional gatekeepers and
tastemakers
Cover the night Engage with offline audiences with offline
grassroots advocacy
23. Critiques
• Over-simplification of facts, context & desired
outcomes
• Predominantly Western-centric
• Commercialization of conflict
• Appeal to emotions rather than thought-
provoking or imparting knowledge
• Intervention & militaristic focus of solution
• Vilification of one actor/group
• Exclusion of local voices in the narrative and/or
use of Western narrator
24. Positive Outcomes
• Increased visibility of otherwise „invisible‟ conflicts
with otherwise foreign affairs myopic audiences
• Model for other human rights/humanitarian
campaigns
25. Summary
• Social Media is a tool
• Fundamentals of social engagement:
Personal engagement
Creating a sense of community
Creating a sense of agency
• Real world tie-in is crucial
LawyerExecutive Director of nonprofitPhotographerResearcher
Founded in 2008PeaceTones aims to redefine the world music industry, creating a fair trade and community development business model that breaks down knowledge and access barriers to allow artists in developing countries to build viable and sustainable businesses. We strive to create a truly global marketplace through which musicians in low-income, post-conflict or post-disaster communities can sell their music to world markets online, keep the majority of profits from their music, and return a portion of their profits to their communities on an ongoing basis. We work in particularly fragile socio-economic and political environments because we feel that:1. These are the areas that require the most ‘bridging’ in terms of gaps in legal, market and social gaps between rich and poor2. These are also areas in which music and other forms of creativity bind communities together in situations of stress and tension3. It is most important to create sustainable incomes to support those in a community who have the biggest potential to foster social cohesion, peace and a sense of harmony.
PeaceTones teaches musicians how to sell their own music online without a manager or record label’s help by providing musicians with help, guidance and mentoring on social media marketing and direct-to-fan sales. In doing so, we are also trying to dispel the belief that high value proprietary products, such as intellectual property, are only for developed nations. Music and art are unique sources of intellectual property, and as such can demand high prices in international markets. We help musicians and communities to understand that there is not only value in these products, but also the potential for sustainable incomes. We also focus heavily on digital marketing and distribution of music because this ensures: Less profits eaten up by production of physical goods, Less environmental impact from physical waste and The ability to market across national boundaries to the widest audience possible.
Wanito’s videos on youtube, for example, have gone through the roof in terms of views. Most of these views came after the contest was already over, showing that once you gain traction through an online video, your visibility tends to continue rising. Cool anecdote – how a big donor of ours found out about Wanito on facebook and contributed to his kickstarter campaign because of it.Story of fake wanito video & subsequent ‘gad on’ rev’ production…Story of m’vleparenn response…Social Networks Exist. But leveraging those social networks to gain musicians sales doesn’t yet.YouTube as a promotional tool (our Wanito videos)Embedding Bandcamp as a promotional tool – have YOUR free streaming and YouTube video be the one people distribute instead of ones they upload after ripping yours. Why? Because you benefit in metrics (being able to track listened and by whom) and ad revenue (on YouTube, for example).
Speaking of Wanito’skickstarter, we used this great fundraising platform as a tool to raise funds to press Wanito’s albums. There are many aspects to our work that require us to be able to gain audiences:publicizing ourselves, publicizing our artists, fundraising for ourselvesFundraising for our artists to release an albumSelling our artists albumsSo for every one of these areas, we try and integrate social sharing. Kickstarter is a crowdfunding platform that is very integratable with social media and we did most of our publicity for this one through facebook and twitter (plus email for older generations)
The new street team – every new donor joins the teamMaking the private public (your friends see that you donated and that spurs them to donate – the more people donate to these crowdsourced campaigns, the more momentum it creates and the more people are likely to donate)Making donations a shared experience – by linking up with social media and email, rally ties in your donation action with an immediate call to share. People like to talk about when they do something positive like give to a cause. By telling them that they are doing even more good by social sharing that they gave, they get a double bonus Metrics – donations platforms like this one, plus facebook, youtube, etc allow not only the nonprofit to keep track of metrics, but sometimes also the donor. Rally, for example, allows you to ‘become a fan fundraiser’ for a campaign. This means that you start your own little rally hub, you can track the donors you bring to your cause, you can create your own donation drives. It empowers donors like never before with these tools.
“…it doesn't take a huge marketing budget. It doesn't take a marketing genius. What it takes is understanding the psychology behind social transmission -- what makes us talk about and share things.” - Jonah Berger , Contagious: Why Things Catch OnSocial currency:, It's all about people talking about things to make themselves look good, rather than bad Triggers, which is all about the idea of "top of mind, tip of tongue." We talk about things that are on the top of our heads. Ease for emotion: When we care, we share. The more we care about a piece of information or the more we're feeling physiologically aroused, the more likely we pass something on. Public: When we can see other people doing something, we're more likely to imitate it. Practical value: Basically, it's the idea of news you can use. We share information to help others, to make them better off. Stories, or how we share things that are often wrapped up in stories or narratives.
Egymillióan a magyarsajtószabadságért – “One million for Hungarian press freedom”One Million for the Freedom of Press in Hungary facebook-group was established in January 2011, as a spontaneous result of the citizen’s of Hungary’s objections against the Orbán government's proposed new media law.In the winter and spring of 2011 we organized a series of successful demonstrations which mobilized many citizens. Since then, on the two major annual national celebrations: March 15 & October 23, Milla called for people to come out to Free Press road, Budapest. As a result tens of thousands of demonstrators show up regularly.We concluded that:It is not a matter of Milla becoming a party, which would increase the number of competing organizations;The most useful objective would be to understand the future long-term fundamental principles of democratic society, citizens and political forces, concerned with creating a new republic.Milla, above all, is a CIVIL PLATFORM, a specific part of the general public, which primarily supports and promotes civic interests and voices.
“The online presence helped in organizing mass rallies, which penetrated the mainstream media, which affected our online popularity. Played smart it was a nice interaction between online media, physical presence, mainstream media.”
the tools we used were mostly online. Edgy pictures,a song (with more than a million views) http://www.youtube.com/watch?v=GSP81Che1X0, the most recent was a series of short films where Pinochet visits Budapest and gives advice to the government: http://www.youtube.com/watch?v=NPpAEfks2ZQwhen the Hungarian president, who was also a group olympic champion in fencing was caught plagiarizing his doctoral dissertation (in whole), but he was not willing to step down, I did my fare share of claiming an individual olympic championship in Synchronized swimming... :) https://www.facebook.com/sajtoszabadsagert/posts/318930374833119we have an excellent location: the free press avenue in Budapest http://goo.gl/maps/VyzdH right over the danube. when the gov. booked the place after our first rally there, we fought it at court and then booked it for the next 100 years. We were harassed by the gov. continuously, and we fought back every time turning everything against them, and using that as a call for support.
“don’t like the system”
Apart from the last march 15th rally, which had a blizzard and freezing cold, all of our main rallies were in the 50-100.000 range. that being said, there is a growing fatigue with what we do, and the reasons for that are complex. We define ourselves as concerned citizens who do not want to transform the movement into a party, but want to engage in politics as outsiders. Many argue that this is not the right way to move forward: politics is done through getting elected. So some of us launched a party. But there is a huge distrust with politicians, and though this new party leads the polls amongst the oppositional parties, even if all the opposition parties agreed to join their forces, we would have a hard time getting rid of the current gov.My impression is, that most people, even our closest friends want someone to solve the problems for them, and that doesn't mix well with our message that it is You who needs to act. We are criticized heavily whatever we do, but few offer a better alternative. Also, we were relatively ineffective in shaping gov. policies. Despite these mass rallies if anything happened (apart from forcing the plagiarizing presindent's resignation) that was because Brussels threatened the gov. with something. Internal opposition was mostly disregarded. This lack of success also disheartens people.
Kony 2012 is a short film created by the non-governmental organization Invisible Children, Inc., authors of Invisible Children, and released on March 5, 2012.The film's purpose was to promote the charity's "Stop Kony" movement to make African cult and militia leader, indicted war criminal and the International Criminal Court fugitive Joseph Kony globally known in order to have him arrested by the end of 2012,[6] when the campaign expired.Campaign monitors Visible Measures say that thus far the 30-minute video has garnered a total of 184m views, 2400 clips and 1.2m comments. These are levels of coverage a movie director would crave for - Harry Potter and the Deathly Hallows: Part 2 has 2,600 clips associated with it and 141 million views.
Main Elements of video:Personalize & emotionalizeSimplifyAlternate positivity & emergency Integrate mainstream media & offline tastemakers (celebrities) - Oprah Winfrey. After she crowbarred the hashtag #KONY2012 in her 140 characters, video views sky-rocketed from 66k to 9 million plus; a lift of over 13,500%.Integrate offline events & physical ties to the causeInvoke time-sensitivityIntegrate ‘easy to achieve’ calls to action
Jason (the 20-year-old incredulous Jason who is in Northern Uganda as he is speaking) goes on to say “if that happened one night in America, it would be on the cover of Newsweek”. This is the emotion IC seeks to elicit in its main target audience – people who have never heard of this conflict. The target audience is not those of us who have heard of the conflict, worked in spheres of conflict management or resolution or interacted in any way with human rights issues abroad. The journey between discovering such suffering and understanding what underlies it and then what to do takes some emotional and psychological space in the mind of a new audience. One critique [from the blog, “wronging rights”]: “First, organizations like Invisible Children not only take up resources that could be used to fund more intelligent advocacy, they take up rhetorical space that could be used to develop more intelligent advocacy.”I disagree – IC appears to be capturing resources and rhetorical space that used to be spent on EVEN MORE FRIVOLOUS issues. In that way, I see it as a gateway drug to international human rights awareness and advocacy.
You see Jacob, one of two Ugandan protagonists (the ‘good’ in this film) for the first time only at time mark 3.56. Still no mention of Kony. Jacob is introduced through a facebook timeline, integrating Jason Russell’s offline connection with Jacob with the social media movement arc of the narrative so far. Jason and Jacob met 10 years ago, WHEN THERE WAS NO FACEBOOK. Jason Russell made the first Invisible Children video prior to facebook and that campaign took off through traditional grassroots and website-mediated campaigning only.
Replicability & ImprovementsPersonalize & emotionalizeSimplify but create gateways Alternate positivity & emergency Integrate mainstream media & offline tastemakers (celebrities)Integrate offline events & physical ties to the cause(Invoke time-sensitivity) Stay relevant to needs on the groundIntegrate ‘easy to achieve’ calls to actionThere’s no shame in the pivot
Social media today is not what social media will be in one year or five. Five years ago, twitter didn’t exist and Myspace was as popular as Facebook. What’s important to learn from these case studies is:How to tell a compelling story that people will 1. want to hear and 2. want to shareHow to give people easy ways to share to as many of their friends as possibleHow to create a real-world action for people to do, whether it is donating, representing you on the streets at a protest, or lobbying the politicians who are supposed to represent them to bring about the change they want to see.Without a compelling multimedia narrative, nobody will listen, no matter how good your cause really is.Without the tools to share, your cause may spread by word of mouth, but you are missing out on a big advantage of social media – the disintermediated network can spread your story online much quicker and further than it ever was able to spread before. At the same time, taking your grassroots campaign to traditional media gatekeepers once you have a big groundswell will push your campaign even further – snowballing disintermediated to mediated to disintermediated again. Traditional news coverage will get shared via social networks again, and can bring multiples more viewers to your cause.Finally, if all you are trying to do is gain exposure for a cause, you will get short-term exposure through these methods but it will be short-lived. People forget and something new will come along to claim their attention. It’s important to give them something real and tangible to hold on to. Give them a sense of agency when they contribute to your cause, when they buy your tshirt (which they wear and continue to gain you exposure with) and when they take to the streets for your cause.Clicking “like” or retweeting are short-term engagement tactics. There need to be medium and long-term engagement strategies put in place to really engage your supporter base.