SlideShare a Scribd company logo
intro links
• Alex’s blog: echotango.org/blog
• Big hART: bighart.org
• twitter @aggyk
• Churchill: churchilltrust.com.au
• Don’tYou Have Docs?
www.dontyouhavedocs.com
Coniston - Rebel Films
/ PAW Media 2012
Nothing Rhymes
with Ngapartji -
Big hART 2010
It’s much harder to hurt
someone if you know
their story.
John Bakes & Scott Rankin
Big hART
Big hART
Big hART
Nations are narrations.
- Edward Said
- Edward Said
The destiny of the world is
determined less by the
battles that are lost and
won than by the stories it
loves and believes in -
Harold Goddard
changing media scape• Crowd funding; Pozible, Kickstater, Indiegogo
• New funding partnerships; Bertha, Brit Doc,
Fledgling Fund, Just Films, Good Pitch
• New digital distribution models; Hulu, Netflix,Vudu,
Distrify, Beama, Screenburner
• New theatrical crowd distribution models; Gathr,
Tugg,
sector snapshot
• NGOs making content: 350.org Do the Maths, Invisible
Children: Kony 2012
• Human Rights observers:Witness, Engage Media West
PapuaVideo Project,
• Activist films: Occupy live stream, indymedia, Freedom
Flotilla
• Traditional documentary filmmakers
• Impact Space; outreach, engagement, impact - Impact
Producers
Big hART’s Ngapartji
Ngapartji
Nothing Rhymes with
Ngapartji
QuickTime™ and a
decompressor
are needed to see this picture.
Ngapartji Ngapartji
aims;
• to highlight the status of indigenous languages and
generate a national and international groundswell
in desire to maintain and preserve these languages.
• to respond to issues of health, education,
substance abuse and violence presenting for young
Pitjantjatjara people in Alice Springs and region
using arts intervention strategies.
Ngapartji Ngapartji
• Memory baskets x 2000
• Ninti site, 10 seasons touring theatre show
• Community screenings
• ABC TV Broadcast, NITV Broadcast
• Ronin Films education distribution
• Linked to indigenous languages policy
campaign
The Invisible War
(2012)
(2012)
• Trigger warning, this film discusses sexual
assault in the military.
QuickTime™ and a
decompressor
are needed to see this picture.
The Invisible War aims:
•to end the epidemic of sexual assault in the
U.S military
•to help survivors of military sexual assault
heal
•to use the theatrical release of The Invisible
War as a catalyst in creating lasting political and
cultural change
Case Study: Invisible War
• Invisible No More #notinvisible campaign
• Reporting mechanisms changed within days of it
being screening on Capitol Hill
• 350 + screenings on military bases
• 600 + screenings at universities, in communities
• At least 266,000 military personnel seen film
• Used in Department of Defence training
Budrus by JustVision
It takes a village to unite the most divided people on
earth.
QuickTime™ and a
decompressor
are needed to see this picture.
JustVision aims:
• to contribute to peace by generating
awareness and support for Palestinians and
Israelis who pursue freedom, dignity,
security and peace using non violent means
• to offer inspiring models that alter the way
that audiences think about and respond to
the occupation and conflict
Budrus aims:
• Palestine; shift the conversation to demonstrate the
efficacy of non violence and the power of women in
social change.
• USA; put town of Budrus and it’s successful non violence
campaign on the map in contrast to the dominant
discourse of vioelnce, extremism and political deadlock.
• Israel; generate positive media re Budrus and awareness
raising of Palestinian non violence campaigns
Budrus
• Seen by over 2.7M people
• Cinema release is over 185 cities
• Winner of numerous awards internationally
• Film cost $340k, campaign $840k
Gasland
QuickTime™ and a
decompressor
are needed to see this picture.
Gasland aims:
•to put “fracking” on the map
•to enable viewers to connect with grassroots
organisations via social media
•to lobby elected officials at the highest level in
order to curtail fracking
Gasland
• Cost $32k to make film, $240k to run
campaign
• Seen by over 2M people
• Put fracking on the map
Mary Meets Mohammad
Kino Cinema Nov 3rd Q&A
Nov 7-13th
Other great examples:
Age of Stupid
Granito
The House I live In
Gideon’s Army
God Loves Uganda
The Interrupters
Tall Man
End of the Line
Bully
Escape Fire
Inequality for All
How to Survive a Plague
Pray the Devil Back to -Hell
Molly and Mobarak
The Hungry Tide
Film Sprout
• “Growing grass roots distribution and community action
for documentaries”
• www.filmsprout.org
Working Films
• “Linking non fiction film with cutting edge activism”
• http://www.workingfilms.org
Centre for Story Based
Stategy
• Center for Story-based Strategy movement-building
organization dedicated to harnessing the power of
narrative for social change. 
• http://www.storybasedstrategy.org/
Good Pitch
• Good Pitch connects the world's best social justice films
with new allies and partners.
• https://goodpitch.org
Big change looks impossible
when you start, and looks
inevitable after you’ve
finished.
-Bob Hunter
-Bob Hunter
crucial ingredients• a good story
• well told
• clear goals
• knowing your audience
• having a clear strategy
• networks - connection to movements and
influential people
• good timing / luck / zeitgeist
but I’m a filmmaker /
artist!
• You don’t have to do everything - find partners
and networks
• Let’s build a movement of ‘impact producers’
• You can still be independent and poetic AND be
political
• If you take the time to make work of art/film
might as well get max impact for your efforts
closing thoughts
• Nations are narrations
• Stories we include/exclude define us
• Cultural producers have disproportionate capacity
to influence change
• Therefore we have to a) take this responsibility
seriously b) get smarter c) build stronger
networks and community
• Alex’s blog: echotango.org/blog
• Big hART: bighart.org
• twitter @aggyk
• Churchill: churchilltrust.com.au
• Don’tYou Have Docs?
www.dontyouhavedocs.com

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Social change documentaries, impact and outreach 10 Sept 2013

  • 1.
  • 2. intro links • Alex’s blog: echotango.org/blog • Big hART: bighart.org • twitter @aggyk • Churchill: churchilltrust.com.au • Don’tYou Have Docs? www.dontyouhavedocs.com
  • 3. Coniston - Rebel Films / PAW Media 2012 Nothing Rhymes with Ngapartji - Big hART 2010
  • 4.
  • 5. It’s much harder to hurt someone if you know their story. John Bakes & Scott Rankin Big hART Big hART Big hART
  • 6. Nations are narrations. - Edward Said - Edward Said
  • 7.
  • 8. The destiny of the world is determined less by the battles that are lost and won than by the stories it loves and believes in - Harold Goddard
  • 9. changing media scape• Crowd funding; Pozible, Kickstater, Indiegogo • New funding partnerships; Bertha, Brit Doc, Fledgling Fund, Just Films, Good Pitch • New digital distribution models; Hulu, Netflix,Vudu, Distrify, Beama, Screenburner • New theatrical crowd distribution models; Gathr, Tugg,
  • 10. sector snapshot • NGOs making content: 350.org Do the Maths, Invisible Children: Kony 2012 • Human Rights observers:Witness, Engage Media West PapuaVideo Project, • Activist films: Occupy live stream, indymedia, Freedom Flotilla • Traditional documentary filmmakers • Impact Space; outreach, engagement, impact - Impact Producers
  • 11.
  • 13. QuickTime™ and a decompressor are needed to see this picture.
  • 14. Ngapartji Ngapartji aims; • to highlight the status of indigenous languages and generate a national and international groundswell in desire to maintain and preserve these languages. • to respond to issues of health, education, substance abuse and violence presenting for young Pitjantjatjara people in Alice Springs and region using arts intervention strategies.
  • 15. Ngapartji Ngapartji • Memory baskets x 2000 • Ninti site, 10 seasons touring theatre show • Community screenings • ABC TV Broadcast, NITV Broadcast • Ronin Films education distribution • Linked to indigenous languages policy campaign
  • 16. The Invisible War (2012) (2012) • Trigger warning, this film discusses sexual assault in the military.
  • 17. QuickTime™ and a decompressor are needed to see this picture.
  • 18. The Invisible War aims: •to end the epidemic of sexual assault in the U.S military •to help survivors of military sexual assault heal •to use the theatrical release of The Invisible War as a catalyst in creating lasting political and cultural change
  • 19. Case Study: Invisible War • Invisible No More #notinvisible campaign • Reporting mechanisms changed within days of it being screening on Capitol Hill • 350 + screenings on military bases • 600 + screenings at universities, in communities • At least 266,000 military personnel seen film • Used in Department of Defence training
  • 20. Budrus by JustVision It takes a village to unite the most divided people on earth.
  • 21. QuickTime™ and a decompressor are needed to see this picture.
  • 22. JustVision aims: • to contribute to peace by generating awareness and support for Palestinians and Israelis who pursue freedom, dignity, security and peace using non violent means • to offer inspiring models that alter the way that audiences think about and respond to the occupation and conflict
  • 23. Budrus aims: • Palestine; shift the conversation to demonstrate the efficacy of non violence and the power of women in social change. • USA; put town of Budrus and it’s successful non violence campaign on the map in contrast to the dominant discourse of vioelnce, extremism and political deadlock. • Israel; generate positive media re Budrus and awareness raising of Palestinian non violence campaigns
  • 24. Budrus • Seen by over 2.7M people • Cinema release is over 185 cities • Winner of numerous awards internationally • Film cost $340k, campaign $840k
  • 26. QuickTime™ and a decompressor are needed to see this picture.
  • 27. Gasland aims: •to put “fracking” on the map •to enable viewers to connect with grassroots organisations via social media •to lobby elected officials at the highest level in order to curtail fracking
  • 28. Gasland • Cost $32k to make film, $240k to run campaign • Seen by over 2M people • Put fracking on the map
  • 29. Mary Meets Mohammad Kino Cinema Nov 3rd Q&A Nov 7-13th Other great examples: Age of Stupid Granito The House I live In Gideon’s Army God Loves Uganda The Interrupters Tall Man End of the Line Bully Escape Fire Inequality for All How to Survive a Plague Pray the Devil Back to -Hell Molly and Mobarak The Hungry Tide
  • 30. Film Sprout • “Growing grass roots distribution and community action for documentaries” • www.filmsprout.org
  • 31. Working Films • “Linking non fiction film with cutting edge activism” • http://www.workingfilms.org
  • 32. Centre for Story Based Stategy • Center for Story-based Strategy movement-building organization dedicated to harnessing the power of narrative for social change.  • http://www.storybasedstrategy.org/
  • 33. Good Pitch • Good Pitch connects the world's best social justice films with new allies and partners. • https://goodpitch.org
  • 34. Big change looks impossible when you start, and looks inevitable after you’ve finished. -Bob Hunter -Bob Hunter
  • 35. crucial ingredients• a good story • well told • clear goals • knowing your audience • having a clear strategy • networks - connection to movements and influential people • good timing / luck / zeitgeist
  • 36. but I’m a filmmaker / artist! • You don’t have to do everything - find partners and networks • Let’s build a movement of ‘impact producers’ • You can still be independent and poetic AND be political • If you take the time to make work of art/film might as well get max impact for your efforts
  • 37. closing thoughts • Nations are narrations • Stories we include/exclude define us • Cultural producers have disproportionate capacity to influence change • Therefore we have to a) take this responsibility seriously b) get smarter c) build stronger networks and community
  • 38. • Alex’s blog: echotango.org/blog • Big hART: bighart.org • twitter @aggyk • Churchill: churchilltrust.com.au • Don’tYou Have Docs? www.dontyouhavedocs.com